Jane’s Inner Makeup

It All Started With An Insightful Promise.
For 20 years, mineral makeup pioneer, Jane Iredale, has been creating quality products that adhere to the highest standard of integrity for her eponymous makeup line, jane iredale. With a clear vision of the future, Jane created a mineral foundation that would utilize the most current technology available to provide a makeup that looked and felt exceptional and gave full coverage and broad-spectrum sun protection. In addition, the use of pharmaceutical grade and certified organic (where available) botanicals and antioxidants were a further commitment to this quality.


Jane’s Mission
We pledge to provide a product line that has the utmost integrity and the ability to enhance the lives of women through its effectiveness, simplicity and beauty. We believe that our activities should be governed by the requirements of our customers and our concern for the environment.

Far Reaching Vision
Jane Iredale’s concern for the environment and the requirements of
her consumers guide the principles of her social consciousness and eco-friendly commitments. jane iredale-Beauty With Brilliance is very proud to carry recognitions from ECOCERT, the Leaping Bunny Program, PETA and The Skin Cancer Foundation. Additionally, jane iredale printed materials and retail packaging utilize recycled paper. The jane iredale Beauty Gallery (full line display) is made entirely in the USA out of recycled materials and is also 100% recyclable.

Jane’s mission is the foundation to her philanthropic giving and has directed her attention primarily towards women, the environment, the arts and her community.
• Our environmental organizations include Greenpeace, Wildlife Conservation Society and The Nature Conservancy.
• We are members of the Green Spa Network and long-time supporters of Teens Turning Green. We were one of the first companies to sign the Compact for Safe Cosmetics.
• We are annual contributors to The Red Cross, Habitat for the Humanities and Construct; these are all wonderful organizations that need everybody’s support.

Thinking Locally
We believe in thinking locally, so we’re meaningful supporters of our local Community Center. Our staff is active in the community and, among others, is on the Boards of the following organizations:
• The Literacy Network, an organization dedicated to providing free education through one-on-one tutoring to residents over 16.
• IS 183, a non-profit community art school encouraging people of all ages, means and skill levels to enrich their lives through hands-on experience in the visual arts.
• The central Berkshire Habitat for the Humanities.
• Our local domestic violence center, Elizabeth Freeman.
• The Operational Committee of ReStore.
Jane Iredale sits on the board of Shakespeare & Company and The Mahaiwe Performing Arts Center. She is also a board member of ICMAD (Independent Cosmetic Manufacturers and Distributors), our industry trade association for small businesses.
Other organizations we actively support with donations and participation are:
• Women’s Cancer Wellness Fund
• Berkshire Grown (an organization supporting our local organic farms)
• Berkshire Creative (an organization that fosters the creative environment in western Massachusetts)
• Berkshire Botanical Gardens
• Fairview Hospital in Great Barrington
In 2011, we designed and built a playground in our home town of Great Barrington called Giggle Park. Local townsfolk, employees and partners volunteered their time to build the playground. The giggling hasn’t stopped yet.

Passionate About Giving
October 2015 Jane Iredale celebrates her 8th year in partnership with Living Beyond Breast Cancer, a national education and support organization whose mission is to connect people with trusted breast cancer information and a community of support.
Over the past 8years Jane Iredale has developed 8 Limited Edition
Products in distinctive pink packaging exclusively for LBBC.


Back By Popular Demand!
Smell The Roses is a limited edition hydration spray developed by Jane exclusively for Living Beyond Breast Cancer, which receives 100% of profits from sales. The intoxicating rose fragrance de-stresses while the flower oil and botanical extracts nourish, cleanse and detoxify the skin, increasing blood circulation. True beauty from the inside out – think pink and remember to stop and smell the roses!


Your Purchase Makes A Difference!
“As a nonprofit organization, it would be impossible for us to provide people diagnosed with breast cancer access to free resources at the national level without the support of our corporate partners,” says Living Beyond Breast Cancer’s (LBBC) associate director of marketing and partnerships, Kevin Gianotto. “That’s what makes our partnership with jane iredale so exciting. You provide a funding source necessary for us to develop and initiate programs and services and a platform to introduce the services, as well. It really is full-circle.”

Pink Power:
12 The # of weeks it took for Smell the Roses Hydration Spray to sell out in 2014.

2 IMC was able to double its contribution in 2014 from the previous year from the sale of Smell the Roses.

200,000 The # of visitors to LBBC.org to connect with others sharing their experiences in 2014.

