Power Brows and How To Master Them

Brow Blog Image

A great brow product is worth its weight in gold. From Audrey’s squared edges to Brooke’s brushed out beauties and Kim’s perfectly polished pair, eyebrow trends may waver but a product that can do it all is a beauty bag staple. Having your eyebrows shaped professionally to suit your features is essential, but once you’ve left the salon, the pencil (or gel, or palette) is in your hands.

Brow Blog Image3If you’ve been naturally blessed with full brows, then a brow gel is a must. jane iredale PureBrow Brow Gel can be combed through the brows to set unruly hairs in place, and the tinted formulas (blonde, brunette & auburn) can be used to match your hair colour between tints or simply to give the illusion of thicker, fuller brows. Brow gels have been known to set quickly and give the hair an almost “crunchy” texture, but our mineral formulas have a conditioning effect on the hair, moving with your brow hair for a truly natural look. PureBrow Brow Gel also comes in a clear formula, perfect for “no makeup” days or for setting your look after using a pencil. Our tip? Brush up the hairs at the inner edges of your eyebrows for a fresh, youthful look.

If your brows are sparse or simply need a bit of filling in, then a pencil is your ideal brow tool. A fine pencil will allow you to physically draw on hairs where you feel you may need them, allowing you to be as precise as you need. The jane iredale Retractable Brow Pencil has a very fine tip so you can really create thin, hair like strokes. The pencil also has a spoolie on one end, meaning you can use it to groom your brows prior to using the pencil, and brush the colour through the brows for a blended, feathered finish. This waterproof brow pencil comes in three natural shades, blonde (warm golden brown), Brunette (reddish brown) and Dark Brunette (Rich chocolate brown).

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If versatility is important to you, be it for the hip pocket or for a lack of beauty bag space, then a regular eye pencil can double up as a great brow tool. jane iredale’s Eye Pencil in Taupe is perfect for filling in the brows on the go, and also doubles as an eyeliner to add subtle, natural looking definition to the lash line.

The GreatShape Eyebrow Kit is a favourite among our jane iredale fans, because its great for those who want to create both shape, depth and texture. First, use the spoolie to brush the brow hairs upward and out to make it easier to work with their natural shape. Use the fine brush to apply the clear wax where you need more depth of colour/fill, then use the same brush to apply the tinted brow powder where you’ve just applied the wax – the powder will adhere to the wax to create a texture that almost mimics that of natural hairs. Finish by combing the hairs to blend the product.

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Brows can do wonders for your overall look, and we can’t stress enough how critical brow maintenance is for preserving your natural brow shape. Our tip, put the tweezers down, book an appointment with a brow specialist and embrace your perfect brow shape, that suits your face, your eyes and your hair colour.

It’s all in the detail – to view our entire range of brow and lash products click here.

Words and images by Gemma Watts @gemkwatts

Which Foundation is Right for You?

Foundations Blog ImageLet’s talk about foundation. As the name implies, it is the canvas for your makeup. Aside from your moisturiser and/or serum, it is the closest product to your skin. That’s why we have worked diligently to bring you the healthiest mineral formulations we can possibly create to make sure your base is contributing to your skin health, day in and day out.

We always use the purest minerals to ensure they give you a flawless finish when applied. But, we aren’t called “The Skin Care Makeup” for nothing! Our foundations (and all of our products) also include ingredients that work “behind the scenes” to improve the health of your skin. One of our favourite things to hear is, after using our products regularly, our fans have a more radiant skin naturally.

Choosing the Right Mineral Foundation

Out of our five different mineral foundations and over 60 shades, which one is right for you? The short answer is all of them could work for you depending on your look. If you have to choose only one, here are some tips to help you narrow it down.


AMAZING BASE LOOSE MINERAL POWDER SPF 20

AmazingBase - Golden Glow - 72dpi

Finish: Dewy
Coverage: Sheer to full
Use it if… You have normal to dry skin and are looking for a loose mineral foundation that gives a sheer to medium coverage. Amazing Base can be applied using a Chisel Powder Brush for sheer to medium coverage or a Flocked Sponge for full coverage.
Pro Tip: Bring this foundation with you when you travel by putting it in the Refill-Me Refillable Loose Powder Brush, a mess-free way to apply loose powder on-the-go.


