How To: Create Long Lashes Without Faking It

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There’s something so feminine about long fluttering lashes, something spellbinding in the thought of a Hollywood heroine of yesteryear peering up at her male counterpart through a veil of thick eyelashes.

Recreating such a look would have once required the help of a pair (or two) of false lashes, but with the right mascara and lash care you can lengthen and thicken your eyelashes without having to fake it. By opting for mascaras and lash products packed with natural, nourishing ingredients, you can actually strengthen and lengthen your eyelashes rather than simply coating them in pigment. You condition the hair on your head to keep it healthy and to promote growth- the same principles apply to your eyelashes.

Blog Image - Lashes2Our PureLash Lash Extender and Conditioner can be applied prior to mascara as a lash primer, but our tip is to keep a tube with your evening skin care products so you remember to apply it each night as an overnight lash treatment. The PureLash Lash Extender and Conditioner contains algae extract and a vitamin B complex factor to condition the lashes as well as hydrolyzed wheat protein to thicken and strengthen the lashes from root to tip. We also love using this conditioner on the brows to smooth and encourage growth.

The beauty of choosing a mineral-based product, like ours, is that we not only use natural ingredients to nourish the lashes, our formulas are sensitivity tested too, so they won’t irritate sensitive eyes and skin the way many traditional makeup products often can. Our PureLash Mascara is water resistant and works to nourish the lashes while coating them in even colour, and it has been formulated specifically for those with sensitive eyes as it is free from lacquers, shellac and any petroleum based ingredients.

The PureLash Lengthening Mascara takes the same principles as the original PureLash Mascara but adds the lengthening powers of triple-length cellulose fibres to create the illusion of longer lashes – without the addition of any irritants.

Blog Image - Lashes4For a natural alternative to false lashes, try our Longest Lash Thickening and Lengthening Mascara. This do-it-all product combines those triple-length cellulose fibres with algae extract and panthenol to add length and volume to the lashes as well as conditioning and evenly dispersing a coat of rich colour.

For products that condition and strengthen the lashes while they work, as well as keeping eye-water-inducing irritants at bay, opt for hypoallergenic makeup products (particularly around the eye area). Our mascaras will leave you with long, thick, dark and healthy lashes, without the toxic fumes and harsh ingredients.

With three different mascara formulas and 10 different shades, which one will you choose? Click here to see all available shades and don’t forget about your brows; frame your face and complete your look!

Concealer: The Unsung Hero Of The Beauty Bag

Blog Images - ConcealersConcealer is so often looked upon as a foundation afterthought – for the blemishes that weren’t covered by our foundation, we can always rely on our favourite concealer. It’s a common misconception that women with blemishes, pigmentation or scarring should opt for thick, high coverage foundations to create the illusion of spot-free skin. Truth be told, foundation is designed to conceal serious imperfections – think of it as a wash of colour to give your skin a beautiful, even finish. Still seeing spots? Enter: the unsung hero of the beauty bag.

Spot concealing will change the way you apply your makeup. By applying concealer only where you need it, your skin will look flawless, but it will still look like SKIN – natural and glowing, never cakey or overly covered. The beauty of opting for a mineral concealer? You’re still allowing your skin to breathe, delivering it the benefits of skin care rather than masking it in heavy makeup and only worsening the breakout.

Blog Images - Concealers 13The newly launched jane iredale Zap&Hide Blemish Concealer is ideal for truly blemish prone skin as it’s packed with pure pigment, botanical ingredients that work to soothe redness and a treatment to fight bacteria whilst covering your spot like a traditional concealer should. The consistency is smooth and so easy to blend on top of any fluid or powder foundation.

The jane iredale Disappear Full Coverage Concealer offers a slightly higher coverage with an opaque finish to really blur and diffuse the look of imperfections, whether it be acne scars, veins, tattoos or a port wine stain. This concealer works well with liquid makeup, but we also love it on bare skin to cover any spots without giving the skin a particularly “made up” look. The Disappear Concealer is also extremely versatile, use it as a liquid base, mix it in with Liquid Minerals or Dream Tint for more coverage or use on its own to conceal, it’s the perfect beauty bag addition for a flawless finish.

