Tint Tomorrow. Tan TomorrowTM

Tantasia reduced

As the saying goes, ‘if you can’t tone it, tan it,’ and at jane iredale we love the way we feel when we have bronzed skin; you look and feel healthier. Thanks to our incredible Tantasia Self Tanner and Bronzer, tanning is no longer exclusive to Summer.With the beauty industry becoming increasingly saturated with numerous fake tan products, Tantasia is a faux tan that is better than the rest. Tantasia features a buildable, moisturising formula that suits all skin types. Unlike other tan products, which take a ‘one colour suits all’ approach, Tantasia’s ingredients work with the skin’s own melanin to produce a tan suited specifically for you! Our unique formula has been sensitivity tested for face and body, and will leave skin silky, smooth and bronzed.

Now it’s time to get down to the business of bronzing. Here are our top tips to help you build a gradual, flawless, natural looking tan.

Application for body

  1. For a flawless tan, make sure that all hair removal is done at least 24 hours before applying Tantasia. Exfoliation should also be done before application. This will reduce your skin’s sensitivity, get rid of any excess dryness and allow your pores to tighten before your transformation into a bronzed goddess!
  2. Moisturise, moisturise, moisturise – the days leading up to your self-tanner application, nourish your skin with body oils and rich and creamy lotions. This will enhance your tanner and give you a beautifully smooth application.
  3. Shower and dry off. Next squeeze a small amount (about the size of a 10 cent coin) of Tantasia into the palm of your hand. Rub your hands together two or three times to distribute the bronzer across both palms.
  4. Smooth over the area you wish to tan, until product is absorbed using long, back and forth strokes. This product feels like a lotion and can look orangey-bronze at first, but as you work it into the skin, it leaves a beautiful soft tan finish.
  5. Repeat the steps above until the desired coverage has been reached. Remember that the Bronzer will provide an instant, healthy looking colour and that the tan itself will develop over the course of the day!
  6. Wash your hands with hand soap after application, you’ll be amazed at how easy it is to wash off your hands – your secret is safe, you won’t be left with a trace of self tanner on your palms. Remember this product has a bronzer, so the transfer that you may see on your clothes won’t stain, it washes away, but be cautious of wearing white straight after your application.

What we love most about Tantasia is that it’s a gradual tan, so you can use it frequently to maintain your colour! We recommend apply it all over: legs, arms, chest, tummy and back or just legs for three consecutive nights or mornings in a row – Tuesday, Wednesday & Thursday for a beautifully tanned skin that you’ll be confident to flaunt all weekend.

Application for face

  1. Squeeze a small amount of Tantasia onto your finger and touch the forehead, nose, cheeks and chin to distribute the product.
  2. Using sweeping moitions, start at the center of the face and blend outwards until you’re pleased with the coverage.
  3. Voila! You’re golden and gorgeous. Apply daily until your perfect shade has been achieved!

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For more information, head to https://janeiredale.com/au/en/mineral-makeup/blush-bronzer/tantasia-self-tanner.htm

Photo credit Instagram.com/tashoakley & Instagram.com/karissasparke



Strobing: The latest makeup trend that everyone is talking about!

You’ve heard people talking about it, undoubtedly read about it and now want to try it for yourself, but what exactly is “Strobing”?

Cara Delevinge_ @vogueaustralias

Cara Delevinge looking gorgeous. Photo credit: @vogueaustralia


The incredible @gigihadid. Photo credit: @voguemagazine

Strobing is a makeup technique that will help you to achieve a fresh healthy glow to your complexion.

Put simply, Strobing focuses on defining facial features using light. A simpler alternative to its complicated and advanced makeup cousin, ‘Highlighting & Contouring’, strobing is an uncomplicated technique that will sculpt and add youthfulness to your face.

While Contouring is all about shadowing specific areas of the face, Strobing concentrates on highlighting the areas that already catch light. Think emphasized cheekbones, gorgeous, glowing temples and radiant looking skin!