300 The % increase of individual engagement on LBBC’s social media platforms in 2014.

10,000 The # of individuals who were supported through LBBC’s community meetings, webinars, online content delivery and conferences during 2014.

$342,220 The amount of IMC’s contribution to LBBC over the past seven years.

Making A Difference For Over 20 years…
In 2014, Jane Iredale was recognized with the ISPA Visionary Award, an award presented each year to someone in the spa industry who has made significant contributions to both the definition and positive movement of health and wellness over the lifetime of their career.


Jane Iredale is the true definition of beauty both inside and out. I am so honored to be a part of your journey for the past 14 years and I look forward to many more to come!

99% of this post is excerpts from the following:
Celebrating Jane Iredale, a 20/20 visionary – Brochure.
Smell The Roses – Press Release 2015.


A Collection of Colour & Style

The wait is over Canada!
I am so excited to introduce to you Ready To Wear the NEW fall colour collection from jane iredale-Beauty With Brilliance. Ready To Wear is a twelve piece collecting with the bonus introduction to the NEW and improved wand for PureLash Lengthening Mascara.


This season is all about a return to colour, rich jewel tones reminiscent of years past with a twist of the present. Jane Iredale draws her inspiration form the fashion runways around the world, her travels across the glob and the colours found in nature.
On trend but never trendy, Jane’s new collection of wearable colour has something for everyone.

This season’s makeup begins with the foundation to all foundations, Smooth Affair®, the multi award-winning Facial Primer & Brightener NOW available in a revolutionary formulation designed for oily skin. Smooth Affair® for Oily Skinhas all the skin loving benefits of the original Smooth Affair® with added bonus of revolutionary PoreAway™ technology along with state-of-the-art mineral science that:


  • Visibly reduces shine to create the ideal makeup canvas.
  • Noticeably reduces the appearance of pores.
  • Fights blemishes and clogged pores.
  • Creates a smooth, matte finish for an even skin tone.
  • Employs advanced mineral technology that color-adjusts to your skin.

Awesome right? Well it gets better; you can actually reapply it right over your existing makeup for additional oil control, yes that’s right, right over your makeup.
Simply squeeze a small pea size amount onto your fingertips, emulsify it between your fingertips and dab it over the areas you want to re-mattify, Voila!

When it comes to the perfect pout this season its all about a new play on colour with jane iredales NEW PlayOn® Lip Crayons. Where modernity meets whimsy and precision is made practical.
PlayOn® Lip Crayonsare creamy dreamy colour offered in seven luxurious shades.
These saturated shades deliver wearable colour brimming with lip loving moisturizing oils that leave your lips conditioned and soft. The easy-to-apply pencil design makes child’s play of this seasons luscious lip looks, so play on people, play on…


Blissful – shimmering sheer gold nude
Hot – creamy pink red – think Margi Lipstick and/or Red Currant PureGloss.
Luscious – creamy rose brown – think Ashley Lipstick and/or Raspberry PureGloss.
Yummy – creamy sheer peach – think Sharon Lipstick.
Charming – creamy bubblegum pink – think Lucy Lipstick, Cherish Lip Fixation and/or Sugar Plum PureGloss.
Saucy – creamy hot coral – think Devotion Lip Fixation.
Naughty – creamy brick red – think Hannah Lipstick.

Tis the season for smoke signals so create some to remember.
With a return to colour, eyes take centre stage with four NEW PurePressed® Eye Shadow Singles, a collection of wearable colour and style. These pigment rich shades are right on trend yet not trendy, the right shades right now, today, tomorrow and beyond…


Mermaid – shimmery sea foam
Forest – matte deep green
Iris – matte cool violet
Steamy – shimmery pink copper

With the release of these new singles comes the preview of the New Compacts, slimmer, sleeker and light as air, modernity with elegance in the palm of your hand.
These compacts are:

  • Fingerprint-resistant.
  • High-shine finish in an elegant rose gold tone.
  • Decorated with a simple jane iredale ‘i’ logo kissed onto the face of the compact. Inside is a generous mirror to ensure the best possible application.
  • The compacts close with a satisfying ‘snap!’ and reopen with ease with a press-button clasp.