PUREPRESSED BASE MINERAL FOUNDATION REFILL SPF 15-20Rose Gold Refillable Compact with Refill - 72dpi

Finish: Semi-matte
Coverage: Sheer to full
Use it if… You have normal to oily skin and are looking for a simple, everyday foundation. Our PurePressed Base comes in 24 shades for women of all skin tones, is made from micronised minerals and is free of synthetic chemicals. Need more of a reason to love this powder? It is oil free, weightless and can be used as a foundation, finishing powder and concealer. Apply it with the Handi Brush for sheer to medium coverage or the Flocked Sponge for full coverage.
Pro Tip: PurePressed Base can also be used for highlighting and contouring. Choose colours that are a shade or two darker than your skin tone as a contour powder and a shade or two lighter as a highlighter.


GLOW TIME FULL COVERAGE MINERAL BB CREAM SPF 17-25GlowTime BB Cream - SPF25 - 72dpi

Finish: Velvety
Coverage: Full
Use it if… You have normal to dry skin and are looking for a full coverage foundation to disguise blemishes or dark spots. With Glow Time BB Cream, a little goes a long way. Four small dots of this product will easily cover the entire face and brighten your skin. This nourishing full coverage formula packed with pigment will give your skin a flawless, even finish. Glow Time BB1, BB3, BB5, BB6, BB7 & BB8 offer an SPF 25 while Glow Time BB9, BB11 & BB12 have an SPF rating of 17. The lower rating ensures no ashy finish, which is a common issue when applying SPF on darker skin tones.
Pro Tip: Mix Glow Time BB Cream with a little bit of Smooth Affair Facial Primer & Brightener to help it glide on your skin without diluting the foundation colour.


LIQUID MINERALSLiquid Mineral Foundation - Natural - 72dpi

Finish: Dewy
Coverage: Sheer to medium
Use it if… You want an anti-ageing foundation that doubles as a powerful skin treatment. Ideally suited to mature skins, but anyone with a normal to dry skin searching for a dewy finish should try this formula, it’s like none other. Liquid Minerals is a hydrating treatment serum with pigment that helps to soothe the skin, reduces the appearance of fine lines, wrinkles and pores and evens out skin tone. State-of-the-art technology prevents active ingredients Hyaluronic Acid, Vitamin C and Coenzyme Q10 from degrading, allowing them to time release into the skin. Not only does this foundation look attractive, it does wonders for the health of the skin.
Pro Tip: If you have extra dry skin during winter, add Liquid Minerals to your makeup routine because it contains Hyaluronic Acid, which attracts moisture and holds up 1,000 times its weight in water. This is our only foundation that doesn’t contain a broad spectrum SPF so be sure to dust a little Amazing Base or PurePressed Base on top for SPF protection.


DREAM TINT TINTED MOISTURISER SPF 15Dream Tint - 72dpi

Finish: Light
Coverage: Sheer to medium
Use it if… You want the no-makeup- makeup look that offers lightweight coverage and a smooth finish to the skin. Dream Tint can be applied with your fingers, just like any other moisturiser. While the coverage is sheer, the results are impactful. Dream Tint gives a soft-focus effect that helps minimise the appearance of fine lines and enlarged pores while protecting the skin with SPF 15. Great for teenagers and men that react to normal sunscreen and women searching for an effective, good-for-you tinted moisturiser.
Pro Tip: Dream Tint is oil free, so it is a great base for oily skin. It can be used to extend the wear of our mineral powders when used as a primer.


HOW TO CHOOSE THE RIGHT FOUNDATION SHADE

We’ve all heard that most women are wearing the wrong foundation shade, but that doesn’t have to be true for you. When testing foundation shades on yourself, follow these three steps:

  1. Apply a stripe of foundation on your jawline (we usually do this with two or three shades for comparison).
  2. Spray it with one of our Hydration Sprays to set the minerals.
  3. If it looks like it’s disappeared on your skin, that’s your shade.

