5 Makeup Trends you need to try

We believe every woman should embrace her personal, natural beauty to show off what makes each one of us so uniquely special. We also believe makeup should be used to enhance the things that make you feel confident and elegant. Makeup is an expression; it can freshen up your look instantly. Here are the top five makeup trends women are loving at the moment, and the products they’re using to achieve them.

JI Fall Model

Trend: Doll Lashes

Everyone loves the look and feel of long, full lashes because it gives the appearance of being bright-eyed and refreshed. Try our PureLash Lengthening Mascara. The formula includes a proprietary blend of Seaweed Lipids and Wheat Protein that thickens, curls and strengthen lashes, so they are always long, full and healthy.

Trend: Defined Eyes

Your eyes are the windows to your soul, so show them off. Whether creating a cat-eye, a full on wing, or a smudged line for a smoky eye, eyeliner is the go-to product. We have a variety of different eyeliners, but our hero still seems to be the trusty Eye Pencil — it’s vegan, wheat-free, long-lasting and comes in (x) shades. Complete with our Retractable Brow Pencil to define and fill your brows and really frame your face!

Trend: Bold Lips

For an instant pick-me-up, nothing beats a bold lip. Some call it a power lip, because adding lipstick can make any woman feel more confident and sexy— who doesn’t want that? With 26 beautiful shades, including our bold, new red, Cindy, you know that PureMoist Lipstick is perfect for a little confidence boost and a pair of super soft lips.

5 trends - products
Trend: Healthy, Glowing Skin

What’s better than a healthy glow? Healthy skin! Whether you prefer Bronzer or PurePressed Blush, a wash of colour on your cheeks brings instant radiance to the face.

Trend: Naturally Me, but Better!

Who’s loves rocking a natural look? All you need is a great foundation and you’re ready to take on the world. Which mineral foundation are you obsessed with? Our go to foundation is PurePressed Base Powder. It’s barely there feel, buildable coverage and a full spectrum of shades allow you to get the natural look you want without being a makeup pro.

Which trend gets your stamp of approval?

How-to get long-lasting eye makeup

Face primer is a base for your makeup that makes it go on smoother. You’ve been using it for years, but did you know you should probably use an eye primer too? Keep reading to get the scoop on our favourite new primer, from who should be using it to how to apply it.

Eye Primer Facts

What is eye primer?

Like a primer for your face, a primer for your eyes improves your skin’s texture, helping eye makeup go on smoother and last longer. Additionally, eye primer keeps your eye shadow in place and prevents it from creasing. The 6 shades of jane iredale Smooth Affair for Eyes are a versatile cream-to-powder formula that can be used solo as an eye shadow or as a primer for other eye shadows.

Who can use eye primer?

Everyone can and should use eye primer! They work for all skin types, tones and textures. They are a non-negotiable for crêpe-y eyelids, oily eyelids and those wanting to see the true pigment of the eye shadow shades they are wearing.

How do I apply primer on my eyes?

You can apply our Smooth Affair for Eyes eye shadow primer in two ways, with a camouflage brush or with your fingers! Watch this quick how-to for application tips and tricks. (insert video)

Smooth Affair for Eyes

When should I use Smooth Affair for Eyes primer?

  • If you want to wear eye shadow apply it as a base.
  • If you don’t want to wear eye shadow, but want to have long-lasting colour on your eyelids, apply it solo.
  • If you have deep set eyes, more oily skin or skin that perspires a lot.
  • When you need your eye shadow to stay in place all day and night. Primer gives you that extra staying power to help your eye shadow last.
  • When your eye shadow doesn’t appear as vibrant as it looks in the pot or compact, try an eye primer to help it come out true to colour on your eyelid.

Create a powerful look that’s smudge-proof, crease-proof and lasts as long as you do! Our lid primers have been reformulated to include coco glycerides and mineral powders so that they are even more matte and hydrating, less creasing and highly pigmented.

