21 years on and still going strong…

For more than 20 years, mineral makeup pioneer, Jane Iredale, has been creating quality products of the highest standard for her much-loved mineral makeup range, jane iredale. We thought, we’d take some time to reflect on the journey and pay homage to the wonderful highs for the brand to date.

Jane miraculously reinvented the professional makeup industry by asking herself one simple question – what can I do to make my life more useful? – She was motivated and committed, and worked tirelessly to create her own cosmetics that were good for the skin.

Celebrating its 21st birthday this year, jane iredale has long been providing makeup that both looks and feels exceptional. Launching in 1994 with Amazing Base mineral foundation, jane iredale is still going strong and has forever changed the landscape of the professional makeup industry!

The evolution of jane iredale – 21 years in brief….

JI Product Timeline

1994: AMAZING BASE® LOOSE MINERAL POWDER. Jane Iredale launches her range with the first loose mineral powder, providing weightless, broad spectrum SPF 20 and skin care benefits.

1995: Colour is added to the collection with the introduction of blush and lipstick.

1997: New technology allows Jane to press the loose mineral foundations without the use of fillers, allowing her to introduce PUREPRESSED® BASE MINERAL FOUNDATION into the range, providing weightless coverage in the convenience of a compact!

2001: jane iredale goes international with new distributors established in Taiwan and Canada.

2003: Jane introduces new LIQUID MINERALS a liquid mineral foundation that combines anti-aging benefits with the soft-focus effects of minerals.

2004: DISAPPEAR CONCEALER is added to the range. This creamy concealer is packed with pigment; it covers tattoos, scars, veins and acne breakouts while providing antioxidant benefits to the skin.

2005: jane iredale introduces a QUAD BRONZER in Moonglow – a stunning quad of golden-based shades that can be used on cheeks, eyes, lips and all over as a bronzer.

2007: SUGAR&BUTTER LIP EXFOLIATOR/PLUMPER is added to the range. As delicious as it is effective, this dual-ended lip exfoliator and plumper conditions and revitalizes lips, leaving them smooth and oh-so-kissable!

2008: Jane introduces a dual-purpose mascara – LONGEST LASH THICKENING & LENGTHENING MASCARA – with a new formula, which uses sea minerals to condition lashes to grow to their fullest potential, and cellulose fibers to coat individual lashes, making them appear richer and fuller.

2010: the much-loved LIP FIXATION®launches with a longwearing customisable colour containing moisturising ingredients that prevent drying and flaking commonly associated with lip stains. A complementary gloss finishes the look.

2012: Jane develops and introduces two new multitasking products that nourish skin and give it a lit-from-within glow! GLOW TIME® FULL COVERAGE MINERAL BB CREAM provides unsurpassed coverage, while SMOOTH AFFAIR® FACIAL PRIMER & BRIGHTENER improves the application and wear of all mineral foundations, to help achieve a flawless finish.

2013: Jane Iredale’s mum, Tess, turns 100! Tess assembles our MAGIC MITT by hand.

2014: jane iredale celebrates 20 years of enhancing the lives of women!

2015: This year we’ve already seen some exciting product launches, including new LIPDRINK® SPF 15 LIP BALM shades and the reinvigoration of an old favourite with the new EYE SHERE LIQUID EYE SHADOW. Stay tuned for more exciting product launches that will be coming soon! Mid August, to be exact.

Although the range has evolved, the key principles remain the same and you can rest assured that when you use jane iredale products you will continue to use the best in skin care makeup.


Face-off: exploring the jane iredale foundation range.

ji  foundationsMost women stick to one brand and shade for years, without altering their foundations to suit seasonal changes that affect the colour of our skin and condition. Switching up foundations can be overwhelming – not everyone is a budding makeup artist and that’s okay!

We want foundation buying to be an effortless process, something that you are in complete control of and that is why we are taking the time to explore this topic and give you our professional guidance so that you become the expert.

At jane iredale we only use the highest quality ingredients in our products, in particular our foundations, to ensure exceptional performance, coverage and application across our formulas so you can stay looking polished and pretty all day long, and well into the night! Essentially you could wear any of our foundations and be thrilled with the way they look and feel on your skin. But with a little extra insight, there is the perfect formula and finish for your exact skin type, colour and condition.

