Rose Makeup Inspiration for Spring

Like the flower, rose-colored makeup adds a touch of elegance to any look and occasion. You can create a subtle, petal-inspired look with pink and lavender tones for a casual weekend event or a night out with friends. For a bolder look, up the flower power by pairing rose-tinted lips and cheeks with beautiful earth tones on your eyes. See below for two soft and elegant looks using our rose inspired shades and try them on virtually in our makeover room by clicking the model’s picture.

Rose inspired weekend makeup

  1. natural rose pink makeup, lavender eye makeupStart by applying your favorite foundation.
  2. Apply Dusk PurePressed Eye Shadow on your entire eyelid using the Eye Shader Brush.
  3. Using the Bent Liner Brush, line your top lash line with Espresso Jelly Jar Gel Eyeliner, starting at the inner corner and extending outward in a slight wing.
  4. Line the inner corner of your eyes with White Eye Pencil to help brighten your eye.
  5. Apply PureLash Extender and Conditioner.
  6. Apply Agate Brown PureLash Mascara to your top lashes only.
  7. Using the White Fan Brush, apply Barely Rose PurePressed Blush to the apples of your cheeks.
  8. Line and fill in your lips with Lip Definer in Rose.
  9. Lightly apply Rose PureMoist LipStick on top of the lip liner.
  10. Finish with Candied Rose PureGloss Lip Gloss.

Rose inspired evening makeup

  1. bold rose makeup look with khaki green eye shadowStart by applying your favorite foundation.
  2. Apply the medium shade of Khaki Kraze PurePressed Eye Shadow Triple on your entire eyelid, using the Eye Shader Brush.
  3. Using the same brush, apply the lightest shade in the triple to the brow bone and inner corner of your eye.
  4. Still using the Eye Shader Brush, add the darkest shade of the triple to your outer corner and crease.
  5. Line your top and bottom lash line with the dark side of Dark Topaz Mystikol.
  6. Use the highlighter on the Dark Topaz Mystikol to line your inner rim.
  7. Apply Ice Black Longest Lash Mascara to your top lashes.
  8. Using the White Fan Brush, apply Barely Rose PurePressed Blush to the apples of your cheeks.
  9. Apply Rose PureMoist LipStick on top of the lip liner.
  10. Finish with Candied Rose PureGloss Lip Gloss.

Which rosy look do you love best? Visit our makeover room here to try on these looks and create your own! Then, share them with us on Instagram @janeiredale #friendfavorites.

How to Shape and Define Your Brows Like a Pro

Eyebrows have come center stage in the world of makeup; a full, defined brow is in demand more than ever.  Perfectly groomed brows frame the face, and if done correctly, can act as an instant eye-lift.  They set up your eye area making any eye shadow, liner and or mascara pop and ensuring your eyes become the focal point.  To achieve your perfect eye brows, follow these quick steps.

First things first, put down and step away from the tweezers.  Over tweezing leads to overly thin and misshapen brows, which require more work on your end to make them full and beautiful again.  If any tweezing will take place it should occur at the end of grooming your brows to clean up excess hair.  Remember, we tweeze our brows, we do not pluck them.

How to Shape Your Eyebrows

Brow shape is unique to everyone’s face.  Eyebrows are not a one size fits all situation; what looks stunning on your best friend or favorite celebrity, may not be the best shape for you.  Here are three steps to help you find the most perfect brow shape for your face:

  1. how to shape eyebrow, eyebrow shaping chartTo find out where your brow should begin (point A), align the flat edge of a straight makeup brush to the outside of your nose/inner corner of your eye.
  2. Your true arch (point B) is found by taking your brush and laying it diagonally from your nostril to the outside edge of your iris.
  3. Determine where your brow should end (point C) by using your brush to create a line from the outside corner of your nose diagonally to the outside corner of your eye.

How to Define Your Eyebrows

GreatShapes Eyebrow Kit in Blonde

  1. Once the brow shape is determined, brush the hairs up using a little bit of Clear PureBrow Brow Fix Gel to show you what is going on with your brows, where you need to fill, and so on.
  2. Fill in any gaps and define your brows with the GreatShape Eyebrow Kit. Use small upwards strokes with the angle brow brush included in the eyebrow makeup kit to create lift and the illusion of natural hair.
  3. Seal your work with eyebrow gel to keep everything in place.
  4. Once your perfectly groomed brows are filled in, you can tweeze away whatever is left over.  This way you don’t risk over tweezing!