The NEW Smooth Affair for Eyes collection is available in six versatile, buttery-smooth shades:

Smooth Affair Eyes Swatches

 

Try Iced Brown for a quick smoky eye, or Lemon for evening out redness or texture. We love Gold for highlighting on cheeks and it goes so well with Golden Girl Triple Eye Shadow.

 

NEW Organic Hydration Facial Mist

LIMITED EDITION Lemongrass Love by jane iredale
Lemongrass image 1

 

Show your support for women and their loved ones touched by breast cancer with a spritz of Lemongrass Love Hydration Spray from jane iredale. Refreshing and hydrating, it conditions and protects all skin types while minimizing pores and keeping oiliness at bay. Uplifting lemongrass brings energy and vitality to the skin and the spirit with every spray. De-stress, decompress, and delight every day. And know that 100% of the profits of Lemongrass Love are donated to Living Beyond Breast Cancer (lbbc.org)
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Why we know you will love this hydrating facial mist:
• It hydrates, conditions and protects all skin types leaving skin looking refreshed and smooth.
• Minimizes the appearance of pores and keeps oiliness in check.
• A boost of hydration that reenergizes and awakens the senses.
• An instant pick-me-up that relieves symptoms of jetlag and stress.
•Created without the use of parabens, sulfates and phthalates.
• Certified ECOCERT Natural & Organic.

Like all jane iredale Hydrations Sprays, Lemongrass Love earned ECOCERT’s Natural and Organic Cosmetics certification, which promotes the use of ingredients derived from renewable resources and organic farming in addition to using production and manufacturing processes that are environmentally sound and safe for human health. To earn certification, products must be comprised of a minimum of 95 percent ingredients of natural origin, and a minimum of 5-10 percent ingredients from organic farming. jane iredale Hydration Sprays exceed these standards, as they are 100 percent natural and 30 percent organic.

Available from 1 September 2016 until stocks last.
Find a stockist: click here

Brow Makeup Tutorial

Brow model image 2Make a statement with strong, natural looking brows that stay exactly where you want them.

Introducing the new brow pencil by jane iredale that expertly fills and defines brows with an ultra-fine 1.7 mm retractable precision tip. This pencil comes with a built-in shaping spoolie on the opposite end for blending and grooming; it’s everything you’ve ever wanted in a brow pencil. The waterproof formula is long wearing and stays put without smudging, no more bare brows or touch-ups required through out the day.
Simply choose a colour that is closest to your natural hair colour, and away you go.
• Blonde  – Golden brown
• Brunette  – Reddish brown
• Dark Brunette – Rich chocolate brown

Brow Image 1

 

Now for the ultimate brow enhancement using all of jane iredale’s amazing brow makeup products:

STEP 1 – Retractable Brow Pencil
• Using the spoolie brush, comb brows into place by combing hair up and across.
• Next outline the underside of the brow then outline the top; lightly fill in any gaps with short feathery strokes.
• Using a clean spoolie brush, soften and blend the brow pencil by combing through the brows.
STEP 2 – GreatShape™ Eyebrow Kit
• Using the mini brow brush, apply the clear wax to define the outline of the brow, apply wax in small strokes to sparse areas, this will mimic hair texture.
• Wipe brush with a tissue and apply the brow powder again outlining the brow and filling in any gaps.
• Comb brows using the mini spoolie brush.
STEP 3 – PureBrow® Brow Gel
• Finish and hold brows in place with the clear brow gel.
• Remember to wipe brush in between dips so that the brow gel remains clear.
Brow image 4

IMAGE 4TIP: The brow should begin at the edge of the nose (A line). The arch should be just above the outer edge of the iris (B line). The brow should taper off from the edge of the nose and eye (C line) and not go lower than the inner portion of the brow (D line).

Are your brows ready for the weekend?

 

jane iredale how-to: Non-touring!

Introducing the latest beauty trend of 2016… Non-touring.

In 2015 Kimmy K showed us how to accentuate our features with contouring – the face sculpting phenomenon. Next we saw strobing, used to help radiate and enhance your facial features with highlighters and concealers.

