Makeover your Makeup Bag Contest code for week of Nov. 2

This week's code for our mineral makeup scavenger hunt is TheSkinCareMakeup. Be sure to visit twitter.com/janeiredale, facebook.com/janeiredale and YouTube.com/janeiredale for the rest of the codes and then go to our contest site at janeiredale.com/contest.html for your chance to win!

 

Good luck!

Who Is Your Beauty Icon?

 

Beauty means so many things to different people, but most of us identify with one (or many) icons of beauty and style. Do you see yourself as the easy-going beauty next door? Are you classically stylish with a quirky twist? Maybe you're a blonde bombshell, a sultry vixen, or a fearless trend-setter. Or maybe it depends on the day!

Whoever you are or would like to be, let your voice be heard! We have a fun poll on Facebook, and would love to know: who is your beauty icon?

Mineral makeup Scavenger Hunt Code Week 4

This week's code for our mineral makeup scavenger hunt is NoAnimalTesting. Be sure to visit twitter.com/janeiredale, facebook.com/janeiredale and YouTube.com/janeiredale for the rest of the codes and then go to our contest site at janeiredale.com/contest.html for your chance to win!

Fall Makeup Trends - Part 2

One of my favorite makeup looks this fall is the balanced face. Equal definition on lips and eyes looks sophisticated, sexy and polished.

Trend #2: Balanced Definition

Goes well with: Elegant day wear (think Calvin Klein and Hugo Boss); or skinny jeans tucked into knee length boots.

Our take:

• Start with a flawless complexion. Apply Dream Tint with the Blending Brush.
• Blush the cheeks softly with In Touch Cream Blush.
• Next, apply PurePressed Base with the Handi Brush and mist face gently with Hydration Spray.
• Now for the eyes. Choose a PurePressed Eye Shadow Triple: apply the lightest shade to the lid, the medium shade to the crease and the darkest shade to the outer corner. Lift the eye a bit by winging up ever so slightly.
• Line the eyes with a coordinating shade of Pencil. Since I am horribly eyeliner-challenged, I always use the Detail Brush, picking up color from the Pencil and applying it to the lash line with the brush. I get a smoother application and it gently blends and smudges it all at once.
• Finish the eyes with PureLash Extender&Conditioner and several coats of Longest Lash Mascara in Black Ice
• To create a softly defined lips: Line and fill in the lips with Lip Definer and top with a coordinating shade of PureGloss.

Here are some shade combinations to try:

1. Silver Lining PurePressed Eye Shadow Triple with Black/Grey Pencil; In Touch Cream Blush in Connection; Terra Cotta Lip Definer with Iced Mocha PureGloss.
2. Khaki KrazePurePressed Eye Shadow Triple with Black/Brown Pencil; In Touch Cream Blush in Chemistry; Sienna Lip Definer and Hazelnut PureGloss.
3. Cloud Nine PurePressed Eye Shadow Triple with Black/Grey Pencil; In Touch Cream Blush in Charisma; Rose Lip Definer and Rasberry PureGloss.

Week 3 Scavenger Hunt Contest Code

The code for the jane iredale mineral makeup scavenger hunt for week 3: October 10th,  is Anti-Inflammatory. Enter to win at janeiredale.com/contest.html

 

Good luck!

Pure Ingredients and Makeup Safety

From time to time we get questions about ratings in the Skin Deep Cosmetics Database, which rates the safety of cosmetics.

Although we support EWG which is responsible for the Skin Deep site, we also have serious issues with it.  The methods it has for assessing products is done without any discussion with the manufacturer and, therefore, leads to inaccurate information.  For example, it has assumed that we use nano technology in our sunscreens which is not true.  We have tried to enter into a discussion with them about this but they are unresponsive and have not replied to phone calls or e-mails.  They also pay no attention to quantities used in a product.  For example, they rate everything the same whether it's 50% of the formula or .005%.  This is hugely important since ingredients are toxic at different levels.  Homeopathy, for example, says that there is no such thing as a toxic ingredient, just toxic amounts. 

EWG gives us a toxic rating on our 24 karat food-grade gold because they rate it as colloidal gold which it isn't.  They rate the lakes we use toxic because commonly lakes and FD&C dyes are made from petroleum - ours aren't.  The lakes we use are natural dyes bonded to a calcium substrate.  We do everything we can to make our products as clean as possible. 

