Jane Iredale has been a very busy woman indeed. Jane never ceases to amaze me with her brilliance, innovation and newness, which apparently is boundless…
Faithful devotees have been kept busy and satiated with the recent release of
‘Made In Your Shade’ – 6 New PurePressed Deep Shades and BeautyPrep – A trio of high-performance skin care. These two collections resonate with the brand’s core philosophy; ‘The most beautiful cosmetic you can wear is a healthy skin.’
Beauty truly begins here. Complexion perfection has never looked so good!


jane iredale-Beauty With Brilliance introduces BeautyPrep.
Prep, Set, Go!
Enhance your ritual with BeautyPrep Face Cleanser, Face Toner and Face Moisturizer, a trio of high-performance skin care products that work to optimize the benefits of the mineral makeup you love. This collection is extremely gentle making them ideal for all ski types and all ages.
BeautyPrep products prepare and protect your skin so your makeup goes on smoother and lasts longer. “Your skin will love this. So will your makeup.”-Jane
BeautyPrep Face Cleanser and Face Toner have been awarded ECOCERT’S Natural Cosmetics certification so these products love the earth as much as they love your skin.


BeautyPre Face Cleanser
Net Wt. 90ml / 3.04 fl oz.
• A no-rinse cleansing water that provides a deep pore cleanse with nourishing Oat Amino    Acids.
• Ideal for removing makeup and cleansing skin prior to toning and moisturizing.
• Contains a proprietary micellar water with dual Cucumber Extracts in liposome form that    gently hydrate, smooth and protect the skin.
• Removes environmental pollutants and is antioxidant and vitamin rich to help reduce free    radical damage.
• May be used with or without water, leaves no oily residue on the skin.
• Awarded ECOCERT’S Natural Cosmetics certification.
• 99.99% of the total ingredients are from natural origin.
• 5.75% of the total ingredients are from Organic Farming.


BeautyPre Face Toner
Net Wt. 88.7ml / 3 fl oz.
• A gentle toner that refines pores and moisturizes with organic botanical liposomes.
• Prepares skin for layering moisturizer and makeup.
• Infused with Herbasome, a fruit extract infused water,which provides deep skin hydration    and contains organic Lemon Grass, Apple, Pear, Carrot and Coconut Water to balance      pH and restore the surface of the skin.
• Awarded ECOCERT’S Natural and Organic Cosmetics certification.
• Scented with organic Lemon Grass Extract.
100% of the total ingredients are from natural origin.
5.17% of the total ingredients are from Organic Farming.


BeautyPrep Face Moisturizer
Net Wt. 34ml / 1.15 fl oz.
• Moisturizes skin and helps prevent transepidermal water loss.
• Protects the skin from airborne pollutants.
• Prepares the skin’s surface so makeup goes on smoother and
lasts longer.
• Contains four organic Rose Stem Cell Extracts:
• White Rose supports natural cell regeneration and the skin
barrier, while restoring suppleness.
• Damask Rose helps to tighten pores, purify and smooth the skin.
• Rosa Canina (Rosehips) calms and brightens skin and helps
prevent transepidermal water loss.
• Pale Rose helps to rebuild the moisture barrier and provide
suppleness for the appearance of newer, softer skin.
• Naturally scented with organic Lemon Grass Extract.
• 100% of the total ingredients are from natural origin.
• 5.17% of the total ingredients are from Organic Farming.

There is no better way to protect the results from BeautyPrep than by applying a broad spectrum sunscreen. jane iredale-Beauty With Brilliance offers 7 sunscreens, 5 of which are designed to protect your facial skin; Amazing Base, Dream Tint Tinted Moisturizer, Glow Time Full Coverage Mineral BB Cream, PurePressed Base and Powder-Me SPF Dry Sunscreen.

jane iredale-Beauty With Brilliance introduces 6 New PurePressed Shades.
Made In Your Shade.
Covered, concealed and protected, like no other! jane iredales PurePressed® Base
Mineral Foundation has six NEW, deeper shades of beautiful.
A foundation, powder, concealer and broad spectrum sun protection all in one.
PurePressed Base is a weightless formula that offers customizable coverage, sheer to full, and is now available in 24 skin perfecting shades.