Keeping your look radiant and fresh, non-touring is about makeup that looks like your real skin, not heavily sculptured with obvious frost, think fresh, natural and dewy, with just the right amount of highlight to subtly define your features. Similar to the no-makeup-makeup look, non-touring makes you feel and look like you are wearing nothing at all – perfect for day to night! This is wearable and undetectable so your skin looks great in person and will look just as good in selfies.

There are three effortless steps in achieving this daytime friendly look.

Step 1:

Begin by priming skin to create a smooth even base, your primer should suit your skin type, normal to dry skin types will love Smooth Affair Facial Primer and Brightener as it restores moisture and radiance to skin. We recommend Smooth Affair Primer for Oily Skin for oilier skin types; this primer visibly reduces shine and the appearance of pores creating the ideal makeup canvas.

Step 2:

This look calls for lightweight coverage, so try our Dream Tint Tinted Moisturiser to even skin tone and give your complexion a dewy soft focus effect, as well SPF 15 protection. Our Glow Time Full Coverage Mineral BB Cream will cover blemishes and deliver a velvety smooth finish to skin, so it’s a great option for those needing a little extra coverage.

Step 3:

The last step in creating this non-makeup look is to allow skin to capture the light. Apply a blend of the two palest shades from jane iredale’s Moonglow Quad Bronzer, using the White Fan Brush, and gently sweep onto the high planes of the face where the light naturally bounces off the skin – on the tops of the cheekbones and the brow bone, along the bridge of the nose and on the cupids bow (upper lip).

Non-touring is the makeup trend that’s here to stay! Tag us in your non-touring looks on Instagram @janeiredale_australia

Yes, you can train in jane!

Have you got skin flaws that you can’t bear to face that stop you from heading to the gym? Maybe you didn’t realise that if you invest in a clean and pure makeup range that is designed to be an extension of skin care, you actually can train in makeup. No more feeling bare-faced or skipping your workout if you skin is misbehaving. The breathability of our non-comedogenic foundations means no more congestion and even better, makeup that won’t run and leave you with streaks – even during that spin class!

Train in Jane - Blog Post Image

Not all makeup can be worn when exercising; generally speaking sweating it out in makeup that contains fillers, talc, parabens, perfumes, FD&C dyes isn’t the best for your skin. If you want to add a bit of colour or coverage to your bare face, make sure you are using pure minerals and a brand that contributes to skin health. Which is why we’re so pleased to tell you that you can, in fact, train in jane!

Why? There’s a few good reasons…

Non-comedogenic – what does it mean?

Laboratory tests confirm that all of our products are non-comedogenic, meaning they do not block pores, so you can confidently wear jane iredale mineral makeup when exercising.

Sensitivity

We steer clear of three major sensitisers in makeup; synthetic fragrance, petroleum based colourants and synthetic preservatives. This reduces the likelihood of irritated skin during exercise, because your skin can breathe and function normally!

Steak-free

Our minerals bind together upon application, which means they resist running, creasing and smearing. They have a high water resistant rating which means sweat doesn’t affect their staying-power. If you use a hand towel to wipe your forehead, simply pat your sweat away rather than wiping to reset your minerals for the rest of your workout.

Sun Protection

Rain, hail or shine, we know many of you love to exercise outdoors, which is why wearing a physical sunscreen while you are outside is the one of the most important skin care safeguards you can use against UV radiation. If you’re looking for a multi-tasking product, our Amazing Base Loose Mineral Powder, PurePressed Base Mineral Foundation, Glow Time Full Coverage Mineral BB Cream and Dream Tint Tinted Moisturiser provide four important functions in one: Foundation, concealer, sun protection and active skin care benefits. These can all be applied as a sheer coverage to give you the SPF protection you need while you train without your skin looking heavily made up with makeup. The sheer coverage will give your skin a beautiful fresh finish and most of all keep you protected with instant UV protection.

Stay Calm

Here’s one for the yogi’s out there – calm mind and calm skin! We make a conscious effort to include ingredients in our products that are calming and soothing; like white lotus flower, cucumber fruit extract, licorice root extract, rosemary leaf extract, willow bark extract, grape seed extract and more. We know that these luxurious botanicals measurably contribute to skin health.