To cover darker spots, scarring and pigmentation, you can’t look past the transformative powers of the jane iredale Enlighten Concealer. Originally formulated for dark circles, we are talking about giving your face the look of an extra five hours of sleep when this concealer is used under the eyes, Enlighten is also unbeatable at covering pigmentation patches and even bruising (a must-have for makeup artists). The creamy formula melts to the warmth of your fingers, it may look bright peach, but you’ll be surprised at how quickly it sinks into the skin for a natural, yet full coverage finish. Rich in antioxidant properties, this versatile concealer works to reduce puffiness while revitalising the skin, if you haven’t tried it yet, you are in for a lovely surprise.

Blog Images - Concealers 1If under eye dryness and dark circles are your concern, then using a product that conceals, corrects and conditions like our Circle/Delete Concealer is a must. These handy pots contain two colours that can be used alone or blended for a truly custom coverage. Circle\Delete1 has yellow undertones and covers red, pink tones around the eye area and is great for fair skin. Circle\Delete 2 has peach undertones and covers blue, grey, ashy tones or hyperpigmentation on fair skin. The dark peach shade effectively neutralises blue, so it can be used as a concealer for surgical bruising. The lighter shade can be used as a highlighter anywhere on the face.

Our go to, eye brightener and concealer is Active Light Under Eye Concealer. As its name suggests, this pen brightens the under-eye area and diffuses imperfections for a soft-focus finish, but it can also be used as a very subtle highlighter to bring forward the highest plains of the face – a reverse contour of sorts. Cucumber and white tea extracts work to reduce puffiness, while avocado and sunflower oil gently nourish this delicate area. Active Light 1 & 2 are yellow undertone, Active Light 3 & 4 are peach undertone and Active Light 5 & 6 olive/warm bronze undertone.

Blog Images - Concealers 12Want it all? Feel confident with serious colour correcting? Then add the jane iredale Professional Corrective Colours Palette to your makeup kit. Each of the four hues offers full coverage, and endless custom shade combinations. This palette was originally designed for post surgery to help conceal the “life cycle” of a bruise at every stage; yellow to conceal initial redness, peach to hide blue, purple and grey tones, lilac to cover yellow tones in the healing stage, and beige to hide any post-inflammatory hyperpigmentation left behind. The formula combines green tea extract, beeswax, moringa butter and avocado oil to calm, sooth and assist with healing of the skin, so if you like the idea of an all-in-one concealer for any occasion or distraction, look no further.

Choose the right concealer for your skin – check out our full range now.

We’ve Got Your Face Covered: A Foundation Guide for Every Look

Foundation Blog Image4Whether you’ve decided to make the switch to mineral makeup and don’t know where to start, or you’re after a different foundation for the new season, jane iredale has a base combination that will give you the coverage and finish you’re after. There’s a lot more to creating a custom base than simply choosing a foundation with your desired level of coverage – the beauty of jane iredale makeup is that by ever-so-slightly altering the way you prime your skin, how you physically apply your foundation and how you set your makeup you can completely change the look and feel of your products and adapt them to suit you.

Prepping You Skin with Primer

Beginning with primer is essential in prepping your skin for makeup, regardless of how sheer or full you want your coverage. jane iredale Smooth Affair Facial Primer will hydrate dry skin and create a smooth canvas for makeup, while Smooth Affair for Oily Skin will keep any extra shine at bay. Think primer is unnecessary for extremely oily skin? Let Absence Oil Control Primer convince you otherwise – the mineral formula balances out the texture of your skin, ensuring your base doesn’t become oily as the day (or night) goes on.

The next step in customising your base is to think about the finish and coverage you want from the product – that said, each jane iredale product is easily buildable to create the coverage you want and need (but more on that in a moment).

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Foundation for a Dewy Finish

If you favour a dewy finish, opt for Liquid Minerals. In its bottle, it appears to be made of tiny nude pearls – pump it out, however, and watch each bead transform into a weightless fluid. Apply Liquid Minerals with the jane iredale Flocked Sponge for sheer, natural coverage, or pump the product onto your Metal Palette to truly control the amount of product you use, then apply to the skin using the flat Foundation Brush for medium coverage. Want to more coverage? Apply using the Foundation Brush then apply the PurePressed Base or Amazing Base powders wherever you want to build it up.