To help you perfect Strobing at home, we’ve put together three easy steps to ensure that you master this trend:

  1. It’s all about that base. Using your fingertips, apply the jane iredale SMOOTH AFFAIR facial primer and brightener to your skin. When Strobing, it’s best to avoid mattifying products. We want to recreate that glowing, dewy, ‘just walked out of a facial’, look.
  2. Next step is coverage. We love to use our DREAM TINT Tinted Moisturiser when highlighting. It’s oil free and formulated with lightweight minerals. Finish with a light dusting of Amazing Base Loose Mineral Powder to add extra luminosity to the skin.
  3. Now onto the star of the show… Grab your jane iredale IN TOUCH HIGHLIGHTER and get started! Apply liberally to the tops of cheekbones, brow bones and the bridge of your nose. To prevent looking oily, avoid using the highlighter on your forehead. You can also use any product that adds sheen like Golden Shimmer Body Lotion, Allure or Oyster PurePressed Eyeshadow or 24k-Karat Gold Dust Shimmer Powder in Silver or Gold.


Prime Time…

If you wear foundation, you should be using a primer – end of story! If you haven’t been using a makeup primer, we can help you get on track. By simply incorporating a primer into your regime, you might just find the solution to your beauty woes. If you struggle with any of these makeup issues i.e. Makeup not lasting all day, oily skin changing the colour of your foundation, dry skin looking worse with foundation, patchy uneven complexion, cakey looking foundation and the list goes on; primer can be the perfect solution. Let’s take a look at the benefits of primer and formulations to suited different skin types.

We want to ensure that next time you run into your beautiful-self, mid-day in the bathroom or change room, it’s a delightful experience rather than one of shock and horror, so we’re exploring the amazing benefits of prepping your skin properly every day for long-lasting wear and even looking skin.

The first step to creating a fresh face and at the risk of sounding clichéd it really is ‘all about that base’! When applying primer, before your foundation, you are essentially prepping and smoothing out the surface of your skin, which ensures that everything applied to your face will blend with ease, stay-put and therefore help you achieve a perfect finish every time.

We all want to hide pesky fine lines, wrinkles and pores and luckily, primer will visibly reduce shine and minimise the appearance of any perceived imperfections.

When you spend time perfecting your makeup, you definitely want to ensure that it goes the distance and primer is the key to long-lasting makeup. It not only acts as a grip for everything that follows it also create a barrier between oils and your makeup to help ensure that you feel confident all day, everyday.

The benefits of a primer are endless and we can’t stress this enough. jane iredale offers different formulas to ensure you are using the best possible primer for your skin type.

If your skin need a boost of hydration we recommend our original SMOOTH AFFAIR® FACIAL PRIMER & BRIGHTENER. This primer is packed with the added benefit of anti-ageing properties that nourish your skin, while evening out skin tone, minimise the appearance of pores and increase luminosity. Using our Smooth Affair prior to applying your mineral foundation will ensure a flawless, long wearing finish.  This primer can be mixed with any of our liquid foundations to make application even quicker.

Ji Smoth Affair

For those of you that are prone to oily skin, our original Smooth Affair can seem a little too hydrating, so that is where our NEW Smooth Affair Oily Skin primer comes in. Offering the same skin-perfecting properties as our original Smooth Affair, this new formula is designed specifically to help with oil control and will work to visibly reduce the appearance of pores and diminish shine to create a photo finish matte look with the revolutionary PoreAway™ technology. Smooth Affair for Oily Skin also fights blemishes and can be used as a mattifying gel over your foundation, for easy touch-ups, should you require them.

We have always had an amazing oily skin primer, Absence Oil Control primer, in our range, and it is here to stay. It works a little differently to the Smooth Affair for Oily Skin Primer, by reducing sebaceous hypersecretion with an effective ingredient called Hydrated Silica. It also helps to regulate the pH balance of the skin; however, it does not affect the skin’s moisture, only the oil. The interaction of oil and makeup is one of the principal causes of colour change. This primer smoothes the skin, calms and protects with the addition of Green Tea Leaf extract and helps provide bacterial protection. You do need to apply this primer paste with a brush for best application.


We understand that an additional step to your morning routine might seem daunting, but when it comes to jane iredale primer, the results will be well worth the extra 10 seconds!

Check out our video application tutorials for NEW Smooth Affair Oily Skin and Absence Oil Control primer here:



Play On with the jane iredale’s new Lip Crayons!

