Autumn face savers.

There are daily reminders everywhere that our summer days are numbered…
The count down to autumn is on and with a change in season comes a change in weather. Weather heralds the transition in our skin care and makeup in preparation for the long cold days ahead…
Each season presents a plethora of environmental stresses that wreaks havoc on our skin, most notably the loss of our skins moisture. Replenishing this loss of moisture is vital to the health of skin. Here is a moisture rich program and when married with your favourite fall/winter skin care regime is guaranteed to save face.

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Step 1 – SMOOTH AFFAIR® FACIAL PRIMER & BRIGHTENER
The foundation to all Foundations. Skin feels nourished and looks smoother. Makeup goes on more easily and lasts longer. Key skin loving ingredients:
Grapefruit Extract promotes luminosity and skin radiance.
Apple Extract is a skin-smoothing antioxidant that helps maintain skin’s youthful elasticity.
Green and White Tea Leaf Extracts and Royal Jelly are anti-aging and anti-inflammatory.
Aloe Leaf Juice soothes and calms the skin.
Algae Extract is anti-aging, firms the skin and prevents moisture loss.

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Step 2 – LIQUID MINERALS™ A FOUNDATION
This revolutionary formula delivers a moisture packed punch along with a proprietary blend of skin loving ingredients to ensure the health of your skin. Key ingredients:
Hyaluronic Acid binds water deep within the skin.
Magnesium Ascorbyl Phosphate (Vitamin C) A stable derivative of ascorbic acid. Has been shown to suppress melanin formation. Has a protective effect against skin damage by UVB radiation. A good antioxidant and anti-inflammatory.
Coenzyme Q10 A naturally occurring metabolic enzyme found in every living cell of the body. Used daily, CoQ10 helps prevent and reverse the aging process. It stimulates the vital energy necessary for skin cells to heal, protect and rejuvenate themselves. Tests show that CoQ10 decreases DNA damage up to 70%. Significantly maintains the dermal matrix. Reduces wrinkle depth by 27%. Increases epidermal turnover and cellular renewal. Acts as a powerful antioxidant.

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Step 3 – DREAM TINT® TINTED MOISTURIZER
This oil-free, lightweight tinted moisturizer has you covered, yet lets your natural beauty shine through. The perfect finishing touch to Liquid Minerals for a radiant “no makeup” makeup look. Key ingredients:
Titanium Dioxide 4.5% provides Broad Spectrum SPF 15 and UVA P++ protection that is water resistant for up to 40 minutes.
Algae Extract hydrates, prevents water loss, calms skin and improves elasticity.
Boron Nitride creates a soft-focus effect minimizing the look of pores and fine lines.

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Step 4 – ACTIVE LIGHT® UNDER-EYE CONCEALER
Lighten up your look with a touch of light. Conceals, brightens and lifts the facial contour when used as a highlighter. Ingredients such as cucumber, white tea extract and buckwheat wax calm tired eyes and reduce puffiness. The added benefit of avocado and sunflower oil gently nourishes the delicate eye area.

These amazing products blur the lines between skin care and makeup so that colour cosmetics become an important part of the solution to healthy skin. The skin you’ve always wanted is just a brush away!

Cheers!

LASH Support

Ask any woman who wears makeup what product she cant live without and it’s mascara.
Woman go to great lengths to find the perfect mascara and when she finds it, guaranteed, it’s a keeper. Woman are devoted to their mascara of choice to the point of being fanatical, I totally get it and agree, mascara is magic.

Talk about choice? My goodness, it’s mascara madness out there!
It really is all about choice and as the global cosmetics consciousness grows, more and more woman are asking questions, searching and seeking out synthetic free alternatives to celebrate their beauty.

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jane iredale-The Skin Care Makeup offers up three lash loving formulas filled with a proprietary blend of lash loving ingredients. These high-performing, non-smudging, clump-free mascaras will open your eyes to a whole new world of LASH support.

PureLash® Mascara
This feather-weight formula delivers the no mascara, mascara look. Ideal for those who have length and fullness already but want to define and refine their lashes. This water resistant formula resists smearing and flacking while conditioning and protecting to reduce splitting and breaking. Formulated with a proprietary blend of seaweed lipids and panthenol to keep the formula moist and condition lashes naturally. Excellent for contact wearers and those with lash extensions. Choose from Black Onyx or Agate Brown.

PureLash® Lengthening Mascara
For naturally longer looking lashes. This formula is infused with triple‐length plant cellulose fibers to add extra length and thickness along with panthenol to condition the lashes and a proprietary blend of seaweed lipids and wheat protein to condition and curl them. This water resistant formula conditions and protects to reduce splitting and breaking and is excellent for those with lash extensions as well. Choose from Jet Black, Brown Black or Navy.

