We believe every woman should embrace her personal, natural beauty to show off what makes each one of us so uniquely special. We also believe makeup should be used to enhance the things that make you feel confident and elegant. Makeup is an expression; it can freshen up your look instantly. Here are the top five makeup trends women are loving at the moment, and the products they’re using to achieve them.
Trend: Doll Lashes
Everyone loves the look and feel of long, full lashes because it gives the appearance of being bright-eyed and refreshed. Try our PureLash Lengthening Mascara. The formula includes a proprietary blend of Seaweed Lipids and Wheat Protein that thickens, curls and strengthen lashes, so they are always long, full and healthy.
Trend: Defined Eyes
Your eyes are the windows to your soul, so show them off. Whether creating a cat-eye, a full on wing, or a smudged line for a smoky eye, eyeliner is the go-to product. We have a variety of different eyeliners, but our hero still seems to be the trusty Eye Pencil — it’s vegan, wheat-free, long-lasting and comes in (x) shades. Complete with our Retractable Brow Pencil to define and fill your brows and really frame your face!
Trend: Bold Lips
For an instant pick-me-up, nothing beats a bold lip. Some call it a power lip, because adding lipstick can make any woman feel more confident and sexy— who doesn’t want that? With 26 beautiful shades, including our bold, new red, Cindy, you know that PureMoist Lipstick is perfect for a little confidence boost and a pair of super soft lips.
Trend: Naturally Me, but Better!
Who’s loves rocking a natural look? All you need is a great foundation and you’re ready to take on the world. Which mineral foundation are you obsessed with? Our go to foundation is PurePressed Base Powder. It’s barely there feel, buildable coverage and a full spectrum of shades allow you to get the natural look you want without being a makeup pro.
Which trend gets your stamp of approval?