We love playing with lip colours, trying out new bold lip shades and livening up our makeup routine in an instant. It’s the easiest way to brighten up your face, pull a look together and enhance any mood. Who doesn’t love a new lip product to lust over? So let’s talk lips…

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When it comes to creating the perfect pout, we have all been told to apply a pencil to outline the lip and then add a lipstick or stain over the top to get your desired look. But what if you could combine the precision of a lip liner, with the depth of colour offered by a lipstick? We know what our answer would be – yes please! – Which is why we’re thrilled to announce the latest addition to our range, the NEW jane iredale PlayOn® Lip Crayons.

Available in a gorgeous range of nourishing lip shades, PlayOn Lip Crayons come in an easy-to-apply pencil design, making achieving luscious lips child’s play, for makeup experts to novices alike!

Brimming with moisturising oils, PlayOn® will leave your lips feeling soft and conditioned, while the highly pigmented colour is made to last.

Designed to take the guesswork out of perfectly kissable lips, this sleek crayon is comfortable to hold and has a smaller tip to help even the least experienced among us achieve precise application. The new lip crayons are simple to use, fun to wear and will give your lips a creamy colour finish every time.

With seven luxurious and wonderfully wearable shades to choose from, you’re sure to fall instantly in love with our range of NEW jumbo lip crayons, we have nudes, reds, pinks and corals to suit everyone’s favourite lip colour.

Naughty – Creamy brick red, think maroon red

Hot – Creamy pink red, think Margi PureMoist Lipstick

Blissful – Shimmering sheer nude, a great shade to add sheen to any lip colour

Charming – Creamy bubblegum pink, a truly fun pink that is similar to PINK lip pencil

Yummy – Creamy yet sheer peach, if you are after a soft pink nude, this is it!

Luscious – Creamy rose brown, think Raspberry Lipgloss

Saucy – Creamy hot coral for those that love Devotion Lip Fixation

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You can opt to apply the crayons lightly for a tint of colour, or layer to achieve a deeper, more vibrant shade. For added shine apply a layer of Snowberry Lipgloss on top of your favourite shade to really make your lips stand out!

For the best result and to ensure you don’t damage or crack your PlayOn® crayon, sharpen with our jumbo pencil sharpener, it has a high quality blade that’s made in Germany.

Be bold and bring your lips to life with jane iredale’s NEW PlayOn® Lip Crayon RRP $35 each.

 PlayOn Lip Crayons - Blog Image




Clean up with jane iredale…


Do you dread taking your makeup off some nights… especially after a long day (or night out!)?  Sometimes removing your makeup is the last thing you want to do, but it’s so important to clean dirt, sweat and pollution off your skin and replenish your moisture levels before you hit the sack. The key to a healthy complexion is going to bed with a clean one!

We’ve got some tips to help you remove your makeup in a flash and without much effort at all. The best part about our steps is that you only need these three things… Our BOTANICAL MAKEUP REMOVER, MAGIC MITT™and Hydration Spray.

Our makeup remover is both moisturising and soothing and it contains no drying ingredients. All traces of makeup are easily removed by simply wetting a cotton ball or swab and wiping over your eye makeup and lips.

Then simply wet the Magic Mitt and completely remove your makeup using only water. This method of cleaning is so good for your skin as it does not strip your acid mantle. When this beneficial barrier remains intact, it aids the skin in protecting itself from harmful and invasive bacteria.

Our Magic Mitts are made from a new generation of specially knitted micro-fibres (thinner than a human hair), which enables the mitt to penetrate oil films. This process breaks the surface tension of the oils that bond makeup to the skin while the fibres gently exfoliate the skin.

The combination of warm water and our magic micro-fibres turn the makeup into an emulsion that is easily swept away by the mitt. It will even remove mascara!

Step 1. Remove heavy eye makeup and lipstick using a splash of our Botanical Makeup Remover on a cotton pad or cotton ball.

Step 2. Now that all the heavy make-up is removed you can wet your Magic Mitt and gently clean your face using circular motions.

Step 3. Once you are happy that all your makeup is removed, use a clean towel and pat your face dry.