Eyes this season or any season for that matter would not be complete without the finishing touch, the touch of mascara. Now easier than ever, you can dress every single lash, above and below with the NEW Dual-sided Precision Wand in PureLash® Lengthening Mascara. Flexi silicone bristles comb and coat every eyelash creating the look of longer, fuller lashes. The small bristle dress your lower lashes while the longer ones take your upper lashes to new lengths. Take magic into your own hands…



Now this is a collection we can all fall for, enjoy!


Taking Shape – 4 Steps to Beautiful Brows

Beautiful eyebrows aren’t a luxury they are an essential part of your face everyday!
Eyebrows are one of the most important keys to framing your face and of course those gorgeous eyes of yours. In fact, perfectly shaped eyebrows can act as an instant mini-eyelift.
Now your eyebrows have a true purpose for being, aside from in some cases being a constant annoyance, they help to keep sweat out of our eyes, and convey a wide range of emotion through facial expression.
So, in saying this, I believe that your brows should reflect a better more defined version of themselves. If you have never had your brows shaped, have a professional do them the first time, and then you can maintain them on your own. Now be mindful, brow trends come and go and even though fuller brows are in, your brows must suit you. Your brows are one of your best — and easiest to get — beauty accessories, at any age.

4 Easy Steps to perfecting your brows:


1. Maintenance – Tweeze & Trim
After your initial professional brow service daily maintenance is a must.
Now everyone should have two types of tweezers in their brow kits, slant tip and point tip. Slant tip grab and remove the larger hairs while point tip grab those fine delicate hairs with precision and control.
For some of us trimming is required. Remember safety first so please invest in a pair of blunt nose beauty scissors. With the Deluxe Spoolie Brush gently brush/direct your brow hairs upward toward your forehead and trim those that go beyond your natural upper brow line.
2. Brush & Direct
After maintenance brush your brows and direct them into shape prior to applying your brow enhancement products. This will help you to see what you need to do and allow for ease of application.
3. Define
The choice is yours from pencils to powders or even a combination. I prefer the flexibility and control of the colour and depth of colour that can be achieve by using powders. My all time favorite brow kit is the Daytime Eye Shadow Kit containing 5 shades 4 of which you can mix, match or layer and one to add lift and highlight to your brow arch.
Once you have defined with either a pencil or a powder it is paramount to lightly brush over the colour deposit to blend and avoid the drawn look.
4. Tame & Set
Lastly, apply PureBrow Brow Gel to your brow hairs to tame and maintain your beautiful brow shape. Match the shade to your natural colour or go lighter to soften, darker for drama and clear for “au naturel”.
This is perfect product for those who want to mask their natural highlights a.k.a grey’s.

Thanks everyone. Go forth and be browful!


Optical Illusion

3 Easy steps to bigger, brighter, beautiful eyes.

We all have good days and bad where we struggle with the reflection in the mirror. Nothing is more challenging or annoying then eyes staring back at you that look tired, puffy or still asleep. If you can relate, then read on…

Our eyes are the #1 most important element of the face, they can say so much without words and are often referred to as” the windows to the soul.” So if you are struggling or simply want to achieve bigger, brighter more beautiful eyes, it’s easier than you think and can be done in a wink!

Now makeup can only do so much so great makeup begins with great skin care.
The eye contour is a delicate area and possess some of the thinnest skin found on the entire body. Eye care is essential.
Puffy, tired or fatigued eyes will require a gel based eye treatment product that will deliver a weightless calming, cooling and de-puffing effect, while regular days will require cream based treatment products to hydrate, firm and reduce stubborn darkness found around the eye contour.
Once you have applied the appropriate eye treatment product you are ready to begin applying your eye makeup.

Concealer is key to camouflaging, reducing and diffusing stubborn darkness that can plague the eye contour. It’s the instant darkness eraser that delivers an instant brightening effect. There are many wonderful options to choose from so it’s about finding the right fit for you. My #1 go-to is Active Light Under-Eye Concealer.

Now to create the optical illusion of bigger eyes in 3 Easy Steps:


1. Define your eyes.
To create an eye popping affect start by applying depth to your crease and lower lash line. Typically I will reach for a universal shade such as a warm bronze. My favourite of the season is the darker shade found in the Golden Girl Eye Shadow Trio.
Using the Chisel Shader Brush apply it to the full length of your crease creating a subtle wash of the colour over the skin. Next, using the same brush and only the tips of the bristles apply the same amount to the full length of your lower lash line.

