Eye Makeup Application Over 40

My eyeliner disappeared one day. I don’t really know when it happened; I can’t remember how old I was exactly, but I know I was over 40. I went one morning to apply my eye liner as usual, with my gel pot and fine angled brush, creating a wee wing at the corner, and boom. My brow area drooped right on over that wing, cutting it off with a sly smirk. What had just happened? I lifted the corner of my eye slightly, and there it was, the tip of my wing. I let go, and it disappeared from sight again.
What’s a girl to do? I grabbed a make-up swab, added a dab of make-up remover, and swiped at the tip. Now what? I had done my eyes the same way for 20 plus years. How the heck do I reinvent my eye makeup?
It is this question I get the most often when applying make-up on mature women. And by mature, I’m including you 30 somethings as well because you have equally as many questions as us 40 somethings do. However, for this blog, we will focus on how to play up our eyes when dealing with issues such as loss of elasticity, and thinning lashes.
Eyes come in many shapes and sizes. If you have deep set eyes, you usually won’t have the above issue as your brow bone recedes, creating space above the eye. You’ll be able to continue to create lovely wings for years to come. I envy you!
Your only trick will be a quick measure from side to side to ensure your wing isn’t taking off from two separate angles. To manage this, simply use your angle brush with a dash of product, and set your wings first at the sides. Visually ensure the angles are the same, then fill in your liner to meet your wing. This way, you aren’t creating one eye (usually your easiest eye) then trying to match it on the other side.
However, if you have a larger brow bone area and an eyelid that disappears when you open your eyes, a disappearing wing will be your issue. Smaller eyes usually follow this rule. I, have smaller eyes.
Eye Liner 1Eye Liner 2Eye Liner 3
So, instead of that cat eye, keep your liner close to your lash line, ending nice and tight at the corner of your eye. You can however, create a fullness by adding thickness to the line over the curve of your eyelid, so when you open your eye, it will appear rounder or more almond shaped, depending on where you add your thickness.
Overall, this creates a clean attractive line, so when you close your eyes, your liner is unmarred, and when you open your eyes, nothing suddenly sinks out of sight like the Titanic.
The other thing that tends to happen with this eye shape is smudging or transferring of the liner onto the brow area. There are a few ways to prevent this from happening.
One, use an eye primer, always. Smooth Affair for Eyes comes in six shades and is the perfect base to lock in your colour and help alleviate oiliness on the lids. Two, if your liner persistently transfers, then lock in the colour with a powder overtop of your liner. This will help set the liner further.
I’ve seen women play with “fudging” their wing by adding a tip to the brow bone area. However, I personally think this looks terrible, for when you glance down, you’re left with an open triangular space where the line should be. I’ve done an example for you:
Fake Wing OpenFake Wing closed
There are also some general rules to follow for makeup over 40. I recommend avoiding the use of frost eye shadows, only mattes or satins. However, jane iredale has some beautiful luminescent Eye Shere Liquid Eye Shadows that work for mature skin as they don’t settle into the lines and highlight them like frosts will.
For the rest of your shadows, keep the angle of your crease colour higher (your darkest colour to the outside of your eye), to avoid pulling your eye down and exaggerating a loss of elasticity. Another trick for small eyes is to raise your crease so when you open your eyes you can still see the colour. jane iredale’s  Naturally Matte Eye Shadow Kit gives a soft matte beautiful effect.
Last thing I will discuss is what happens to your lashes. I used to have full, rich, dark, beautiful lashes. Didn’t we all? Hormonal changes, diet, health, they all have an impact on our hair, nails and skin. Our lashes are no different. I noticed I started losing my lashes along the bottom, and not just one here or there; I lost whole sections! Solution? Jane’s Purelash Lash Extender & Conditioner! Since I’ve begun using this product, my lashes have filled in. My lashes are back! Yay!
Creating your eye makeup shouldn’t be torture, and following these few simple tricks should help you define your natural beauty, while facing maturing skin head on.                  - Jennefer Davis


Introducing Jennefer Davis contributing beauty Blogger

With a background in journalism, Jennefer has been in the Health & Wellness Industry since 1995, receiving honours in aesthetics and cosmetic artistry. Through 2000 she upgraded her professional certification with a focus on medical aesthetics. In February 2014 she achieved her Master/Teacher in Reiki after studying the Usui Shiki Ryoho method since 2001. Registered with the Canadian Reiki Association, her practice includes working with animals and Bach Flower remedies. Through her intuitive approach, her passion is truly on the wellness of each individual she treats and educates. Having spent the last decade in academia, she now brings her knowledge, expertise and passion to the education arena of the Health, Wellness and Beauty Industry.