Foundation for a Barely There Finish

For a light, your-skin-but-better finished with SPF 15, make Dream Tint your go-to. A tinted moisturiser, this is a sheer alternative to foundation but is buildable enough to give you a soft wash of colour. For sheer coverage, apply Dream Tint using your fingertips as you would a regular moisturiser- the warmth of your fingers will allow the product to really melt into the skin for a natural look. Applying Dream Tint with a Blending Brush will give you medium coverage with an airbrushed appearance (the sparse bristles make for a soft, light finish, whereas a denser brush packs on more product), or build up the coverage by setting the tint with your favourite jane iredale powder. No matter how much you build up the coverage, Dream Tint will always feel like a second skin.

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Foundation for a Glowing Finish

The jane iredale Amazing Base Loose Mineral Powder is ideal for getting a luminous, lit-from-within finish (it’s also a great one to pop in the Refill-Me Refillable Loose Powder Brush for on the go touch-ups). For natural coverage, use the Chisel Powder Brush to lightly dust the powder over your face in downward strokes, and use the same brush to layer the powder for extra coverage. When layering, be sure to use Hydration Spray to set each layer. Want to mimic the look of a more traditional liquid foundation? Use the Flocked Sponge to press the powder onto your skin, working in layers, or mix the powder with your favourite Hydration Spray or moisturiser to create a creamy consistency.

Foundation for a Semi-Matte Finish

As versatile as Amazing Base, the jane iredale PurePressed Base will give you a semi-matte finish and, depending on how you apply it, can provide coverage anywhere from sheer to full. Use the Handi Brush for a light dusting of product, or layer for greater coverage. For full, flawless coverage, use your Flocked Sponge to press and roll the pressed powder onto your skin in layers. This product is your-go to if you suffer from breakouts and oily t-zone.

Foundation for Full Coverage

It’s common to associate a full coverage, creamy foundation with cakeyness and an overall feeling of your skin being unable to breathe. Defying all expectations is Glow Time Full Coverage Mineral BB Cream, the fullest coverage option from the jane iredale base range. With a velvety finish and creamy consistency, Glow Time can be applied using your fingertips in order to warm up the product so it can glide over your skin with ease. The Blending Brush is also a great tool for BB Cream application. Try mixing your Glow Time with your favourite Smooth Affair Primer of choice to allow it to glide onto the skin effortlessly. Conversely, set with your jane iredale powder of choice to amp up the coverage.

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Setting your Foundation with Spritz

As important as primer, is a setting spray to fix your base in place and balance out the skin. Choose D2O Hydration Spray to deliver intense hydration to dry skin, Balance Hydration Spray to save oily and combination skin from over producing natural oils, and POMMISST Hydration Spray for any skin type (a must-have for makeup artists working with a number of different skin types on any given day).

Still not sure exactly which jane iredale foundation formula will suit you best? Visit and complete our foundation quiz to find your personalised foundation prescription, setting spray and method of application to create the custom coverage you’re after.

Words and images by Gemma Watts @gemkwatts

Power Brows and How To Master Them

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A great brow product is worth its weight in gold. From Audrey’s squared edges to Brooke’s brushed out beauties and Kim’s perfectly polished pair, eyebrow trends may waver but a product that can do it all is a beauty bag staple. Having your eyebrows shaped professionally to suit your features is essential, but once you’ve left the salon, the pencil (or gel, or palette) is in your hands.

Brow Blog Image3If you’ve been naturally blessed with full brows, then a brow gel is a must. jane iredale PureBrow Brow Gel can be combed through the brows to set unruly hairs in place, and the tinted formulas (blonde, brunette & auburn) can be used to match your hair colour between tints or simply to give the illusion of thicker, fuller brows. Brow gels have been known to set quickly and give the hair an almost “crunchy” texture, but our mineral formulas have a conditioning effect on the hair, moving with your brow hair for a truly natural look. PureBrow Brow Gel also comes in a clear formula, perfect for “no makeup” days or for setting your look after using a pencil. Our tip? Brush up the hairs at the inner edges of your eyebrows for a fresh, youthful look.

If your brows are sparse or simply need a bit of filling in, then a pencil is your ideal brow tool. A fine pencil will allow you to physically draw on hairs where you feel you may need them, allowing you to be as precise as you need. The jane iredale Retractable Brow Pencil has a very fine tip so you can really create thin, hair like strokes. The pencil also has a spoolie on one end, meaning you can use it to groom your brows prior to using the pencil, and brush the colour through the brows for a blended, feathered finish. This waterproof brow pencil comes in three natural shades, blonde (warm golden brown), Brunette (reddish brown) and Dark Brunette (Rich chocolate brown).