2. Line your eyes.
Eyeliner is the key to creating the illusion that your eyes are larger than they appear. It’s all in the choice of colour and where you apply it. It’s about adding light to create brightness that opens up your eyes. Using the dual-ended Highlighter Pencil in White/Pink apply your choice to the waterline of yours eye both above and below.

3. Mascara magic.
Simply the most important makeup item in any woman’s makeup arsenal, need I say more…
Mascara is a very personal product and once you’ve found the right one you are loyal till the end or until its discontinued. Mascara magic is all in the application. When applying your mascara of choice pull/direct your lashes towards your nose so you are actually pulling them straight. If you direct them or pull them outward (away from your nose) they will actually look shorter, I know, right?
To reduce the number of coats and avoid unsightly clumping start by applying PureLash Lash Extender & Conditioner, the foundation to all mascara. You have to try it to believe it!
While it is still wet follow with your mascara of choice, in this case mine is
Longest Lash Thickening and Lengthening Mascara in Slate Grey. This colour aids in making the whites of your eyes look whiter thus more bright and awake.


The Eyes of Summer.

What you need, what you want, and what really works.
Look radiant with these pretty product picks inspired by tropical vacation days, ocean waves, the suns warming rays and all things beachy and bright…


July15-Blogg Entry2-2015

PurePressed Eye Shadows:
Blue Hour, Magic, Rose Gold, Wink and Caribbean.

Eye Shere Liquid Eye Shadow: Champagne Silk and Peach Silk.
Eye Pencil: Midnight Blue.
PureLash Lengthening Mascara: Navy



Allover: With the applicator apply a thin wash of Champagne Silk from your lashline to brow.
Lid: With the Chisel Shader Brush apply Rose Gold blending from your lashline to just under your natural crease. Wrap a little around the outer corner of your eye and with the Mini-Dome Brush apply a soft layer along the full length of your lower lashline.
Crease: With the Crease Brush apply a soft wash of Caribbean along the full length of your natural crease.
Lashes: Apply several coats of Navy Masacara allowing each coat to dry between applications.

Allover: With the applicator apply a thin wash of Peach Silk from your lashline to brow.
Lid: With the Large Shader Brush apply a soft layer of Wink over the Peach Silk form lashline to brow.
With the Mini-Dome Brush run Wink along the full length of your lower lashline.
With the Chisel Shader Brush apply and blend a soft layer Rose Gold from your lashline to your natural crease.
Crease: With a clean Crease Brush blend the Rose Gold through the full length of your crease.
With the Mini-Dome Brush apply Caribbean along your lashline starting from the outer corner moving inward and ending half way.
With the same brush apply a soft layer of Magic from the outer of your lower lasline moving inward and ending half way.
Lashes: Apply PureLash Extender & Conditioner and while still wet, follow with Navy Mascara.

Allover: With the applicator apply a thin wash of Champagne Silk form your lashline to your brow.
Crease: With the Crease Brush apply Caribbean along the full length of your natural crease.
Lid: With the Chisel Shader Brush apply Magic from your lashline to just under your natural crease.
With a clean Crease Brush, sweep through your crease to blend.
With the Mini-Dome Brush apply Magic to the outer quarter corner of your lower lashline.
Apply Midnight Navy pencil along your upper and lower water line (inside rim).
Lashes: Apply several coats of Navy mascara allowing each coat to dry between applications.

Allover: With the applicator apply a thin wash of Peach Silk from your lashline to brow.
Lid: With the Large Shader Brush apply a soft layer of Wink from your crease to brow. With the same brush apply Blue Hour from your natural crease to your lashline.
With the Mini-Dome Brush apply Wink along the full length of your lower lashline and with the same brush apply Blue Hour along the outer quarter corner of your lower lashline.
Apply Midnight Blue Pencil along the full length of your upper lashline getting thicker as you move to the outer corner, then apply Midnight Blue to upper and lower water line (inside rime).
Crease: With the Crease Brush apply a soft layer of Caribbean and blend.
Lashes: Apply PureLash Extender & Conditioner and while still wet follow with Navy Mascara.

Crease Brush, Chisel Shader Brush, Large Shader Brush and Mini-Dome Brush.

Just a reminder to practice safe sun fun everyone, cheers!