Please joins us in welcoming Jennefer Davis as one of our contributing beauty bloggers.

Add some WOW to your brows!

Bold and beautiful or soft and feathery, brows add a Wow to any look.
Brow trends are vast and varied and no matter your pleasure your brows play an important role, they frame your face.
There are a multitude of brow enhancing products available to add some Wow to your brows so here’s a break down and don’t be afraid to mix, match and/or layer to achieve brows that Wow!
RETRACTABLE BROW PENCIL: Blonde, Brunette & Dark Brunette.
This option delivers, in my opinion, the most feathery and natural look. This is due to the precision-tip, which allows you to draw in individual looking hair like strokes for a completely natural brow enhancement. The blending and brushing spoolie allows you to buff the deposit for yet a softer feathery feel and look. A steady hand great lighting and an excellent mirror is key to your success.
*Pairs beautifully with the PureBrow Brow Gels.
EYE PENCIL: Taupe, Basic Brown, Black/Brown & Basic Black.
A step up from the Retractable Pencils for a bolder approach and their creamy formula delivers an ease of application and blendability. They are highly pigmented so a light steady hand is key and remember to keep them sharp for maximum control and precision.
*Pairs beautifully with the PureBrow Brow Gels.
PUREBROW® BROW GEL: Clear, Blonde, Auburn & Brunette.
This option is excellent for those of you who maybe brow enhancement apprehensive, they deliver a very natural yet tamed look to anyone’s brow’s.
The gel is applied directly to the brow hairs, like mascara is to lashes, delivering colour and control all in one step. Keep in mind this gel so the feel is still natural unlike the stiff feel of mascara. Perfect for blending away the gray.
Double duty brow beauty! These sleek and slim kits contain a brow defining brow powder and a taming and shaping brow wax. Start by filling and defining with the powder and then tame and direct your brow hairs in place with the wax, voila!
DAYTIME EYE SHADOW KIT: Oyster, Almond, Cappuccino, Dark Suede & Charcoal.
Compact colour that delivers a bevi of brow options, customizable brow colour from day to evening and every hour in between, just mix a little or mix a lot, with brow arch popping highlight. Now that’s Wow!
Recommended Brushes: Angle Liner/Brow & Deluxe Spoolie.
*PureBrow Brow Gels are the perfect compliment.

Now go forth and be browful!


Glow For It!

‘Tis the season to shine so go-ahead and apply a little highlighter. Sweep it across all your elevated features such as, brow bones, cheekbones, bridge of the nose, across your collarbones and shoulders. Aim for a sophisticated and light-handed approach to your glow and leave the disco globe where it belongs.

Here are just a few of my favourites, so you can glow on, glow on.

ACTIVE LIGHT® UNDER-EYE CONCEALER: #1, #2 & #4. $35.00 each
A touch of light to make your eyes bright, apply Active Light to the inner corner of your eyes, under your brow arch and above your cheekbone.

SMOOTH AFFAIR™ FOR EYES: Naked, Canvas, Petal & Gold. $41.00 each
Feather light, soft and subtle for an understated ethereal glow. Smooth Affair for Eyes is a must in anyone’s makeup wardrobe.

IN TOUCH® HIGHLIGHTER: Comfort & Complete. $36.50 each
Glow-on-the-go! These highlighter sticks deliver an angelic glow for all those glow getters who covet the Angels of Victoria Secret. Pop, sweep, blend, snap, you’re done.

A creamy, dreamy liquid highlighter for your face and body that delivers a stunning rose gold glow. Ideal for all skin tones for the perfect party pretty skin.

Wishing you all a very merry holiday season!

Ready In 10

I believe that everyone is beautiful and how you choose to celebrate your beauty is as individual as your fingerprint. You all have unique beauty rituals, chosen tools of the trade and cosmetic product faves. How much time you spend is as varied as your ritual/s and how you choose to celebrate your beauty in the moment. There is no right or wrong amount of time to devote to this process, trust in your reflection and let it be your guide.

Here is a ready in 10 minute regime that celebrates the skin you’re in. Achievable by all, guaranteed, and only one tool required aside from the ones you were born with; your hands.


