There’s an expression we hear all the time; all things are not created equal. This is true with most things we purchase or work with, and make-up is no exception.
I’ve worked with countless skincare lines and cosmetics over my years in the industry and have learned through training and practical application how different products behave and how they’re created. This knowledge is vital when choosing the lines we work with and understanding how they affect the skin. As a consumer however, you are at the mercy of the advertisements, media, promotions, marketing, and lastly, the sales people who sell the products. How do you choose which products to purchase without knowing all the facts?
So in the spirit of more knowledge, let’s discuss what really matters in products; active ingredients. These are the important factors that drive the results for our skin. I’ll bet you’re thinking, make-up has ingredients that affect the skin? Absolutely they do! Undesirable and healthy ingredients alike affect our skin, our largest organ. Everything we apply to our face and body is absorbed. Knowing this, I’m certain you would prefer to use safe healthy active ingredients instead of fillers and ingredients that could potential harm you. To demonstrate, I’ll outline a few of the products that comprise the jane iredale line.
The first point of difference, commercial products use more filler; professional lines use a higher concentration of active ingredients. jane iredale mineral formulations don’t contain talc, a typical ingredient used in many mineral lines to add bulk and volume, making a powder fluffy. Talc itself, a naturally occurring mineral, isn’t the problem; the issue occurs where the product is mined. It is in close proximity to asbestos, a naturally occurring silicate mineral, and also a known carcinogen.
Personally, after using many different pressed powder foundations, I can confirm how beautifully the PurePressed applies and stays intact. From 7am to 10pm, I look as fresh as if I’d just applied my foundation.
As well, four of the five jane iredale mineral foundations offer an SPF, which are FDA approved physical sunscreens and are recommended by the Skin Cancer Foundation of America. The jane iredale brand uses the only two approved physical sunscreen ingredients, Titanium Dioxide and Zinc Oxide and depending on the product, they can be used in combination or individually to achieve the SPF provided. An added bonus, physical sunscreens are highly water resistant, up to 40 minutes in moving water, which make them an excellent choice for outdoor enthusiasts. In addition, each formula contains skin-loving skincare ingredients such as algae and pomegranate extracts to help hydrate, nourish and protect the skin from the burning and aging rays of the sun. Aside from the amazing coverage the foundation provides, knowing it is packed with skincare ingredients gives you good reason to apply this even on “no make-up” days.
The quality of this physical SPF is outstanding. Having driven for years training at different locations, I experienced the downside of this type of travel. The left side of my face and neck were becoming increasingly pigmented, even though I was wearing a sunscreen. Prior to using jane iredale mineral foundations I used a liquid chemical sunscreen. I would apply it in the morning beneath my makeup. Chemical sunscreens expire, and as the day wore on, I would loose my protection. Well, no woman I know applies more sunscreen over her makeup, so for the second part of my day, I was at the mercy of the sun, amplified through my car window as I drove. Having since corrected the damage and now using jane iredale mineral foundations exclusively, I have not incurred any further hyper-pigmentation, as I have full physical UVA/UVB protection until I wash my face at night.
Next let’s discuss preservatives. These ingredients are used to help extend the shelf life of a product. jane iredale uses natural preservatives such as Radish Root Extract (Raphanus Sativus). Other lines use nut oils as natural preservatives, which are safe enough, however can cause issues for people with allergies or sensitivities. Now, the protein can be extracted from a nut oil to help reduce the intolerance, but sometimes may not be enough.
Our products are free from unhealthy preservatives found in other lines such as parabens, formaldehyde (found in a wide range of cosmetics, not just polishes), and BHA/BHT. BHA (butylated hydroxyanisole) and BHT (butylated hydroxytoluene) are closely related synthetic antioxidants used as preservatives in lipsticks and moisturizers, among other cosmetics. They are also widely used as food preservatives. Both are suspected hormone disruptors and have been linked to cancer. For more on preservatives, David Suzuki has a Dirty Dozen Cosmetic List for ingredients to avoid.