We offer a range of coverage options from sheer to full that will help you achieve a flawless finish, every time. We love the way our minerals interact with light to create a soft-focus effect and leave your skin looking luminous and feeling silky smooth. We also believe that your foundation should not be causing you any harm, so we’ve eliminated common cosmetic nasties like talc and that is why our foundations provide exceptional coverage, requiring minimal touch-ups and are long lasting, not powdery.

We know that time isn’t always on your side, so if a product can help you save time, it’s a must-have! jane iredale Amazing Base, PurePressed Base, Glow Time and Dream Tint, are multitasking marvels and serve four different purposes in one, providing a foundation, concealer and sunscreen, plus active skin care benefits. By opting for a foundation that does more than just cover, you can ditch those bulky cosmetic cases and say hello to a quick and simple makeup routine.

All of our products are non-comedogenic, which means they won’t clog pores – we’ve all heard the myth that makeup causes breakouts, but our non-comedogenic formulas work to create a protective barrier on your skin, while still allowing it to breathe and function naturally. Of course, we can’t promise that your makeup will stop blemishes altogether, but we can reassure you that your blemish’s won’t be caused by your makeup.

group-2-w-CC-Sticker-transHere are the fast facts about our foundations:

PUREPRESSED® BASE MINERAL FOUNDATION: A semi-matte pressed mineral foundation that is slightly sheerer than the loose powders. PurePressed is made from micronized minerals, free of synthetic chemicals, oil free and weightless. It’s also water resistant for up to 40 minutes and contains a broad-spectrum sunscreen with SPF 20 UVB/UVA. Choose your coverage, either apply using The Handi Brush for a natural look that camouflages redness or apply with a dry Flocked Sponge for full coverage. Recommended for all skin types, especially problematic, oily and large pores. Dry skin types, read on.

AMAZING BASE® LOOSE MINERAL POWDER: A luminescent loose mineral foundation that gives a sheer to medium coverage. Made from micronized minerals, free of synthetic chemicals, oil free and weightless, Amazing Base is also water resistant for up to 40 minutes. Apply using the Chisel Powder Brush for sheer coverage or Flocked Sponge for full coverage. This mineral powder offers a physical sunscreen SPF 2o, meaning it instantly protects.

LIQUID MINERALS™ A FOUNDATION: A skin treatment serum with pigment that provides sheer to medium coverage. Liquid Minerals plumps and hydrates and helps to calm inflammation. Think anti-ageing foundation, designed to diminish the appearance of fine lines and wrinkles, minimises pores and even out skin tone. A beautiful cocktail of ingredients that are time released into the skin. The little liposome beads work with your body temperature and they break down to feed your skin throughout the day. Active ingredients like hyaluronic acid, vitamin c, coenzyme Q10 and white tea extract keep your skin looking radiant. Note: This foundation does not contain SPF. Use a moisturiser with SPF or dust your skin with one of our powder foundations.

DREAM TINT® TINTED MOISTURIZER: This dream-cream is oil-free and formulated with lightweight minerals. It’s also a tinted moisturiser that not only hydrates and provides sheer to medium coverage, but helps prevent trans-epidermal water loss. Water resistant for up to 40 minutes, you can sweat without it running. It’ll calm and smooth the surface of your skin while protecting with a broad spectrum SPF 15. Use as a sunscreen, primer or moisturiser. Great for normal to oily skin types.

GLOW TIME® FULL COVERAGE MINERAL BB CREAM: This velvety cream works to smooth and brighten skin, with a full coverage finish. This formulation is rich, moisturising and conditioning so best suited for normal to dry skin. It is water resistant and longwearing. It’s so quick to apply, you only need the smallest amount; it blends beautifully into your skin like velvet and a tube will give you over five months of use. If you want to give your skin a boost this season, this product gives an instant radiant glow the minute you put it on.

Our quick reference guide:foundation chart







Runway Ready with jane iredale…

When Spring Fashion Week comes around, regardless of the country it’s in, we get to see a vast array of unique and distinctive beauty looks; and so many that we’d love to replicate with the jane iredale range.

Some looks are what we would generally consider ‘runway’ only, but there is always an abundance of gorgeous styles that are simple to achieve and can be easily incorporated into your everyday routine!

