Get Gatsby Inspired

Posted on May 21, 2013 by Jacqui

Have you ever wanted to step back in time?
Well, this 1920’s Great Gatsby inspired look is sure to please! The roaring 1920’s marked the era of the redefined modern women, movie stars, jazz, the Flapper and Art Deco. Champagne flowed and women adorned rounded, thin, extended brows. Blush was a “rosy rouge” and lips were shaped like ‘Cupid’s bow ‘ in deep red and plum.

The 1920s was the decade in which fashion entered the modern era. It was the decade in which women abandoned restricting fashions of the past for more comfortable clothes such as skirts and trousers.

Here’s how to Get the Katy Perry Gatsby inspired Makeup Look …

SKIN :: Prime your skin with the appropriate primer and with a Foundation brush go over your eyes and lips. Apply your favourite jane iredale foundation to match your skin tone. Set with a Hydration spray for a long lasting finish.

BROWS :: Darken and extend your eyebrows slightly downwards with an eyebrow pencil or the Bitty Brow Kit

EYES :: Start with Brown Silk Eye Gloss applied with the Camouflage Brush as an eye primer all over the lid from the lash line blending until it fades to the eye contour.Blend the Eye Gloss until it’s completely dry before applying shadows over the top.Next, apply Double Espresso PurePressed Eye Shadow to the eye contour using the Crease Brush and blend well.

EYE LINER :: Follow with Onyx Mystikol smudged along the top and bottom lash line using the Smudge Brush. Use the highlighter side of the Mystikol on the inner corner of the eye next to the nose and just under the arch of the brow.

LASHES :: Apply Black Ice Longest Lash Mascara to the lashes.

LIPS :: Apply Venice Just Kissed Lip Plumper using the Retractable Lip Brush.

NOTE: This look can be adapted with PurePressed eyeshadow trio ‘Silver Lining’ or ‘Sundown’ or the PurePressed eyeshadow in Merlot.

Tip: Try jane iredale’s Professional Faux Lashes for extra flare….

Jessica Alba’s Autumn Lip Inspiration

Posted on May 3, 2013 by Jacqui

Pass the Berries Please….

Autumn is the perfect time of year to re-focus on colour, and our new PureGloss collection is a great way to add a little fun and excitement to your makeup bag.
There’s no sugary sweetness here so wear it alone or on top of your favourite shade of lip definer for a wonderful pop, to give you that “just kiss me already” attention.

Another way to play with our pure pigments is to start by applying LipDrink to gently hydrate the lips and prime them. We can’t say it enough, priming really works!

Next, use your Small Fluff Brush or Eye Shader Brush to ‘tap’ our PurePressed eyeshadow pigment all over the lips.Use a deep burgundy like jane iredale PurePressed eyeshadow in ‘Merlot’ for a rich red Autumn lip or our PurePressed eyeshadow in ‘Red Carpet’ for a brighter orange. {Tip: You can even mix two colours to create the perfect shade.}

Now pull out your favourite jane iredale PureGloss colour and bring your lips to life!
Best part of all….PureGloss contains pure pigment, pure mineral healthy ingredients to protect and nurture your lips. Packed with Pomegranate, Blackberry, Sunflower seed oil, Orange peel wax, Lotus flower and Vitamin E – a lip treatment and colour in one product.

We are proud to say that our PureGloss is not full of nasty chemicals; no alcohol, no plasticizers such as polybutene, no synthetics, no petroleum or perfumes.

Re-create Jessica Alba’s evening Burgandy lip or her fresh tangerine lip colour with these jane iredale products:

jane iredale makeup HOW-TO

Posted on April 23, 2013 by Jacqui

We’d like to send a big ‘Thank You’ to Professional Beauty Magazine for helping us celebrate our new collection, ‘Awaken your Beauty’ with this gorgeous 5 page spread! Take a look at the final article published in the Mar/Apr 2013 edition of Professional Beauty Magazine. We are thrilled with the results!!