Train in jane iredale to ensure you’re taking care of yourself, from the outside in! Pigmentation, breakout, rosacea… there’s no excuse not to hit the gym. Keeping active will clear your mind, clear your skin and enhance your life. Just make sure you are wearing pure minerals!

Nourish with jane iredale – 8 key products!

In winter, it’s easy to let our regular skincare routine fall by the wayside, as we rug up in layer upon layer and spend more time indoors (Netflix anyone?).

If you do decide to venture outdoors, harsh winds and extreme temperatures can cause damage to the protective layers of your skin, as can huddling by the heater. In winter, we tend to move from one extreme to the other, hot to cold, and this can dry skin out, making it feel dehydrated, dry and even flaky! At jane iredale, we’re dedicated to helping you reveal your most radiant skin (and helping you keep it that way), so we’ve put together a list of our favourite double duty products for winter!

Keep your skin hydrated this winter with these 8 double-duty jane iredale products!

SMOOTH AFFAIR® FACIAL PRIMER & BRIGHTENER

Our Smooth Affair Facial Primer & Brightener is the perfect skin-quenching primer that prepares the skin so makeup goes on easier and lasts longer. It also helps maintain the skin’s youthful elasticity and minimise pores and fine lines while bringing out your natural radiance.

Smooth Affair - New packaging - 72dpi

HYDRATION SPRAY

The jane iredale Hydration Sprays come in three unique formulas; Balance, D2O and POMMISST. Each spray helps hydrate and plump the skin leaving you with a refreshed, dewy look. The facial spritz also assures your makeup lasts throughout the day, whilst helping to conceal pores and fine lines. Your skin will be left feeling protected and smooth after using this product!

Hydration Sprays - 72dpi

GLOW TIME® FULL COVERAGE MINERAL BB CREAM

The Glow Time Full Coverage Mineral BB Cream helps cover blemishes, minimises pores, disguises wrinkles and smooths and brightens the skin. The key ingredients include Apple Extract, which is a skin-smoothing antioxidant that exfoliates, refines and rejuvenates the skin keeping your skin feeling hydrated and also looking flawless throughout winter.

GlowTime BB Cream - 72dpi copy

LIQUID MINERALS® A FOUNDATION

This light reflecting, mineral foundation provides a sheer to medium coverage, whilst also plumping and hydrating the skin. The special liquid formulation helps soothe the skin, diminishes the appearance of fine lines and wrinkles, minimises pores, and evens out skin tones. The Vitamin C helps reverse UV damage and protects your skin.

Liquid Mineral Foundation - Light Beige - 72dpi

IN TOUCH® CREAM BLUSH

The cream to powder blush can we applied over or under minerals for a natural or more dramatic look. The blush is hydrating and easy to glide on to create a radiant flush that’s soft and dewy. It can also be used on the eyes and lip.

In Touch Cream Blush - Clarity - 72dpi

LIPDRINK® SPF 15 LIP BALM

Winter weather is renowned for drying out your lips and jane iredale’s LipDrink Lip Balm can help quench your lips, whilst also providing hydrating protection. With the combination of waxes and oils, your lips will stay moisturised and also be provided with a protective shield from the cold. Flirt is the newest shade to join the LipDrink Lip Balm family, offering peachy-pink protection.

LipDrink Lip Balm Buff - 72dpi

PURELASH® LASH EXTENDER & CONDITIONER

Condition and extend your lashes with a single coat of this conditioner, before applying mascara. Doing this will help strengthen, lengthen and thicken your lashes, making the mascara twice as effective and also allowing you to use less mascara. It can also be used on eyebrows or worn alone at night time as a lash treatmen

PureLash Extender & Conditioner - 72dpi

HANDDRINK® HAND CREAM

This ultra-hydrating, never greasy hand cream is a must-have this winter! It is infused with active ingredients and antioxidants such as Green Tea and Blackberry Extracts that protect, moisturise and replenish your skin. Our skin is our largest organ, so it’s important that we look after it!