Longest Lash Thickening & Lengthening Mascara
Delivers LASHtastic lashes. This formula dials up the volume, thickness and length of your lashes. Packaged in a squeezable tube with a NEW oversized brush that works with this formula to separate and define lashes, prevent clumping and is easily layered to achieve high‐impact results. Formulated with a proprietary blend of seaweed lipids to condition, moisturize and protect lashes reducing splitting and breaking. This convenient squeeze tube is filled with 50% more product than most mascaras (Based on average net weight of other brands’ mascara). This water resistant formula is offered in Black Ice, Slate Grey and Espresso.

For additional LASH support try:
PureLash® Extender and Conditioner
This ground breaking formula will help strengthen, lengthen and thicken your lashes, making the mascara of your choice twice as effective with just one coat of this conditioner. Apply before applying mascara. *Don’t let it dry completely before applying your mascara. Be sure to rock the mascara wand at the base of your lashes first. This is where you want the most product, then brush out to the tips.

Now go forth and be LASHful!

About Face…

Come out of shadows and into the light with Active Light Under Eye Concealer.
Active Light allows you to harness the magic of light to blur the signs of time.
Active Light is powered by a unique blend of skin loving ingredients combined with
light-diffusing minerals like Boron Nitride that create a soft-focus affect to disguise wrinkles, deep creases and fatigue.
jane iredale-The Skin Care Makeup has taken a well know makeup artist trade secret, bottled it and made it tangible for beauty intelligence at your fingertips.

Active Light is a triple threat; concealer, facial highlighter and anti-inflammatory all in one. Ingredients such as cucumber, white tea and buckwheat extracts calm tired eyes, reduce puffiness and inflammation around the delicate eye contour. Now thats easy on the eyes.

So lighten up and defy gravity with Active Light Under Eye Concealer!

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#1 – Illuminate your complexion for complexion perfection. Apply Active Light to recessed areas of the face (dark areas, shadows & creases). Look out 11′s!
#2 – Sculpt & Highlight your features. Apply Active Light to higher points of the face to create a lifting and brightening effect.
#3 – Radiant Relief. Apply a thin veil of Active Light evenly over your eyelid to instantly pop your eyes. When applied under your brow arch and along the upper side of your eyebrow creates an instant brow, eye and forehead lift.
#4 – Pout popping! Apply Active Light around the lip contour to instantly redefine and pop your pout.

Go forth to the light and illuminate your life…

Cheers!

The Power Of 3 to the power of me!

Foundations are the foundation of beautiful skin.
jane iredale-The Skin Care Makeup offers 5 fabulous foundation options to celebrate your beauty. Apply them individually, mix, match or layer them. Typically foundations, like skin care, are recommended or prescribed based on your individual skin type. Other factors you will want to consider will be the amount of coverage you desired as well as your desired finish. As we evolve our skin changes thus influencing a change in our foundation style and formula. Keep in mind that changes in season will directly affect your foundation choice and eventually your shade choice too.

There are four simple questions that I recommend you ask yourself when looking for a new foundation:
1. What is my skin type? (Normal, dry, combination or oily)
*Personally I am not a fan of self diagnosis. Seek the help of a trained aesthetician or skin care therapist who can perform a proper skin analysis. This will save you a lot of time, energy and money in the long run and greatly reduce your disappointment and frustration.
2. What do I want my foundation to do for me?
*This will help bring clarity to questions 3 & 4.
3. What type of coverage do I want? (light, medium or full)
4. What type of finish do I want? (dewy/youthful-glow, satin or matte)
*The wrong finish can add years while the right one can reduce them.

Your answers to these questions will help to narrow down your choices resulting in the appropriate fit for right now. Some times we make choices based on convenience, which does not always deliver the result we were looking for. Makeup is like clothing for your skin as clothing is for your body. Its all about the power of the experience, you don’t know until you know.

jane iredale-The Skin Care Makeup has developed and designed the Power Of 3 systems for success for all 5 Foundation options. Its as simple as 1, 2, 3!