Photography: Brandee Meier

Continue reading →

jane iredale Launches NEW Lip Gloss

Posted on April 10, 2013 by Jacqui

A gloss that changed the world!
Did you know that the first lip gloss was created by renowned Hollywood makeup artist, Max Factor? Because all films were black and white, what drew attention and definition were lighting and texture. So after years of matte lipsticks (he used to use black to give the impression of red), he made the shift to a high-shine lip finish, and invented lip gloss. Two years later, he sold the first commercial lip gloss called X-Rated. It stayed on the market for seven decades.

So why is gloss so alluring?
It looks great on everyone; it transcends all ages; it’s always in fashion; it gives a more youthful appearance to the lips; it can be worn with any outfit; it’s quick to apply, and it feels good. Well, not only does it feel good, but jane iredale pure gloss is actually good for the lips; think lip treatment and luscious shine all in one. Our gloss nurtures the lips and contains ingredients that are compatible with our bodies. No nasties in our gloss!
This season we have launched our Fresh Delight Collection, eighteen beautiful shades of gloss in a new flatter, sexier tube with an elegant wand and 35% more product. Our already great formula has been improved for extra lip protection and state-of-the-art ingredients to moisturise your lips. Our new delicious flavour is berry fresh; we know you’ll want to eat it, and you can!
Jane has done it again…fresh, clean, healthy and spirit-lifting all in one delightful package.

London Fashion Week Beauty – sass&bide

Posted on March 26, 2013 by Jacqui

Australian designers sass&bide chose a sultry yet simple feel for their runway makeup look at London Fashion Week. We show you how to recreate this gorgeous eye makeup using jane iredale

Leslie Graham tells us how to Get this look:

Add a natural glow to your skin using In Touch Cream Highlighter. Apply it over or under your foundation, to cheekbones, brow bone, lips or wherever you want to add a hint of ‘shine’. Use the Foundation brush or your fingertips.

Eyes: Using goWarm Eye Steppes, apply the light shadow on top all over the eyelid with your shader brush. Apply the peach tone in the middle palette all over the lid and onto the contour of your eye with your Eye Contour Brush and apply the same colour on your cheeks for blush.

Blush tip: Start blush on the apples of the cheek and blend back toward the hairline. Stay above the hollow of your cheeks and away from your eye socket for perfect placement.

Eye liner: Using Smokey Quartz Mystikol, line all around the upper and lower lash line and line the inner rim of the eyes for that extra drama! Finish with Longest Lash Mascara in Black Ice on the tips of your lashes to enhance the eyes.

Sneak Peek at the Professional Beauty Photoshoot

Posted on March 21, 2013 by Jacqui

To celebrate the launch of our 18 NEW jane iredale PurePressed Eyeshadow and Blush shades, our National Educator, Leslie Graham travelled to Sydney to work on an exclusive photo shoot for Professional Beauty Magazine.
Although this photo shoot will appear in the March/April issue coming out later this month, we’re very excited to share a little sneak peek of the stunning looks which Leslie and the talented team created with Deputy Editor- Jennie Teal, Photographer Brandee Meier and Hairstylist Cara Leupuscek.

“This time they were after something different; the request was for something ‘more editorial’, ‘more fashion forward’ and that was what their readers were interested in as well.Using our new colour collection I went to work to create 3 fashion inspired looks! It was so much fun! I love the new bright colours; they are highly pigmented and blend so easily! We hope you enjoy the shoot due to be released the 3rd week of March.” Quote from Leslie Graham, National Educator

Milan Fashion Week Beauty – Versace

Posted on February 28, 2013 by Jacqui

Milan Fashion Week’s Versace show was a tribute to the 90’s grunge era. With a distinctly rocker chick slash glam punk edge, most of us here at jane iredale Australia HQ couldn’t really see ourselves wearing the vinyl ensembles featured on the runway any time soon, however we did love the makeup.

Reminiscent of the 90’s, eyes were distinctly lined with black liner on the top and bottom. Skin was dewy with light natural looking makeup, and lips were coated with a clear gloss.

If you want to take a step back in time to the 90’s and recreate the Versace Fashion Week Beauty look, this is what we recommend you use…

Eyes: Using the Eye Shader Brush, apply the jane iredale PurePressed Eyeshadow in Rose Gold over the entire lid. Then line the top and bottom lash line with the jane iredale Basic Black Eyeliner Pencil. Finish with Longest Lash Thickening & Lengthening Mascara on the top and bottom lashes.