Share your beautiful brow looks with us on Instagram! Tag @janeiredale #mybeautifulbrows.

Combating problem and acne skin, naturally.

Two years ago, we began carrying a nutritional supplement called Skin Accumax.  Since then we’ve seen women and men with acne have life-changing experiences.  People who’ve struggled with acne for years are now free of the beast.

Katie accumaxAcne is caused by a number of different conditions.  It can range from the occasional breakout to full-blown cystic acne.  No matter what its degree, it causes physical and emotional pain.  There are all kinds of topical products that can have a positive effect but more and more I’ve come to realize that tackling the problem from the inside has substantially more dramatic and long-term effects.  In fact, I believe we can improve all skin types, with or without acne, by nurturing the skin from the inside with the right supplement.

How can a nutritional supplement like Skin Accumax have such profound effects?

It’s all about feeding the skin.  Although it is our body’s largest organ, it’s also the last to get the nutrition we ingest every day because the body, in its wisdom, feeds the essential organs first – the heart, the kidneys, the liver and the lungs, for example.  The skin gets what’s left over.  But Skin Accumax is exceptional because it targets the skin.  It isn’t a drug; it’s nutrition so it takes time to work.  We recommend four tablets a day (two in the morning and two at night) for at least 14 weeks before you see optimum results.  But your patience will be rewarded with vibrant, healthy skin.

02-15-16-BeautyPrepThe next step is to cleanse and hydrate the skin.  In other words fortify it for the assaults to come  – pollution, heat, cold, lack of sleep.  Our BeautyPrep line makes this easy and efficient.  With its cleansing water, its pH adjusted toner and stem cell moisturizer, it’s all you need to continue the work of Skin Accumax.  Here is my routine.  At night I use my Magic Mitt to remove makeup and all the environmental pollutants my skin has collected throughout the day.  Its micro fiber just uses water to lift and expel the debris so I don’t strip my skin of its beneficial acid mantel.  (The acid mantel protects the skin from invasive bacteria).  Then I soak a cotton ball with BeautyPrep Cleanser to take off any residue.  Since the cleanser is full of liposomes that hydrate the skin, the cleanser doesn’t have to be rinsed off.  If my skin feels moist enough, I don’t do anything else.  If it still feels as if it could take more moisture, I use some BeautyPrep Moisturizer.  Its Eye Bright ingredient is especially beneficial around the eyes.

In the morning, I use the Magic Mitt in the shower and then soak a cotton ball with BeautyPrep Toner.  I feel that it wakes my skin up and prepares it for BeautyPrep moisturizer as well as tightening my pores.  You really can’t hydrate the skin enough and our moisturizer does that without leaving a sticky residue.  So much over-oil production is caused because the skin is actually dehydrated.  Producing oil is the only way for the skin to hydrate itself.  So now the skin is fortified.  What’s next?

Well, the finish, of course.  Especially while you’re waiting for your skin to clear, you will need coverage.  This is where makeup can make or break you.  Yes, it can block your pores and make things worse so it’s important to look for that magic phrase “non comedogenic.”  Our Disappear concealer has been especially designed not only to cover blemishes but to help the condition.  It has green tea extract in it which has been shown at levels of 3% to have measurable effects on blemishes. Cover any redness with Disappear and then apply one of our mineral bases.

IMC-StarterKit-MediumDark-500x500We make it easy for you to find the right base by using one of our Starter Kits that contains all the products you need to introduce you to the essentials of our line.

So that’s it – Feed, Fortify and Finish.  Our answer to sending you on your way to a blemish-free, healthy, vibrant skin.  Feed it with Skin Accumax; fortify it with Beauty Prep and finish it with Disappear and our Starter Kit.  The most beautiful cosmetic you can wear is a healthy skin!

How to clean your makeup brushes

brushesWhy clean your makeup brushes? There are four big reasons for doing so.

  1. Cleaning your makeup brushes improves performance.
  2. Cleaning your makeup brushes prevents bacteria, oil buildup and transfer.
  3. Cleaning them will extend the life of your makeup brushes.Brushes are a big investment, so we should be doing our best to protect them.