HandDrink 1 - 72dpi

Flushed Cheeks

A healthy flush looks great on every complexion!

Add blush to your makeup ritual for double duty beauty. It’ll bring life to your makeup look and if applied strategically it can slim, lift, sharpen, soften or widen your face shape. If contouring is not your thing, blush should be. And not just any blush, make it jane iredale PurePressed Blush because it’s beautifully formulated with pure minerals and antioxidants, it’s non-comedogenic, which means it’s not going to cause breakouts or congestion and it’s free from chemicals, synthetic dyes and irritating ingredients.

Now, you may ask, what’s the best way to apply it so that it looks natural and soft? It’s as easy as one, two, three!

  1. Choose your shade
  2. Using the White fan brush, pinch the hairs together and swirl across your blush
  3. Apply in upwards strokes along your cheek bone

Voile, a soft wash of blush that blends beautifully and adds youth to your face.

PRO TIP

Blush for your face shape – recognise which areas to define and highlight to best suit your face.

Before undertaking these steps, it is important to identify your cheekbones and the apples of your cheeks. To find your apples, smile in the mirror and the fullest part of your cheek is where your apples will be. To find your cheekbones, suck in your cheeks so they become more visible.

Make sure that regardless of where you find your apple or cheekbones, you do not apply your blush too close to your nose. Generally the width of your finger or brush is enough distance.

  • Heart-shaped face: To balance a heart-shaped face, apply the PurePressed Blush just below the apples of your face and blend out towards your hairline.
  • Round face: For a round face, begin applying the PurePressed Blush on the apple of your cheek and blend upwards towards the hairline. This creates a more angular defined face. Make sure that you apply this line a little higher than your would your bronzer, but lower than your highlighter.
  • Long face: When applying blush for a longer face, it is important that you blend horizontally across the apple of your cheek to broaden across your face to create the illusion of a more balanced face.

Blush doesn’t have to be pink and boring, switch to swirls of Tawny to warm up your complexion. We are loving jane iredale PurePressed Blush in Flawless and Copper Wind this season.

Suggested jane iredale tools for blush application: White fan, Dome Brush, Flocked Sponge

 

What’s your foundation prescription?

Whatever your skin type, jane iredale has the perfect products to suit your complexion, ensuring your skin looks radiant and smooth throughout the day.

Read on to find out which combination suits you.

Problematic Skin

Our Absence Oil Control Primer, and the PurePressed Base Mineral Foundation are the perfect combination to create perfectly smooth skin. The primer smooths uneven texture and eliminates shine, while the foundation conceals redness and uneven skin tones. #problemat

Foundation Prescription Graphic - May 20163Wanting to boost your skin?

The Smooth Affair Facial Primer and Brightener helps your skin feel firmer, more hydrated and disguises fine line and pores. Apply the Glow Time Full Coverage BB Cream with the Blending Brush and finish off with a spritz of POMMISST Hydration Spray, which will leave your skin feeling nourished and protected. #skinboosting

Foundation Prescription Graphic - May 20164

Eliminate those pores!

Use the Smooth Affair Primer for Oily Skin to refine uneven skin texture, the Advanced Pore Away Technology will visibly help reduce the appearance of pores! Using the Flocked Sponge apply PurePressed Mineral Powder for an even matte finish, and set your base with a spritz or two of the Balance Hydration Spray. #poreeliminator

Foundation Prescription Graphic - May 20165

Smooth Velvety Skin

The Smooth Affair Primer for Oily Skin creates a smooth even skin tone for the ideal makeup canvas. Apply Glow Time Full Coverage Mineral BB Cream with the Blending Brush to brighten and cover uneven skin. Finish with the D2O Hydration Spray to set minerals for a long lasting smooth finish. #smoothvelvetyskin

Foundation Prescription Graphic - May 20166

Skin Illuminator

To create a radiant and luminous look, start with the Smooth Affair Facial Primer and Brightener – the antioxidants like Grapefruit Extract promote luminosity! Next apply Glow Time BB Cream with the Blending Brush to achieve an even complexion and a flawless dewy finish. Sweep a light layer of Amazing Base Loose Minerals over the top for extra coverage. D2O Hydration Spray to finish! #skinilluminator