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The Power Of 3 Systems:
Amazing Base + Chisel Powder Brush + Hydration Spray = Normal to Dry skin types.
*Amazing Base SPF20 is like candlelight in a container. Excellent for age smart skins looking to look more youthful.
PurePressed Base + Handi Brush + Hydration Spray = Normal to Oily or Combination skin types.
*PurePressed Base SPF20 delivers a matte velvet finish, ideal for keeping the shine at bay.
Liquid Minerals + Flocked Sponge + Hydration Spray = Normal to Dry skin types.
*Liquid Minerals is an anti-aging treatment serum with colour. This gel based formula is oil free and weightless.
Dream Tint + Blending Brush + Hydration Spray = All skin types.
*Dream Tint SPF15 offers the sheerest coverage. Its mousse like texture delivers the no makeup, makeup look.
Glow Time + Foundation Brush + Hydration Spray = All skin types.
*Glow Time Full Coverage Mineral BB Cream SPF25 delivers a stunning air brushed look to the skin. Weightless and wonderfully hydrating.

Tip: The foundation of any foundation is a primer. Primers set the stage for the foundation so it applies more easily and evenly. Smooth Affair Facial Primer & Brightener helps to blur the signs of aging and uneven skin texture resulting in a smoother more radiant look.
Now thats complexion perfection!

Cheers!

It’s all in the ARCHitecture

Brows have been a personal obsession of mine ever since I can remember. I was blessed with hooded eyelids framed by a hardy set of eyebrows, well let’s just say that it wasn’t long before I discovered the power of tweezers. Tweezers, as in anything, are not created exqual. I personally use three different styles when performing my brow maintenance.

Any makeup artist or aesthetician will tell you that brows are the frames to the “windows to the soul” and when groomed appropriately, they instantly enhance your eyes. Well groomed and maintained eyebrows are important at any age, specifically when we are looking to look younger. A little extra ARCH-support is required to defy gravity but keep in mind that the perfect ARCH is one that resembles and enhances your natural brow shape. Please take care not to overdo it, sparse and overly manicured brows can add years.
If you remember this industry mantra then you will never go beyond the point of no return.
“Brows are sisters not twins.”

ARCHitecture-brow support

jane iredale-The Skin Care Makeup offers a bevy of beautiful brow enhancing options to support any style of ARCHitecture you desire.

1. PureBrow Brow Fix & Mascara: This colourless gel tames and supports unruly brows while maintaining a very natural look. Use alone or after applying a Pencil or Eye Shadow. Sweep your brow hairs upward and in the direction of your natural shape for a lifting effect.

2. Eye Pencil: This formula is exceptional. Pencils are still my preferred option for filling in and adding shape to brows. Apply with gentle small strokes to your skin below underneath the brow hair. For a natural blend, gently stroke over the pencil deposit with a clean Deluxe Spoolie Brush.

3. PureBrow Brow Gel: Excellent for taming unruly hair and masking those naughty greys all in one step. Use alone or after Pencil or Eyeshadow. Available in three natural shades; Blond, Brunette and Auburn.

4. Bitty Brow Kit: Two in one. Brow defining powder plus a transparent taming wax with itty bitty tools included. Apply the brow powder with the angle brush to your skin below the brow hair following the natural shape and direction of your brows. Follow with the wax applying it with the itty bitty spoolie brush provided.

5. Daytime Eye Shadow Kit: Perfect for those of you who prefer to define your brows with powder. This kit contains four matte shades for endless options; mix, match, layer and blend. The fifth shade, Oyster, is your gravity defying extra ARCH-support when applied just under your arch.

6. PurePressed Eye Shadow Singles: Five fabulous shades for the perfect fit. Apply using one of the following; Eye Liner/Brow, Angle Liner/Brow or the Angle Definer.

Now you are ready to put some WOW into your brows.

Cheers!

The “It List” For Summer

We all want and deserve a little instant gratification now and then. Well that time is now!
Here is my “It List” for effortless summer beauty and complexion perfection.

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Bronze Ambition
Tantasia Self Tanner & Bronzer. This gel-based bronzer for face and body delivers an instant bronzy glow while stimulating your melanoyctes to create your own natural tan. This lightweight formula dries instantly, apply and go!
So-Bronze PurePressed Bronzer. Available in 3 bronze enhancing shades; two with a shimmer crescent for an added touch of radiance for that glow on the go.

Nearly Naked
Dream Tint Tinted Moisturizer: Warm Bronze. This featherweight oil-free tint is the epitome of effortless. Now thats instant gratification!

Complexion Perfection
Glow Time Full Coverage Mineral BB Cream: BB7. This beauty balm delivers the sensorial effect of a second skin while delivering a seamless, airbrushed coverage thats second to none.

Instant Radiance
Golden Shimmer Face & Body Lotion. Attention all glow-getters! Keep calm and try this limited addition shimmer on. The perfect compliment to Tantasia, add a drop into your Dream Tint or Glow Time, mix and apply…

Colour Theory
PurePressed Blush: Barley Rose. Bold blush adds just the right pop to the summer skin you’re in. Pinks offset all things bronzy so go forth and blush brightly…
PureGloss Lip Gloss: Sugar Plum (not shown). Just the right hint-o-tint for a translucent fresh touch of colour.

