jane iredale how-to: Non-touring!

Introducing the latest beauty trend of 2016… Non-touring.

In 2015 Kimmy K showed us how to accentuate our features with contouring – the face sculpting phenomenon. Next we saw strobing, used to help radiate and enhance your facial features with highlighters and concealers.

Keeping your look radiant and fresh, non-touring is about makeup that looks like your real skin, not heavily sculptured with obvious frost, think fresh, natural and dewy, with just the right amount of highlight to subtly define your features. Similar to the no-makeup-makeup look, non-touring makes you feel and look like you are wearing nothing at all – perfect for day to night! This is wearable and undetectable so your skin looks great in person and will look just as good in selfies.

There are three effortless steps in achieving this daytime friendly look.

Step 1:

Begin by priming skin to create a smooth even base, your primer should suit your skin type, normal to dry skin types will love Smooth Affair Facial Primer and Brightener as it restores moisture and radiance to skin. We recommend Smooth Affair Primer for Oily Skin for oilier skin types; this primer visibly reduces shine and the appearance of pores creating the ideal makeup canvas.

Step 2:

This look calls for lightweight coverage, so try our Dream Tint Tinted Moisturiser to even skin tone and give your complexion a dewy soft focus effect, as well SPF 15 protection. Our Glow Time Full Coverage Mineral BB Cream will cover blemishes and deliver a velvety smooth finish to skin, so it’s a great option for those needing a little extra coverage.

Step 3:

The last step in creating this non-makeup look is to allow skin to capture the light. Apply a blend of the two palest shades from jane iredale’s Moonglow Quad Bronzer, using the White Fan Brush, and gently sweep onto the high planes of the face where the light naturally bounces off the skin – on the tops of the cheekbones and the brow bone, along the bridge of the nose and on the cupids bow (upper lip).

Non-touring is the makeup trend that’s here to stay! Tag us in your non-touring looks on Instagram @janeiredale_australia

Stunning jane iredale looks for all of your Spring soirees

You’ve RSVP’d yes to the event, have booked your blow wave and have your outfit picked. All that’s left to decide on is which makeup look is going to pull your style together. As the party season swings into gear, we’ve put together three of our favourite special occasion looks to help you get ready for any celebration… we know you’ll want to try them all!

Cocktail party

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‘In order to be irreplaceable, one must always be different.’ – Coco Chanel.

For formal occasions, nothing speaks of timeless glamour more than a black liquid liner and a red lip. This classic look is our jane iredale modern take on old Hollywood glamour.

  1. After finishing your foundation application and base, start by applying the Jelly Jar Gel Eyeliner in ‘black’ using the Angle Eyeliner Brush. Hold the brush at the inside of your eye and lengthen along the top of the lash line, extending the line on the outer corner of the eye to create a sexy winged look. For full volume lashes (is there anything more gorgeous?!), apply Longest Lash Thickening and Lengthening Mascara in ‘Black Ice’ on your top and bottom lashes.
  2. Now to finish with an iconic red lip! The key to nailing this standout feature is to prep the lips prior to application. Start by exfoliating your lips with our Sugar&Butter Lip Exfoliator/Plumper, the organic brown sugar and shea butter will gently remove any surface dryness for a smooth application of colour.
  3. You’ll then need to make sure that the skin around the mouth is free from any redness, as a red lipstick can exaggerate other redness and make the lips look messy! Lightly dust your mineral powder or foundation around the edges of the mouth and then apply PlayOn Lip Crayon in ‘Hot’. This long wearing, hot red shade will be sure to stay put all night long! 

Garden get-together

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For a casual celebration your makeup should look natural and fresh! We’re embracing the latest “Strobing” trend to perfect the look of luminous, dewy skin and to give your makeup an incandescent glow.

  1. Start by applying your Smooth Affair Facial Primer and Brightener, this will prep your skin and promote radiance and luminosity underneath your foundation. With your fingertips, apply Liquid Minerals liberally to even out your skin tone and give your skin a dewy finish.
  2. Apply Eye Shere Liquid Eye Shadow in ‘Champagne’: highlight the inner corners of your eyelids. This will add a soft wash of colour to your eyes.
  3. Finish by using the In Touch Cream Blush in ‘Complete’ to highlight the high planes of the face. 

Christmas party ready

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Shake up your makeup look for your colleagues who see you every day in your same old, same old. To heat things up, we’re loving pink and coral lips with soft eye and cheek shades. Let your lips lead the way!

  1. After applying your base, lightly dust Whisper PurePressed Blush over your cheekbones.
  2. Using your Mini Dome Brush, highlight your eyelids with a soft coloured eye shadow, like Rose Gold, Dreamy Pink, Supernova, Dawn or Crushed Ice PurePressed Eye Shadow. Apply the colour over the eyelid and blend through the crease.
  3. Coat your top and bottom lashes using the Longest Lash Thickening and Lengthening Mascara in ‘Black Ice’ to define, separate and lengthen lashes.
  4. Now the lips. If you are a pink lip gal, try ‘Charming’ PlayOn Lip Crayon or ‘Craze’ Lip Fixation. If you are loving the coral craze, go for ‘Saucy’ PlayOn Lip Crayon, ‘Liz’ PureMoist Lipstick or ‘Tangerine’ PureGloss Lip Gloss with a ‘Peach’ Lip Pencil.