PurePressed® Base Mineral Foundation SPF 15
Net Wt. 9.9 g / 0.35 oz
(Titanium Dioxide 3% + Zinc Oxide 0.6% in Bittersweet, Cocoa & Warm Brown)
(Titanium Dioxide 5% + Zinc Oxide 1% in Cognac, Mahogany & Velvet)

6 New Deep Shades

1.Bittersweet: deep bronzed brown with gold/orange undertones.
2. Cocoa: deep rich chocolate brown with red/gold undertones.
3. Cognac: deep with amber undertones.
4. Mahogany: deep with warm mahogany brown undertones.
5. Velvet: deep with warm golden brown undertones.
6. Warm Brown: deep with golden/brown undertones.

These 6 New shades will be replacing the following PurePressed shades:
Butternut, Chestnut, Coffee, Maple, Mink and Terra.


To keep you blushing, jane iredale has created the perfect touch of colour with Mystique, a NEW deep rosy brown shade of PurePressed Blush. Mystique is the perfect complement to these 6 new shades of beautiful

I am sure you all agree that 2016 is off to a great start. I can’t wait to see what the rest of the year has in store. Here’s a thought, January should be renamed Janeuary.


*Excerpts of this blog have been sourced from, and press releases for Made In Your Shade and BeautyPrep – Prep, Set, Go!


Not so Secret

December is a magical month for me. Magical in many ways, not unlike it is for many of you for reasons that require no explanation, however 6.6 million of us would agree that the VS Fashion Show is one of them.
The Victoria Secret Fashion Show has become an annual event not to be missed.
It’s all about the over-the-top glitz and glamour that creates this one of a kind annual spectacle. It’s about the creativity of the sets and costumes, the colour, the mega watt guest/s vocal artists, the sheer energy and of course the coming together of some of the most stunning woman in world. Their faces are the canvases that makeup artists aspire to wield their magic wands upon, they are perfection personified.

This year VS celebrated their Angel’s individual beauty by stripping down their makeup allowing their angelic features to shine. Their look was “effortless beauty” by simply celebrating the skin they’re in. Their skin finish was radiant, luminous, effortless and ethereal…

I have been asked by many of my followers for suggestions to emulate this year’s VS look so here are my top 6 product picks to become your own angel.

Skin finishing begins here with Tantasia Self Tanner & Bronzer.
This gel based formula delivers a weightless bronzed look instantly and can be used on your face and body. This unique formula is different from other sunless tanners in that it utilizes natural plant extracts to stimulate your melanocytes, which in-turn
creates your own natural tan. This gradual self tanner allows you to control your depth by how many applications you choose to apply. Tantasia contains only a 1% DHA (Dihydroxyacetone) to assist in creating an even tan (blend any scar tissue) so Tantasia does not have that telltale self tanner smell, in fact the smell is fresh and citrusy.

A subtle veil of shimmer to elevate any and all skin tones. The perfect compliment to Tantasia, elevate your glow. Golden Shimmer can be applied to your face and body and even add a dab into your Glow Time, mix and apply. Ooh La La!

Our #1 most requested foundation is Glow Time and no wonder; this cream is a dream and delivers that airbrushed look and the formula is completely weightless. Flawless fast!

The “No blush, blush.” These creamy dreamy blush sticks deliver that natural look of glowing from the inside out. Soft, dewy and radiantly natural, get in touch with your inner beauty with In Touch Cream Blush!

Angelic in every way! Use them on your face, eyes, cheeks, lips, hair and body.
The quintessential skin finisher.

Pucker up buttercup! Just Kissed Lip Plumper delivers a kissable wash of colour to your lips for the perfect “effortless beauty” look. These lipies are plumping via a little help from Ginger Root Extract for a subtle boost.

Voila! The rest is up to you, enjoy!


A crimson pout will elevate your outfit, up your glam factor, and make a statement all in one swipe. Matte or glossy, deep or bright, a bolt of red lipstick can update your holiday looks instantly. Red lipstick is classic, elegant and most of alluring. Everyone (yes, that means you) can wear it. Today’s red lips feel anything but retro and the new formulas make them incredibly user-friendly. Red, the colour of confidence, which, come to think of it, may be the most ravishing one of all…

The Trues on Hues:
Blue-Reds – These shades have a violet or purple tinge to them and are considered cool tones; plums, soft berries and wines.
Brown-Reds – Dark berries and rich chocolatey shades make up these reds, with their deep brown hues.
Pink-Reds – Come in a plethora of rosy tones from blushing pink to fuchsia, shades for all seasons.
Orange-Reds – With hints of yellow, these vibrant reds have an inherent warmth.