Shades Around The World

I am going to say right off the bat that I am taking the lead for this post from an article I happened upon while surfing the net:

This article resonated with me for the obvious reasons and then some not so obvious.
So here are my top 3 (not so obvious):
1. Heathrow Airport is, as we know, in Great Britain and Jane Iredale the president and founder of her namesake brand hails from London herself.
2. jane iredale- Beauty With Brilliance has a global presence and is presently available in over 46 countries of the world.
3. Jane has created 24 lip-loving PureMoist Lipsticks formulated with the most lip-loving ingredients to celebrate your lips wherever you are.

With over 400 products, Jane Iredale has created a brand that celebrates women of all ages and nationalities. Jane’s success in reaching women around the world is based on the belief that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer’s natural beauty and, as a result, allowing her personality to shine. This has had an international resonance.

With colours ranging from flattering neutrals to the most daring brights and finishes from candlelit shimmer to dewy, glossy, creamy and matte, there is everything a heart desires for cheeks, lips and eyes…
jane iredale products have long been a favorite of beauty editors around the world, not just for her iconic foundations, but for the wide range of colour offerings too! You will find them gracing the pages of the top fashion and beauty publications and receiving award wins, year after year. Jane may play with latest trends but they do not rule her and the editors take notice.

In the spring of 2013 Jane re-launched her PureMoist Lipstick category, to a resounding success. The release featured a new lip-loving formula with 18 new shades and 6 fan favorites. Drawing inspiration from all around her, along with her unwavering commitment to women’s health and with 87% of her employees being women (42% have been with the company for 5+ years, another 8% for 10+ years), it comes as no surprise that she has chosen to name all 24 PureMoist Lipstick shades after women.

The sleek and slender tube is designed for easy and precise application and slips into the smallest of handbags, ideal for travel. Net Wt. 3g/.1 oz.
• Formulated with the proven soothing properties of Moringa Oil saturate the lips with vitamins A & C, while Coffee Seed Extract infuses the lips with even more antioxidant protection.
• Orange Peel Wax, plus ultra moisturizing Avocado and Sunflower Seed Oils, protect the delicate lip area and give a luxurious, conditioned and quenched feeling to the lips.
• The luscious infusion of organic Pomegranate and Blackberry Fruit Extracts will stimulate your senses the minute you open the tube.
The formula is 100% clean, cruelty-fee and Leaping Bunny Approved.

Based on the findings in the above mention link, I have chosen 10 countries and 10 PureMoist Lipsticks that are in alignment with shades worn by women in these 10 stylish destinations. The countries chosen are based on where I would like to travel on day…


(PureMoist Lipsticks images are not true to shade)

The 10 countries (in some cases) are represented by their individual city flags and the following list is in-order from top to bottom: Abu Dhabi, Barcelona, Beijing, Dubai,
Hong Kong, Lisbon, London, Mexico City, New York and Stockholm.

This post happens to correspond with a very important celebration, Canada Day. Canada Celebrates 148 years young on July 1st. Canada in all its stunning glory and diversity from coast to coast is just as diverse in all who call it home. A true multicultural melting pot.
What PureMoist Lipstick shade have you chosen to celebrate your lips with on July 1st?

Happy Canada Day Everyone!

Get Glowing…

There are only 7 more days until June 21st, the official day of summer 2015.
Summer is synonymous with the phrase “less is more.” Summer is the season that we embrace our body beautiful and “dare to bare” just a little more than seasons past. We allow ourselves to let down our hair and the frenetic energy of our daily lives seems to melt away with in the warmth of the sun…

Summer is all about skin finishing. When you consider the number of days out of the calendar year that we are covered up, it’s no surprise that we embrace summer with every cell of our being. So you need to celebrate that skin you’re in.

Skin finishing is about embracing your body beautiful and elevating it, creating your wow factor. Skin finishing begins with an appropriate regime of exfoliation and hydration to reveal the glow that is the epitome of healthful skin. Summer skin in North America is defined by achieving the perfect tan. Our summer days are spent chasing the elusive golden tan, that perfect sun-kissed glow…
Its within reach and at your fingertips with Tantasia Self Tanner & Bronzer. Tantasia is a healthful alternative formulated all natural skin loving ingredients. The tinted formulation provides an instant-bronzed glow allowing for optimal control in application, hence “tint today, tan tomorrow!” A unique blend of ingredients works with your skin to gradually develop a customized, even, natural-looking tan that is uniquely your own. Vegetable-sourced natural Silicone makes your skin feel like silk while the sensitivity tested formula makes it ideal for use on face and body. The delicate citrus scent is uplifting and has none of the unpleasant after-smell often associated with conventional self-tanners.
Once you have achieved your desired level of colour, elevate your glow with Golden Shimmer Face & Body Lotion. This limited edition lotion creates a subtle veil of rose gold shimmer designed to warm and smooth your complexion. Golden Shimmer is the quintessential skin-finishing product of the season and one would think that Jane has magically captured the light from a sunset and put it in a tube. Irresistible!