Step 4. Lastly, finish with a spritz of Hydration Spray and you’re ready for your downtime. If you want to give your lashes a little TLC, coat them with Purelash Conditioner & Extender, it’s like a facial for your lashes.

There you have it! In less than two minutes, these four simple steps will leave you fresh faced and radiant!


21 years on and still going strong…

For more than 20 years, mineral makeup pioneer, Jane Iredale, has been creating quality products of the highest standard for her much-loved mineral makeup range, jane iredale. We thought, we’d take some time to reflect on the journey and pay homage to the wonderful highs for the brand to date.

Jane miraculously reinvented the professional makeup industry by asking herself one simple question – what can I do to make my life more useful? – She was motivated and committed, and worked tirelessly to create her own cosmetics that were good for the skin.

Celebrating its 21st birthday this year, jane iredale has long been providing makeup that both looks and feels exceptional. Launching in 1994 with Amazing Base mineral foundation, jane iredale is still going strong and has forever changed the landscape of the professional makeup industry!

The evolution of jane iredale – 21 years in brief….

JI Product Timeline

1994: AMAZING BASE® LOOSE MINERAL POWDER. Jane Iredale launches her range with the first loose mineral powder, providing weightless, broad spectrum SPF 20 and skin care benefits.

1995: Colour is added to the collection with the introduction of blush and lipstick.

1997: New technology allows Jane to press the loose mineral foundations without the use of fillers, allowing her to introduce PUREPRESSED® BASE MINERAL FOUNDATION into the range, providing weightless coverage in the convenience of a compact!

2001: jane iredale goes international with new distributors established in Taiwan and Canada.

2003: Jane introduces new LIQUID MINERALS a liquid mineral foundation that combines anti-aging benefits with the soft-focus effects of minerals.

2004: DISAPPEAR CONCEALER is added to the range. This creamy concealer is packed with pigment; it covers tattoos, scars, veins and acne breakouts while providing antioxidant benefits to the skin.

2005: jane iredale introduces a QUAD BRONZER in Moonglow – a stunning quad of golden-based shades that can be used on cheeks, eyes, lips and all over as a bronzer.

2007: SUGAR&BUTTER LIP EXFOLIATOR/PLUMPER is added to the range. As delicious as it is effective, this dual-ended lip exfoliator and plumper conditions and revitalizes lips, leaving them smooth and oh-so-kissable!

2008: Jane introduces a dual-purpose mascara – LONGEST LASH THICKENING & LENGTHENING MASCARA – with a new formula, which uses sea minerals to condition lashes to grow to their fullest potential, and cellulose fibers to coat individual lashes, making them appear richer and fuller.

2010: the much-loved LIP FIXATION®launches with a longwearing customisable colour containing moisturising ingredients that prevent drying and flaking commonly associated with lip stains. A complementary gloss finishes the look.

2012: Jane develops and introduces two new multitasking products that nourish skin and give it a lit-from-within glow! GLOW TIME® FULL COVERAGE MINERAL BB CREAM provides unsurpassed coverage, while SMOOTH AFFAIR® FACIAL PRIMER & BRIGHTENER improves the application and wear of all mineral foundations, to help achieve a flawless finish.

2013: Jane Iredale’s mum, Tess, turns 100! Tess assembles our MAGIC MITT by hand.

2014: jane iredale celebrates 20 years of enhancing the lives of women!

2015: This year we’ve already seen some exciting product launches, including new LIPDRINK® SPF 15 LIP BALM shades and the reinvigoration of an old favourite with the new EYE SHERE LIQUID EYE SHADOW. Stay tuned for more exciting product launches that will be coming soon! Mid August, to be exact.

Although the range has evolved, the key principles remain the same and you can rest assured that when you use jane iredale products you will continue to use the best in skin care makeup.


Face-off: exploring the jane iredale foundation range.

ji  foundationsMost women stick to one brand and shade for years, without altering their foundations to suit seasonal changes that affect the colour of our skin and condition. Switching up foundations can be overwhelming – not everyone is a budding makeup artist and that’s okay!

We want foundation buying to be an effortless process, something that you are in complete control of and that is why we are taking the time to explore this topic and give you our professional guidance so that you become the expert.