Montreal Just Kissed Lip Plumper12294825_10153289487982194_3353195977695218582_n






Crabapple PureGloss Lip Gloss ->

A lesson in Red

  • 3000 BC – Ancient Mesopotamian women are often credited as the first women to invent and wear lipstick using crushed gemstones to decorate their lips.
  • The Egyptians followed suit, including Cleopatra VII, who would crush ants and carmine in a base of beeswax to colour her lips in a crimson hue.
  • 16th Century – Queen Elizabeth 1 made cosmetics popular and donned bright crimson lips that she got from a mixture of beeswax and plants.
  • 1884 – French cosmetic company Guerlain became producing first commercial lipstick product. They made it from deer tallow, castor oil, beeswax, and then covered it in silk paper.
  • 1890’s – Lipstick was 1st advertised in/by the Sears Roebuck (Catalog).
  • 1915 – Maurice Levy invents the 1st metal lipstick tube.
  • 1923 – The modern cylinder lipstick tube (swivel-up) was patented in Nashville Tennessee by James Bruce Mason Jr.
  • 1930’s – Helena Rubenstein was the 1st to advertise lipstick as having sun protection before SPF was considered important.
  • 1940’s – Chemist Hazel Bishop develops her revolutionary “No-Smear” lipstick, the 1st of its kind, said to “stay put” all day.
  • 1950’s – Marilyn Monroe, Rita Hayworth, Ava Gardner, and Elizabeth Taylor help rocket lipstick wear to 98% of women in the U.S.
  • 1973 – Cosmetics Company Bonnie Bell introduced to the public the first flavoured lipstick called “Lip Smackers”. This type of lipstick became instant success among younger female audience.
  • 1980’s – Bold reds make a comeback. M.A.C. releases Russian Red made iconic by Madonna.

Margi PureMoist Lipstick ->12249798_10153265791192194_2575225708574044452_n12227740_10153276729712194_6189057943330865646_n  Rapture Lip Fixation

Crimson Quotes:
“Red lipstick is my superhero cape.” - Poppy King

“Heels and red lipstick will put the fear of God into people.” – Dita Von Teese

“Beauty, to me, is about being comfortable in your own skin. That or a kick-ass red lipstick.” – Gwyneth Paltrow

“All I need is my Chanel dress, my Louboutins and some red lipstick.” – Blake Lively

Red’s global significance:

    • Red is one of the top two favourite colours of all people.
    • Red is the most popular colour used on flags in the world. Approximately 77% of all flags include red.
    • Red is the international colour for stop.
    • The history of languages reveals that red is the first colour after black and white. (All languages have words for black and white. If a third hue exists, it is red.)

Scarlet fun facts:

  • Red is the highest arc of the rainbow.
  • Red is the first colour you lose sight of at twilight.
  • The longest wavelength of light is red.
  • Red is the colour for the base or root chakra. This chakra is located at the base of the spine and allows us to be grounded and connect to the universal energies.
  • Feng shui recommends painting the front door of a home red to invite prosperity to the residents.
  • Red is often associated with the fortieth wedding anniversary thus the ruby gemstone is the traditional anniversary gift.
  • According to “The Language of Stained Glass” at Armstrong Browing Library at Baylor University: pure red is the colour of divine love, the Holy Spirit, courage, self-sacrifice, martyrdom, and all the warm impulses that belong to the great-hearted everywhere.
  • Bees can’t see the colour red, but they can see all other bright colours thus birds, butterflies, bats, and wind, rather than bees usually pollinates red flowers.
  • Cochineal red, discovered by the Aztecs, was made using the female cochineal beetle. For the Aztecs, Indian red dye was considered more valuable than gold! However, it was the Spaniards who introduced the crimson colour of Cochineal red to Europe in the 1500s.
  • The deep red colour of strawberries can brighten up both the taste and aesthetics of any meal; it is no wonder they are the most popular berry fruit in the world.
  • Cranberries, which contain the highest levels of beneficial nutrients, are at their peak from October through December, just in time to add their festive hue to your holiday meals.
  • The phrase “paint the town red” is associated with celebration, partying, fun and excitement.
  • When the colours red and green are combined they traditionally represent Christmas and the joyous holiday season.


Forever Red Just kissed Lip and Cheek Stain

Tis the season! Reds are the right shades right now so be brave and embrace your inner siren. Enjoy!