Now when it comes to face time don’t be afraid to mix your metals, this is your time to shine. Jane’s metals are fit to flatter creating endless experiences for complexion perfection. Get glowing Canada because the count down is on, only six more sleeps until summer.

(List follows image clockwise from top left)
EYE SHERE™ LIQUID EYE SHADOW – Champagne Silk, Pink Silk & Brown Silk.
MYSTIKOL® – Citrine.
SO-BRONZE® – #3.
24-KARAT GOLD DUST – Silver, Bronze & Gold.

Up your Insta-game this summer everyone and remember to practice safe sun fun.

Back by Popular Demand!

Thank you Canada for sharing your love! Your resounding voices joined by many others around the world were heard. Yes its true, Golden Shimmer Face and Body Lotion is back by popular demand and just in time, as you begin to create your “It-List” of summer beauty essentials.

Golden Shimmer is the quintessential skin-finishing compliment for any and all summer fun and festivities. This weightless, oil-free formulation is filled with skin loving ingredients to celebrate the skin you’re in. Apply it to areas of the face that you would normally apply a highlight. The subtle rose gold shimmer is just the right touch of sophisticated glow fit to flatter, effortless, gorgeous!

Blog-May 31,2015#2

“I imagined the golden shimmer on the horizon, just where the ocean meets the sky at dusk. Those images inspired me to create
Golden Shimmer.” – Jane Iredale

• Diamond Dust, a unique mineral pigment from Mica, delivers significant shimmer.
• Pyrus Malus (apple) Fruit Extract rejuvenates the skin with its firming and smoothing benefits while restoring the skin’s moisture balance and protecting from moisture loss.
• Elderflower and Blackberry Extracts cool and soften the skin.
• Green and White Tea Extracts are antioxidants that protect the skin from environmental damage.
• Grapefruit and Orange Peel Extracts brighten and illuminate the skin and give a refreshing citrus scent.

Blog-May31, 2015

Dream Tint + Golden Shimmer: mix them together .75DT & .25GS and apply.
Or apply Golden Shimmer over Dream Tint to the areas you would apply a highlighter.

Glow Time + Golden Shimmer: mix them together .75GT & .25GS and apply.
Or apply Golden Shimmer over Glow Time to the areas you would apply a highlighter.

Golden Shimmer + In-Touch Cream Blush: apply Golden Shimmer to the apples of your cheeks and follow with your favourite shade of In-Touch Cream Blush. You can also try it in the reverse.

Tantasia Self Tanner & Bronzer + Golden Shimmer: apply Tantasia and thus follow with Golden Shimmer to highlight or create an allover body glow worthy of a red carpet.

Golden Shimmer Face and Body Lotion creates a subtle veil of shimmer designed to warm and smooth the complexion. Bask in the glow!

Enjoy Everyone!

Quench your lip thirst

with these two new shades of LipDrink Lip Balm SPF15, new from jane iredale-Beauty With Brilliance. Over the years we have all come to love LipDrink Lip Balm for all the reason listed below and now with a subtle Hint-O-Tint our lip sun protection wardrobe expands to suite your summer style profile. Choose from Buff a sheer nude or Crush a sheer berry tint. How timely as May is Skin Cancer Awareness Month so lets continue to protect the skin we are in.

Skin cancer takes a significant toll
in Canada related to the high burden of annual cases,
social impact and costs associated with its treatment.
In 2014, it is estimated that 6,500 new cases of
cutaneous malignant melanoma and 76,100 cases of
non-melanoma skin cancer (NMSC) will be diagnosed,
making skin cancer the most common type of cancer
in Canada. In addition, an estimated 1,050 deaths due
to melanoma and 440 deaths due to NMSC are
expected in 2014. To slow the rising rates of melanoma
in Canada, efforts are needed to encourage better
protection from the sun and from artificial sources of
ultraviolet (UV) radiation. The lack of sun safety
awareness and sun protective behaviours of Canadians
are a cause for concern and emphasize the need for
clear and consistent sun safety messages for the public.
- *Excerpt Courtesy of: Canadian Cancer Society’s Advisory Committee on Cancer Statistics. Canadian Cancer Statistics 2014. Toronto, ON: Canadian Cancer Society; 2014.[May 2014] ISSN 0835-2976 website: cancer.ca/statistics

At jane iredale-Beauty With Brilliance we’ve got you covered!