Optimally, we should wash our brushes once a week; I think I speak for most of us when I say that usually doesn’t happen. A realistic goal is to wash your brushes at least once a month. Here are the steps of how to clean your makeup brushes.

How to Clean Your Brushes

  1. truly pureUse warm water to saturate the brush hairs only. Be sure not to soak your brush as this will ruin it.
  2. Place a pea-sized amount of Truly Pure Shampoo & Conditioner, or any mild shampoo, into the palm of your hand and massage the cleanser into the hair. Do this until the cleanser has been completely dispersed among the brush hairs.
  3. Rinse the brush thoroughly until the water runs clear.
  4. Repeat as necessary.
  5. Create a ring with your index finger and thumb and pull the brush through the fingers while applying gentle pressure to remove excess water and maintain the brushes shape.
  6. Place on a towel and lay flat to dry. Never dry your brush in an upright position as this will loosen the glue that binds the brushes and lead to hair loss.

Never place your brushes in a sterilizer because it will permanently damage it.

Makeup looks inspired by Pantone’s Colors of the Year

Each year Pantone chooses a color to reflect that culture and mood of the world we live in. In 2016, for the first time ever, Pantone chose two colors: Rose Quartz and Serenity. Pantone Executive Director, Leslie Eiseman, explains, “Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.” We’ve put together two looks in our makeover room inspired by these beautiful shades. Follow the steps below to try these looks yourself, or click the images to visit our makeover room and try them on virtually! Which look do you love best?

Serenity

serenity

  1. Start by applying your favorite foundation.
  2. Apply Hush PurePressed Eye Shadow from your eyelid up to your brow using the Deluxe Shader Brush.
  3. Apply Violet Eyes PurePressed Eye Shadow on your entire eyelid using the same brush.
  4. Line your top lash line with Black Liquid Eyeliner starting at the inner corner and extending outward in a slight wing.
  5. Line your bottom inner rim/waterline with the Black/Grey Eye Pencil.
  6. Apply Black Ice Longest Lash Mascara to your top and bottom lashes.
  7. Using your fingertips, apply Complete In Touch Highlighter to the tops of your cheek bones and the bridge of your nose.
  8. Using the White Fan Brush, swirl together the colors of Rose Dawn Bronzer and apply to your cheek bones.
  9. Finish your look with Soft Peach PureGloss Lip Gloss.

Rose Quartz 

rose quartz

  1. Start by applying your favorite foundation.
  2. Using Silver Lining PurePressed Eye Shadow Triple, apply the lightest shade to your eyelid using the Deluxe Shader Brush.
  3. Using the Crease Brush, apply the middle shade to your crease.
  4. Using the Eye Shader Brush, gently pat the darkest shade onto the outer corner of your eyelid and slightly into your crease in a ‘c’ like shape.
  5. Line your top and bottom lash line with Black Jelly Jar Gel Eyeliner suing the Bent Liner Brush.
  6. Apply Jet Black PureLash Lengthening Mascara to your top and bottom lashes.
  7. Using the White Fan Brush, swirl together the colors of Rose Dawn Bronzer and apply to the apples of your cheeks.
  8. Finish your look with Madison PureMoist Lipstick.

Visit our makeover room here to try on these looks and create your own! Then share them with us on Instagram @janeiredale #friendfavorites.

 

Warm up with this cozy makeup look.

12-25-15-ChristmasWe love a yummy cup of hot chocolate on a cold winter night, which is exactly what inspired this beautiful makeup look packed with pretty shades inspired by our favorite winter drinks. Keep reading for tips on how you can get the look. Plus, click the model image to try it on in our makeover room!

 

 

 

  1. 01-13-16-BLOG-PromoLookStart by applying your shade of PurePressed Base using the Handi Brush. Spritz with your favorite Hydration Spray.
  2. Gently pat Cappuccino PurePressed Eye Shadow onto your entire eyelid using the Eye Shader Brush.
  3. Apply Dark Suede PurePressed Eye Shadow in your crease using the Crease Brush and blend into the outer corner of your eyelid.
  4. Apply Champagne PurePressed Eye Shadow to your brow bone using the Eye Contour Brush.
  5. Line your top lash line and outer 3/4 of your bottom lash line with Espresso Jelly Jar Gel Eyeliner using the Bent Liner Brush.
  6. Apply PureLash Extender and Conditioner followed by Jet Black PureLash Lengthening Mascara to your lashes.
  7. Apply Mocha PurePressed Blush to the apples of your cheeks using the White Fan Brush.
  8. Finish your look with Iced Mocha PureGloss Lip Gloss.