We’ve trawled the runway for flawless faces and found four looks that can be recreated by you, at home. Here are our favourite runway tricks and a simple guide to help you achieve them using your favourite jane iredale products…

Winged liner:

1 winged liner

AKA Graphic liner. Achieving the perfect winged liner is simple with our JELLY JAR™ GEL EYELINER and Angled Liner Brush. For a classic black liner select the Black Jelly Jar pot and gently press your brush into the Jelly Jar; using the Angled Liner Brush, apply along the lash line. For a precise line try connecting short dashes right next to the lash line, then sweep the brush along the line, from the inside out, then wing out with an upward flick for a classic cat eye look. If you don’t have a steady hand and need a little help with your lines, try using scotch tape as your guide. Easy and perfect every time.

Dewy, wet look lip:

2 dewy lips

The ‘wet-look’ was all over the spring runways: we’re talking wet hair, dewy skin and wet, glossy lips – which, of course, we love! To recreate this deep shine and gloss you can’t go past our PUREGLOSS™ LIP GLOSS. With 18 luscious shades we’ve got you covered for all looks and all occasions; these multi-tasking high-shine lip shades are highly nourishing for your lips and also taste delicious with a berry fresh flavour. Use PUREGLOSS™ on its own, applying to your desired consistency and finish, or for a deeper colour and more polished look, fill in lips with one of our Lip Definers before applying PUREGLOSS™ over the top. PRO tip: add extra sheen by mixing a dash of 24Karat shimmer dust in Silver. Now we are talking serious pout shine!


3 contouring

Highlighting and contouring… the topic on every beauty blog and a technique that has been around for quite some time in professional makeup. “Highlighting and contouring is all about adding balance and symmetry to the face” says Jacqui, jane iredale Brand Manager, “With a few simple tips, anyone can maximise their best features to add definition to their bone structure. I love the effect it has on cheek bones, the illuminating finish it gives to the under eye area and the volume it gives to lips. I believe every woman wearing foundation should be incorporating this technique into their routine. It only takes a minute and the finish it gives to your complexion, is flawless.”

To highlight, use one of our lighter bases in Amazing Base Loose Powder; PurePressed Based Mineral Foundation; Quad Bronzer in Moonglow, Sunbeam or Rose Dawn. The aim is to use a shade that is two to three times lighter than your complexion and only apply the lightness to high plains of the face i.e cheek plane, brow bone, top of the nose, cupid’s bow above the upper lip line and a little on the centre of the chin, think inverted triangle.

For a natural contoured look (think shadows), start out by applying your favourite mineral base to your whole face. Next, choose a bronzer that’s slightly darker than your complexion, such as a Quad Bronzer or SO-BRONZE®, you can even use a matte eyeshadow like Taupe  and sweep across the hairline, under the cheekbones and along the jaw line using the Large Shader Brush. To add depth to this subtly contoured look, sweep PUREPRESSED® BLUSH across your cheekbones towards your ears (the shade will depend on your complexion) using the Dome Brush and set with a spritz of your favourite Hydration Spray.

Flash of colour: 

4 Flash of colour

We often see a range of bold colour on the runway and 2015 is no different. The spring shows saw models highlighted with hints of blues and greens, both lining the top of the lid and along the waterline of the eyes. Recreate this look with our MYSTIKOL® eyeliner in Amethyst, Lapis Lazuli or Aquamarine. This double ended eyeliner and highlighter will help you achieve great definition around the eye, lining with rich colour on one end and highlighting on the other, to help create a subtle smoky finish. For precise lines, try our Jelly Jar Gel Eyeliner in Purple or Green. Or for an even bolder look, try blending in our new EYE SHERE™ LIQUID EYE SHADOW in Aqua Silk.

Recreating runway beauty looks is a great way to update your makeup look. Tone it down if you need to or change the colour story to suit your complexion, but don’t wear the same every day. Be fun, take risks and try new looks… after all its makeup… you can wipe it away. Now go create your masterpiece!

(Photo credit: 2015 Spring Runways – Diesel, Kristina T, Donna Karan, Versace HC)



5 Common Makeup Myths, Busted!

With so many so-called ‘facts’ out there, we have to ask the question, what’s actually true? To help you determine fact from fiction, we’re busting some common makeup myths below so that you can feel confident that you’re doing the right thing when it comes to your beauty regime.