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If versatility is important to you, be it for the hip pocket or for a lack of beauty bag space, then a regular eye pencil can double up as a great brow tool. jane iredale’s Eye Pencil in Taupe is perfect for filling in the brows on the go, and also doubles as an eyeliner to add subtle, natural looking definition to the lash line.

The GreatShape Eyebrow Kit is a favourite among our jane iredale fans, because its great for those who want to create both shape, depth and texture. First, use the spoolie to brush the brow hairs upward and out to make it easier to work with their natural shape. Use the fine brush to apply the clear wax where you need more depth of colour/fill, then use the same brush to apply the tinted brow powder where you’ve just applied the wax – the powder will adhere to the wax to create a texture that almost mimics that of natural hairs. Finish by combing the hairs to blend the product.

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Brows can do wonders for your overall look, and we can’t stress enough how critical brow maintenance is for preserving your natural brow shape. Our tip, put the tweezers down, book an appointment with a brow specialist and embrace your perfect brow shape, that suits your face, your eyes and your hair colour.

It’s all in the detail – to view our entire range of brow and lash products click here.

Words and images by Gemma Watts @gemkwatts

Which Foundation is Right for You?

Foundations Blog ImageLet’s talk about foundation. As the name implies, it is the canvas for your makeup. Aside from your moisturiser and/or serum, it is the closest product to your skin. That’s why we have worked diligently to bring you the healthiest mineral formulations we can possibly create to make sure your base is contributing to your skin health, day in and day out.

We always use the purest minerals to ensure they give you a flawless finish when applied. But, we aren’t called “The Skin Care Makeup” for nothing! Our foundations (and all of our products) also include ingredients that work “behind the scenes” to improve the health of your skin. One of our favourite things to hear is, after using our products regularly, our fans have a more radiant skin naturally.

Choosing the Right Mineral Foundation

Out of our five different mineral foundations and over 60 shades, which one is right for you? The short answer is all of them could work for you depending on your look. If you have to choose only one, here are some tips to help you narrow it down.


AmazingBase - Golden Glow - 72dpi

Finish: Dewy
Coverage: Sheer to full
Use it if… You have normal to dry skin and are looking for a loose mineral foundation that gives a sheer to medium coverage. Amazing Base can be applied using a Chisel Powder Brush for sheer to medium coverage or a Flocked Sponge for full coverage.
Pro Tip: Bring this foundation with you when you travel by putting it in the Refill-Me Refillable Loose Powder Brush, a mess-free way to apply loose powder on-the-go.

PUREPRESSED BASE MINERAL FOUNDATION REFILL SPF 15-20Rose Gold Refillable Compact with Refill - 72dpi

Finish: Semi-matte
Coverage: Sheer to full
Use it if… You have normal to oily skin and are looking for a simple, everyday foundation. Our PurePressed Base comes in 24 shades for women of all skin tones, is made from micronised minerals and is free of synthetic chemicals. Need more of a reason to love this powder? It is oil free, weightless and can be used as a foundation, finishing powder and concealer. Apply it with the Handi Brush for sheer to medium coverage or the Flocked Sponge for full coverage.
Pro Tip: PurePressed Base can also be used for highlighting and contouring. Choose colours that are a shade or two darker than your skin tone as a contour powder and a shade or two lighter as a highlighter.


Finish: Velvety
Coverage: Full
Use it if… You have normal to dry skin and are looking for a full coverage foundation to disguise blemishes or dark spots. With Glow Time BB Cream, a little goes a long way. Four small dots of this product will easily cover the entire face and brighten your skin. This nourishing full coverage formula packed with pigment will give your skin a flawless, even finish. Glow Time BB1, BB3, BB5, BB6, BB7 & BB8 offer an SPF 25 while Glow Time BB9, BB11 & BB12 have an SPF rating of 17. The lower rating ensures no ashy finish, which is a common issue when applying SPF on darker skin tones.
Pro Tip: Mix Glow Time BB Cream with a little bit of Smooth Affair Facial Primer & Brightener to help it glide on your skin without diluting the foundation colour.

