My eyeliner disappeared one day. I don’t really know when it happened; I can’t remember how old I was exactly, but I know I was over 40. I went one morning to apply my eye liner as usual, with my gel pot and fine angled brush, creating a wee wing at the corner, and boom. My brow area drooped right on over that wing, cutting it off with a sly smirk. What had just happened? I lifted the corner of my eye slightly, and there it was, the tip of my wing. I let go, and it disappeared from sight again.
What’s a girl to do? I grabbed a make-up swab, added a dab of make-up remover, and swiped at the tip. Now what? I had done my eyes the same way for 20 plus years. How the heck do I reinvent my eye makeup?
It is this question I get the most often when applying make-up on mature women. And by mature, I’m including you 30 somethings as well because you have equally as many questions as us 40 somethings do. However, for this blog, we will focus on how to play up our eyes when dealing with issues such as loss of elasticity, and thinning lashes.
Eyes come in many shapes and sizes. If you have deep set eyes, you usually won’t have the above issue as your brow bone recedes, creating space above the eye. You’ll be able to continue to create lovely wings for years to come. I envy you!
Your only trick will be a quick measure from side to side to ensure your wing isn’t taking off from two separate angles. To manage this, simply use your angle brush with a dash of product, and set your wings first at the sides. Visually ensure the angles are the same, then fill in your liner to meet your wing. This way, you aren’t creating one eye (usually your easiest eye) then trying to match it on the other side.
However, if you have a larger brow bone area and an eyelid that disappears when you open your eyes, a disappearing wing will be your issue. Smaller eyes usually follow this rule. I, have smaller eyes.
So, instead of that cat eye, keep your liner close to your lash line, ending nice and tight at the corner of your eye. You can however, create a fullness by adding thickness to the line over the curve of your eyelid, so when you open your eye, it will appear rounder or more almond shaped, depending on where you add your thickness.
Overall, this creates a clean attractive line, so when you close your eyes, your liner is unmarred, and when you open your eyes, nothing suddenly sinks out of sight like the Titanic.
The other thing that tends to happen with this eye shape is smudging or transferring of the liner onto the brow area. There are a few ways to prevent this from happening.
One, use an eye primer, always. Smooth Affair for Eyes comes in six shades and is the perfect base to lock in your colour and help alleviate oiliness on the lids. Two, if your liner persistently transfers, then lock in the colour with a powder overtop of your liner. This will help set the liner further.
I’ve seen women play with “fudging” their wing by adding a tip to the brow bone area. However, I personally think this looks terrible, for when you glance down, you’re left with an open triangular space where the line should be. I’ve done an example for you:
There are also some general rules to follow for makeup over 40. I recommend avoiding the use of frost eye shadows, only mattes or satins. However, jane iredale has some beautiful luminescent Eye Shere Liquid Eye Shadows that work for mature skin as they don’t settle into the lines and highlight them like frosts will.
For the rest of your shadows, keep the angle of your crease colour higher (your darkest colour to the outside of your eye), to avoid pulling your eye down and exaggerating a loss of elasticity. Another trick for small eyes is to raise your crease so when you open your eyes you can still see the colour. jane iredale’s Naturally Matte Eye Shadow Kit gives a soft matte beautiful effect.
Last thing I will discuss is what happens to your lashes. I used to have full, rich, dark, beautiful lashes. Didn’t we all? Hormonal changes, diet, health, they all have an impact on our hair, nails and skin. Our lashes are no different. I noticed I started losing my lashes along the bottom, and not just one here or there; I lost whole sections! Solution? Jane’s Purelash Lash Extender & Conditioner! Since I’ve begun using this product, my lashes have filled in. My lashes are back! Yay!
Creating your eye makeup shouldn’t be torture, and following these few simple tricks should help you define your natural beauty, while facing maturing skin head on. - Jennefer Davis