Power Brows and How To Master Them

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A great brow product is worth its weight in gold. From Audrey’s squared edges to Brooke’s brushed out beauties and Kim’s perfectly polished pair, eyebrow trends may waver but a product that can do it all is a beauty bag staple. Having your eyebrows shaped professionally to suit your features is essential, but once you’ve left the salon, the pencil (or gel, or palette) is in your hands.

Brow Blog Image3If you’ve been naturally blessed with full brows, then a brow gel is a must. jane iredale PureBrow Brow Gel can be combed through the brows to set unruly hairs in place, and the tinted formulas (blonde, brunette & auburn) can be used to match your hair colour between tints or simply to give the illusion of thicker, fuller brows. Brow gels have been known to set quickly and give the hair an almost “crunchy” texture, but our mineral formulas have a conditioning effect on the hair, moving with your brow hair for a truly natural look. PureBrow Brow Gel also comes in a clear formula, perfect for “no makeup” days or for setting your look after using a pencil. Our tip? Brush up the hairs at the inner edges of your eyebrows for a fresh, youthful look.

If your brows are sparse or simply need a bit of filling in, then a pencil is your ideal brow tool. A fine pencil will allow you to physically draw on hairs where you feel you may need them, allowing you to be as precise as you need. The jane iredale Retractable Brow Pencil has a very fine tip so you can really create thin, hair like strokes. The pencil also has a spoolie on one end, meaning you can use it to groom your brows prior to using the pencil, and brush the colour through the brows for a blended, feathered finish. This waterproof brow pencil comes in three natural shades, blonde (warm golden brown), Brunette (reddish brown) and Dark Brunette (Rich chocolate brown).

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If versatility is important to you, be it for the hip pocket or for a lack of beauty bag space, then a regular eye pencil can double up as a great brow tool. jane iredale’s Eye Pencil in Taupe is perfect for filling in the brows on the go, and also doubles as an eyeliner to add subtle, natural looking definition to the lash line.

The GreatShape Eyebrow Kit is a favourite among our jane iredale fans, because its great for those who want to create both shape, depth and texture. First, use the spoolie to brush the brow hairs upward and out to make it easier to work with their natural shape. Use the fine brush to apply the clear wax where you need more depth of colour/fill, then use the same brush to apply the tinted brow powder where you’ve just applied the wax – the powder will adhere to the wax to create a texture that almost mimics that of natural hairs. Finish by combing the hairs to blend the product.

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Brows can do wonders for your overall look, and we can’t stress enough how critical brow maintenance is for preserving your natural brow shape. Our tip, put the tweezers down, book an appointment with a brow specialist and embrace your perfect brow shape, that suits your face, your eyes and your hair colour.

It’s all in the detail – to view our entire range of brow and lash products click here.

Words and images by Gemma Watts @gemkwatts

How to Choose the Right Eyeliner

EyelinersEyeliner is one of those basic beauty products that can be polarising. Women either “never leave the house without it,” or they rarely, if ever, wear it. There really isn’t an in between, and that’s because eyeliner is transformative. Similar to wearing lipstick, lining your eye can change your entire look. With the distinct ability to change your look with a flick of your wrist, eyeliners are both simple to use and complex to master. Furthermore, there are a lot of different kinds of eyeliners – pencil, liquid, gel, etc. If you’re like us, then sometimes, options can be confusing. So, here is a simple guide to help you choose the best eyeliner for any occasion.

The Best Casual Eyeliner

If you want to get a simple, natural look, stick with an Eye Pencil. They are by far the easiest type of eyeliner to use because we’ve been using pencils our entire lives. Pencil eyeliner is also very versatile. You can achieve different levels of line definition, depending on the sharpness of the tip. A great trick to remember when applying any eyeliner is to start from the outer corner of your eye, and work your way in. This may feel awkward at first, but it helps you control how much of your eye you want to line. It also ensures your line ends exactly where you want it to end. Pro Tip: If you have downturned eyes, you can rock a cat eye, but in the reverse. Use an eyeliner pencil to create the cat eye from the bottom lash line instead of the top.