Myth: makeup causes breakouts

We’ve all had them and most of us turn to our makeup as the main culprit. However, if you are using a high grade mineral makeup like jane iredale, it is simply not true. We have many accounts from acne patients testifying to improvement in their skins since using our mineral makeup. We don’t include ingredients that cause irritation or sensitivities to the skin like chemical preservatives, synthetic fragrances, alcohol, FD&C dyes and talc. All products have been safety, allergy and clinically tested. But be aware, not all makeup brands claiming to be mineral are good for your skin. Know your ingredients and do your research. 01 foundations

Myth: pumping your mascara will give you more product

Ladies, this must stop. Pumping your mascara wand will not lead to thicker lashes; in fact, it will do the complete opposite and create a clumpy look.

When you pump mascara you are inviting unwanted air into the tube, which means the product will ultimately dry. If you have to pump, you may not be using the right formula to achieve the effect you are after.  If you want volume and maximum impact, try PURELASH® LENGTHENING MASCARA, the lash extending mascara will leave you with no urge to pump, just gently twist the wand from the tube and voila, long beautiful lashes all day, everyday. If you want to take it to a whole new level, apply PureLash Lash Extender & Conditioner under your mascara. Beware once you’ve tried it, you’ll be hooked and wonder how you ever lived without it.

02 mascara

Myth: layer foundation for full coverage

We know how tempting it can be to get coverage in one step; however, this common mistake can be the catalyst for a cakey complexion. With jane iredale, it’s all about layering, for a natural radiant look it’s better to build up your makeup gradually, in layers. And that is why we always recommend our hydration sprays. Apply foundation, spritz with one of our hydration sprays, roll press with a Flocked Sponge… and if you need more coverage, repeat. By spritzing in-between you are essentially setting your minerals and allowing the next layer to bond to the surface of your skin effortlessly. It also lightly wets your Amazing Base or PurePressed Base so that you get a flawless liquid finish to your skin.

03 Spritz and brushes[1]

Myth: your fingers are your best tools for makeup application

We understand the urge to use your hands to apply your makeup, from foundation to eye shadow, on behalf of your face we politely encourage you to invest in a few key tools that can maximize your makeup usage and improve your overall look.

Some bases are great to apply with the warmth of your fingertips, such as Glow Time BB Cream and Dream Tint Tinted Moisturizer. But when it comes to Liquid Minerals, a formula that is packed with skin care liposomes, a brush is best. Did you ever think that maybe your hands are absorbing the active ingredients before they hit your face? You’ll use more product too, so it’s a wise move to use a foundation brush. For all other makeup products i.e eyeshadows, blush, liners and brows – we can’t stress enough, that you need to be using the right tools. We have over 28 brushes to choose from so that you can apply your products like a pro. Not only will you find that your makeup looks better and lasts longer with the application of a brush, you will save up to three times more product per application. Treat yourself and your face will love you.

Myth: match foundation to your wrist or hand

When testing foundation, of course the most convenient place is often your hands, but don’t be fooled by how the colour appears on this part of your body.

We’re often told to match foundation to areas other than our face, but it really makes no sense, as the colour is going to vary from face, to hands, to wrists. For best results, it is important to test for colour accuracy on your jawline in natural light on clean skin; this will ensure your foundation is the perfect shade for your complexion.

Most of us use sunscreen on our face daily, in our skin care perhaps, so you may find that your face is lighter than your neck and chest. The best advice we can give is, always match your foundation to your face and if it is lighter than your sun kissed neck and chest, start using a little bronzer – not all over; just on the top of your forehead, along your cheeks and jawline and blend into your neck. If you are wearing your hair up, bronze the back of your neck, too. You may also find that you need to switch shades in summer and winter.

If you have any makeup questions that you need answers too, please send us a facebook message and we’ll share our expert knowledge and tips with you and all our fans. We’d love to hear from you!



Rose Shere-brilliance! Introducing jane iredale’s new Eye Sheres…

SHeres groupWe’re all for long-lasting eye shadow at jane iredale; whether you opt for a liquid or powder shadow, we’ve got a range of stunning colours to suit your desired look!

Do you prefer a barely-there eye shadow, or a more intense eye shadow effect? Either way, we’ve got what you need. With a suite of eye products including PurePressed eye shadows, lid primers and shimmer dusts in a range of shades for every complexion and desire, you will be spoilt for choice.

The latest addition to our eye shadow collection offers a revamp of an old favourite – introducing the new EYE SHERE™ LIQUID EYE SHADOW (RRP $36.00)

“Eye Shere Liquid Eye Shadows (formerly Eye Gloss) are my go-to favourite. Because of their exceptional staying power, they rarely require touch-ups. Colours can be blended together to create any desired shade making the possibilities endless; or they can be combined with any PurePressed® Eye Shadow to intensify the shade and ensure long wear.” jane iredale global Educator, Natalie Soto-Carlisle

With a new tube, new formula and new name, this liquid shadow will ensure that all eyes are on you, with a quick drying, highly water resistant and luxurious formula it’s super easy to apply and longwearing to last you from day to night.