Spring makeup looks are all about a pop of fun colour, fresh looking skin, bright eyes and glossy lips. Be bold and try something new this season! We dare you!

Photo credit: Jason Wu spring/summer 2013, Chanel backstage, Cara Delevigne

Spring has sprung!

Spring is finally here and at jane iredale we take the warmer weather, sunny days, and the fast-approaching party season as the perfect opportunity to spring clean your makeup routine!

Here are three of our favourite fresh makeup looks to help encourage you to shake things up this season. Using our Dream Tint Tinted Moisturiser, each of these looks will have your skin protected with SPF too!

Via @HarperandHarley














Look 1.

The focus of this fresh look is on the vibrant orange lip with a classic black liquid liner, as seen on the stunning Sara Donaldson from @HarperandHarley. With this look, skin is kept looking gorgeous and natural with cheeks revealing a soft peach flush.

1. For a fresh matte look try Smooth Affair Facial Primer and Brightener for Oily skin. Take a 5 cent piece amount and blend into skin using the Blending Brush, the Titanium Dioxide and Zinc Oxide colour spheres help even skin tone.

2. Apply your shade of Dream Tint to even complexion, buff into skin using the Blending Brush.

3. Mix the brow wax and brow powder from the Bitty Brow Kit together to form a coloured paste, apply to brows using the angled brush to add structure to brow, fill in any gaps and keep hairs in place.

4. Starting from the centre of your eye, apply Jelly Jar Gel Liner in Black using the Angled Liner brush along the top lash line, extending the line slightly on the outer corner.

5. Coat lashes with Pure Lash Lengthening Mascara in Jet Black.

6. Dust Whisper Pure Pressed Blush onto the apples of the cheeks using the Dome Brush.

7. Perfect skin around the edges of the mouth and eliminate any redness with a light dusting of PurePressed or Amazing Base Mineral Powder in your complexion colour. Next outline lips using the Peach Lip Pencil, then fill in the rest of the lip with Saucy PlayOn Lip Crayon.


Pic via Elle.com.au

Look 2.

This look is all about radiant sun kissed skin! It incorporates warm peach tones and a hint of gold to highlight eyes and bring out your inner bronzed goddess!

1. Start by prepping skin with Smooth Affair Facial Primer & Brightener, massage into skin using the Blending Brush.

2. Blend Dream Tint Tinted Moisturiser into skin using the Blending Brush to even complexion.

3. Comb Clear PureBrow Brow Gel through brows to groom and hold hairs in place.

4. Using the Chisel Powder Brush apply So Bronze #1 Bronzing Powder to the parts of the face that the sun would naturally kiss the skin.

5. Take Copper Wind PurePressed Blush and dust onto the apples of the cheeks to create a soft peach flush.

6. Mix the two gold shades from Golden Girl Triple Eye Shadow and apply as a wash over the eye lid using the Crease Brush. Highlight the inner corner of the eye with the same two shades using the Mini Dome Brush.

7. Coat top and bottom lashes with Pure lash Lengthening Mascara in Jet Black.

8. Complete the look with LipDrink Lip Balm in Buff.

9. Finish with 3-4 pumps of POMMISST Hydration Spray for an antioxidant boost.

Cara Delavigne via http://www.vogue.com.au/beauty/makeup

Pic via vogue.com.au

Look 3.

You can achieve Cara Delavigne’s sexy, sultry look in no time. It’s perfect for the upcoming party season!

1. This look calls for perfectly matte skin, so start the process with New Smooth Affair for Oily skin, incorporating Pore AwayTM technology, this fast absorbing formula creates a smooth matte finish.

2. Blend Dream Tint Tinted Moisturiser into skin using the Blending Brush to even complexion.

3. Dust a light layer of PurePressed Powder Minerals over the entire face using the Handi Brush.

4. Groom Brows with PureBrow Gel in your appropriate colour.

5. Draw a line of Dark Topaz Mystikol Eyeliner along the top lash line and then smoke it out using the Chisel Shader Brush. Next line the inside of the eye and just under the lower lashes using the same colour. Smudge the Mystikol under the lower lashes and blend using the Mini Dome Brush.

7. Sweep a soft wash of Supernova PurePressed Eyeshadow over the top of the Mystikol all the way around the eye using the Crease Brush to create a soft diffused smokiness.

8. Apply two coats of Black Ice Longest Lash Mascara to top and bottom lashes for full thick lashes.

9. Add a soft wash of pink to the cheeks with Awake PurePressed Blush using the Dome Brush.

10. Finish by giving lips a soft pink stain with Milan Just Kissed Lip Plumper. Dab onto lips then blend with fingers so there are no hard edges.