To achieve the 90’s waif style sunken in cheekbone look, use the darker shades of the Award winning Moonglow Quad Bronzer to contour the cheeks. The trick to this is to suck in your cheeks like a fish and apply the bronzer right under your cheekbones. You can then use the lighter shades of the quad bronzer on the actual cheek bones to highlight. Lastly, use the Blending Brush to blend.

For the lips, clear gloss was a big trend in the 90’s. Apply the PureGloss™ for Lips in Just Gloss.

London Fashion Week 2013 – Mulberry Classic

Posted on February 22, 2013 by Jacqui

As we scroll through photos from London Fashion Week, the beauty look we all fell in love with the most was from Mulberry’s A/W 2013 show.

All of the models looked exquisite and Cara Delvigne’s makeup was particularly breathtaking. It’s the ultimate classic beauty look…flawless skin, perfectly blended colours, eyes and lips beautifully balanced and overall, oh so polished. This particular makeup look is truly timeless.

To recreate Cara’s Mulberry eye makeup look, we recommend first applying the jane iredale Champagne Eye Gloss to the lid as a base. Then using the Eye Shader Brush, apply the jane iredale PurePressed Eyeshadow in Oyster over the entire lid. Using the Crease Brush, apply Cappuccino from the lash line to the contour of the eye in a sideways V. For flawlessly blended colours, always make sure you blend with a clean brush. Draw a thin line along the entire lash line (top and bottom) using the jane iredale basic black eye pencil and then using the smudge brush, blend the black liner to create the soft focus effect.

Make sure you finish the eyes with Longest Lash Thickening & Lengthening Mascara and define the eyebrows with our award winning Bitty Brow Kit® in either blonde or brunette.

PS. If you love the nude lip look as well, we recommend trying the jane iredale PureGloss™ Lip Gloss in soft peach.

jane iredale Moonglow now a multi-award winning Bronzer

Posted on February 19, 2013 by Jacqui

This week Nature and Health Magazine unveiled their 2013 Annual Best in Beauty award winners.

The criteria for product entries included natural & eco friendly beauty products that are free from parabens, artificial fragrances and colours, PEGs, phthalates, resorcinol, ammonia, sulphates, and animal testing of any kind.

We were thrilled that the jane iredale Moonglow Quad Bronzer won the Bronzer category, now making it a multi-award winning product.

There are so many great ways to use this bronzer, our top tips are:

Use the 4 complimentary shades as individual eye shadow colours. Apply using the Eye Shader brush, Eye Contour brush, Deluxe Shader brush and blend using the Crease brush.

Use the 2 lighter shades as a highlighter on the cheek bones, brow bone & inner corner of the eye

For a bronzed goddess summer evening look, simply dust Moonglow over your shoulders and décolleté

Learn more about Moonglow when you watch this 1 minute makeup tutorial

New York Fashion Week Fall 2013 – Our favourite beauty trends

Posted on February 15, 2013 by Jacqui

As the international fashion week circuit swings into full gear starting in New York, we’re keeping a close eye on all of the new season beauty trends. From bold fuchsia lips to purple eye shadows, we’re devouring all of the inspiration and have been busy working out how we can recreate the new york fashion show looks for ourselves.

Here’s a rundown of our favourite looks along with some insider tips for which jane iredale products you can use to recreate them!

Pink Lips at Diane von Furstenberg, to get the look we recommend using the jane iredale Lip Definer pencil in Pink, and PureMoist™ LipColour in Renee.

Burgundy Stained Lips at Derek Lam, to get the look we recommend using the jane iredale Lip Definer pencil in Plum and the Lip Fixation® in Fetish.

To recreate the purple eyes at Jason Wu, we recommend applying the jane iredale PurePressed® Eye Shadow in Cream as a base over the entire eye lid. Then, from the lash line to the contour of the eye, apply the new PurePressed® Eye Shadow in Violet Eyes. Add PurePressed® Eye Shadow in Royal Velvet using the mini dome brush to smudge underneath for a smoky look. Draw a thin line along the entire lash line with a basic black pencil.

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