A colorful and simple makeup look for Memorial Day

We love this colorful makeup look to celebrate Memorial Day. Keep reading for steps on how to recreate it and click the picture to try it on in our makeover room.

Memorial Day Makeup Look

  1. Start by applying Dream Tint Tinted Moisturizer using your fingertips or the Blending Brush. For extra sun protection apply Powder-Me SPF SPF 30 Dry Sunscreen on top.
  2. Using your fingertips apply Clarity In Touch Cream Blush to the apples of your cheeks.
  3. Apply Sunbeam Quad Bronzer along your hairline, top of your cheek bones, jaw line and bridge of your nose using the White Fan Brush. When applying bronzer always keep in mind where the sun would naturally give you a bronzed look and apply just to those places to get the most natural finish.
  4. Line your top lash line with Lapis Lazuli Mystikol and wing out slightly. Also line the outer 3/4 of your bottom lash line.
  5. Using the highlighter end of Lapis Lazuli Mystikol highlight the inner corner of your eye.
  6. Apply PureLash Extender & Conditioner followed by Navy PureLash Lengthening Mascara.
  7. Line and fill in your lips with the Crimson Lip Pencil.
  8. Apply the stain end of Passion Lip Fixation, let dry 30-40 seconds then apply the gloss end.

To keep your skin glowing during the holiday weekend try applying Tantasia Self Tanner & Bronzer and Golden Shimmer Face and Body Lotion. Don’t forget to protect with Powder-Me SPF!

Ten ways to shimmer this summer

JessePhone Golden resize

Back by popular demand this summer is our Limited Edition Golden Shimmer Face and Body Lotion. Golden Shimmer creates a subtle veil of shimmer designed to warm and smooth your complexion. It can be worn alone or paired with your favorite makeup. The natural formula rejuvenates and hydrates with botanical extracts, so it is gentle enough to be used on the face or body. It leaves skin soft and hydrated and is hypoallergenic, non-comedogenic, safety tested and dermatologist tested.

While Golden Shimmer is gorgeous just by applying it to your face or body our education team loves it for so much more! Keep reading for ten unique ways to use Golden Shimmer this summer, from our educators.

Continue reading

Flaunt your skin and stay protected with these SPF tips

jane 1The temperature’s rising; the days are longer; the clothes are fewer — here comes summer, and here comes the sun! Most of us have been waiting impatiently to feel the warmth on our skin, but along with the warmth come invisible rays that age our skin faster than anything else you can think of, namely ultraviolet A and B. So what is the most effective anti-aging product you can wear? Sunscreen! Make it a year-round beauty staple but be even more devoted to it in the summer months.

Sunscreen comes in all shapes and sizes and only one of its purposes is to protect us from burning. It has a lot of other benefits, too. If worn and applied correctly, sunscreen can prevent wrinkles, brown spots, damage to elastin and Collagen (the skin’s mattress), Actinic Keratosis (those pesky dry lumps that never go away), Basal Cell and Squamous Cell Carcinomas and the most deadly of all, Melanoma.

lovely red woman lips isolated on whiteBut what is the best sunscreen for you when there is so much to choose from? First of all, let’s look at the language of sunscreens. What does SPF (Sun Protection Factor) really mean? SPF measures the amount of protection you get from UVB rays only. These are the shorter rays that penetrate the top layer of the skin and cause it to burn or tan. (A tan is the sign of a body’s protection response after the damage has been done.) The number that you see following SPF is a personal indication of how long you can stay in the sun before your skin will begin to burn. In other words, it’s a multiple of the SPF number. If it takes ten minutes for you to burn and you’re applying an SPF 10, you will burn in 10 x 10 minutes – one hundred minutes as opposed to ten. Remember, that you must apply properly and frequently to get the optimal result. Most people apply too little sunscreen to get this kind of protection.

Does this mean that you should look for the highest SPF you can find because an SPF 30 doubles the protection of an SPF 15? I wish it were that simple. It doesn’t mean that at all. In fact, an SPF 15 already protects from 93% of the UVB spectrum. An SPF 30 only increases protection by 4% and an SPF 50 by 5%. There is no such thing as 100% protection. So sometimes, you will want to weigh the percentage of increased protection you get against the amount of extra chemicals that have to be put in the formula in order to reach the higher SPF – chemicals that are designed to be absorbed into the skin, the body’s largest organ.

If UVB is the burning ray, what is UVA? Well, that’s the aging ray. This is the ray that goes deeper into the skin and damages our DNA leading to wrinkles and skin cancers. Until recently, sunscreens were not required to protect from UVA damage, now they are. Look for the words “broad spectrum.” This means that your sunscreen will give you protection from both forms of ultraviolet rays. It’s easy to remember which is which. UVA = aging ray and UVB = burning ray.

powder me, golden shimmer and lip drink

What’s the difference between chemical and physical sunscreens? Chemical sunscreens absorb the UV rays and change them into something else – usually heat. So they create heat on the skin, which equates to inflammation. Prolonged inflammation creates premature aging – not an ideal skin situation. In extreme cases, you can actually get a heat burn from chemical sunscreens. Common chemical sunscreen ingredients are: Oxybenzone, Avobenzone, Actisalate and Octinoxate. Physical sunscreens are particles that stay on the top of the skin acting like hundreds of thousands of tiny mirrors reflecting and refracting the sun’s rays. There are only two ingredients that do this, Zinc Oxide and Titanium Dioxide. Both of them give broad spectrum (UVA and UVB) protection with water resistance. Both of them help to calm redness and irritation.