LIQUID MINERALSLiquid Mineral Foundation - Natural - 72dpi

Finish: Dewy
Coverage: Sheer to medium
Use it if… You want an anti-ageing foundation that doubles as a powerful skin treatment. Ideally suited to mature skins, but anyone with a normal to dry skin searching for a dewy finish should try this formula, it’s like none other. Liquid Minerals is a hydrating treatment serum with pigment that helps to soothe the skin, reduces the appearance of fine lines, wrinkles and pores and evens out skin tone. State-of-the-art technology prevents active ingredients Hyaluronic Acid, Vitamin C and Coenzyme Q10 from degrading, allowing them to time release into the skin. Not only does this foundation look attractive, it does wonders for the health of the skin.
Pro Tip: If you have extra dry skin during winter, add Liquid Minerals to your makeup routine because it contains Hyaluronic Acid, which attracts moisture and holds up 1,000 times its weight in water. This is our only foundation that doesn’t contain a broad spectrum SPF so be sure to dust a little Amazing Base or PurePressed Base on top for SPF protection.


Finish: Light
Coverage: Sheer to medium
Use it if… You want the no-makeup- makeup look that offers lightweight coverage and a smooth finish to the skin. Dream Tint can be applied with your fingers, just like any other moisturiser. While the coverage is sheer, the results are impactful. Dream Tint gives a soft-focus effect that helps minimise the appearance of fine lines and enlarged pores while protecting the skin with SPF 15. Great for teenagers and men that react to normal sunscreen and women searching for an effective, good-for-you tinted moisturiser.
Pro Tip: Dream Tint is oil free, so it is a great base for oily skin. It can be used to extend the wear of our mineral powders when used as a primer.


We’ve all heard that most women are wearing the wrong foundation shade, but that doesn’t have to be true for you. When testing foundation shades on yourself, follow these three steps:

  1. Apply a stripe of foundation on your jawline (we usually do this with two or three shades for comparison).
  2. Spray it with one of our Hydration Sprays to set the minerals.
  3. If it looks like it’s disappeared on your skin, that’s your shade.

If you want a personalised foundation prescription now, take our Shade Finder Quiz to see which of our mineral foundations is right for you and which shades best match your skin tone.

NEW Autumn 2017 Collection – Makeup On Nude

Autumn Collection Blog Image -GWWith the new season comes a new colour palette. The subtle chill of Autumn has us reaching for luxurious, jewel-inspired tones in the shape of our new Autumn 2017 Collection, Makeup On Nude. Each new hue is designed to make you look and feel like the best version of yourself – think of it as makeup to enhance, not to cover.

Our jane iredale In Touch Cream Blush is available in ‘Candid’ for the new season, a warm rosy neutral to give the skin a natural warmth. Perfect for on the go touch-ups, we find that this creamy blush is best applied with the fingertips, using the warmth of your body to gently heat up the product and allow it to melt into the skin. The cream-to-powder formula gives you the ease and blendability of a cream, and the powdery dry down looks incredibly subtle and natural on the skin.

AutumnCollection4Our PurePressed Eye Shadow Triples have long been a handbag essential; each packed with three versatile shades with which to create countless eye combos. Autumn sees the introduction of Pink Quartz and Soft Kiss – the former containing a matte light pink, shimmery soft pink and shimmery cool plum, and the latter consisting of a matte warm mauve, shimmery port wine and a shimmery smoky brown. Our tip? Use the smoky brown to fill in your brows, add a touch of cool plum to the apples of your cheeks and blend the soft pink with your favourite lip balm to stain your pout.

AutumnCollection6Good enough to eat, our new Peaches and Cream Bronzer Refill takes four wearable, warm, peachy pink cheek colours and combines them into one easy-to-use powder compact. Designed to add a healthy flush to the cheeks, the beauty of our Bronzer Refills are their versatility. Use a finer brush to pick up one specific colour, or use the White Fan Brush to fuse each shade together to create a custom cheek colour.

AutumnCollection5Two new PureMoist Lipsticks round out the jane iredale Autumn offering, including Lisa, a creamy rose beige, and the re-introduction of Susan, a soft cool pink jane iredale favourite that is back by popular demand. The PureMoist Lipsticks are the perfect finishing touch to any natural, Autumn look, with the hydrating formula adding a wash of colour to the lips and drying down to almost a lip stain while still feeling moist and incredibly comfortable to wear.

See what else is new with jane iredale by clicking here.

Words and images by Gemma Watts @gemkwatts

New Collection: Mystikol Powdered Eyeliner


What was once a well-kept secret between makeup artists has since become a highly regarded makeup hack amongst beauty lovers – swapping out your eyeliner for eye shadow applied with a damp, fine brush. The result is a more lived-in look, and while the finished product is always a winner, the process itself can be messy and is just not conducive to travel of any kind.