The Best Day to Night Eyeliner

Our Mystikol Powdered Eyeliner is the perfect all-in-one liner! It resembles a kohl liner formula, so it starts as a cream but stays put like a mineral powder once dry. The great thing is, you can layer it, so when you want to take your simple daytime look to the next level, all you have to do is add a little more liner with the thin side of the built-in brush and smudge it out into a smoky eye look using the flat side.

The Best Sexy Eyeliner

Winged liner is arguably the sexiest eyeliner look, and for many it is the most difficult to achieve. We’ve all experienced uneven wings from time to time, but there are a few pro tricks that you can incorporate to make sure they are both winging in the same angle and at the same height. Simply use a folded tissue or something similar as your guide, and angle your wing in line with the natural curve direction of your lower lash line. Whether you want a subtle cat eye or a full-on wing, Liquid Eyeliner is the best product for this look. The fine brush and easy to apply formula goes on smooth and is long-lasting. Pro Tip: If you have a monolid a cat eye is a great look for you, and our Liquid Liner makes it so easy to achieve!

The Best Eyeliner for Work

For a simple tight-line that is perfect to sport at work, the Jelly Jar Gel Eyeliner is key. Apply it using the Bent Liner Brush to get really close to your lash line. You can diffuse the line slightly using a Smudge Brush for a casual smoky eye that’s perfect for happy hour with your co-workers.

How-to create a classic winged eye liner using the Jelly Jar gel eyeliner

Prepare // Start by creating a marking point of where the highest point of the tail will end, this point will be on the outer corner of the eye and should be in line with a continuation of the lower lash line. Step 1 // Take Jelly Jar Gel Liner in Black and use the Bent Liner Brush to mark a tiny dot to use as your guideline, then line from the tip of that dot back to the centre of the top lash line, if there is a gap between the line and the lash line in the outer corner, fill it in with the gel liner. Step 2 // Next starting from the inner corner of the eye; apply the gel liner from the inner corner along the top lash line to join the liner in the centre of the lid. Be sure to keep the inner corner liner very thin by staying as close to the lash line as possible, that will also prevent there being any gaps in between the liner and your lashes. Correct // If you find that parts of the liner are a little uneven or jagged, use the same brush and wet it with your eye makeup remover, then use it to smooth over and clean up any areas so that your line is nice and smooth. TIP 1: Make sure your brush is in excellent condition, if your brush is splayed you will not achieve a clean and precise line. TIP 2: When lining the inner corner, always use the pointy tapered end of the brush to start on the inner corner and line outwards, when lining the outer corner use the pointy end and guide your brush along the lash line and line inwards. Positioning your brush on an angle so it hugs the curve of your eye lid, this will ensure a smooth effortless looking line.

Practice Makes Perfect

Show us your best eyeliner looks using one of the above products for a chance to be featured on our Instagram page. Make sure to tag @janeiredaleau and #eyeliner to be considered.

Words and images by Gemma Watts @gemkwatts

How-to get long-lasting eye makeup

Face primer is a base for your makeup that makes it go on smoother. You’ve been using it for years, but did you know you should probably use an eye primer too? Keep reading to get the scoop on our favourite new primer, from who should be using it to how to apply it.

Eye Primer Facts

What is eye primer?

Like a primer for your face, a primer for your eyes improves your skin’s texture, helping eye makeup go on smoother and last longer. Additionally, eye primer keeps your eye shadow in place and prevents it from creasing. The 6 shades of jane iredale Smooth Affair for Eyes are a versatile cream-to-powder formula that can be used solo as an eye shadow or as a primer for other eye shadows.

Who can use eye primer?

Everyone can and should use eye primer! They work for all skin types, tones and textures. They are a non-negotiable for crêpe-y eyelids, oily eyelids and those wanting to see the true pigment of the eye shadow shades they are wearing.

How do I apply primer on my eyes?

You can apply our Smooth Affair for Eyes eye shadow primer in two ways, with a camouflage brush or with your fingers! Watch this quick how-to for application tips and tricks. (insert video)

Smooth Affair for Eyes

When should I use Smooth Affair for Eyes primer?