Send Some Smoke Signals…


Jane Iredale has done it again with the release of her Holiday Collection for 2015; In The Blink of a Smoky Eye. This two piece collection is aptly named after the central feature of the collection, yes you guessed it, the Limited Edition smoky eye kit; In The Blink of a Smoky Eye. This new kit delivers a fresh modern twist to the standard.
It’s about colour, so go ahead, send some colourful smoke signals this season!


This palette boasts 8 PurePressed Eye Shadows to celebrate your eyes for every occasion and event on your dance card/calendar.
You will discover that these shades are very versatile, mix, match, layer and play, taking you from day to evening in the blink of an eye…


Bone – Pure Gold – Dawn
Rose Gold – Iris – Forest – Double Espresso – Ebony

• Bone – a matte creamy nude.
• Pure Gold – a shimmery luminous gold.
• Dawn – a shimmery rose brown.
• Rose Gold – a shimmery rose gold.
• Iris – a matte cool violet.
• Forest – a matte deep green.
• Double Espresso – a matte dark cool brown.
• Ebony – a matte black.

Blog-Nov14, 2015-#4

This kit comes complete with a fold out insert featuring 5 smoky eye looks to help you on your way to mastering the modern smoky eye.


Nothing completes a smoky eye quite like a red lip. Jane introduces a brand new addition to her award winning family of Just Kissed Lip and Cheek Stains, Forever Red. Most of you have come to know and love these unique lippies, which undoubtedly, have become a staple in your lip wardrobe over the years.
Formulated with lip loving ingredients these three lip and cheek stains are designed to work with your own unique body chemistry to create your own unique shade of Pink, Peach and now Red. These stains deliver unmatched staying power for the no fuss individual, beautiful alone or under your favourite PureMoist Lip Stick, PureGloss Lip Gloss or PlayOn Lip Cray… Mirror mirror on the wall, which is my favourite stain of all?

Blog-Nov14,2015-#6 Enjoy everyone!

Strobing, illuminate your skin.

Glow getters are the masters of the new beauty trend called “strobing”
Strobing is a makeup technique that focuses on the use light.
It’s about defining your facial features by playing up where light would naturally fall upon your facial features. Strobing is about exaggerating these areas, the areas that naturally catch the light like your cheekbones, brow bone, Cupid’s bow and the bridge of your nose.


Strobing is a technique that is much easier to master than its sister trend “contouring & highlighting” which requires more product/s and tools to complete the effect. Contouring and highlighting is amazing and delivers amazing results however it’s not for everyone so strobing is an excellent alternative.

Strobing is easy to master. If you have fingers then you have the tools to create and deliver this season’s most coveted skin finishing technique.
Strobing is about creating a glow and a glow such as this is best served by creamy based products, which are very easy to blend with your fingers, such as In Touch Highlighter in Complete.

Here are some simple steps to ensure that you perfect the strobing technique at home.


1. Perfecting your canvas.
Begin by exfoliating and hydrating your skin with your favorite skin care. Then follow with Smooth Affair Facial Primer and Brightener. Remember it’s all about the glow so I recommend avoiding mattifying products.

2. Now for your foundation.
There are two foundations that are perfect for this, Dream Tint or Glow Time and your choice will be dependant on your coverage needs. This technique is about perfecting the complexion so I like to add a dab of Golden Shimmer Face and Body Lotion; ratio .75 Foundation + .25 Golden Shimmer, stunning finish.

3. Touches of light.
Now you are ready to play-up the light on the highest points of your facial contour with In Touch Highlighter in either Complete or Comfort. Easy as one two three. Just dab the bullet with your finger and gently blend over the area/s.

4. Finishing Touch.
Take your strobing look to the next level by finishing it with a delicate application of Triple Pear Powder, which will deliver an ethereal luminescent dimension. Complexion Perfection!

Happy strobing everyone!

Brushing Up on Makeup Brushes

I am often asked about the tools of my trade and the one’s I just can’t live without. As a makeup artist of over 30 years, I have had the opportunity to experience a few brushes and I definitely have a core set of essentials that I rely on, which allows me to execute anything that’s required of me.

I hope the information shared helps you to tailor your own set of essentials that will assist you in your makeup application routine/s. Customize your makeup brushes to suit your needs.

Not all brushes are created equal; price usually is an indicator to quality, as well as the bristle quality, hand-tied vs. cut-to-shape. You can test the quality of a tool/brush by running it over the back of your hand.
You are looking to see if the bristles all move in the same direction effortlessly indicating a quality design. If you experience a splaying of the bristles this indicates that the brush will offer little control in application resulting in frustration and inadequate makeup results. The length of the brush handle is really a personal preference, I prefer shorter for ease of travel and their ability to fit into a wider range of cosmetic bag options.

