How-to get long-lasting eye makeup

Face primer is a base for your makeup that makes it go on smoother. You’ve been using it for years, but did you know you should probably use an eye primer too? Keep reading to get the scoop on our favourite new primer, from who should be using it to how to apply it.

Eye Primer Facts

What is eye primer?

Like a primer for your face, a primer for your eyes improves your skin’s texture, helping eye makeup go on smoother and last longer. Additionally, eye primer keeps your eye shadow in place and prevents it from creasing. The 6 shades of jane iredale Smooth Affair for Eyes are a versatile cream-to-powder formula that can be used solo as an eye shadow or as a primer for other eye shadows.

Who can use eye primer?

Everyone can and should use eye primer! They work for all skin types, tones and textures. They are a non-negotiable for crêpe-y eyelids, oily eyelids and those wanting to see the true pigment of the eye shadow shades they are wearing.

How do I apply primer on my eyes?

You can apply our Smooth Affair for Eyes eye shadow primer in two ways, with a camouflage brush or with your fingers! Watch this quick how-to for application tips and tricks. (insert video)

Smooth Affair for Eyes

When should I use Smooth Affair for Eyes primer?

  • If you want to wear eye shadow apply it as a base.
  • If you don’t want to wear eye shadow, but want to have long-lasting colour on your eyelids, apply it solo.
  • If you have deep set eyes, more oily skin or skin that perspires a lot.
  • When you need your eye shadow to stay in place all day and night. Primer gives you that extra staying power to help your eye shadow last.
  • When your eye shadow doesn’t appear as vibrant as it looks in the pot or compact, try an eye primer to help it come out true to colour on your eyelid.

Create a powerful look that’s smudge-proof, crease-proof and lasts as long as you do! Our lid primers have been reformulated to include coco glycerides and mineral powders so that they are even more matte and hydrating, less creasing and highly pigmented.

The NEW Smooth Affair for Eyes collection is available in six versatile, buttery-smooth shades:

Smooth Affair Eyes Swatches


Try Iced Brown for a quick smoky eye, or Lemon for evening out redness or texture. We love Gold for highlighting on cheeks and it goes so well with Golden Girl Triple Eye Shadow.


Cover, Nourish and Colour Correct with CC Cream

It’s fine to Prime, now let’s…Colour Correct !

DREAM TINT …our original CC cream is a super-absorbent tinted moisturiser that not only hydrates, but creates a soft-focus effect which minimises the look of large pores and fine lines.

If Dream Tint is your foundation of choice then listen up. jane iredale Dream Tint is being re-launched with a whole new name, CC Cream! Dream Tint will remain the same beautiful quality foundation it’s always been with it’s sheer , lightweight, SPF 15 protection giving the skin a soft focus clean complexion.

Dream-Tint-CC-cream-info-graphic Is your skin feeling dull, sallow and a little dehydrated? We’ll show you how to brighten and enhance your natural beauty with Dream Tint and the Blending Brush.

1. Apply Dream Tint in the appropriate shade (see colour swatch below) and blend with the Blending Brush.

2 Apply a dot of Lilac Brightener to the center of the forehead, to the apples of the cheeks and to the center of the chin. Blend with the Blending Brush.
a. TIP You can mix a dot of Lilac Brightener with your shade of Dream Tint and apply it to the entire face. Just remember, you only need a pea sized amount of Lilac Brightener.
b. TIP Use Peach Brightener to conceal hyper-pigmentation or freckles (though please don’t hide your freckles!). Apply a dot of Peach Brightener where you want to even out the skin tone and blend with the Blending Brush.

3 Apply a mineral powder of your choice to finish the look.

dream-tint-swatchTIP:  Can be used solely as a primer under our mineral foundation powders.