At jane iredale we only use the highest quality ingredients in our products, in particular our foundations, to ensure exceptional performance, coverage and application across our formulas so you can stay looking polished and pretty all day long, and well into the night! Essentially you could wear any of our foundations and be thrilled with the way they look and feel on your skin. But with a little extra insight, there is the perfect formula and finish for your exact skin type, colour and condition.

We offer a range of coverage options from sheer to full that will help you achieve a flawless finish, every time. We love the way our minerals interact with light to create a soft-focus effect and leave your skin looking luminous and feeling silky smooth. We also believe that your foundation should not be causing you any harm, so we’ve eliminated common cosmetic nasties like talc and that is why our foundations provide exceptional coverage, requiring minimal touch-ups and are long lasting, not powdery.

We know that time isn’t always on your side, so if a product can help you save time, it’s a must-have! jane iredale Amazing Base, PurePressed Base, Glow Time and Dream Tint, are multitasking marvels and serve four different purposes in one, providing a foundation, concealer and sunscreen, plus active skin care benefits. By opting for a foundation that does more than just cover, you can ditch those bulky cosmetic cases and say hello to a quick and simple makeup routine.

All of our products are non-comedogenic, which means they won’t clog pores – we’ve all heard the myth that makeup causes breakouts, but our non-comedogenic formulas work to create a protective barrier on your skin, while still allowing it to breathe and function naturally. Of course, we can’t promise that your makeup will stop blemishes altogether, but we can reassure you that your blemish’s won’t be caused by your makeup.

group-2-w-CC-Sticker-transHere are the fast facts about our foundations:

PUREPRESSED® BASE MINERAL FOUNDATION: A semi-matte pressed mineral foundation that is slightly sheerer than the loose powders. PurePressed is made from micronized minerals, free of synthetic chemicals, oil free and weightless. It’s also water resistant for up to 40 minutes and contains a broad-spectrum sunscreen with SPF 20 UVB/UVA. Choose your coverage, either apply using The Handi Brush for a natural look that camouflages redness or apply with a dry Flocked Sponge for full coverage. Recommended for all skin types, especially problematic, oily and large pores. Dry skin types, read on.

AMAZING BASE® LOOSE MINERAL POWDER: A luminescent loose mineral foundation that gives a sheer to medium coverage. Made from micronized minerals, free of synthetic chemicals, oil free and weightless, Amazing Base is also water resistant for up to 40 minutes. Apply using the Chisel Powder Brush for sheer coverage or Flocked Sponge for full coverage. This mineral powder offers a physical sunscreen SPF 2o, meaning it instantly protects.

LIQUID MINERALS™ A FOUNDATION: A skin treatment serum with pigment that provides sheer to medium coverage. Liquid Minerals plumps and hydrates and helps to calm inflammation. Think anti-ageing foundation, designed to diminish the appearance of fine lines and wrinkles, minimises pores and even out skin tone. A beautiful cocktail of ingredients that are time released into the skin. The little liposome beads work with your body temperature and they break down to feed your skin throughout the day. Active ingredients like hyaluronic acid, vitamin c, coenzyme Q10 and white tea extract keep your skin looking radiant. Note: This foundation does not contain SPF. Use a moisturiser with SPF or dust your skin with one of our powder foundations.

DREAM TINT® TINTED MOISTURIZER: This dream-cream is oil-free and formulated with lightweight minerals. It’s also a tinted moisturiser that not only hydrates and provides sheer to medium coverage, but helps prevent trans-epidermal water loss. Water resistant for up to 40 minutes, you can sweat without it running. It’ll calm and smooth the surface of your skin while protecting with a broad spectrum SPF 15. Use as a sunscreen, primer or moisturiser. Great for normal to oily skin types.

GLOW TIME® FULL COVERAGE MINERAL BB CREAM: This velvety cream works to smooth and brighten skin, with a full coverage finish. This formulation is rich, moisturising and conditioning so best suited for normal to dry skin. It is water resistant and longwearing. It’s so quick to apply, you only need the smallest amount; it blends beautifully into your skin like velvet and a tube will give you over five months of use. If you want to give your skin a boost this season, this product gives an instant radiant glow the minute you put it on.