Enter our new collection of Mystikol Powdered Eyeliners. In the pot, the formula looks and feels to be a creamy gel consistency, making it easy to get it onto your brush without having to wet it, however once applied, the formula dries down to a powder.

The beauty of combining these different textures is really in the multiple ways the product can be applied. The creaminess of the liners means you can create a precise, fine line or wing with ease (as well as giving it the staying power of a liquid liner, meaning your Mystikol look won’t budge all day), while the powder dry-down makes it easy to smudge out for a sexy, smoky look. You can even use your Mystikols as a creamy, long-wear base for powder eye shadows, or as an eye shadow on its own. Smudge some product onto your index finger, then swipe it over your eyelid. Our tip? Focus the majority of the product over the outer third of your eyelid and leave the inner corners as light as possible to widen and brighten the eye area.

Encased in packaging so beautiful that you won’t want to put it away, our Mystikols serve a purpose greater than looking good on a dresser. The gold lid of each Mystikol contains a fine brush with which to apply your liner, meaning everything you need to create a flawless smoky eye has been packed into the one pocket-sized product.

Our new Mystikols are rich, creamy and highly pigmented, however the powder formula makes them easy to sheer out to just a subtle wash of colour if you prefer to keep your look light and fresh for the day.

Available in four jewel-toned shades (the sultry grey Smoky Quartz, royal purple Amethyst, deep jet black Onyx and chocolate brown Dark Topaz), each Mystikol contains stunning light reflecting pigments that subtly shimmer in the daylight and stun by moonlight. As with all of our products, our Mystikol’s are hypoallergenic, so they won’t irritate the highly sensitive eye area.

Words and images by Gemma Watts @gemkwatts

How to Choose the Right Eyeliner

EyelinersEyeliner is one of those basic beauty products that can be polarising. Women either “never leave the house without it,” or they rarely, if ever, wear it. There really isn’t an in between, and that’s because eyeliner is transformative. Similar to wearing lipstick, lining your eye can change your entire look. With the distinct ability to change your look with a flick of your wrist, eyeliners are both simple to use and complex to master. Furthermore, there are a lot of different kinds of eyeliners – pencil, liquid, gel, etc. If you’re like us, then sometimes, options can be confusing. So, here is a simple guide to help you choose the best eyeliner for any occasion.

The Best Casual Eyeliner

If you want to get a simple, natural look, stick with an Eye Pencil. They are by far the easiest type of eyeliner to use because we’ve been using pencils our entire lives. Pencil eyeliner is also very versatile. You can achieve different levels of line definition, depending on the sharpness of the tip. A great trick to remember when applying any eyeliner is to start from the outer corner of your eye, and work your way in. This may feel awkward at first, but it helps you control how much of your eye you want to line. It also ensures your line ends exactly where you want it to end. Pro Tip: If you have downturned eyes, you can rock a cat eye, but in the reverse. Use an eyeliner pencil to create the cat eye from the bottom lash line instead of the top.

The Best Day to Night Eyeliner

Our Mystikol Powdered Eyeliner is the perfect all-in-one liner! It resembles a kohl liner formula, so it starts as a cream but stays put like a mineral powder once dry. The great thing is, you can layer it, so when you want to take your simple daytime look to the next level, all you have to do is add a little more liner with the thin side of the built-in brush and smudge it out into a smoky eye look using the flat side.

The Best Sexy Eyeliner

Winged liner is arguably the sexiest eyeliner look, and for many it is the most difficult to achieve. We’ve all experienced uneven wings from time to time, but there are a few pro tricks that you can incorporate to make sure they are both winging in the same angle and at the same height. Simply use a folded tissue or something similar as your guide, and angle your wing in line with the natural curve direction of your lower lash line. Whether you want a subtle cat eye or a full-on wing, Liquid Eyeliner is the best product for this look. The fine brush and easy to apply formula goes on smooth and is long-lasting. Pro Tip: If you have a monolid a cat eye is a great look for you, and our Liquid Liner makes it so easy to achieve!

The Best Eyeliner for Work

For a simple tight-line that is perfect to sport at work, the Jelly Jar Gel Eyeliner is key. Apply it using the Bent Liner Brush to get really close to your lash line. You can diffuse the line slightly using a Smudge Brush for a casual smoky eye that’s perfect for happy hour with your co-workers.