  • If you want to wear eye shadow apply it as a base.
  • If you don’t want to wear eye shadow, but want to have long-lasting colour on your eyelids, apply it solo.
  • If you have deep set eyes, more oily skin or skin that perspires a lot.
  • When you need your eye shadow to stay in place all day and night. Primer gives you that extra staying power to help your eye shadow last.
  • When your eye shadow doesn’t appear as vibrant as it looks in the pot or compact, try an eye primer to help it come out true to colour on your eyelid.

Create a powerful look that’s smudge-proof, crease-proof and lasts as long as you do! Our lid primers have been reformulated to include coco glycerides and mineral powders so that they are even more matte and hydrating, less creasing and highly pigmented.

The NEW Smooth Affair for Eyes collection is available in six versatile, buttery-smooth shades:

Smooth Affair Eyes Swatches

 

Try Iced Brown for a quick smoky eye, or Lemon for evening out redness or texture. We love Gold for highlighting on cheeks and it goes so well with Golden Girl Triple Eye Shadow.

 

NEW Organic Hydration Facial Mist

LIMITED EDITION Lemongrass Love by jane iredale
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Show your support for women and their loved ones touched by breast cancer with a spritz of Lemongrass Love Hydration Spray from jane iredale. Refreshing and hydrating, it conditions and protects all skin types while minimizing pores and keeping oiliness at bay. Uplifting lemongrass brings energy and vitality to the skin and the spirit with every spray. De-stress, decompress, and delight every day. And know that 100% of the profits of Lemongrass Love are donated to Living Beyond Breast Cancer (lbbc.org)
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Why we know you will love this hydrating facial mist:
• It hydrates, conditions and protects all skin types leaving skin looking refreshed and smooth.
• Minimizes the appearance of pores and keeps oiliness in check.
• A boost of hydration that reenergizes and awakens the senses.
• An instant pick-me-up that relieves symptoms of jetlag and stress.
•Created without the use of parabens, sulfates and phthalates.
• Certified ECOCERT Natural & Organic.

Like all jane iredale Hydrations Sprays, Lemongrass Love earned ECOCERT’s Natural and Organic Cosmetics certification, which promotes the use of ingredients derived from renewable resources and organic farming in addition to using production and manufacturing processes that are environmentally sound and safe for human health. To earn certification, products must be comprised of a minimum of 95 percent ingredients of natural origin, and a minimum of 5-10 percent ingredients from organic farming. jane iredale Hydration Sprays exceed these standards, as they are 100 percent natural and 30 percent organic.

Available from 1 September 2016 until stocks last.
Find a stockist: click here

Brow Makeup Tutorial

Brow model image 2Make a statement with strong, natural looking brows that stay exactly where you want them.

Introducing the new brow pencil by jane iredale that expertly fills and defines brows with an ultra-fine 1.7 mm retractable precision tip. This pencil comes with a built-in shaping spoolie on the opposite end for blending and grooming; it’s everything you’ve ever wanted in a brow pencil. The waterproof formula is long wearing and stays put without smudging, no more bare brows or touch-ups required through out the day.
Simply choose a colour that is closest to your natural hair colour, and away you go.
• Blonde  – Golden brown
• Brunette  – Reddish brown
• Dark Brunette – Rich chocolate brown

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Now for the ultimate brow enhancement using all of jane iredale’s amazing brow makeup products:

STEP 1 – Retractable Brow Pencil
• Using the spoolie brush, comb brows into place by combing hair up and across.
• Next outline the underside of the brow then outline the top; lightly fill in any gaps with short feathery strokes.
• Using a clean spoolie brush, soften and blend the brow pencil by combing through the brows.
STEP 2 – GreatShape™ Eyebrow Kit
• Using the mini brow brush, apply the clear wax to define the outline of the brow, apply wax in small strokes to sparse areas, this will mimic hair texture.
• Wipe brush with a tissue and apply the brow powder again outlining the brow and filling in any gaps.
• Comb brows using the mini spoolie brush.
STEP 3 – PureBrow® Brow Gel
• Finish and hold brows in place with the clear brow gel.
• Remember to wipe brush in between dips so that the brow gel remains clear.
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IMAGE 4TIP: The brow should begin at the edge of the nose (A line). The arch should be just above the outer edge of the iris (B line). The brow should taper off from the edge of the nose and eye (C line) and not go lower than the inner portion of the brow (D line).