Our quick reference guide:foundation chart







Runway Ready with jane iredale…

When Spring Fashion Week comes around, regardless of the country it’s in, we get to see a vast array of unique and distinctive beauty looks; and so many that we’d love to replicate with the jane iredale range.

Some looks are what we would generally consider ‘runway’ only, but there is always an abundance of gorgeous styles that are simple to achieve and can be easily incorporated into your everyday routine!

We’ve trawled the runway for flawless faces and found four looks that can be recreated by you, at home. Here are our favourite runway tricks and a simple guide to help you achieve them using your favourite jane iredale products…

Winged liner:

1 winged liner

AKA Graphic liner. Achieving the perfect winged liner is simple with our JELLY JAR™ GEL EYELINER and Angled Liner Brush. For a classic black liner select the Black Jelly Jar pot and gently press your brush into the Jelly Jar; using the Angled Liner Brush, apply along the lash line. For a precise line try connecting short dashes right next to the lash line, then sweep the brush along the line, from the inside out, then wing out with an upward flick for a classic cat eye look. If you don’t have a steady hand and need a little help with your lines, try using scotch tape as your guide. Easy and perfect every time.

Dewy, wet look lip:

2 dewy lips

The ‘wet-look’ was all over the spring runways: we’re talking wet hair, dewy skin and wet, glossy lips – which, of course, we love! To recreate this deep shine and gloss you can’t go past our PUREGLOSS™ LIP GLOSS. With 18 luscious shades we’ve got you covered for all looks and all occasions; these multi-tasking high-shine lip shades are highly nourishing for your lips and also taste delicious with a berry fresh flavour. Use PUREGLOSS™ on its own, applying to your desired consistency and finish, or for a deeper colour and more polished look, fill in lips with one of our Lip Definers before applying PUREGLOSS™ over the top. PRO tip: add extra sheen by mixing a dash of 24Karat shimmer dust in Silver. Now we are talking serious pout shine!


3 contouring

Highlighting and contouring… the topic on every beauty blog and a technique that has been around for quite some time in professional makeup. “Highlighting and contouring is all about adding balance and symmetry to the face” says Jacqui, jane iredale Brand Manager, “With a few simple tips, anyone can maximise their best features to add definition to their bone structure. I love the effect it has on cheek bones, the illuminating finish it gives to the under eye area and the volume it gives to lips. I believe every woman wearing foundation should be incorporating this technique into their routine. It only takes a minute and the finish it gives to your complexion, is flawless.”

To highlight, use one of our lighter bases in Amazing Base Loose Powder; PurePressed Based Mineral Foundation; Quad Bronzer in Moonglow, Sunbeam or Rose Dawn. The aim is to use a shade that is two to three times lighter than your complexion and only apply the lightness to high plains of the face i.e cheek plane, brow bone, top of the nose, cupid’s bow above the upper lip line and a little on the centre of the chin, think inverted triangle.

For a natural contoured look (think shadows), start out by applying your favourite mineral base to your whole face. Next, choose a bronzer that’s slightly darker than your complexion, such as a Quad Bronzer or SO-BRONZE®, you can even use a matte eyeshadow like Taupe  and sweep across the hairline, under the cheekbones and along the jaw line using the Large Shader Brush. To add depth to this subtly contoured look, sweep PUREPRESSED® BLUSH across your cheekbones towards your ears (the shade will depend on your complexion) using the Dome Brush and set with a spritz of your favourite Hydration Spray.

Flash of colour: 

4 Flash of colour

We often see a range of bold colour on the runway and 2015 is no different. The spring shows saw models highlighted with hints of blues and greens, both lining the top of the lid and along the waterline of the eyes. Recreate this look with our MYSTIKOL® eyeliner in Amethyst, Lapis Lazuli or Aquamarine. This double ended eyeliner and highlighter will help you achieve great definition around the eye, lining with rich colour on one end and highlighting on the other, to help create a subtle smoky finish. For precise lines, try our Jelly Jar Gel Eyeliner in Purple or Green. Or for an even bolder look, try blending in our new EYE SHERE™ LIQUID EYE SHADOW in Aqua Silk.