When choosing the correct sunscreen it is also important to know if it is approved by The Skin Cancer Foundation (SCF). The SCF guarantees that a sunscreen product meets the highest standards for safety and effectiveness. The SCF Seal of Recommendation is granted to sun protection products that have been reviewed and meet the specific criteria of an independent photobiology committee. The seal is a symbol of safe and effective sun protection that is recognized worldwide.

jane iredale has seven physical sunscreen products that have earned The Skin Cancer Foundation Seal of Approval: PurePressed® Base Mineral Foundation SPF 20Amazing Base® Loose Mineral Powder SPF 20Dream Tint® Tinted Moisturizer SPF 15Glow Time® Full Coverage Mineral BB Cream SPF 25, Powder-Me SPF® Dry Sunscreen SPF 30LipDrink® Lip Balm SPF 15 and HandDrink™ Hand Cream SPF 15. Flaunt your beautiful skin and stay protected!

jane iredale, a green story

For those of you that know us well, and those of you just joining us, we want to give you a little inside look at ways we are proudly supporting the Earth on Earth Day and throughout the year.

At jane iredale we care a lot about the footprint we leave on this beautiful Earth of ours and we strive to minimize it wherever we can. Recently a number of our offices moved into our beautiful new building, an old school called the Bryant School that we renovated to keep as much of the character, charm and originality of the building as possible while updating it to leave the smallest environmental footprint possible. The Bryant School offices are currently under application to receive a LEED Gold Award from the US Green Building Council.

Bryant Building Outside

 

Continue reading

Five spring makeup looks to inspire you

It’s always fun to see the makeup looks that come out of fashion week, and this year was no exception. Below are a few of the runway looks that I loved. Some are quite wearable for every day, others are a bit more adventorous, but I hope they all inspire you to step out of your comfort zone, play with your makeup and maybe even create a new signature look this spring.

Brown washed eyes

brown eyes

Start by applying your shade of Glow Time BB Cream with your fingertips. Apply Brown Silk Eye Shere to your eyes using the doe foot applicator and finish with lots of Black Ice Longest Lash Mascara.

Continue reading

Introducing our spring 2015 collection, Country Weekend!

I absolutley love the new Country Weekend collection, and thanks to getting sneak peeks early (job perks!) I’ve been wearing it every day for a few weeks now. The limited edition Getaway Eye Shadow Kit is simply stunning and works beautifully on any skin tone. The colors are versatile enough to take you from day to night, formal to relaxed. The five shades included are: Fresh Air, a shimmery pearl, Silence, a shimmery golden peach, Footprints, a matte green grey, Tea on the Porch, a shimmery copper gold and Starry Night, a shimmery black. All of the shades are contained in an elegant rose gold mirrored compact with a dual-ended applicator. Also included in the collection is Espresso Jelly Jar Gel Eyeliner – a shimmery brown grey color that is lovely for every day use or even as the base of a smoky eye. Lastly, but certainly not least, is Forever Peach Lip and Cheek Stain, the stain adjusts to your own chemistry for an irresistible peach shade that will flatter the skin’s unique undertone and enhance your natural coloring. Keep reading for two looks that you can recreate using this gorgeous collection, along with step-by-step instructions and a video tutorial.

Collection with Wheat

“Who doesn’t love a peaceful weekend away in the country? The kind where you’re simply in awe of your gorgeous surroundings. That’s where this collection takes its cues. These breathtaking colors will set the ideal tone, whether your plans call for something quiet and casual or a bit more refined. Either way, all eyes will be on you.” -Jane Iredale

Continue reading

Makeup looks inspired by Marsala

marsala pantoneWe’re loving the gorgeous looks that can be created with this year’s Pantone color of the year, Marsala. This beautiful shade of deep wine pairs amazing with colors like gold, bronze, pink and peach and is stunning on nails, lips, cheeks and even eyes. We were so inspired by Marsala that we’ve created two looks below. Keep reading for how you can recreate these yourself, plus click the model image to try them on in our makeover room!

Continue reading

Bold red carpet Grammy looks

If you watched last night’s Grammy Awards then you saw that the overwhelming makeup trend was gorgeous skin and smoky brown/bronzed eyes. However, there were a few bold makeup looks that stood out and made me look twice. They also encouraged me to dive back into some of the colors that I haven’t played with in a while that were sitting in my makeup bag. I hope these looks inspire you to do the same!

Teal eyes
taylor swift 2015 grammyTaylor Swift’s gorgeous aqua liner not only highlighted her eyes beautifully but paired with her otherwise soft look helped bring just the right amount of boldness to her makeup. To get this look use our Aquamarine Mystikol as a liner and then smudge it out with the Mini Dome Brushaqua mystikol

 

 

 

 

Continue reading

love, laugh, flirt…a Valentine’s makeup look

Valentine’s day is next week so here’s a fun and flirty makeup look for whatever is on your calendar for the day. Whether you are going out with friends, a signficant other, or staying in for a cozy night by the fire this look is both sultry and sophisticated, and transfers nicely from day to evening.

love, laugh, flirt

Continue reading