Try this look then share it with us on Instagram @janeiredale using #friendfavorites.

Refresh your beauty routine + a GIVEAWAY!

NYE giveaway2015 is coming to an end and we’re about to ring in a new year, which means it’s the perfect time for a fresh start to your beauty routine. We’re giving away five products to help you do just that.

Start your new beauty routine with our Magic Mitt. This magical mitt quickly and easily removes every trace of makeup using only water. Plus, it promotes the health of the skin because it does not affect the acid mantle. When this beneficial barrier is intact, it aids the skin in protecting itself from harmful and invasive bacteria.

Next apply your shade of PurePressed Base. PurePressed Base, our most popular foundation, now includes eight revised darker shades, relaunched to offer women of all skin tones a beautiful match. PurePressed Base is a foundation, powder, concealer and broad spectrum sunscreen all in one product. To find your shade match visit our shadefiner quiz here.

We recommend applying PurePressed Base with the Handi Brush. The Handi Brush is a hand-tied, flat-headed, long-bristled powder brush made of goat hair. The flat head allows for an even application of all our pressed powders.

POMMISSTOnce your foundation is applied, spritz with your favorite Hydration Spray. The Hydration Sprays help to hydrate, condition and protect your skin while setting your mineral powder for the most natural, long-lasting look. POMMISST, featured here, also has the added benefit of Pomegranate Extract, a powerful antioxidant and UV protector known to help protect against skin cancer. Plus all of our Hydration Sprays have been reformulated and awarded ECOCERT’s Natural and Organic certification!

Lastly, we’re giving away Truly Pure Shampoo and Conditioner, a gentle shampoo and conditioner free of wax-coating agents and chemical dyes that cleans and helps maintain brushes. It’s formulated without parabens or sodium lauryl sulphate, making it suitable for all hair types; also recommended for natural hair brushes. It provides gentle cleansing and light conditioning without product build-up. You can use it on your hair and for your brushes!

How to enter: 

  1. Leave a comment below telling us how you’re starting fresh in the new year.
  2. Remember to use your current e-mail address so we can notify you if you win.
  3. Stay tuned, we’ll announce the winners after the new year!

Celebrate the holidays with 20 different ways to use 24-Karat Gold Dust!

Dec-Social500x500-05The holidays are here and so is the time to play with shimmer in your makeup look! Keep reading for 20 creative ways to use 24-Karat Gold Dust, from subtle to dramatic you can ring in the new year with a little sparkle.

Eyes:

1. Tap any shade into the middle of the eye lid with your finger to create a luminous blink.

2. For a gilded smoky effect, apply eyeliner then use a dampened Smudge Brush to overlay Gold 24-Karat Gold Dust.

3. Tap any shade into its cap and spritz with your favorite Hydration Spray, then press into the eyelid with your eye shadow brush for a foiled effect.eye shere

4. For retro-chic eyes, apply Champagne Silk or Brown Silk Eye Shere on the eye lid and layer Bronze 24-K on top. Draw a winged line along the upper lash line with the Black Jelly Jar Gel Eyeliner and apply Longest Lash Mascara.

5. For a dramatic gold eye, start with Lemon Lid Primer, and then press Gold 24-Karat on top. Finish with lots of Black Onyx PureLash Mascara on top and bottom lashes.

6. For a golden brow straight from the runways, apply PureBrow® Fix & Mascara to the brows. While wet, apply Gold 24-Karat using the Detail Brush.

Body:

tantasia7. Mix Bronze 24-Karat Gold Dust with Tantasia and apply all over your body for a glowing, shimmering bronze.