Foundation Prescription Graphic - May 20167

Anti-Aging

The Smooth Affair Facial Primer and Brightener uses antioxidants such as Apple Extract to help firm and maintain your skin’s youthful elasticity. After applying the primer, use our Liquid Minerals Foundation, which will provide sheer to medium coverage and diminishes the appearance of fine lines and wrinkles. Add a light dusting of Amazing Base Loose Minerals to provide extra coverage, and set with POMMISST Hydration Spray as Pomegranate has powerful antioxidant protections and aids in minimising UV damage. #antiaging

Foundation Prescription Graphic - May 20168

Normal to Oily Skin

The Smooth Affair Primer for Oily Skin helps smooth and hydrate, whilst helping to keep oily areas shine free all day. Next apply Dream Tint Tinted Moisturiser, which has an oil free formula that controls shine and helps to prevent trans-epidermal water loss. Dust PureMatte translucent powder over areas that are prone to oiliness, this absorbs excess oil without adding extra coverage. Finish with a spray of Balance Hydration Spray to help balance the skin’s oil production. #normaltooily

Foundation Prescription Graphic - May 20162

Normal to Dry Skin

Begin with the Smooth Affair Facial Primer and Brightener to hydrate your skin before applying Liquid Minerals treatment foundation. Finish with a light layer of Amazing Base Loose Mineral Powder for extra coverage, and a spritz of D2O Hydration Spray to hydrate and plump the skin cells. The Chamomile flower extract is a key ingredient in the D2O, which helps to calm and soothe the skin. #normaltodry

Foundation Prescription Graphic - May 2016

What #prescription are you?

 

Spoil mum with jane iredale!

It’s Mother’s Day this weekend – Spoil her with a gift that she’ll adore.

Here is our top jane iredale picks for you, that we know Mum will love. We’ve got you and mum covered!

Hydration Spray – POMMISST

A refreshing facial mist that is eco certified and suited to all skin types. POMMISST Hydration Spray is beautifully hydrating with the added benefit of Pomegranate Extract, which is a powerful antioxidant and UV protector.

It’ll protect and condition the skin, its easy to use, simply spritz before makeup for added moisture or after applying makeup to set the minerals. Mum can keep this multi-tasking spritz in her handbag to ensure her skin is feeling refreshed throughout the day and while she travels. A fruity and refreshing scent to add zest to her day.

Purepressed® Blush

Make her blush with a beautiful neutral shade of PurePressed Blush. She can use this mineral blush on her cheeks, eyes and lips to create a naturally flushed look, whatever the occasion. Our PurePressed blush shades will have your mum’s skin glowing and are formulated with minerals and antioxidants to soothe and nourish her skin (you might even want to keep it for yourself!).

We love the new versatile Flawless PurePressed Blush to help mum create a perfectly on trend nude makeup look. Let her define and highlight her cheekbones – it’s a perfect essential for radiant looking skin.

Lip Fixation®

Brighten up her makeup look with a hint of colour for her lips. This double-beauty duty jane iredale Lip Fixation will give mum a saturated stain with a choice of high shine if she adds the sheer gloss. With ten colour combinations to choose from, you will be able to pick one to perfectly suit mums favourite lippie shade. Your mum will have beautifully coloured lips that will last her all day!

HandDrink®

We are yet to find a mum that doesn’t love this hand cream. It’s ultra-hydrating, fast absorbing and infused with active ingredients and antioxidants that will protect, moisturise, replenish and treat Mum’s hard working hands. Plus, it’s delicately perfumed with Organic Rose Essential Oils and includes SPF 15 to keep hands looking and feeling good, whilst protecting them from harsh UV rays. This is the go-to product for Mother’s Day, she’ll keep it close at all times, we guarantee.

Find your closest stockist here http://bit.ly/1qVWfNX)

Happy Mother’s Day from jane iredale xx