Available in six shimmering shades – Brown Silk, Grey Silk, Peach Silk, Pink Silk, Aqua Silk, Champagne Silk – Eye Shere Liquid Eye Shadow can be applied lightly for a more sheer effect or layer it on for a full-coverage, metallic finish.

Featuring key ingredients like macadamia esters to hydrate and soothe, Mica to provide glide and add shimmer and Trimethysiloxsilicate to give it a water resistant feature and to improve coverage without adding heaviness.

Want a one minute nighttime Smoky Eye look? Simply apply Grey Silk; and for a daytime Smoky Eye, use the Brown Silk. Finish off either look by combining with your favorite shade of Jelly Jar Gel Eye Liner. Try using Champagne Silk as a highlighter for the inner corner of the eyes to brighten any look.

Recreate our two favourite eye looks this season:

Simple Rose Gold Eye

rose gold look

Step 1 – Apply Pink Silk Eye Shere Liquid Eye Shadow from lash line to crease using Sculpting Brush.

Step 2 – To highlight the brow bone, apply Champagne Silk Eye Shere Liquid Eye Shadow from crease to brow, using the Sculpting Brush.

Step 3 – Press Rose Gold PurePressed Eye Shadow from lash line to crease using Eye Shader Brush. Lightly blend out edges.

Step 4 – Using the Angle Liner Brow Brush, apply Brown or Black Jelly Jar Eyeliner to line upper lashes. Smudge using the Smudge Brush.

Step 5 – Finish with PureLash Extender & Conditioner and two coats of PureLash Lengthening Mascara in Jet Black.

Grey Silk Royal Smoky Eye

grey silk look

Step 1 – Apply Grey Silk Eye Shere Liquid Eye Shadow from lash line to crease using the Camouflage Brush. Blend out the hard edges using the Sculpting Brush.

Step 2 – Using the Eye Shader Brush, press Amethyst Mystikol® from lash line blending upward.

Step 3 – Highlight under the brow using Champagne PurePressed Eye Shadow using the Deluxe Shader Brush.

Step 4 – Apply Black Jelly Jar to the upper lash line and outer ¾ of the bottom lashes and smudge using Ebony PurePressed Eye Shadow.

Step 5 – Brighten eyes by applying a small amount of Champagne Silk Eye Shere Liquid Eye Shadow to inner corner of the eyes.

Step 6 – Finish the look with two coats of PureLash Extender and Conditioner and Longest Lash Thickening and Lengthening Mascara in Black Ice.

Our new Eye Sheres are easy to use, making them perfect for anyone, from makeup novices to experts alike! They’re also the perfect shadow to add a touch of glamour to your look, with a fuss-free, long wearing formula – there’s nothing better than an easy to apply and long lasting product!

Choosing the right jane iredale concealer is easy with our expert tips…

JI Concealers 2We understand that most people have skin hang-ups and we all have days when we need that little bit of extra help to hide our imperfections. That’s why jane iredale has a range of highly pigmented concealers, which not only hide unwanted inconsistencies and blemishes, but also work to treat the cause, and help you achieve a glowing complexion in the long term.

To help you determine the right concealer for your skin, we’re sharing our simple how-to guide to help you find the right concealer for your concern.

As always, it’s best to start with an even base and fill in any fine lines with a primer, like our SMOOTH AFFAIR® FACIAL PRIMER & BRIGHTENER. Featuring anti-ageing properties, this high-quality primer will help minimise the appearance of pores, even skin tone and increase luminosity.


Disguising bruising can be tricky; as a bruise goes through different stages and turns from red, to purple, blue or grey, to yellow; one product doesn’t always do the trick… unless you arm yourself with our post-surgery CORRECTIVE COLOURS concealer kit. It takes the guesswork out of concealing, with a suite of colours that follow the lifecycle of a bruise. This product ensures you’re prepared, no matter what: Yellow hides redness; Peach hides blue, purple or grey; Lilac covers yellow, and Beige works well on hyperpigmentation. With key ingredients like green tea extract, moringa seed oil, avocado oil, cucumber fruit extract and grape seed extract, all four colours will treat and calm your skin, helping you to achieve a professional camouflage every time.