If you want a personalised foundation prescription now, take our Shade Finder Quiz to see which of our mineral foundations is right for you and which shades best match your skin tone.

3 Easy Steps to Beautiful Brows

Full, perfectly arched eyebrows are always in style, but sometimes it may feel like they are impossible to achieve. That’s why we went straight to the pros – our Global Makeup Educators – to get tips on how to pull-off a smokin’ hot brow.

Shape & Define your eyebrows like a pro

Brow shape is unique to everyone’s face. Eyebrows are not a one size fits all situation; what looks stunning on your best friend or favourite celebrity, may not be the best shape for you. Here are three steps to help you find the most perfect brow shape for your face:

1. To find out where your brow should begin (point A), align the flat edge of a straight Brow shapingmakeup brush to the outside of your nose/inner corner of your eye.

2. Your true arch (point B) is found by taking your brush and laying it diagonally from your nostril to the outside edge of your iris.

3. Determine where your brow should end (point C) by using your brush to create a line from the outside corner of your nose diagonally to the outside corner of your eye.

The Perfect Brow for your Face Shape

  • For a Round Face: To minimise the curve of a round face, direct the outer third of your brow towards the top of the ear.
  • For a Square Face: If the face is square, direct the outer third of your brow toward the middle of the ear. This helps balance the face.
  • For a Long Face: If the face is long, keep the brow more straight across, directing the outer third above the ear.
  • For an Oval Face: An oval face already looks balanced, but to enhance this harmony, you can direct the outer third towards the ear lobe.

The Perfect Brow for your Eye Shape

  • For Wide Set Eyes: Make sure the inner corner of your brows are closer together. First, mark where your brow should begin by using the Eye Pencil in Taupe to make a small line towards the center of your nostril. Then, use all your other angles to determine where the brow should arch and end.
  • For Close Set Eyes: Try not to make the mistake of over tweezing the area between your eyes; this will throw off the symmetry of your face. All you need to do is extend the true arch point out further, to give the eyes more of a wide set appearance.
  • For Hooded Eye Lids: Your ideal brow is thinner. This will open up the eye area and make it appear larger and wider. Try to avoid a large, heavy brow because it will create the illusion that the eye is being pulled down further.
  • For Deep Set Eyes: Your goal is to offset any of the shadows seen around the whole eye area. Too dark eyebrows will make your eyes appear deeper set than they really are. So, try working with a lighter brow shade, and keep your brow shape more angular. If the brows are too round in shape, they can actually accentuate dark circles.
  • For More Mature Eyes: The trick is to not drag the end tail of your eyebrow down; no need to assist gravity. First, find your true arch. Then, slightly lift the tail of the eyebrow as you create the end point. This will create an illusion of a more youthful eye.

How to Fill in Your Eyebrows

  1. Line. Using an eyebrow pencil with a fine tip (try our Retractable Brow Pencil) to line the top of your eyebrow. First, locate the starting point of your eyebrow. To do so hold the pencil vertical to the bridge of your nose, right next to your nostril; mark that spot with the pencil. Then, mark the ending point by pivoting the pencil so it aligns with the outer corner of our eye. Connect the two dots with one light, even line.
  2. Fill. Start at the tail of your eyebrow, and use short, feathery strokes to fill in your eyebrow. Be sure your strokes begin at the underside of your eyebrow and move outward toward your temple for the most natural look.
  3. Blend. Use a spoolie brush at a 45-degree angle to blend your pencil strokes into your natural hair.

Brow Makeup Tutorial

Brow model image 2Make a statement with strong, natural looking brows that stay exactly where you want them.