11. Finish skin with a refreshing spritz of Balance Hydration spray!


2014, the year that was on Instagram.

This year, jane iredale Australia’s Instagram fan base has had a growth spurt thanks to so many makeup fans loving our brand. We are so grateful to our followers for interacting with us and sharing your jane iredale love and support. It’s thanks to you that the jane iredale message is being shared across the nation and gaining such momentum.

To celebrate the year that was, we take a look back at some of our favourite jane iredale Instagrammers and posts for 2014 and also recommend our top five health/wellbeing/fashion/lifestyle accounts to follow for unlimited inspo in 2015.

Chloe Morello @chloemorello

One of our favourite Australian beauty guru’s, Chloe Morello is definitely one to watch. This year we introduced her to our fabulous range and saw some of our products featured in a few of her YouTube makeup tutorials.  She has truly mastered her craft and has a huge fan following including us; we can’t get enough of her. With over 300k fans on Instagram and 870K subscribers on YouTube, you might want to join the hype and learn some new makeup tricks, it’s definitely worth it.

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Bonnie Gillies  @ozbeautyexpert

Oz Beauty Expert is a globetrotting makeup extraordinaire and we love her selection of jane iredale summer must-haves, it’s one of our favourite snaps of 2014! Who doesn’t love a good flat lay? Bonnie knows her stuff; she’s an experienced makeup artist and hairstylist with over 10 years experience. Make sure you check out her blog too, it’s full of insider secrets, great product suggestions, the latest celebrity beauty interviews and her very own TV station featuring her tutorials. No wonder she has over 21K Instagram followers and a fast growing fan base.

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Ruby Golani @rubygolani

Dramatic makeup is Ruby’s forte – and for a young beauty gal she’s got makeup down pat. This vlogger’s Instagram is filled with glamorous makeup looks that we love to replicate. Her signature ‘Angelina Jolie’ pout and perfect winged eyeliner makes her unstoppable. With over 22k Instagram followers and over 202K subscribers to her YouTube channel, this Aussie makeup guru knows a thing or two about glam. Take a look at her mesmerising makeup tutorials on YouTube, but beware, you may get lost for hours!

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Vydia Rishie @vydia

Sophisticated and stylish, Vydia has nailed a monochromatic and effortlessly chic Instagram account. She thrilled us when she posted jane iredale PurePresssed Powder as part of her Spring racing must-haves. With over 80K followers, this style queen is making waves across the globe. We are in awe of her fashion styling, interior inspo, shoe fetish and impeccable photography. Every city girl needs to be following this account. Love, love, love!

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Emma Clapham  @emmaclapham (Creative Director @wholovesthat)

With a great mix of beauty, home inspo and general good times, Emma is clearly making the most of every moment. Her vibrant and honest take on life will have you begging for more. And that’s why she has a huge personal fan base of over 12k. Don’t stop at her personal account, pop over to @wholovesthat to see endless home ideas, gift inspo and more. She’s the creative director behind all those fabulous posts. We don’t know how she does it… one busy babe.

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Here’s some of our other faves that we love following…

Melissa Ambrosini @melissaambrosini
Writer. Speaker. Self-love Teacher. Mean Girl Ass Kicker. Creator of #GetYourGlowOn Author of #12StepsToWellness

Sarah Wilson @ _sarahwilson_
Journalist, blogger + author of I Quit Sugar. Hobby = fighting wastage. Sydney :: New York :: London

Sporteluxe – @sporteluxe
A daily digital lifestyle publication dedicated to luxe health, luxe fitness and luxe living

My wholesome kitchen – @mywholesomekitchen
My Wholesome Kitchen creates and sells nutritious snacks and treats. They also offer event and office catering.

Amanda Bisk – @amandabisk
Former Australian Pole Vaulter, Exercise Physiologist, Qualified Yoga Instructor from Perth

Karima Mckimmie @shamelessfripperies
Sydney. Beauty. YouTube. Blog

Karissa Fanning – @ the_lane
For wedding inspo and the next jewellery or fashion must-have, plus some truly stunning quotes.

Zulu and Zephyr @zuluandzephyr
Australian clothing and swimwear label made for the sun, the salt and the sea.

States of style Aus – @statesofstyleaus
From the West to the East of Australia, States of Style is all about where they went, what they wore, and where you can get it.

The beach people – @thebeachpeople
Home of the original round towel & makers of sea essentials

Amanda Shadforth – @oraclefoxblog
Creative Director | Freelance Photographer + Stylist + Illustrator

Hope & May – @hopeandmay
Snapshots of travel, inspiration & new arrivals from around the globe! Visit their concept store in Byron Bay or shop their lifestyle range online

We hope you’ve enjoyed following us on Instagram this year @janeiredale_australia. We are planning for a bigger and brighter new year packed with new products, competitions, makeup looks, tips, news, reviews and events. It’s going to be HUGE!

Happy Holidays from all of us at jane iredale!