1. Primer – 1 minute
Apply a chickpea sized amount of Smooth Affair Facial Primer & Brightener to your entire face including your eye area. You can either stipple over the skin with your fingers and thus blend or rub it between your hands and massage it over your face.
2. Foundation – 1 minute
Apply a chickpea sized amount of Dream Tint Tinted Moisturizer SPF 15 to your entire face including your eye contour. You can either stipple over the skin with your fingers and thus blend or rub it between your hands and massage it over your face, quick and simple.
3. Concealer – 2 minutes
Apply Active Light Under-eye Concealer to areas you want to lighten, brighten and camouflage such as: under your brow arch (lifts), under your eye to camouflage and brighten, upper cheek bones to lift, in the nasolabial folds (smile lines) to soften or just above the upper lip edge to lift.
The easy to use brush/wand allows you to apply where desired and then with your wring finger, simply apply pressure allowing the heat of your finger to melt the concealer into the Dream Tint below.
4. Blush – 15 seconds
Just a dab’ll do ya, with our In-Touch Cream Blush. Twist it up, smile and dab the bullet to the side of each apple (the fleshy bit that pops up when you smile) and lightly blend with your finger.
5. Powder – 30 seconds
Dust to finish with Amazing Matte Loose Finish Powder. This translucent powder is invisible and sets your canvas, simply applied with the Kabuki Brush.

6. Eye Shadow – 1 minute
Using your finger sweep a light shade (Naked shown) of Smooth Affair for Eyes from your crease to brow, blend. Next, sweep Iced Brown from your crease to your lashline and blend.
7. Mascara – 2 minutes
This is a varied application process and one that is never sacrificed, simply apply as desired, to plump up your volume try applying PureLash Extender & Conditioner first.
8. Brows – 2 minutes
Shape, refine and define your brows with the dual-ended Retractable Brow Pencils, so fine, you can emulate individual brow hairs.

9. Lips – 15 seconds
To keep it simple forgo lip liner and simply sweep your favourite lip product over your lips or try a tinted lip conditioner like LipDrink SPF 15.

Voila! Enjoy everyone.


I love this time of year. There’s a hint of change in the air as we begin to slowly transition to the next season, fall. Our favourite beauty bibles (fashion and beauty periodicals), tantalize and tease us with all things fabulous for fall 2016.

Our gaze is riveted to the fall stories spun between their pages, a visual cornucopia of colours, textures, styles, trends and makeup OH my!

Fall 2016 has so much to offer, from bold and beautiful to the subtly sublime and everything in between. This season in a true beauty mash-up with designers delivering their modernist interpretations of eras past; 60’s, 70’s, 80’s and 90’s.

Makeup this season is decidedly subtle, from the barefaced to the barley there. Luminous or matte. Ethereal minimalism is the order of the day. Flawless skin is undoubtedly the single most important element breathing modernity into this seasons distinctive beauty cues from 20’s, 30’s, 40’s and 80’s. No matter the inspiration, bold brows and bold lips are impossible to ignore.

I am defiantly inspired by the modernist take on the 30’s. Translation, deconstructed glamour; effortless, diffused and uncomplicated.

The NEW collection; Fashion Forward from jane iredale delivers this effortlessness, which is the foundation of deconstructed glamour, easily relatable at any age or skill set.

The Fashion Forward collection is not a big collection, however it’s a poignant one. jane iredale debuts SMOOTH AFFAIR® FOR EYES, six stunning cream-to-powder, dual-purpose; shadow/primers in one. These six lovelies take their cue from the now iconic, Smooth Affair® Facial Primer & Brightener, their texture is so smooth, so satiny, so easy on the eyes.

Create a powerful look that’s smudge-proof, crease-proof and lasts as long as you do!

• Versatile cream-to-powder formula can be worn as an eye shadow or a primer, as the base for any other eye shadow.
• Innovative Smooth Affair® formula prepares eyelids so makeup goes on easier and lasts longer.
• Luminous smudge-proof, crease-proof finish.
• Minimizes fine lines to keep eyes looking fresh all day.
• Coco glycerides and mineral powders are blended to create lustrous colours that are chic and wearable alone, or layered with PurePressed® Eye Shadow.
Available in six versatile, buttery-smooth shades:
Petal – Sheer pink
Canvas – Sheer champagne
Naked – Sheer nude
Gold – Sheer rich gold
Lemon – Matte sheer yellow
Iced Brown – Sheer golden brown

Application: easily applied with your fingers to lips, cheekbones and eyelids.
Tools of the trade: Cheekbones use the Foundation Brush. Eyes use the Camouflage or Chisel Shader Brush.

This collection delivers the two biggest beauty trends for fall, full brows and boldly coloured lips. jane iredale doesn’t disappoint with the launch of her newest brow enhancement product;

Make a statement with strong, natural shades that stay exactly where you want them.