Are your brows ready for the weekend?

 

Nourish with jane iredale – 8 key products!

In winter, it’s easy to let our regular skincare routine fall by the wayside, as we rug up in layer upon layer and spend more time indoors (Netflix anyone?).

If you do decide to venture outdoors, harsh winds and extreme temperatures can cause damage to the protective layers of your skin, as can huddling by the heater. In winter, we tend to move from one extreme to the other, hot to cold, and this can dry skin out, making it feel dehydrated, dry and even flaky! At jane iredale, we’re dedicated to helping you reveal your most radiant skin (and helping you keep it that way), so we’ve put together a list of our favourite double duty products for winter!

Keep your skin hydrated this winter with these 8 double-duty jane iredale products!

SMOOTH AFFAIR® FACIAL PRIMER & BRIGHTENER

Our Smooth Affair Facial Primer & Brightener is the perfect skin-quenching primer that prepares the skin so makeup goes on easier and lasts longer. It also helps maintain the skin’s youthful elasticity and minimise pores and fine lines while bringing out your natural radiance.

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HYDRATION SPRAY

The jane iredale Hydration Sprays come in three unique formulas; Balance, D2O and POMMISST. Each spray helps hydrate and plump the skin leaving you with a refreshed, dewy look. The facial spritz also assures your makeup lasts throughout the day, whilst helping to conceal pores and fine lines. Your skin will be left feeling protected and smooth after using this product!

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GLOW TIME® FULL COVERAGE MINERAL BB CREAM

The Glow Time Full Coverage Mineral BB Cream helps cover blemishes, minimises pores, disguises wrinkles and smooths and brightens the skin. The key ingredients include Apple Extract, which is a skin-smoothing antioxidant that exfoliates, refines and rejuvenates the skin keeping your skin feeling hydrated and also looking flawless throughout winter.

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LIQUID MINERALS® A FOUNDATION

This light reflecting, mineral foundation provides a sheer to medium coverage, whilst also plumping and hydrating the skin. The special liquid formulation helps soothe the skin, diminishes the appearance of fine lines and wrinkles, minimises pores, and evens out skin tones. The Vitamin C helps reverse UV damage and protects your skin.

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IN TOUCH® CREAM BLUSH

The cream to powder blush can we applied over or under minerals for a natural or more dramatic look. The blush is hydrating and easy to glide on to create a radiant flush that’s soft and dewy. It can also be used on the eyes and lip.

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LIPDRINK® SPF 15 LIP BALM

Winter weather is renowned for drying out your lips and jane iredale’s LipDrink Lip Balm can help quench your lips, whilst also providing hydrating protection. With the combination of waxes and oils, your lips will stay moisturised and also be provided with a protective shield from the cold. Flirt is the newest shade to join the LipDrink Lip Balm family, offering peachy-pink protection.

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PURELASH® LASH EXTENDER & CONDITIONER

Condition and extend your lashes with a single coat of this conditioner, before applying mascara. Doing this will help strengthen, lengthen and thicken your lashes, making the mascara twice as effective and also allowing you to use less mascara. It can also be used on eyebrows or worn alone at night time as a lash treatmen

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HANDDRINK® HAND CREAM

This ultra-hydrating, never greasy hand cream is a must-have this winter! It is infused with active ingredients and antioxidants such as Green Tea and Blackberry Extracts that protect, moisturise and replenish your skin. Our skin is our largest organ, so it’s important that we look after it!

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Spoil mum with jane iredale!

It’s Mother’s Day this weekend – Spoil her with a gift that she’ll adore.

Here is our top jane iredale picks for you, that we know Mum will love. We’ve got you and mum covered!