Introducing the new brow pencil by jane iredale that expertly fills and defines brows with an ultra-fine 1.7 mm retractable precision tip. This pencil comes with a built-in shaping spoolie on the opposite end for blending and grooming; it’s everything you’ve ever wanted in a brow pencil. The waterproof formula is long wearing and stays put without smudging, no more bare brows or touch-ups required through out the day.
Simply choose a colour that is closest to your natural hair colour, and away you go.
• Blonde  – Golden brown
• Brunette  – Reddish brown
• Dark Brunette – Rich chocolate brown

Brow Image 1

 

Now for the ultimate brow enhancement using all of jane iredale’s amazing brow makeup products:

STEP 1 – Retractable Brow Pencil
• Using the spoolie brush, comb brows into place by combing hair up and across.
• Next outline the underside of the brow then outline the top; lightly fill in any gaps with short feathery strokes.
• Using a clean spoolie brush, soften and blend the brow pencil by combing through the brows.
STEP 2 – GreatShape™ Eyebrow Kit
• Using the mini brow brush, apply the clear wax to define the outline of the brow, apply wax in small strokes to sparse areas, this will mimic hair texture.
• Wipe brush with a tissue and apply the brow powder again outlining the brow and filling in any gaps.
• Comb brows using the mini spoolie brush.
STEP 3 – PureBrow® Brow Gel
• Finish and hold brows in place with the clear brow gel.
• Remember to wipe brush in between dips so that the brow gel remains clear.
Brow image 4

IMAGE 4TIP: The brow should begin at the edge of the nose (A line). The arch should be just above the outer edge of the iris (B line). The brow should taper off from the edge of the nose and eye (C line) and not go lower than the inner portion of the brow (D line).

Are your brows ready for the weekend?

 

jane iredale how-to: Non-touring!

Introducing the latest beauty trend of 2016… Non-touring.

In 2015 Kimmy K showed us how to accentuate our features with contouring – the face sculpting phenomenon. Next we saw strobing, used to help radiate and enhance your facial features with highlighters and concealers.

Keeping your look radiant and fresh, non-touring is about makeup that looks like your real skin, not heavily sculptured with obvious frost, think fresh, natural and dewy, with just the right amount of highlight to subtly define your features. Similar to the no-makeup-makeup look, non-touring makes you feel and look like you are wearing nothing at all – perfect for day to night! This is wearable and undetectable so your skin looks great in person and will look just as good in selfies.

There are three effortless steps in achieving this daytime friendly look.

Step 1:

Begin by priming skin to create a smooth even base, your primer should suit your skin type, normal to dry skin types will love Smooth Affair Facial Primer and Brightener as it restores moisture and radiance to skin. We recommend Smooth Affair Primer for Oily Skin for oilier skin types; this primer visibly reduces shine and the appearance of pores creating the ideal makeup canvas.

Step 2:

This look calls for lightweight coverage, so try our Dream Tint Tinted Moisturiser to even skin tone and give your complexion a dewy soft focus effect, as well SPF 15 protection. Our Glow Time Full Coverage Mineral BB Cream will cover blemishes and deliver a velvety smooth finish to skin, so it’s a great option for those needing a little extra coverage.

Step 3:

The last step in creating this non-makeup look is to allow skin to capture the light. Apply a blend of the two palest shades from jane iredale’s Moonglow Quad Bronzer, using the White Fan Brush, and gently sweep onto the high planes of the face where the light naturally bounces off the skin – on the tops of the cheekbones and the brow bone, along the bridge of the nose and on the cupids bow (upper lip).

Non-touring is the makeup trend that’s here to stay! Tag us in your non-touring looks on Instagram @janeiredale_australia

Yes, you can train in jane!

Have you got skin flaws that you can’t bear to face that stop you from heading to the gym? Maybe you didn’t realise that if you invest in a clean and pure makeup range that is designed to be an extension of skin care, you actually can train in makeup. No more feeling bare-faced or skipping your workout if you skin is misbehaving. The breathability of our non-comedogenic foundations means no more congestion and even better, makeup that won’t run and leave you with streaks – even during that spin class!