• Easy-to-hold, ergonomic barrel allows you to expertly fill and define your brows with an ultra-fine 1.7 mm retractable precision tip to create precise hair-like strokes.
• Expert shaping spoolie on the opposite end for blending and grooming.
• Longwearing formula is waterproof and stays put without smudging.
Available in three medium coverage shades to blend with natural hair colouring.
Blonde – Golden brown
Brunette – Reddish brown
Dark Brunette – Rich chocolate brown

And kiss summer lips goodbye with the NEW shade of PureMoist® Lipstick in Cindy, the ultimate red.


Cindy goes well with:
Crimson and Earth Red Lip Pencils.
Crabapple and Red Currant PureGloss Lip Gloss.


Lip Tips:
Prolong your lipstick wear and prevent feathering by applying SMOOTH AFFAIR® FOR EYES to dry clean lips prior to Cindy.



Summer ushers in a simpler lifestyle approach, what you might call ‘footloose and fancy free’ or the ‘lazy days of summer,’ reality or not, we definitely tend to embrace a simpler approach to our lives and beauty routines. We tend to reach for cosmetic textures that offer a sheer, fresh, weightless look and feel, textures that offer an effortless ease in application, “No fuss, no muss.” Textures that simply say ‘simple summer skin.’

Simply my faves for simple summer skin:

A hydrating, lightweight, water-resistant tinted moisturizer with SPF 15.


• Formulated with lightweight minerals, this tinted moisturizer provides hydration and provides sheer to medium coverage, helps to prevent trans-epidermal water loss.
• Calms and soothes.
• Water resistant to 40 minutes.
• Broad spectrum sun protection with SPF 15 UVB/UVA.
• Gives a soft-focus effect that helps minimize the appearance of fine lines and enlarged pores.
• Shade Warm Bronze is the perfect shade for summer.

Nourish, protect and soothe your skin with this chemical-free broad spectrum SPF 30 sunscreen for body, face and scalp. Water-resistant up to 40 minutes.


• Can be used on sunburn to help soothe inflammation.
• Available in three shade options: Translucent, Golden & Tanned. (Golden shown above)

• Self-contained, ready to be filled, with a locking mechanism that prevents spilling.
• Ideal for travel.
• Easy to refill.
• Can be used with three loose products: Amazing Base, Amazing Matte and Powder-Me SPF.

Glide on this moist, cream to powder blush stick for a radiant flush that’s soft, dewy and completely natural looking. Hydrating and easy to apply, try it on your lips too.


•Can be applied under or over minerals for a natural or more dramatic look.
Can also be applied on the eyes and lips.
• Great for on-the-go touch-ups.
• Easy to apply stick form. Dab and blend with fingers.
• Provides a radiant, lit-from-within glow.
• Available in four sheer & creamy shades: Chemistry, Clarity, Connection & Charisma.
(Connection shown above)

Quench your lips with hydrating protection. Available in four shades that will leave your lips feeling moisturized, protected and refreshingly scented.


• Mouthwatering moisture in a lip-saving balm.
• Broad spectrum SPF 15 sunscreen.
• A variety of waxes and oils combine to provide an antioxidant-rich protective shield.
• Refreshing lemon flavour & scent.
• Available in four shades: Buff, Crush, Flirt & Sheer. (Flirt shown above)

Seven jane iredale products have earned the Skin Cancer Foundation Seal of Recommendation. To earn this seal, a manufacturer must provide scientific data showing that its products sufficiently and safely aid in the prevention of sun-induced damage to the skin.

Enjoy everyone!

Safe Sun Fun

Sun safety is essential and with so many options on the market it makes for a daunting task. There are many excellent options to be had but my #1 choice is a physical broad-spectrum sunscreen in powdered form. Powder you ask? Why powder? Here are just a few reasons why I love it and I trust that you will too!

Whether they are coloured or colourless, dry sunscreens lend themselves to a myriad of applications options that takes protection to perfection.


Dry to Creamy
My #1 reason is that I can mix powdered sunscreens into any cream of my choice and create my own creamy sunscreen. Mix into your favourite face cream/lotion or body cream/lotion and voila! Creamy sunscreen.
If you choose to use a coloured option like Amazing Base Loose Mineral Powder SPF 20 or Powder-Me SPF 30 in Golden or Tanned then you can create a flawless finish that not only prevents and protects but also corrects uneven skin by camouflaging imperfections. Make sure to colour match the shade to existing skin tone or choose a deeper shade to create a temporary look of perfectly sun-kissed skin (suntan).