If you have an issue with a particular ingredient, please don't hesitate to ask us about it.  We will explain why we use it and how it is derived. Contact us at info@janeiredale.com.

Enter our Makeover Your Makeup Bag Contest

The scavenger hunt code for the week of October 12th is CompleteCoverage.

 Visit our Facebook Fan Page, YouTube channel and Twitter feed for the rest of the codes.

Visit our contest site for your chance to win $1,000 worth of jane iredale makeup and a trip to NYC!

Good luck and have fun!

Fall Makeup Trends - Part 1

Is it just me or are the fall trends amazing this year? Here is the first post in a series on having fun with them.

Trend #1: Hot Pink Lips!

Goes well with: Neon accents on clothing or accessories.

Our take: Use warm golden/copper shades on the eyes. Try the gold end of Double Dazzle on the lid, and a bit of the copper end in the crease. Simply draw it on and blend with your finger. Keep it simple and soft: skip eye liner, and add just a bit of mascara. I am obsessed with Longest Lash Mascara in Black Ice. it is the perfect inky black, makes full feathery lashes, and I've really noticed that my lashes are longer since I starterd using it.

Add a sheer pop of color to the cheeks with In Touch Cream Blush in Clarity. Just stroke it onto the apples of your cheeks (smile) and blend gently with your fingers.

For really bright lips, start with Renee PureMoist LipColour and top with Pink Candy PureGloss. Or for a more sheer look, just use Pink Candy.

Mineral Makeup Scavenger Hunt Sweepstakes - Week 1 Code

Have you heard about our Makeover Your Makeup Bag Contest? You get to drag and drop your favorite makeup into your own virtual makeup bag, then let us know with words, pictures or video why we should "Makeover Your Makeup Bag." You could win a trip for two to NYC, and $1000 worth of mineral makeup from jane iredale! Share it with your friends, because the most viral entry also wins. How much fun is that???

If you've already been there and you are on the scavenger hunt, the code for Week 1, October 5 is ParabenFree. 

Visit our YouTube channel, Facebook Fan Page and Twitter to get the rest of the codes.

Check back each Monday to get that week's code. Good luck!

 

Bright Eyes! Make up to make your eyes sparkle.

I have been totally inspired by playing with items in the new Silver Lining collection, and have recently discovered a few great tips that really add sparkle to the eyes.

Trick #1 Metallic Liquid Eye Liner: This is my absolute favorite,  and it can be used with even the softest daytime makeup. I picked this up during a video shoot with two of our beloved National Makeup Artists/Educators. Add a thin line of metallic Liquid Eye Liner close to the upper lash line once regular eye makeup is done (Shawn). Let the brush do the job: just lay it along the lash line (Kevin). It really works, even in the passenger seat of a moving car! You don't have to have such a steady hand because the shimmery, metallic quality of the liner is so forgiving. Silver looks lovely with cool eye shadow colors like grey and purple; while Gold is gorgeous with warm, rich shades such as brown, bronze and taupe. It adds this incredible, subtle flash of light, and the eyes magically twinkle with each blink or turn of the head.

Trick #2 Midnight Blue and White Pencil: Here at jane iredale, we have been waiting not-so-patiently for the Midnight Blue Pencil (thank you Jane!). Lining the water line/inner rim is an old trick that really makes the eyes look awake and adds beautiful intensity. But for a soft, subtle look, try lining just under the lower lash line with the White Pencil, blending well so it is unnoticeable. It simply makes the eyes bright.

Trick #3 Shadow Placement: Traditionally we are taught to put the medium shade of eye shadow on the lid, the dark shade in the crease and the lightest shade on the brow bone. This looks great, but here's another technique that really makes the eyes shine. Use the Deluxe Shader Brush to press the lightest shade, preferably with a bit of shimmer, onto the eye lid. Use the Crease Brush to apply the medium shade in the crease. Finally, accent just the outer corner of the lid with the darkest shade. Try applying it with the Eye Shader Brush in a small circular motion for control and nice blending in this tiny area. Blend everything with a clean Crease Brush. As a final touch, swipe the edge of the Flocked Sponge from the outer corner of the eye to the outer corner of the brow to be sure everything is neat and lifted. 

Try any one of these techniques or all three at once. They are beautiful, delicate and subtle; or dramatic, vampy and intense, depending on how you apply.