“Lips were never meant to be dry.
Words were intended to glide off our lips.
That is why I created LipDrink®It leaves lips soft, smooth
and beautifully protected.”
- Jane Iredale

• Three shades to choose from, two new tinted shades add a pretty hint of colour to your protection.
• Moisturizing, protective lip balm.
• Titanium Dioxide (1.75%) provides broad spectrum sunscreen with SPF 15 UVA/UVB PA++.
• Combines a variety of waxes and oils toprovide a protective shield.
• Contains the antioxidants Green Tea Extract, and Vitamins E and C.
• Lemon Flavour.
• Feels more moist on the lips than a traditional lip balm.

Celebrate the skin you are in with a little help from the sun defence team at
jane iredale-Beauty With Brilliance.
We’ve got you covered!


• HandDrink SPF15 UVA/UVB – Titanium Dioxide 1.25% + Zinc Oxide 2.75% PA++
• Amazing Base SPF20 UVA/UVB – Titanium Dioxide 14% + Zinc Oxide 6% PA++
• PurePressed Base SPF 20 UVA/UVB – Titanium Dioxide 14% + Zinc Oxide 3% PA++
• Powder-ME SPF 30 UVA/UVB – Titanium Dioxide 17% PA+++
• Dream Tint SPF15 UVA/UVB – Titanium Dioxide 4.5% PA++
• Glow Time SPF25 UVA/UVB – Titanium Dioxide 20% PA++
• LipDrink SPF15 UVA/UVB – Titanium Dioxide 1.75% PA++

% of UVB Rays Blocked by our SPF:
SPF15 – 93.0%
SPF20 – 95.5%
SPF25 – 96.0%
SPF30 – 97.0%

The JCIA PA rating system (also known as the “Protection Grade of UVA” rating system) reflects a sunscreen’s ability to protect against UVA rays. The PA rating system designates a PA+, PA++, PA+++  to indicate lowest to highest UVA protection. The more plus symbols the label has, the more protection the sunscreen provides against UVA rays. Our testing pursuant to the PA rating system has resulted in a PA+++ rating for our Powder-Me SPF and a PA++ rating for all of our other sunscreens.
WE ARE PROUD to carry The Skin Cancer Foundation’s Seal of Recommendation on all of our broad spectrum sunscreens.


Take care everyone and practice safe sun fun…




Shere Brilliance

How does one improve on perfection? Well jane iredale-Beauty With Brilliance has done so with the recent release of Eye Shere Liquid Eye Shadow formerly Eye Gloss Liquid Eye Shadow. Elegantly packaged, Eye Shere delivers sheer beauty with a new and improved formula for undeniably long-lasting wear.

Our first introduction to Eye Shere Liquid Eye Shadow was back in 2014 with the release of Opal & Gold Silk, which were/are two limited edition shimmering shades and part of the Holiday 2014 Collection.
Both Opal Silk & Gold Silk were/are unique in that they were/are the most translucent of the category delivering a shimmering veil over the skin, the epitome of modernity.
These two limited editions were not only the foundation to holiday eye’s but soon discovered that they were the perfect primer for lips prolonging the wear of both our PureMoist Lipstick and PureGloss Lip Gloss.

The six shades we’ve come to know and love as Eye Gloss are now available as the reinvented Eye Shere; Aqua, Brown, Champagne, Grey, Peach and Pink Silk. This timely re-launch is just in time for summer. Eye Shere Liquid Eye Shadow is definitely humidity approved beauty and the choice of beach beauties around the globe. Sheer, fresh and water resistant. Use them as eye shadow, eyeliner, lip primer and Brown Silk as an irresistible brow tamer.
All eyes will be on you.

Blog Image-April 30,2015

Tools of the Trade:
Sculpting Brush – Applies Eye Shere in thin layers for ultimate delivery and control.
Chisel Shader – Delivers beautiful blendability when blending Eye Shere as shadow.
Detail Brush – Applies Eye Shere as indelible liquid liners.
Deluxe Spoolie – Applies Eye Shere as brow tamer.

Shere Beauty, Shere Brilliance!

Enjoy your own Shere experience everyone.