We’ve all had them; even people blessed with clear complexions have encountered a blemish in their lifetime and when they pop up you want to be prepared to beat the blemish, fast! jane iredale’s ZAP&HIDE® BLEMISH CONCEALER will help you do just that. Zap blemishes with the clear Blemish Balm, which contains beneficial botanicals and antioxidants, then hide them with a highly pigmented concealer that’s easily layered and gentle on your skin – this one’s for the multi-taskers!

How to apply: You can apply Zap&Hide directly to your skin. However, if you are breaking out, you may choose to apply it using a cotton tip or the Camouflage Brush. Wash your brush with mild soap following application to eliminate cross-contamination.


Sometimes, no matter how hard you try to make them disappear, dark under eye circles manage to peak through your makeup and appear more prominent, if you’re not using the right concealer. When concealer creeps into the tiny creases under your eye these fine lines can suddenly appear far more visible than they really are, and no one wants that.

To ensure that you’re looking fresh and bright, try using a creamy concealer with buckwheat seed extract to help reduce puffiness and opt for a shade just lighter than your natural skin tone. Our ACTIVE LIGHT® UNDER-EYE CONCEALER conceals while it brightens and helps to treat protruding under eye bags. This soft-focus concealer contains a beautiful blend of avocado oil, cucumber fruit extract, white tea leaf extract, rosemary leaf extract and vitamin c to improve, calm and conceal the eye area.  Similar to our Corrective Colours, Active Light is available in a variety of shades that work to neutralise different colours of the skin, such as redness or blue/grey shades. Find the right shade for you here.

How to apply: Very little product is needed. Place small dots under the eyes and then gently pat to blend. A great trick is to draw short lines, like the rays of the sun, from the under eye area to the tops of cheekbones. This brightens dark circles and highlights at the same time and remember a little goes a long way!


Redness can be hard to hide and it’s important to take a look at your skin care routine to determine if that’s sensitising your skin and causing your rosy cheeks. Using a primer or tinted moisturiser, such as our DREAM TINT® TINTED MOISTURIZER, can help to tone down flushed cheeks, but if you’re after a stronger level of coverage try our DISAPPEAR™ CONCEALER WITH GREEN TEA. Designed to target pronounced acne and extreme discolouration (i.e tattoos) this high-intensity concealer works wonders.

How to apply: Squeeze a little Disappear onto a Camouflage Brush and apply to the area you are trying to cover. This product is also fantastic for covering up tattoos; layer Amazing Base using the Flocked Sponge and Disappear Concealer using the Camouflage Brush to achieve maximum coverage.

Once you’ve mastered the art of camouflaging areas of concern, finish your look with a loose powder like AMAZING BASE® LOOSE MINERAL POWDER to give you an even, glowing complexion.

Create your own winter wonderland inspired makeup looks with jane iredale.

We live by the makeup rule ‘less is more’, but less makeup doesn’t necessarily mean less impact and we think opting for a natural look can play up your best features!

The change in weather inspired us to take a moment to appreciate the uniqueness that comes with each season. Whether it is bright bold colours for spring, darker tones for winter or a rustic autumn palette, lately, we’ve been loving the natural earthy wintery looks straight off the runway.

We’ve got winter covered, with three simple, easy to replicate makeup looks that add a subtle glam to your everyday look. From a simple ‘barely there’ look, through to a healthy natural glow and a classic flaming lip.

Dare to Bare


Start by applying your shade of GLOW TIME® FULL COVERAGE MINERAL BB CREAM with SPF 25 using your fingertips.

Apply Champage Silk Liquid Eye Shadow Eye Shere to your eyelids using the built in applicator. Using the White Fan Brush apply Gold 24-Karat Gold Dust along your hairline and to the top of your cheekbones.

Finish your look with Buff LIPDRINK® SPF 15 LIP BALM on your lips for a sheer tint of colour and added sun protection. A makeup look that takes less than 3 minutes!

Bronzed beauty, without sun!


To achieve the bronzed, sunkissed look despite the lack of rays, start by applying your shade of AMAZING BASE® LOOSE MINERAL POWDER with SPF 20 using the REFILL-ME™ REFILLABLE LOOSE POWDER BRUSH. Use Citrine MYSTIKOL® as a shadow, liner and highlighter on your eyes.