8. Mix Gold or Bronze into the Golden Powder-Me SPF for a golden goddess look at the beach.

9. Mix a little of any shade into body lotion and apply on the body for a candlelit glow.

10. A special night out calls for more shimmer: apply with your favorite powder brush over your shoulders and décolleté.

11. Apply to earlobes for an unexpected dazzle that complements your favorite braid, pony or updo.

Face:

12. Dust the Gold or Silver 24-Karat Gold Dust onto the top of the cheekbone with the White Fan Brush to create a highlight.

in touch13. Mix a small amount of any shade with Smooth Affair Facial Primer & Brightener or Smooth Affair for Oily Skin and apply with the Blending Brush to give an all over glow.

14. For a rich, glowy look mix your favorite shade of 24-Karat with any shade of In Touch® Cream Blush on the back of your hand, using the Foundation Brush, then apply to cheeks.

Llips:

15. Apply your favorite lip gloss and press any shade of 24-Karat Gold Dust into it to give extra shimmer and dimension.

justkissed16. Tap Gold or Silver into the center of the lower lip with the finger tip and cover with gloss to make the lip appear fuller and shinier.

17. Apply a small amount of Forever Pink, Forever Peach or Forever Red Just Kissed Lip and Cheek Stain to the lips and cheeks then blend in a small amount of Gold or Silver 24-Karat for the look of rich hydration and saturated color.

Hair and nails:

18. Mix into your favorite hair product for an exciting take on highlights.

19. Paint nails with your favorite color. While the polish is still wet, sprinkle a small amount on the half moon area of your nail. Shake your hand once in a downward motion to spread down the nail, creating an ombre effect. Finish with a top coat.

20. Rub 24-Karat Gold Dust into your natural nail bed and apply a clear nail polish to seal.

How will you use 24-Karat Gold Dust this season? Tell us below!

Fun facts about our mascaras, plus a GIVEAWAY!

HOLIDAY GIVEAWAYThe holiday season is officially upon us! And with it we want to bring you some fun facts about our mascara line.

We have four different mascaras: Longest Lash Thickening and Lengthening Mascara, PureLash Mascara, PureLash Lengthening Mascara and PureLash Thickening and Lengthening Mascara. Although we love all of our mascaras equally, they are all different. Let’s take a look at what makes each one so special to us!

Starting with Longest Lash Thickening and Lengthening Mascara, available in Black Ice, Espresso and Slate Gray, I recommend this mascara if you want well-defined, longer-looking lashes with buildable volume. This mascara is full of triple-length cellulose fibers and seaweed lipids that add length and thickness while simultaneously conditioning, moisturizing, and protecting your lashes. Plus it comes with a hollow fiber brush that prevents clumping.

Next is our PureLash Mascara, available in Black Onyx and Agate Brown. This is a great mascara if you want to add a small yet lovely touch of color to your lashes. I tend to use it during the week when I want to brighten my eyes, but don’t necessarily want a very intense look. Plus it doesn’t smear or flake so I don’t have to worry about constantly checking my makeup throughout the day. There are four other lovely pluses to this mascara: (1) it is mildly water resistant; (2) it is made expressly for people with sensitive eyes; (3) it is free of all lacquer, shellac and petroleum based ingredients; and (4) it is formulated with seaweed lipids and panthenol to moisten and condition your lashes.

Last but not least is our PureLash Lengthening Mascara which is perfect if you want conditioned, longer, lush-looking lashes. Using a proprietary blend of seaweed lipids and wheat proteins, it simultaneously conditions and curls your lashes. It also contains cellulose fibers that add extra length and thickness. It is packaged with the same soft, hollow fiber brush that comes with our PureLash Mascara, and is available in Jet Black, Brown Black and Navy. Like PureLash Mascara, it is free of all lacquers, shellac and petroleum-based ingredients.

mascara

But wait! What about our PureLash Lash Extender & Conditioner?! (my must-have product) PureLash Lash Extender & Conditioner hydrates the lashes to prevent them from drying out and getting brittle. I tend to use it either before I apply my mascara, or right before going to bed. For extra luscious lashes, I like to apply a coat of PureLash Lash Extender & Conditioner, let it dry for a minute or two, and then apply Longest Lash Thickening and Lengthening Mascara.

We love our mascara products, and hope you do too! So with the holidays coming up we have decided to do a giveaway. Enter below for a chance to win one of each of our mascaras! There will be 10 lucky winners!