Hand-tied VS. Cut-to-shape
One of the distinguishing features of a good quality brush is the standard and type of natural hair used, and how that hair is shaped and attached to the handle by the ferrule. Good quality brushes are referred to as hand-tied. This means that hair is hand-molded to the desired shape and cut at the ferrule end (the metal collar between the hair and handle.) This maintains the integrity of the natural hair with its fine tapered end. All hair naturally tapers off to a fine point as it loses its keratin layers. This tapered effect makes the hair feel soft, picks up powders more efficiently, and disburses and blends them more evenly on the skin.
The type of natural hair chosen, the shape and the density (amount of hair used) all contribute to the performance of the brush and how it delivers the pigment onto the surface of the skin.
Hair that is cut-to-shape, however, results in blunt ends, which feel rough and stubbly on the skin; this also causes powder pigments to fly as they are applied. There is no comparison between hand-tied and cut brushes when it comes to results.

Powder Brush (Chisel Powder)
A long, full, powder brush with medium-density bristles made of goat hair.
• The optimal tool for our loose powders.

Flat/Blunt Head Brush (The Handi)
A flat-headed, long-bristled powder brush made of goat hair.
• The optimal tool for our pressed powders.

Stippling Brush (Blending Brush)
A dual-length brush made from goat hair and Taklon nylon.
• The unique combination of natural and man-made fibers makes it extremely versatile and ideal for use with both powder and cream based products.

Kabuki (Kabuki)
A large, soft, rounded brush made of goat hair.
• Use with our loose powders or bronzers for body application.
• Excellent for touch-powders.
Blush Brush (Dome)
A soft, medium sized, dome shaped, multi-purpose brush made of goat hair.
• Ideal for blush, bronzers, highlighting and contouring powders.

Fan Brush (White fan)
A soft, long-bristled, fan-shaped brush made of goat hair.
• Use for blush, bronzer and shimmer powders.
• Excellent for cleanup of eye shadow pigment sprinkles under the eyes.

Concealer Brush (Camouflage)
A small, flat, synthetic brush made with Taklon nylon.
• Use with any cream-based products.

Shader Brush (Large Shader)
A long, flat, medium-density brush made of pony and ox hair.
• Use for shading when you want a wider stroke of eye colour or to prime the entire eyelid with powder foundations.
Crease Brush (Crease)
A soft, long, tapered eye shadow brush made of goat hair.
• Thinner than the Eye Contour brush, use when you want to make up the eye with more definition.
• Every woman must own one, it will change your life!

Pencil Brush (Mini-Dome)
A small eye shadow brush made of pony hair and Taklon nylon.
• Use for more precise application around the upper and lower lash line.
• Excellent smudge brush for dry eye shadows or cream/gel eyeliners (smoky effect).

Blender Brush (Oval Blender)
A dense, flat, oval-shaped brush made of pony hair.
• Use to cover an area with foundation, with highlight or contour shades or blending eye shadow colours once applied.

Angle Brush (Angle Liner/Brow)
• An angled, eyeliner brush made of Taklon Synthetic.
• Use with cream/gel eyeliners for a thin precise lines or with brow powders.

Lip Brush (Retractable Lip)
A retractable, small, soft, pointed brush made of pony and goat hair.
• Use with all lip products.

I wish you all the very best and makeup application success!
jane iredale-Beauty With Brilliance is Leapping Bunny Approved.

Jane’s Inner Makeup

It All Started With An Insightful Promise.
For 20 years, mineral makeup pioneer, Jane Iredale, has been creating quality products that adhere to the highest standard of integrity for her eponymous makeup line, jane iredale. With a clear vision of the future, Jane created a mineral foundation that would utilize the most current technology available to provide a makeup that looked and felt exceptional and gave full coverage and broad-spectrum sun protection. In addition, the use of pharmaceutical grade and certified organic (where available) botanicals and antioxidants were a further commitment to this quality.


Jane’s Mission
We pledge to provide a product line that has the utmost integrity and the ability to enhance the lives of women through its effectiveness, simplicity and beauty. We believe that our activities should be governed by the requirements of our customers and our concern for the environment.