Recreating runway beauty looks is a great way to update your makeup look. Tone it down if you need to or change the colour story to suit your complexion, but don’t wear the same every day. Be fun, take risks and try new looks… after all its makeup… you can wipe it away. Now go create your masterpiece!

(Photo credit: 2015 Spring Runways – Diesel, Kristina T, Donna Karan, Versace HC)



5 Common Makeup Myths, Busted!

With so many so-called ‘facts’ out there, we have to ask the question, what’s actually true? To help you determine fact from fiction, we’re busting some common makeup myths below so that you can feel confident that you’re doing the right thing when it comes to your beauty regime.

Myth: makeup causes breakouts

We’ve all had them and most of us turn to our makeup as the main culprit. However, if you are using a high grade mineral makeup like jane iredale, it is simply not true. We have many accounts from acne patients testifying to improvement in their skins since using our mineral makeup. We don’t include ingredients that cause irritation or sensitivities to the skin like chemical preservatives, synthetic fragrances, alcohol, FD&C dyes and talc. All products have been safety, allergy and clinically tested. But be aware, not all makeup brands claiming to be mineral are good for your skin. Know your ingredients and do your research. 01 foundations

Myth: pumping your mascara will give you more product

Ladies, this must stop. Pumping your mascara wand will not lead to thicker lashes; in fact, it will do the complete opposite and create a clumpy look.

When you pump mascara you are inviting unwanted air into the tube, which means the product will ultimately dry. If you have to pump, you may not be using the right formula to achieve the effect you are after.  If you want volume and maximum impact, try PURELASH® LENGTHENING MASCARA, the lash extending mascara will leave you with no urge to pump, just gently twist the wand from the tube and voila, long beautiful lashes all day, everyday. If you want to take it to a whole new level, apply PureLash Lash Extender & Conditioner under your mascara. Beware once you’ve tried it, you’ll be hooked and wonder how you ever lived without it.

02 mascara

Myth: layer foundation for full coverage

We know how tempting it can be to get coverage in one step; however, this common mistake can be the catalyst for a cakey complexion. With jane iredale, it’s all about layering, for a natural radiant look it’s better to build up your makeup gradually, in layers. And that is why we always recommend our hydration sprays. Apply foundation, spritz with one of our hydration sprays, roll press with a Flocked Sponge… and if you need more coverage, repeat. By spritzing in-between you are essentially setting your minerals and allowing the next layer to bond to the surface of your skin effortlessly. It also lightly wets your Amazing Base or PurePressed Base so that you get a flawless liquid finish to your skin.

03 Spritz and brushes[1]

Myth: your fingers are your best tools for makeup application

We understand the urge to use your hands to apply your makeup, from foundation to eye shadow, on behalf of your face we politely encourage you to invest in a few key tools that can maximize your makeup usage and improve your overall look.

Some bases are great to apply with the warmth of your fingertips, such as Glow Time BB Cream and Dream Tint Tinted Moisturizer. But when it comes to Liquid Minerals, a formula that is packed with skin care liposomes, a brush is best. Did you ever think that maybe your hands are absorbing the active ingredients before they hit your face? You’ll use more product too, so it’s a wise move to use a foundation brush. For all other makeup products i.e eyeshadows, blush, liners and brows – we can’t stress enough, that you need to be using the right tools. We have over 28 brushes to choose from so that you can apply your products like a pro. Not only will you find that your makeup looks better and lasts longer with the application of a brush, you will save up to three times more product per application. Treat yourself and your face will love you.

Myth: match foundation to your wrist or hand

When testing foundation, of course the most convenient place is often your hands, but don’t be fooled by how the colour appears on this part of your body.

We’re often told to match foundation to areas other than our face, but it really makes no sense, as the colour is going to vary from face, to hands, to wrists. For best results, it is important to test for colour accuracy on your jawline in natural light on clean skin; this will ensure your foundation is the perfect shade for your complexion.

Most of us use sunscreen on our face daily, in our skin care perhaps, so you may find that your face is lighter than your neck and chest. The best advice we can give is, always match your foundation to your face and if it is lighter than your sun kissed neck and chest, start using a little bronzer – not all over; just on the top of your forehead, along your cheeks and jawline and blend into your neck. If you are wearing your hair up, bronze the back of your neck, too. You may also find that you need to switch shades in summer and winter.