Hydration Spray – POMMISST

A refreshing facial mist that is eco certified and suited to all skin types. POMMISST Hydration Spray is beautifully hydrating with the added benefit of Pomegranate Extract, which is a powerful antioxidant and UV protector.

It’ll protect and condition the skin, its easy to use, simply spritz before makeup for added moisture or after applying makeup to set the minerals. Mum can keep this multi-tasking spritz in her handbag to ensure her skin is feeling refreshed throughout the day and while she travels. A fruity and refreshing scent to add zest to her day.

Purepressed® Blush

Make her blush with a beautiful neutral shade of PurePressed Blush. She can use this mineral blush on her cheeks, eyes and lips to create a naturally flushed look, whatever the occasion. Our PurePressed blush shades will have your mum’s skin glowing and are formulated with minerals and antioxidants to soothe and nourish her skin (you might even want to keep it for yourself!).

We love the new versatile Flawless PurePressed Blush to help mum create a perfectly on trend nude makeup look. Let her define and highlight her cheekbones – it’s a perfect essential for radiant looking skin.

Lip Fixation®

Brighten up her makeup look with a hint of colour for her lips. This double-beauty duty jane iredale Lip Fixation will give mum a saturated stain with a choice of high shine if she adds the sheer gloss. With ten colour combinations to choose from, you will be able to pick one to perfectly suit mums favourite lippie shade. Your mum will have beautifully coloured lips that will last her all day!

HandDrink®

We are yet to find a mum that doesn’t love this hand cream. It’s ultra-hydrating, fast absorbing and infused with active ingredients and antioxidants that will protect, moisturise, replenish and treat Mum’s hard working hands. Plus, it’s delicately perfumed with Organic Rose Essential Oils and includes SPF 15 to keep hands looking and feeling good, whilst protecting them from harsh UV rays. This is the go-to product for Mother’s Day, she’ll keep it close at all times, we guarantee.

Find your closest stockist here http://bit.ly/1qVWfNX)

Happy Mother’s Day from jane iredale xx

How to: jane iredale’s GreatShape Eyebrow Kit Application

We all know great brows are essential to any makeup look, and the ‘wow’ brow trend is definitely here to stay! The purpose of a beautifully groomed brow is to frame your face and complement your bone structure.  Our top tip, follow the natural shape of your brows.

The NEW GreatShape Eyebrow Kit will help you to master the natural brow look in three easy to follow steps, here’s how:

Before you get started, pluck away any strays to neaten up your brow line, just don’t go over board – keep them looking natural!

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STEP 1:

Comb your brow hair into shape using the mini spoolie end of the brush from the brow kit. Next, apply the nourishing botanical brow wax gently along your eyebrow in strokes to mimic the direction of your brow hair using the slanted mini brush provided in the kit.

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STEP 2:

Wipe your brush clean on a tissue, and then apply the water resistant pigmented powder (depending on your natural colour) to the brows. This will add colour and depth. The powder adheres to the wax creating a beautiful soft finish. First, outline the brows using light brush strokes and continue until the brow is shaped. Next fill the inside of your brow, making it darker with the residue left on the brush.

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STEP 3:

Finish by gently brushing the brows with the mini spoolie brush included in the kit. Voila! The perfect brow!

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Your brows are now set for the day ahead! 

Check out our Makeup Application video to see this beauty in action! https://www.youtube.com/watch?v=dmdHctQ844o

New product teaser…

SkinIsInModel

“See for yourself just how naturally beautiful your skin can be. Go ahead and show yourself – you’re a natural!” – Jane Iredale.

We love the natural looking makeup online and in every glossy magazine we pick up. We hope it’s here to stay! After all jane iredale fits this trend like a glove. We have always been about flawless and healthy looking skin. Bringing out your best features and enhancing your natural beauty has been our goal since the beginning.

This ‘no makeup makeup look’ is extremely versatile, it is designed to highlight your own uniqueness which is why we’re so excited about our latest collection launch – Skin Is In!