“It List” Tips: The foundation of all Foundations is primer. For an added touch of skin perfecting radiance apply Smooth Affair Facial Primer & Brightener under your foundation of choice.
Be sun safe. Try Powder-Me SPF: Golden or Tanned over Tantasia and dust over Dream Tint with the Kabuki Brush.

Cheers!

Jelly Jar 101

Well the reviews are in and you are loving the new Jelly Jar Gel Eyeliners from
jane iredale-The Skin Care Makeup. Jelly Jar’s were released in spring of this year as part of the Magic Hour Spring Collection. Jelly Jar Gel Eyeliner is brand new addition to the eyeliner category with two shade options to kickoff this product category, Black and Brown. The Black is deep and rich and the Brown is smoldering with a playful soft & subtle metallic glow that uplifts any eye colour.

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Whether you like your lines smudgy or precise, these inky Jelly Jar Gel Eyeliners let you define your eyes just as you please.

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Its all in the tools so here are just a few examples to set you up for success.

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1 = Detail Brush (Taklon nylon) Ideal to line the waterline of the eye.
2 = Angle Liner/Brow (Taklon nylon) Ideal for crisp, clean defined lines or the cat-eye.
3 = Mini-Dome (Pony & Taklon nylon) Ideal for the soft smudged & smoldering effect.
4 = Camouflage Brush (Taklon nylon) Ideal for the smoky eye or as a primer.

Jelly Jar Gel Eyeliners are the definition of versatile.

Cheers!

Skintastic!

The greatly anticipated Golden Shimmer Face & Body Lotion from jane iredale-The Skin Care Makeup is here. This limited edition skintastic shimmer lotion is just in time for summer.
“I imagined the golden shimmer on the horizon, just where the ocean meets the sky at dusk. I imagined the sweet smells of a tropical garden and of wearing skin-baring warm weather clothes. Those images inspired me to create Golden Shimmer.”-Jane Iredale

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This lightweight moisturizing lotion imparts an irresistible veil of rose-like golden shimmer that compliments any skin tone and is the quintessential compliment to Tantasia Self Tanner & Bronzer for that perfect sunless tan.

Try it on your: decollete, shoulders, collarbone or cheekbones for a subtle enhancement. Whether its a summer fun casual or a little black dress, finish the skin you’re in with Golden Shimmer Face & Body Lotion.

P.S. – Remember this is a limited edition product so get while the gettin’s good.

Cheers!

Your success is our success

20 years ago Jane Iredale launched her namesake brand with the Amazing Base. This revolutionary loose mineral powder forever changed the beauty landscape. The Amazing Base garners it’s name from the many women who had it applied in the early days and replied, “It’s amazing!”

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Education combined with “powers of the experience”; experiencing the difference through application, has been the driving force behind the brand since day one. Education elevates success and when we are successful we are confidant and confidence is empowering.
jane iredale – The Skin Care Makeup commits to your continued success with the innovative integration of QR Codes right into the retail packaging, beginning with the release of the Magic Hour collection. When you open the retail box you will discover a
QR Code on the underside of the flap. Just scan the QR Code with your smart device and it will instantly connect you to a YouTube video on how to apply the product you have purchased, voila!

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*Please note: The QR Code technology will cycle into all the retail packaging on a slow and gradual release. Until then/and or, please visit our website where you can find YouTube application/technique videos to assist you in your success. https://janeiredale.com

Cheers!

 

 

Under cover…

I am often asked about my favourite jane iredale products, which can be a very difficult question to answer.
I think that many of you that are reading this would agree, jane iredale – The Skin Care Makeup offers an amazing array of innovations to celebrate our beauty and once you have had the “power of the experience” you never look back… Our “powers of the experience” are uniquely our own since we all celebrate our beauty differently.

On numerous occasions recently I’ve been asked what my concealer of choice happens to be and without hesitation I reply Glow Time. I use Glow Time very day under my eyes, over and around my nose and on any other challenges that can pop-up unexpectedly. I travel a lot, it’s my savior.

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I love it because of the texture, the skin care benefits and the SPF 25. I love that once I have applied it, it stays put, all day without creasing, traveling or fading. I love that I have an SPF around my eyes protecting my delicate skin and helping to prevent photoaging. Glow Time is a full coverage Mineral BB Cream designed to camouflage a bevy of skin related challenges.

What can I say? It’s all in the “power of the experience” so go forth and have yours.

Cheers!