Get the Glow
Take your summer sunscreen to the next level by creating a shimmering SPF for all this seasons’ sun fun. Mix your dry sunscreen directly into Golden Shimmer Face and Body Lotion or add 24-Karat Gold Dust into the creamy sunscreen that you created above. My favourite Gold Dust is Champagne delivering a rose gold golden glow to the skin as if you were standing on the beach in the glow of the setting sun, so pretty.


Dry to Stay Dry
Physical dry sunscreens are amazing in their ability to reflect UVA/UVB rays right off themselves. Picture micronized particles of Titanium Dioxide and Zinc Oxide as billions of tiny Swarovski crystals all over the surface of skin or like billions of tiny multifaceted mirrors reflecting the UVA/UVB rays right off your skin. Their ability to reflect keeps you cooler and keeps you dryer during the hot summer months.
You can create a shimmering dry sunscreen by mixing a little of your favourite 24-Karat Gold Dust directly into your Powder-Me SPF or Amazing Base. For ease of application, premix and then fill-up your Refill-Me Refillable Loose Powder Brush for the glow-on-the-go…

Practice safe sun fun everyone!

Oops! Typo on yesterdays (March 15th) post.

Greetings everyone, my apologies. I realized after the fact that there was a typo with regards to my recommended foundation combination. I have sine corrected the post. Here is how it should have read.


Celebrate your skin with this amazing combination:

Mix ¾ Smooth Affair Facial Primer & Brightener with ¼ Glow Time Full Coverage Mineral BB Cream and apply with a damp Flocked Sponge. If additional concealing is required follow with Glow Time full strength and apply it with the Chisel Shader Brush. Once complete follow with a light dusting of Amazing Matte Loose Finish Powder prior to applying colour, Voila!

Happy spring everyone and thanks for following me!


Beautifully nude, but not naked.

Spring has sprung at jane iredale-Beauty With Brilliance. The stunning NEW Collection, Skin is IN, embodies this seasons beauty trend, the no-makeup makeup-look. ‘Beautifully nude, but not naked!’

Skin took centre stage this season, from the Oscar Red Carpet to the Fashions Runways of the world and all over the pages of your favourite Beauty & Fashion periodicals. It’s all about celebrating the skin you’re in. Skin is the sublime backdrop for barley there washes of subtle springtime hues. Uncomplicated and unapologetic, it’s time to celebrate your gorgeous features with a minimalist makeup approach, think bare skin but better.

This comes easy with Skin is IN!


Naturally Matte offers 5 modern earthy shades that are naturally neutral for a wearable look that’s like bare skin, but better. Celebrate your eyes this season with crease-resistant long-lasting colour. These velvety matte hues are ideal for all occasions and all ages.

  • Buttercream: matte creamy neutral
  • Hush: sheer soft pink
  • Slate Brown: matte grey brown
  • Eggplant: matte rose brown
  • Fudge: matte deep chocolate

Tools: Large Shader, Crease Brush & Mini Dome.

GREATSHAPE BROW KIT – Blonde & Brunette

Water-resistant mineral-rich brow powder glides on to add colour, depth, and defenition. Create your ideal shape with our botanical brow wax formulated to nourish and protect while taming unruly and misbehaving hairs. Refined and soft, with no sticky residue for a great shape every time. Our weightless travel-size rose gold mirrored compact comes complete with a dual-ended applicator. Get in shape with GreatShape Brow Kit!


Look like you’re glowing from the inside out with a refreshing wash of neutral springtime colour that creates a breathtaking barely-there blushed look. Formulated with minerals and antioxidants to soothe and nourish your skin. Flawless PurePressed Blush is flawlessly beautiful.

Tools: try applying Flawless with the Blending Brush or White Fan Brush.


Treat your lips to this luscious natural-looking lip gloss shade of creamy golden caramel that soothes, hydrates and nourishes your lips for a fresh, pretty spring lip look. Jane Iredale has upped the anti with the introduction of her New Ergonomic Applicator Wand, fabulous! White Tea PureGloss Lip Gloss will fast become your mainstay…

Celebrate your skin with this amazing combination:


Mix ¾ Smooth Affair Facial Primer & Brightener with ¼ Glow Time Full Coverage Mineral BB Cream and apply with a damp Flocked Sponge. (Dampen the flocked Sponge with your favourite Hydration Spray of choice D2O, POMISST or Balance [spritz 3-4 times]).
If additional concealing is required follow with Glow Time alone and apply it with the Chisel Shader Brush. Once complete follow with a light dusting of Amazing Matte Loose Finish Powder prior to applying colour, Voila!

Spring 2016 officially arrives March 20th so heres wishing you all a very happy spring!