It’s been another momentous year at jane iredale -The Skin Care Makeup and on the eve of the new year ahead, I take a moment to reflect on all the innovation of this hallmark year…
2014 was a very special year indeed as jane iredale -The Skin Care Makeup celebrated it’s 20th Anniversary.
“This year marks our 20th anniversary. When we incorporated, we started with five shades of loose minerals. Over the past 20 years, we have expanded the line to include more than 400 products, and we’re now available in 43 countries around the world. As The Skin Care Makeup, we introduced something unprecedented, makeup that also nurtures skin, and I believe we changed the landscape of the industry. It is our mission to deliver personal, uplifting beauty that is as good for the skin as it is beautiful to wear, and we are committed to continued innovation in the spa category. I know the next 20 years will be even more incredible than the last.” – Jane Iredale.
Jane Iredale is the president and founder of Iredale Mineral Cosmetics, a company she founded in 1994, which brought the mineral makeup line jane iredale –The Skin Care Makeup, to the aesthetic industry. She was the first to supply this industry with a line of makeup that had skin care benefits. Her goal is to make products that look good, feel good and are good for the skin. Jane has always thought of makeup as an essential part of a woman’s sense of well-being and she wanted to make that easy to achieve. Products must be easy to apply, as well, so that a woman can be her best in the shortest amount of time. This has had an international resonance. The jane iredale brand is carried throughout the United States and world-wide in more than forty countries. – Excerpt from: About Jane – janeiredale.com
All things jane iredale 2014:
1.Magic Hour – Spring Colour Collection
This stunning collection was inspired by Moonglow, Jane’s iconic Quad Bronzer.
This collection launched Jelly Jar Gel Eyeliners (Black & Brown) and two
new Lip Fixation colours: Craze & Compulsion. Golden Girl Eye Shadow Trio
was/is a hit with makeup mavens of all ages…
2. Color Sample Kits – restyled
These little beauties are a great introduction to colour, available in three groupings, Light, Medium and Medium/Dark. Samples include: PurePressed Base, PurePressed Blush, 3 Eye Shadows, Circle\Delete Concealer, PureMoist Lipstick & PureGloss Lip Gloss.
3. Signature Cosmetics Bags – restyled
This beautiful signature 5 piece collection brought us 3 New offerings:
Hanging Travel Bag, Deluxe Mirrored Bag & Standing Brush Organizer.
4. Golden Shimmer Face & Body Lotion (Limited Edition)
On trend but never trendy, this limited edition lightweight shimmer
was sought out by glamazons world wide. Shimmer on, shimmer on…
5. Glow Time – New Shades BB6 & BB12
The #1 most requested foundation was expanded to include new shades and
the revamp of BB11, the foundation of beautiful skin.
6. Refill-Me Refillable Loose Powder Brush
The highly anticipated release of Refill-Me Refillable Brush did not disappoint. The perfect travel companion.
7. Jane’s Signature Gilded Collections -24 Karat Gold Dust
In celebration of 20yrs, this limited edition collector tin housed 3 iconic
24 Karat Loose Gold Dusts: Silver, Bronze & Gold with a special gift of a mini White Fan Brush.
8. Smell The Roses Hydration Spray (Limited Edition) – BCA Product
Jane’s annual Breast Cancer Awareness product Smell the Roses was literally like a rose garden in a bottle.
9. City Nights – Fall Colour Collection
This 5piece collection was an instant hit. Celebrate Eye Shadow Trio (Limited Edition) sold out in days. Kir Royale PureGloss Lip Gloss was on every woman’s IT-list, which didn’t come as a surprise, this colour looked/looks great on everyone. Jane expanded the Jelly Jar category with the release of Green & Purple.
10. Where There is Smoke – Holiday Collection
Well what can I say about this, this collection spoke for itself.
Hands down the most amazing Smoky Eye Kit I’ve ever seen in my 30 year career!
Happy New Year Everyone!