How-to create a classic winged eye liner using the Jelly Jar gel eyeliner

Prepare // Start by creating a marking point of where the highest point of the tail will end, this point will be on the outer corner of the eye and should be in line with a continuation of the lower lash line. Step 1 // Take Jelly Jar Gel Liner in Black and use the Bent Liner Brush to mark a tiny dot to use as your guideline, then line from the tip of that dot back to the centre of the top lash line, if there is a gap between the line and the lash line in the outer corner, fill it in with the gel liner. Step 2 // Next starting from the inner corner of the eye; apply the gel liner from the inner corner along the top lash line to join the liner in the centre of the lid. Be sure to keep the inner corner liner very thin by staying as close to the lash line as possible, that will also prevent there being any gaps in between the liner and your lashes. Correct // If you find that parts of the liner are a little uneven or jagged, use the same brush and wet it with your eye makeup remover, then use it to smooth over and clean up any areas so that your line is nice and smooth. TIP 1: Make sure your brush is in excellent condition, if your brush is splayed you will not achieve a clean and precise line. TIP 2: When lining the inner corner, always use the pointy tapered end of the brush to start on the inner corner and line outwards, when lining the outer corner use the pointy end and guide your brush along the lash line and line inwards. Positioning your brush on an angle so it hugs the curve of your eye lid, this will ensure a smooth effortless looking line.

Practice Makes Perfect

Show us your best eyeliner looks using one of the above products for a chance to be featured on our Instagram page. Make sure to tag @janeiredaleau and #eyeliner to be considered.

Words and images by Gemma Watts @gemkwatts

NEW Pure and Simple Makeup Kit

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Our philosophy on makeup is that it should be used to enhance your natural beauty, rather than as a mask to hide behind. Makeup should be fun, something to lift your confidence, never something to agonise over. An everyday makeup routine should be easy – pure and simple.

Enter our Pure & Simple Makeup Kit. Each kit covers all bases (pardon the pun) and is ideal for everyone – from the woman who has only recently acquainted herself with makeup and wants to build up her kit with the essentials, to the beauty lover who needs products that do their job (and do it well) to streamline her everyday makeup routine.

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Each kit includes two shades of PurePressed Base Mineral Foundation, a PurePressed Blush, two PurePressed Eye Shadows and a Just Kissed Lip and Cheek Stain, meaning you can quite literally apply a complete face of makeup using just the one beauty-bag sized kit.

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You’d be forgiven for assuming a kit so simple could only create one look, but these carefully curated collections have been designed with versatility at the forefront of the mind. For a truly effortless, natural look, apply the mineral foundation that best matches your skin tone; dust the blush over the apples of your cheeks (can’t find them? Grin at yourself in the mirror – the apples are the fleshiest parts of your cheeks), add a wash of the lighter eyeshadow from your duo over your lids, and then apply the lip stain using your finger to add a muted flush to your pout. To dial it up for the evening, use the slightly darker foundation in your kit to add definition to the hollows of your cheeks, work the darker eyeshadow through the crease of your eyelid for a simple smoky eye, use your finger to apply the lip and cheek stain over your powder blush to add more warmth to your complexion, then finish by applying the stain directly to your lips from the bullet for a more concentrated lip colour.

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Each kit also contains a powder brush and dual-ended eye shadow applicator, meaning you don’t have to haul around a brush roll with your new streamlined beauty routine. Unfold the powder brush to create a fan shape for easy foundation application, then fold it back up and create a denser brush to apply your blush with more precision.

Being able to create a complete look using one kit is ideal for travel, but we get even more use out of it for touch-ups during the day. Our tip? Keep our PurePressed Base Mineral Foundation on hand to top up your SPF. Not only is it packed with active skin care benefits, it’s been recommended by the Skin Cancer Foundation as an effective broad spectrum sunscreen which means you can dust it lightly over your makeup before heading out into the sun (we make sure we do this before we head out to lunch) for additional sun protection without having to wipe off the rest of our face!

Our Pure & Simple Makeup Kit is available in four universal shades to suit every complexion, featuring different foundation blush hues to suit fair to deep skin tones.

Find your Pure & Simple Makeup Kit shade here.