Apply the deeper shade of SO-BRONZE® along your hairline, below your cheek bones and along your jawline and the shimmery peach shade on the apples of your cheeks and the bridge of your nose, using the White Fan Brush. Finish your look with Iced Mocha PUREGLOSS™ LIP GLOSS.


Fiery Lips


Start by applying your shade of PUREPRESSED® BASE MINERAL FOUNDATION to your face, using the Handi Brush.

Apply Complete IN TOUCH® HIGHLIGHTER to the tops of your cheekbones, above your brows and along the bridge of your nose using your fingertips.

Use the PurePressed Daytime Eye Shadow Kit on your eyes for a pretty nude eye look (tip: you can also use these shades for eye liner by applying with a damp eye liner brush). Finish your look with Passion LIP FIXATION®.

What look will you choose this winter?

Beat the winter blues with a gorgeous new jane iredale beauty look…

They say that change is as good as a holiday and winter is the perfect time to change up your jane iredale makeup routine.

As the days grow cooler and longer, we choose to beat the winter blues by experimenting with a warm new beauty look. There’s no better way to heat up your look than with a bold and fiery red lip. We know that in winter it’s easy to turn to dark and sultry shades, but a bold red lip is one of our favourite makeup looks. It never goes out of style and transcends seasons.

Whilst you can’t go wrong with neutral colours, a perfect red pout helps take your look up a notch, so we’re sharing some simple tips to help you warm up your winter beauty look; for a modern twist, we’re teaming our favourite red lip with a navy eye and flushed cheeks.

Sienna Miller - Red Lips

You can easily achieve this look by following our simple guide below:

About Face.

  1. Start by applying our DREAM TINT® TINTED MOISTURIZER using your fingertips or the Blending Brush. For extra sun protection apply a touch of PUREPRESSED® BASE MINERAL FOUNDATION, which features a broad spectrum SPF 20 to protect skin from harsh UVA/UVB rays, which are still around in winter!
  2. Using your fingertips apply Clarity IN TOUCH® HIGHLIGHTER Cream Blush to the apples of your cheeks.
  3. Next, apply Sunbeam QUAD BRONZER along your hairline, top of your cheekbones, jaw line and bridge of your nose using the White Fan Brush. When applying bronzer always keep in mind where the sun would naturally give you a bronzed look and apply just to those places to get the most natural finish.

All About Accentuating Eyes.

  1. Line your top lash line with Lapis Lazuli MYSTIKOL and wing out slightly. Also line the outer 3/4 of your bottom lash line.
  2. Using the highlighter end of Lapis Lazuli MYSTIKOL, highlight the inner corner of your eye.

Rosie Byrne Red Lips

Loving Standout Lips.

  1. Line and fill in your lips with the Crimson LIP PENCIL.
  2. Apply the stain end of Passion LIP FIXATION®, let dry for 30-40 seconds then apply the gloss end.

Finally, to maintain that summer glow all the way through winter try applying our TANTASIA® SELF TANNER & BRONZER and GOLDEN SHIMMER FACE AND BODY LOTION.

red lips face chart

jane iredale’s new LipDrink shades


Did you know that your lip balm might actually be doing you more harm than good? If you’re after soothing, nourishing lip care, then look no further…

jane iredale LipDrink SPF 15 Lip Balm contains no petroleum-derived products (the nasty’s that have been known to dry out lips). If you are a regular user of petroleum-based lip balms you are on a continual drying cycle – the more often you use it, the drier your lips become.

That’s why we recommend a product like LipDrink that isn’t laced with petroleum, mineral oil, phenol, synthetic fragrances, D&C dyes or other harmful chemicals. But rather opt for a formula that is hydrating, soothing, lightweight, and has been a favourite amongst jane iredale fans for years, including their male partners, AKA LipDrink Lip Balm SFP15.


For all our LipDrink devotees this is exciting news, who doesn’t love a new shade in their favourite cosmetic… you can now add a subtle tinted shade to your lip care regime as we welcome two members to our LipDrink family. Crush – a sheer berry and Buff – a sheer nude. These colours join our original LipDrink shade now labeled Sheer – a translucent colour that is unisex and ideal for those natural beauties not wanting to add colour to their pout.