Far Reaching Vision
Jane Iredale’s concern for the environment and the requirements of
her consumers guide the principles of her social consciousness and eco-friendly commitments. jane iredale-Beauty With Brilliance is very proud to carry recognitions from ECOCERT, the Leaping Bunny Program, PETA and The Skin Cancer Foundation. Additionally, jane iredale printed materials and retail packaging utilize recycled paper. The jane iredale Beauty Gallery (full line display) is made entirely in the USA out of recycled materials and is also 100% recyclable.

Jane’s mission is the foundation to her philanthropic giving and has directed her attention primarily towards women, the environment, the arts and her community.
• Our environmental organizations include Greenpeace, Wildlife Conservation Society and The Nature Conservancy.
• We are members of the Green Spa Network and long-time supporters of Teens Turning Green. We were one of the first companies to sign the Compact for Safe Cosmetics.
• We are annual contributors to The Red Cross, Habitat for the Humanities and Construct; these are all wonderful organizations that need everybody’s support.

Thinking Locally
We believe in thinking locally, so we’re meaningful supporters of our local Community Center. Our staff is active in the community and, among others, is on the Boards of the following organizations:
• The Literacy Network, an organization dedicated to providing free education through one-on-one tutoring to residents over 16.
• IS 183, a non-profit community art school encouraging people of all ages, means and skill levels to enrich their lives through hands-on experience in the visual arts.
• The central Berkshire Habitat for the Humanities.
• Our local domestic violence center, Elizabeth Freeman.
• The Operational Committee of ReStore.
Jane Iredale sits on the board of Shakespeare & Company and The Mahaiwe Performing Arts Center. She is also a board member of ICMAD (Independent Cosmetic Manufacturers and Distributors), our industry trade association for small businesses.
Other organizations we actively support with donations and participation are:
• Women’s Cancer Wellness Fund
• Berkshire Grown (an organization supporting our local organic farms)
• Berkshire Creative (an organization that fosters the creative environment in western Massachusetts)
• Berkshire Botanical Gardens
• Fairview Hospital in Great Barrington
In 2011, we designed and built a playground in our home town of Great Barrington called Giggle Park. Local townsfolk, employees and partners volunteered their time to build the playground. The giggling hasn’t stopped yet.

Passionate About Giving
October 2015 Jane Iredale celebrates her 8th year in partnership with Living Beyond Breast Cancer, a national education and support organization whose mission is to connect people with trusted breast cancer information and a community of support.
Over the past 8years Jane Iredale has developed 8 Limited Edition
Products in distinctive pink packaging exclusively for LBBC.


Back By Popular Demand!
Smell The Roses is a limited edition hydration spray developed by Jane exclusively for Living Beyond Breast Cancer, which receives 100% of profits from sales. The intoxicating rose fragrance de-stresses while the flower oil and botanical extracts nourish, cleanse and detoxify the skin, increasing blood circulation. True beauty from the inside out – think pink and remember to stop and smell the roses!


Your Purchase Makes A Difference!
“As a nonprofit organization, it would be impossible for us to provide people diagnosed with breast cancer access to free resources at the national level without the support of our corporate partners,” says Living Beyond Breast Cancer’s (LBBC) associate director of marketing and partnerships, Kevin Gianotto. “That’s what makes our partnership with jane iredale so exciting. You provide a funding source necessary for us to develop and initiate programs and services and a platform to introduce the services, as well. It really is full-circle.”

Pink Power:
12 The # of weeks it took for Smell the Roses Hydration Spray to sell out in 2014.

2 IMC was able to double its contribution in 2014 from the previous year from the sale of Smell the Roses.

200,000 The # of visitors to to connect with others sharing their experiences in 2014.

300 The % increase of individual engagement on LBBC’s social media platforms in 2014.

10,000 The # of individuals who were supported through LBBC’s community meetings, webinars, online content delivery and conferences during 2014.

$342,220 The amount of IMC’s contribution to LBBC over the past seven years.

Making A Difference For Over 20 years…
In 2014, Jane Iredale was recognized with the ISPA Visionary Award, an award presented each year to someone in the spa industry who has made significant contributions to both the definition and positive movement of health and wellness over the lifetime of their career.


Jane Iredale is the true definition of beauty both inside and out. I am so honored to be a part of your journey for the past 14 years and I look forward to many more to come!

99% of this post is excerpts from the following:
Celebrating Jane Iredale, a 20/20 visionary – Brochure.
Smell The Roses – Press Release 2015.