If you have any makeup questions that you need answers too, please send us a facebook message and we’ll share our expert knowledge and tips with you and all our fans. We’d love to hear from you!



Rose Shere-brilliance! Introducing jane iredale’s new Eye Sheres…

SHeres groupWe’re all for long-lasting eye shadow at jane iredale; whether you opt for a liquid or powder shadow, we’ve got a range of stunning colours to suit your desired look!

Do you prefer a barely-there eye shadow, or a more intense eye shadow effect? Either way, we’ve got what you need. With a suite of eye products including PurePressed eye shadows, lid primers and shimmer dusts in a range of shades for every complexion and desire, you will be spoilt for choice.

The latest addition to our eye shadow collection offers a revamp of an old favourite – introducing the new EYE SHERE™ LIQUID EYE SHADOW (RRP $36.00)

“Eye Shere Liquid Eye Shadows (formerly Eye Gloss) are my go-to favourite. Because of their exceptional staying power, they rarely require touch-ups. Colours can be blended together to create any desired shade making the possibilities endless; or they can be combined with any PurePressed® Eye Shadow to intensify the shade and ensure long wear.” jane iredale global Educator, Natalie Soto-Carlisle

With a new tube, new formula and new name, this liquid shadow will ensure that all eyes are on you, with a quick drying, highly water resistant and luxurious formula it’s super easy to apply and longwearing to last you from day to night.

Available in six shimmering shades – Brown Silk, Grey Silk, Peach Silk, Pink Silk, Aqua Silk, Champagne Silk – Eye Shere Liquid Eye Shadow can be applied lightly for a more sheer effect or layer it on for a full-coverage, metallic finish.

Featuring key ingredients like macadamia esters to hydrate and soothe, Mica to provide glide and add shimmer and Trimethysiloxsilicate to give it a water resistant feature and to improve coverage without adding heaviness.

Want a one minute nighttime Smoky Eye look? Simply apply Grey Silk; and for a daytime Smoky Eye, use the Brown Silk. Finish off either look by combining with your favorite shade of Jelly Jar Gel Eye Liner. Try using Champagne Silk as a highlighter for the inner corner of the eyes to brighten any look.

Recreate our two favourite eye looks this season:

Simple Rose Gold Eye

rose gold look

Step 1 – Apply Pink Silk Eye Shere Liquid Eye Shadow from lash line to crease using Sculpting Brush.

Step 2 – To highlight the brow bone, apply Champagne Silk Eye Shere Liquid Eye Shadow from crease to brow, using the Sculpting Brush.

Step 3 – Press Rose Gold PurePressed Eye Shadow from lash line to crease using Eye Shader Brush. Lightly blend out edges.

Step 4 – Using the Angle Liner Brow Brush, apply Brown or Black Jelly Jar Eyeliner to line upper lashes. Smudge using the Smudge Brush.

Step 5 – Finish with PureLash Extender & Conditioner and two coats of PureLash Lengthening Mascara in Jet Black.

Grey Silk Royal Smoky Eye

grey silk look

Step 1 – Apply Grey Silk Eye Shere Liquid Eye Shadow from lash line to crease using the Camouflage Brush. Blend out the hard edges using the Sculpting Brush.

Step 2 – Using the Eye Shader Brush, press Amethyst Mystikol® from lash line blending upward.

Step 3 – Highlight under the brow using Champagne PurePressed Eye Shadow using the Deluxe Shader Brush.

Step 4 – Apply Black Jelly Jar to the upper lash line and outer ¾ of the bottom lashes and smudge using Ebony PurePressed Eye Shadow.

Step 5 – Brighten eyes by applying a small amount of Champagne Silk Eye Shere Liquid Eye Shadow to inner corner of the eyes.

Step 6 – Finish the look with two coats of PureLash Extender and Conditioner and Longest Lash Thickening and Lengthening Mascara in Black Ice.

Our new Eye Sheres are easy to use, making them perfect for anyone, from makeup novices to experts alike! They’re also the perfect shadow to add a touch of glamour to your look, with a fuss-free, long wearing formula – there’s nothing better than an easy to apply and long lasting product!