Now in three colour options, these moisturizing lip balms quench lips with long-lasting hydration thanks to the range of natural ingredients; carrot seed oil to smooth, soften and soothe; avocado oil to moisturise; coffee seed, blackberry and green tea leaf extracts for antioxidant benefits, a powerful blend of antioxidants, vitamin E & C and lemon peel oil for a delicious fresh taste.


Each LipDrink combines a variety of waxes and oils to provide a protective shield – especially important in winter when lips are exposed to dry air, cold winds and extreme temperatures.

Once you’ve treated your lips to LipDrink you will notice the difference in the way your lips look, feel and smell! Healthy looking lips can be yours to keep. Help protect your pout against future damage and make sure your partners invest in one too, or yours is sure to go missing.

To find your nearest stockist visit: www.janeiredale.com.au


Winter is Coming… Winter skin care tips from jane iredale

At jane iredale we understand that winter is the season that keeps us in our cosy beds each morning, under layers of warm clothes each day, and of course, glued to the heater at all times!

Winter Skin Model

We know that as the cooler weather creeps in and we rug up, leaving less of our skin exposed, it’s easy to forget our usual skin care regime. However, with our skin enduring the extremities of cold temperatures, high winds, and the contrasting dry air from heaters, it’s so important that we master our winter skin care early and get into a moisture-balancing routine before the worst is upon us!

During winter, our skin can become dull and dry, so to help keep you on the path of well-hydrated skin, we’re sharing some of our favourite winter skin care tips and listing the jane iredale products to help you perfect them.

Winter makeup tips - header

Our first tip: Just because it’s cold doesn’t mean that you don’t need to stay hydrated.

We’re all pretty good when it comes to moisturising during summer (we usually have a glowing tan as an incentive), and staying hydrated is easy as the warm weather makes us thirsty, but what about hydration in winter? With less skin on show, many of us tend to forget about nourishing our skin in winter and our water consumption can also start to diminish. It’s so important to nourish your skin from the inside and out, and keeping up our water intake is an essential step in achieving a glowing, hydrated complexion. For an easy boost of moisture throughout the day, make sure you keep one of our hydration sprays handy. Our D2O HYDRATION SPRAY is the perfect multi-purpose spray, which can be used on its own throughout the day or before makeup to deliver immediate moisture. It can also be used after applying makeup to set minerals for a long-lasting, flawless finish.

Beat the uneven skin tone that comes with colder weather…

The cold weather and winds in the cooler months can actually result in blotchy skin, which is usually a result of dryness or irritation. To help treat the problem and even out your skin tone at the same time, try using one of our foundations, GLOW TIME® FULL COVERAGE MINERAL BB CREAM or our DREAM TINT® TINTED MOISTURISER both work to help calm and soothe irritated skin and provide coverage to help camouflage any imperfections. For an extra boost, apply Smooth Affair Facial Primer and Brightener, a skin-quenching primer that helps to prevent moisture loss and promotes luminosity and skin radiance.

Protect your skin against UV rays… Yes, even in Winter!

It’s easy to forget about them, but they’re always there! We’re talking about harmful UV rays, and it’s important that you protect your skin against them – even in Winter! Start your beauty regime with our GLOW TIME® FULL COVERAGE MINERAL BB CREAM. This beauty balm will not only protect your skin with its SPF properties, it’s also water resistant for up to 40 minutes, making it particularly handy when the rain pours down!

Healthy-looking hands…

There’s nothing quite like the feeling of luxurious moisturiser hitting dry hands. Trapped under gloves, or hard at work, our hands are often the part of our bodies we forget to care for, but with HANDDRINK™ our stunning hand cream you can certainly change that. The non-greasy formula has active ingredients and organic rose essential oils to instantly revive and pamper your hands, providing a much-needed boost of moisture throughout winter and beyond!

Protect your pout…

Dry hands can feel like brittle paper, but there is one thing worse… chapped lips! Windy, winter days can leave lips feeling dry and sore, and our tendency to drink less water is also a contributing factor when it comes to dry lips. To keep your lips feeling soft and supple this winter try a nourishing lip balm like jane iredale’s LIPDRINK® SPF 15 LIP BALM. This luscious, petroleum-free lip balm is an all-in-one moisturiser that works to protect, soften and soothe chapped lips.
Winter skin products

So just remember, staying hydrated is a key component of achieving glowing, gorgeous skin. It’s so important to remember this at all times, regardless of the season! You can beat the winter blues by following these simple tips and filling your makeup bag with nourishing jane iredale products that will keep your skin looking and feeling healthy.