A Collection of Colour & Style

The wait is over Canada!
I am so excited to introduce to you Ready To Wear the NEW fall colour collection from jane iredale-Beauty With Brilliance. Ready To Wear is a twelve piece collecting with the bonus introduction to the NEW and improved wand for PureLash Lengthening Mascara.


This season is all about a return to colour, rich jewel tones reminiscent of years past with a twist of the present. Jane Iredale draws her inspiration form the fashion runways around the world, her travels across the glob and the colours found in nature.
On trend but never trendy, Jane’s new collection of wearable colour has something for everyone.

This season’s makeup begins with the foundation to all foundations, Smooth Affair®, the multi award-winning Facial Primer & Brightener NOW available in a revolutionary formulation designed for oily skin. Smooth Affair® for Oily Skinhas all the skin loving benefits of the original Smooth Affair® with added bonus of revolutionary PoreAway™ technology along with state-of-the-art mineral science that:


  • Visibly reduces shine to create the ideal makeup canvas.
  • Noticeably reduces the appearance of pores.
  • Fights blemishes and clogged pores.
  • Creates a smooth, matte finish for an even skin tone.
  • Employs advanced mineral technology that color-adjusts to your skin.

Awesome right? Well it gets better; you can actually reapply it right over your existing makeup for additional oil control, yes that’s right, right over your makeup.
Simply squeeze a small pea size amount onto your fingertips, emulsify it between your fingertips and dab it over the areas you want to re-mattify, Voila!

When it comes to the perfect pout this season its all about a new play on colour with jane iredales NEW PlayOn® Lip Crayons. Where modernity meets whimsy and precision is made practical.
PlayOn® Lip Crayonsare creamy dreamy colour offered in seven luxurious shades.
These saturated shades deliver wearable colour brimming with lip loving moisturizing oils that leave your lips conditioned and soft. The easy-to-apply pencil design makes child’s play of this seasons luscious lip looks, so play on people, play on…


Blissful – shimmering sheer gold nude
Hot – creamy pink red – think Margi Lipstick and/or Red Currant PureGloss.
Luscious – creamy rose brown – think Ashley Lipstick and/or Raspberry PureGloss.
Yummy – creamy sheer peach – think Sharon Lipstick.
Charming – creamy bubblegum pink – think Lucy Lipstick, Cherish Lip Fixation and/or Sugar Plum PureGloss.
Saucy – creamy hot coral – think Devotion Lip Fixation.
Naughty – creamy brick red – think Hannah Lipstick.

Tis the season for smoke signals so create some to remember.
With a return to colour, eyes take centre stage with four NEW PurePressed® Eye Shadow Singles, a collection of wearable colour and style. These pigment rich shades are right on trend yet not trendy, the right shades right now, today, tomorrow and beyond…


Mermaid – shimmery sea foam
Forest – matte deep green
Iris – matte cool violet
Steamy – shimmery pink copper

With the release of these new singles comes the preview of the New Compacts, slimmer, sleeker and light as air, modernity with elegance in the palm of your hand.
These compacts are:

  • Fingerprint-resistant.
  • High-shine finish in an elegant rose gold tone.
  • Decorated with a simple jane iredale ‘i’ logo kissed onto the face of the compact. Inside is a generous mirror to ensure the best possible application.
  • The compacts close with a satisfying ‘snap!’ and reopen with ease with a press-button clasp.

Eyes this season or any season for that matter would not be complete without the finishing touch, the touch of mascara. Now easier than ever, you can dress every single lash, above and below with the NEW Dual-sided Precision Wand in PureLash® Lengthening Mascara. Flexi silicone bristles comb and coat every eyelash creating the look of longer, fuller lashes. The small bristle dress your lower lashes while the longer ones take your upper lashes to new lengths. Take magic into your own hands…



Now this is a collection we can all fall for, enjoy!


Taking Shape – 4 Steps to Beautiful Brows

Beautiful eyebrows aren’t a luxury they are an essential part of your face everyday!
Eyebrows are one of the most important keys to framing your face and of course those gorgeous eyes of yours. In fact, perfectly shaped eyebrows can act as an instant mini-eyelift.
Now your eyebrows have a true purpose for being, aside from in some cases being a constant annoyance, they help to keep sweat out of our eyes, and convey a wide range of emotion through facial expression.
So, in saying this, I believe that your brows should reflect a better more defined version of themselves. If you have never had your brows shaped, have a professional do them the first time, and then you can maintain them on your own. Now be mindful, brow trends come and go and even though fuller brows are in, your brows must suit you. Your brows are one of your best — and easiest to get — beauty accessories, at any age.