The benefits of Radish Root Extract are vast! They are packed with vitamins A, B, C, E, and K, along with essential cell-building minerals, such as zinc, iron, and calcium. Vitamins are potent antioxidants, neutralizing free radical activity in our cells. They also aid in reducing inflammation and stimulate cell generation. Finally, radish root helps to tone and detoxify the skin. I don’t know about you, but this simple yet powerful preservative won me over to jane iredale’s products, hands down.
Now I’m certain you’ll agree, a fantastic face primer is optimal in creating a flawless application. I can’t tell you how many times I’ve caught my eye product making a run for it south of the border, and how many different primers I tried to stop them from settling into my lines (gasp lines?) jane iredale’s Smooth Affair Facial Primer & Brightener is another product that is jam-packed with skin-loving ingredients that blows the competition out of the water. Formulated with silky Coconut Alkanes and Polysilicone-11 (vegetable sourced silicone elastomer), Grapefruit, Apple and Honeysuckle Extracts, it renders commercial primers obsolete. The texture is beautiful without feeling slick and effectively smoothes and blurs imperfections in the skin while allowing your skin to breathe and prolongs makeup wear. There’s also a creamy texture Smooth Affair for the eyes to prevent creasing and transferring, mentioned in the previous blog Eye Make-up Over 40. This was a game changer for me, finally allowing me to perfect a lovely eye line that stayed in place and didn’t jump to my brow bone.
Finally, let’s mention the hydration sprays, another staple in the jane iredale repertoire. There are three main hydration sprays, D2O, POMMISST and Balance and two limited edition sprays, Smell The Roses (2014-2015) and Lemongrass Love (2016) which launched in October for Breast Cancer Awareness month. 100% of the profits from the sales of these two sprays is donated to Living Beyond Breast Cancer, a national education and support organization for peoples whose lives are impacted by a breast cancer diagnosis. Lemongrass Love is my obsession, and I may cry when this one is sold out.
The first point to touch on is that 100% of all ingredients used in the sprays are from natural origin, and between 27-31% are from organic farming. They are also Ecocert Certified organic. With ingredients specifically chosen to benefit the skin, each spray is unique.
For dry skin, D2O contains Ylang Ylang, Olive Leaf, Algae, Rosemary Leaf and Chamomile Flower Extracts to hydrate, calm and balance low lipid levels.
Balance helps control excess oil production with Grapefruit & Orange Peel Extract, Olive Leaf, Algae, Rosemary Leaf, Chamomile Flower Extract and 3% Green Tea Leaf Extract. It is an effective anti-oxidant, anti-bacterial and anti-septic for acne prone skin.
POMMISST is for all skin types containing Pomegranate, White Tea Leaf Extract, Algae Extract, Olive Leaf and Rosemary Leaf Extracts for anti-oxidant protection from the sun and to soothe and calm the skin. Of course, all sprays are preserved with Radish Root Extract.
My hope with bringing awareness to ingredients is that the consumer will endeavour to read labels and understand what they’re putting on their skin. What goes on, sometimes goes in, and I’ve included sources so you can read further and understand what is in your products at home. It certainly is sobering when you realize the seriousness of potentially harmful ingredients, so make wise choices. Whenever possible, use products that are organically farmed from natural origin. Don’t just be swayed by the pretty packaging and promotional offers. After all, jane iredale has those too!
I was at an event the other evening and one of the women asked me, “How do you keep your skin so beautiful? It looks flawless.” I smiled and assured her my skin wasn’t flawless. Thankfully with jane iredale, I can create all the smoke and mirrors I need to accentuate what is naturally mine and feel completely confident doing so, knowing the skin care and health benefits I’m receiving. Hats off to this incredible line and the lovely woman who created it for us, Jane Iredale.
In Wellness, Jennefer