Train in Jane - Blog Post Image

Not all makeup can be worn when exercising; generally speaking sweating it out in makeup that contains fillers, talc, parabens, perfumes, FD&C dyes isn’t the best for your skin. If you want to add a bit of colour or coverage to your bare face, make sure you are using pure minerals and a brand that contributes to skin health. Which is why we’re so pleased to tell you that you can, in fact, train in jane!

Why? There’s a few good reasons…

Non-comedogenic – what does it mean?

Laboratory tests confirm that all of our products are non-comedogenic, meaning they do not block pores, so you can confidently wear jane iredale mineral makeup when exercising.

Sensitivity

We steer clear of three major sensitisers in makeup; synthetic fragrance, petroleum based colourants and synthetic preservatives. This reduces the likelihood of irritated skin during exercise, because your skin can breathe and function normally!

Steak-free

Our minerals bind together upon application, which means they resist running, creasing and smearing. They have a high water resistant rating which means sweat doesn’t affect their staying-power. If you use a hand towel to wipe your forehead, simply pat your sweat away rather than wiping to reset your minerals for the rest of your workout.

Sun Protection

Rain, hail or shine, we know many of you love to exercise outdoors, which is why wearing a physical sunscreen while you are outside is the one of the most important skin care safeguards you can use against UV radiation. If you’re looking for a multi-tasking product, our Amazing Base Loose Mineral Powder, PurePressed Base Mineral Foundation, Glow Time Full Coverage Mineral BB Cream and Dream Tint Tinted Moisturiser provide four important functions in one: Foundation, concealer, sun protection and active skin care benefits. These can all be applied as a sheer coverage to give you the SPF protection you need while you train without your skin looking heavily made up with makeup. The sheer coverage will give your skin a beautiful fresh finish and most of all keep you protected with instant UV protection.

Stay Calm

Here’s one for the yogi’s out there – calm mind and calm skin! We make a conscious effort to include ingredients in our products that are calming and soothing; like white lotus flower, cucumber fruit extract, licorice root extract, rosemary leaf extract, willow bark extract, grape seed extract and more. We know that these luxurious botanicals measurably contribute to skin health.

Train in jane iredale to ensure you’re taking care of yourself, from the outside in! Pigmentation, breakout, rosacea… there’s no excuse not to hit the gym. Keeping active will clear your mind, clear your skin and enhance your life. Just make sure you are wearing pure minerals!

Nourish with jane iredale – 8 key products!

In winter, it’s easy to let our regular skincare routine fall by the wayside, as we rug up in layer upon layer and spend more time indoors (Netflix anyone?).

If you do decide to venture outdoors, harsh winds and extreme temperatures can cause damage to the protective layers of your skin, as can huddling by the heater. In winter, we tend to move from one extreme to the other, hot to cold, and this can dry skin out, making it feel dehydrated, dry and even flaky! At jane iredale, we’re dedicated to helping you reveal your most radiant skin (and helping you keep it that way), so we’ve put together a list of our favourite double duty products for winter!

Keep your skin hydrated this winter with these 8 double-duty jane iredale products!

SMOOTH AFFAIR® FACIAL PRIMER & BRIGHTENER

Our Smooth Affair Facial Primer & Brightener is the perfect skin-quenching primer that prepares the skin so makeup goes on easier and lasts longer. It also helps maintain the skin’s youthful elasticity and minimise pores and fine lines while bringing out your natural radiance.

Smooth Affair - New packaging - 72dpi

HYDRATION SPRAY

The jane iredale Hydration Sprays come in three unique formulas; Balance, D2O and POMMISST. Each spray helps hydrate and plump the skin leaving you with a refreshed, dewy look. The facial spritz also assures your makeup lasts throughout the day, whilst helping to conceal pores and fine lines. Your skin will be left feeling protected and smooth after using this product!

Hydration Sprays - 72dpi

GLOW TIME® FULL COVERAGE MINERAL BB CREAM

The Glow Time Full Coverage Mineral BB Cream helps cover blemishes, minimises pores, disguises wrinkles and smooths and brightens the skin. The key ingredients include Apple Extract, which is a skin-smoothing antioxidant that exfoliates, refines and rejuvenates the skin keeping your skin feeling hydrated and also looking flawless throughout winter.