4 Easy Steps to perfecting your brows:


1. Maintenance – Tweeze & Trim
After your initial professional brow service daily maintenance is a must.
Now everyone should have two types of tweezers in their brow kits, slant tip and point tip. Slant tip grab and remove the larger hairs while point tip grab those fine delicate hairs with precision and control.
For some of us trimming is required. Remember safety first so please invest in a pair of blunt nose beauty scissors. With the Deluxe Spoolie Brush gently brush/direct your brow hairs upward toward your forehead and trim those that go beyond your natural upper brow line.
2. Brush & Direct
After maintenance brush your brows and direct them into shape prior to applying your brow enhancement products. This will help you to see what you need to do and allow for ease of application.
3. Define
The choice is yours from pencils to powders or even a combination. I prefer the flexibility and control of the colour and depth of colour that can be achieve by using powders. My all time favorite brow kit is the Daytime Eye Shadow Kit containing 5 shades 4 of which you can mix, match or layer and one to add lift and highlight to your brow arch.
Once you have defined with either a pencil or a powder it is paramount to lightly brush over the colour deposit to blend and avoid the drawn look.
4. Tame & Set
Lastly, apply PureBrow Brow Gel to your brow hairs to tame and maintain your beautiful brow shape. Match the shade to your natural colour or go lighter to soften, darker for drama and clear for “au naturel”.
This is perfect product for those who want to mask their natural highlights a.k.a grey’s.

Thanks everyone. Go forth and be browful!


Optical Illusion

3 Easy steps to bigger, brighter, beautiful eyes.

We all have good days and bad where we struggle with the reflection in the mirror. Nothing is more challenging or annoying then eyes staring back at you that look tired, puffy or still asleep. If you can relate, then read on…

Our eyes are the #1 most important element of the face, they can say so much without words and are often referred to as” the windows to the soul.” So if you are struggling or simply want to achieve bigger, brighter more beautiful eyes, it’s easier than you think and can be done in a wink!

Now makeup can only do so much so great makeup begins with great skin care.
The eye contour is a delicate area and possess some of the thinnest skin found on the entire body. Eye care is essential.
Puffy, tired or fatigued eyes will require a gel based eye treatment product that will deliver a weightless calming, cooling and de-puffing effect, while regular days will require cream based treatment products to hydrate, firm and reduce stubborn darkness found around the eye contour.
Once you have applied the appropriate eye treatment product you are ready to begin applying your eye makeup.

Concealer is key to camouflaging, reducing and diffusing stubborn darkness that can plague the eye contour. It’s the instant darkness eraser that delivers an instant brightening effect. There are many wonderful options to choose from so it’s about finding the right fit for you. My #1 go-to is Active Light Under-Eye Concealer.

Now to create the optical illusion of bigger eyes in 3 Easy Steps:


1. Define your eyes.
To create an eye popping affect start by applying depth to your crease and lower lash line. Typically I will reach for a universal shade such as a warm bronze. My favourite of the season is the darker shade found in the Golden Girl Eye Shadow Trio.
Using the Chisel Shader Brush apply it to the full length of your crease creating a subtle wash of the colour over the skin. Next, using the same brush and only the tips of the bristles apply the same amount to the full length of your lower lash line.

2. Line your eyes.
Eyeliner is the key to creating the illusion that your eyes are larger than they appear. It’s all in the choice of colour and where you apply it. It’s about adding light to create brightness that opens up your eyes. Using the dual-ended Highlighter Pencil in White/Pink apply your choice to the waterline of yours eye both above and below.

3. Mascara magic.
Simply the most important makeup item in any woman’s makeup arsenal, need I say more…
Mascara is a very personal product and once you’ve found the right one you are loyal till the end or until its discontinued. Mascara magic is all in the application. When applying your mascara of choice pull/direct your lashes towards your nose so you are actually pulling them straight. If you direct them or pull them outward (away from your nose) they will actually look shorter, I know, right?
To reduce the number of coats and avoid unsightly clumping start by applying PureLash Lash Extender & Conditioner, the foundation to all mascara. You have to try it to believe it!
While it is still wet follow with your mascara of choice, in this case mine is
Longest Lash Thickening and Lengthening Mascara in Slate Grey. This colour aids in making the whites of your eyes look whiter thus more bright and awake.