Words and images by Gemma Watts @gemkwatts

8 Makeup Brushes you actually need


Do you know the difference between a primer and a concealer? If you said yes, then that was too easy! The real question is do you know the difference between a Dome Brush and a Crease Brush? Stumped you yet?

The world of makeup brushes can be slightly confusing not to mention expensive, that’s why we’ve put together our list of eight brushes that you actually need rather than all the ones you think you need.

We couldn’t think of anyone else more qualified to let us in on her brush secrets than our jane iredale National Educator, Martina Williams.

1. Foundation Brush

Have you ever applied foundation only to discover that it’s not blended properly around your nose, chin, pores and fine lines? There’s a simple fix for this and it requires nothing more than a Foundation Brush! You need the firmness of the Foundation Brush to press product into your skin.

This is also my favourite brush to apply any type of primer. Primers contain ingredients such as silica and add texture to the skin so it’s important to ensure makeup is blended correctly with a Foundation Brush rather than a stippling brush and blending brush.

Additionally, the Foundation Brush is perfect for applying cream blushes. First, use a patting motion to apply colour before turning over the brush to the clean side and continue to pat the product until all the colour is easily distributed.  I like to start my application of liquid or cream based foundation using a traditional synthetic Foundation Brush.

2. Blending Brush

This brush does exactly what the name implies – it blends and it blends well! With a blend of natural and optic fibres, this brush is great for cream/ wet or powder based products such as primer, foundations, or cream blushes.

If you have applied your powder foundation and it’s feeling somewhat heavy, you can spritz the Blending Brush with Hydration Spray and buff your foundation to sheer out the coverage and blend away any build-up of product.

3. Deluxe Shader Brush

Getting the eyes right is often the most difficult step as it requires more precision and care than foundation. This firm flat natural fibered brush is great for applying an eye shadow base colour, or a simple single colour wash, the firmness allows colour to be evenly deposited and distributed without leaving any fall out, using a pressing motion as opposed to a sweeping motion will also help avoid fallout.

4. Crease Brush

This is the absolute master of all brushes. I have a nice little collection of these and tend to use two to three of these during any one makeup application.

This brush is a soft tapered natural fibered brush that fits into the natural contour of the eye and is the ultimate blending brush – it takes all the hard work out of blending. The sponge tip applicator or firm brush is only going to deposit colour, so you need a soft tapered brush for blending.

Traditionally used for powder based products you can also try using it with wet or cream products such as concealer. This is the perfect brush to blend and feather the edges of concealer under the eyes or around hard to reach areas such as the nose or mouth.

You can also use it to pick up loose or pressed powder and set cream based products such as concealer. Using a sponge or a firm flat brush to set concealer can result in a build-up of product that can look heavy and can accentuate fine lines.

I also use the Crease Brush to contour parts of the face such as the sides of the nose, because the fibres are soft and tapered you can gradually build and blend colour so you’re left with a subtle natural look. 

5. Mini-Dome Brush

It might be small, but the Mini-Dome’s soft fibres are great for depositing and blending products like eye liner and eye shadow for a diffused and smoky look.

This brush is also ideal to use when creating a cut crease because the Mini-Dome Brush will blend the socket line to look blended, but still precise and accurate.

6. Bent Liner Brush

This is ideal for gel or liquid liners as the fibres are firm and tapered and its tip is pointed so you can create the perfect eye liner. The brush is bent which makes application easy as the brush hugs the contour of the eye.

I also use this brush to blend lip liner when I need a precise and accurate lip line, especially when I’m doing a bold or bright lip.

7. Angle Liner/Brow Brush

Sometimes it can be a little tricky to accurately apply liquid liner to the lower lash line however by using the Angled Liner/Brow Brush you can simply press product into the roots of the lash rather than trying to apply a precise line along the lashes.

You can also use this brush and your complexion colour in powder, concealer or foundation to clean up any messy edges from around the mouth after applying lipstick.

8. Dome Brush

Last but not least, this medium sized ultra-soft dense powder brush is perfect for applying blush to the apples of your cheeks. You can also use it to highlight the high planes of the face with a highlighting powder such as Moonglow Bronzer – just swirl the brush around in little circular motions.

I also love to use this brush to complete my application of Glow Time BB Cream, traditionally a powder brush; I use it to blend away any streaks that can sometimes be left from synthetic fibres. You can also use it for contouring and for applying Bronzer powders; the soft fibres pick up just the right amount of product leaving a seamless finish on the skin.

Check out our range of brushes here.