 How to enter:

  1. Leave a comment below telling us your go-to makeup look for the holidays.
  2. Remember to include your current e-mail address so we can notify you if you win.
  3. Get creative and have fun with your response!

Happy holidays!

Three holiday makeup looks to inspire you; come play in our makeover room!

‘Tis the time of year for a very full calendar! Whether you’re celebrating with family, friends or colleagues this holiday season we’ve got your makeup look covered. Here are three looks to help inspire you this season. Click each one to try it on in our makeover room. Then stay and play to create your own special look this holiday season. Upload your looks to Instagram and tag us! #janeiredalemakeover

Holiday gift exchange

Gift Exchange

  1.  Start by applying your shade of PurePressed Base using the Handi Brush. Spritz with your favorite Hydration Spray.
  2. Shape and fill in your brows with the Bitty Brow Kit.
  3. Apply Cappuccino PurePressed Eye Shadow to your brow bone using the Deluxe Shader Brush.
  4. Apply Forest PurePressed Eye Shadow to your eyelid using the Deluxe Shader Brush.
  5. Apply Double Espresso Eye Shadow in your crease and outer corner of your eye using the Crease Brush, blend well to soften any harsh lines.
  6. Line your top lash line and outer 3/4 of your bottom lash line with Green Jelly Jar Gel Eyeliner using the Bent Liner Brush.
  7. Apply PureLash Extender & Conditioner followed by Jet Black PureLash Lengthening Mascara to your lashes.
  8. Highlight your cheek bones using Champagne 24-Karat Gold Dust and the White Fan Brush.
  9. Apply Mocha PurePressed Blush to the apples of your cheeks using the Dome Brush.
  10. Line and fill in your lips with the Berry Lip Pencil.
  11. Finish your look with Annette PureMoist Lipstick.

Celebration with family

  1. family gatheringApply your shade of Amazing Base using the Chisel Powder Brush. Spritz with your favorite Hydration Spray.
  2. Apply Bone PurePressed Eye Shadow to your brow bone using the Deluxe Shader Brush.
  3. Apply Dawn PurePressed Eye Shadow to your entire eyelid using the Deluxe Shader Brush.
  4. Apply Steamy PurePressed Eye Shadow in  your crease using the Crease Brush.
  5. Line your top lash line using the Black/Brown Eye Pencil. Extend the line slightly outward to create a winged look.
  6. Apply PureLash Extender & Conditioner to your lashes, followed by Brown/Black PureLash Lengthening Mascara.
  7. Using your fingertips apply Connection In Touch Cream Blush to the apples of your cheeks.
  8. Apply Luscious PlayOn Lip Crayon to your lips.
  9. Finish your look with Spice PureGloss Lip Gloss.

Holiday Party

holiday party

  1. Apply Smooth Affair Facial Primer and Brightener using your fingertips. Or if you have oily skin use Smooth Affair for Oily Skin.
  2. Apply your shade of Glow Time BB Cream using your fingertips.
  3. Fill in your brows using your shade of PureBrow Gel.
  4. Apply Iris PurePressed Eye Shadow to your entire eyelid using the Deluxe Shader Brush.
  5. Apply Dawn PurePressed Eye Shadow in your crease using the Crease Brush.
  6. Apply Double Espresso PurePressed Eye Shadow to the outer corner of your eye using the Eye Shader Brush. Blend eyelids well using the Crease Brush.
  7. Apply Gold 24-K Gold Dust to your brow bone using the Eye Contour Brush.
  8. Line your top and bottom lash line and bottom inner rim/water line using the Basic Black Eye Pencil.
  9. Apply PureLash Extender and Conditioner followed by Jet Black PureLash Lengthening Mascara to your lashes.
  10. Apply Charisma In Touch Cream Blush to your cheeks using your fingertips.
  11. Apply Gold 24-Karat Gold Dust to the top of your cheek bones using the White Fan Brush (you can also apply anywhere else you want a touch of shimmer, like your decolletage or shoulders).
  12. Apply Naughty PlayOn Lip Crayon to your lips.
  13. Finish your look with Crab Apple PureGloss Lip Gloss.

Don’t forget to visit our makeover room here and upload your own looks to Instagram tagging #janeiredalemakeover. Have fun playing!