Treat yourself to a beautiful, radiant matte look with a neutral swirl of Flawless PurePressed Blush, a sheer sweep of lusciously creamy White Tea PureGloss Lip Gloss, it looks like honey; and play with endless combinations of five milky-soft, earthy shades from the Limited edition Naturally Matte Eye Shadow Kit. And to finish, create soft but perfect brows with our new GreatShape Eyebrow Kit.

This collection gives you the ultimate wearable look that is beautifully nude, but not naked.

Why you’ll love: The GreatShape EyeBrow Kit

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  • Available in Blonde or Brunette
  • Travel-size rose gold slim mirrored compact
  • Shapes brows with a rich wax formula
  • Defines brows with natural-looking, water-resistant pigment brow powder
  • Dual-ended applicator

Why you’ll love: The LIMITED EDITION Naturally Matte Eye Shadow Kit

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  • Soft matte shades suit every complexion
  • Shadows blend easily and are long lasting
  • Highly pigmented

5 gorgeous shades:

-       Buttercream – matte creamy neutral

-       Hush – sheer shimmer pink

-       Slate Brown – matte grey brown

-       Eggplant – matte rose brown

-       Fudge – matte deep chocolate.

 

Why you’ll love: The White Tea PureGloss Lip Gloss

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  • A creamy golden caramel shade
  • Nourishes and protects the lips
  • Irresistibly sheer and shiny
  • New ergonomic applicator wand
  • Flavoured with Blackberry and Pomegranate extracts

 Why you’ll love: The new Flawless PurePressed Blush

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  • Soft wash of peachy pink brown
  • Adds subtle glow
  • Non-comodegenic
  • Multi-purpose – use it on your lips and eyes
  • Beautiful new packaging with a built in mirror.

 

How to wear it: Pantone Colour of the Year.

For the first time, the 2016 Pantone Colour of the year is a gorgeous blend of two colours; Rose Quartz and Serenity.

“Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace” – Leatrice Eiseman, Executive Director Pantone Colour Institute.

The two stunning shades work well for most skin tones, used individually or combined, and to celebrate we’re sharing our top picks to make the Pantone look effortlessly wearable!

Rose Quartz picks we love, for a warm and embracing rose tone.

In Touch Highlighter in Complete: This creamy lightweight highlighter will add a soft glow to any look. Illuminate your skin with a highlighter that creates a natural-looking radiance, with the added bonus of light-diffusing, soft focus properties. For the best effect, glide across the top of your cheekbones, brow bones and the bridge of your nose.

PureMoist Lipstick in Chloe: Is there anything more feminine than a pink lip? We don’t think so! This Lipstick will dress your lips in long lasting colour and the combination of orange peel wax, avocado and sunflower seed oils will work to moisturise and soothe your lips.

Quad Bronzer in Rose Dawn: This bronzer is a multi-purpose, brilliant addition to any makeup bag. Use it on your cheeks, eyes and lips, or as an all-over bronzer and highlighter. Mix and match the cool pink and bronze shades for a desirable all over radiance!

Eye Shere Liquid Eye Shadow in Pink Silk: This glamourous Eye Shere Liquid Eye Shadow has exceptional staying power, is quick drying and water resistant. Add to the inner corner of your eyes as a highlighter to make your eyes pop with pretty pink! Eye Sheres can be used alone as a liquid eye shadow or it can be worn underneath your powder eye shadow. It will act as a primer prolonging the wear of your eye shadow.

Serenity, for a hint of cool and tranquil blue.

Silver Lining PurePressed Eyeshadow Trio: Embrace your inner ice-queen and make sure that all eyes are on you with our Silver Lining PurePressed Eyeshadow Trio! Our PurePressed Eyeshadows are highly pigmented and long lasting. They can be used wet or dry; we love to apply using the Angled Liner Brush for a Pantone inspired liquid liner.

Violet Eyes and Platinum PurePressed Eyeshadows: These mineral-based PurePressed Eyeshadows are designed to enhance the colour and shape of the eye. They can be used wet or dry and are gentle and safe for sensitive eyes. A dusting of these highly pigmented eye shadows will create a long-lasting finish, without creasing.

*Background Image from Beauty Heaven.

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