GlowTime BB Cream - 72dpi copy

LIQUID MINERALS® A FOUNDATION

This light reflecting, mineral foundation provides a sheer to medium coverage, whilst also plumping and hydrating the skin. The special liquid formulation helps soothe the skin, diminishes the appearance of fine lines and wrinkles, minimises pores, and evens out skin tones. The Vitamin C helps reverse UV damage and protects your skin.

Liquid Mineral Foundation - Light Beige - 72dpi

IN TOUCH® CREAM BLUSH

The cream to powder blush can we applied over or under minerals for a natural or more dramatic look. The blush is hydrating and easy to glide on to create a radiant flush that’s soft and dewy. It can also be used on the eyes and lip.

In Touch Cream Blush - Clarity - 72dpi

LIPDRINK® SPF 15 LIP BALM

Winter weather is renowned for drying out your lips and jane iredale’s LipDrink Lip Balm can help quench your lips, whilst also providing hydrating protection. With the combination of waxes and oils, your lips will stay moisturised and also be provided with a protective shield from the cold. Flirt is the newest shade to join the LipDrink Lip Balm family, offering peachy-pink protection.

LipDrink Lip Balm Buff - 72dpi

PURELASH® LASH EXTENDER & CONDITIONER

Condition and extend your lashes with a single coat of this conditioner, before applying mascara. Doing this will help strengthen, lengthen and thicken your lashes, making the mascara twice as effective and also allowing you to use less mascara. It can also be used on eyebrows or worn alone at night time as a lash treatmen

PureLash Extender & Conditioner - 72dpi

HANDDRINK® HAND CREAM

This ultra-hydrating, never greasy hand cream is a must-have this winter! It is infused with active ingredients and antioxidants such as Green Tea and Blackberry Extracts that protect, moisturise and replenish your skin. Our skin is our largest organ, so it’s important that we look after it!

HandDrink 1 - 72dpi

Spoil mum with jane iredale!

It’s Mother’s Day this weekend – Spoil her with a gift that she’ll adore.

Here is our top jane iredale picks for you, that we know Mum will love. We’ve got you and mum covered!

Hydration Spray – POMMISST

A refreshing facial mist that is eco certified and suited to all skin types. POMMISST Hydration Spray is beautifully hydrating with the added benefit of Pomegranate Extract, which is a powerful antioxidant and UV protector.

It’ll protect and condition the skin, its easy to use, simply spritz before makeup for added moisture or after applying makeup to set the minerals. Mum can keep this multi-tasking spritz in her handbag to ensure her skin is feeling refreshed throughout the day and while she travels. A fruity and refreshing scent to add zest to her day.

Purepressed® Blush

Make her blush with a beautiful neutral shade of PurePressed Blush. She can use this mineral blush on her cheeks, eyes and lips to create a naturally flushed look, whatever the occasion. Our PurePressed blush shades will have your mum’s skin glowing and are formulated with minerals and antioxidants to soothe and nourish her skin (you might even want to keep it for yourself!).

We love the new versatile Flawless PurePressed Blush to help mum create a perfectly on trend nude makeup look. Let her define and highlight her cheekbones – it’s a perfect essential for radiant looking skin.

Lip Fixation®

Brighten up her makeup look with a hint of colour for her lips. This double-beauty duty jane iredale Lip Fixation will give mum a saturated stain with a choice of high shine if she adds the sheer gloss. With ten colour combinations to choose from, you will be able to pick one to perfectly suit mums favourite lippie shade. Your mum will have beautifully coloured lips that will last her all day!

HandDrink®

We are yet to find a mum that doesn’t love this hand cream. It’s ultra-hydrating, fast absorbing and infused with active ingredients and antioxidants that will protect, moisturise, replenish and treat Mum’s hard working hands. Plus, it’s delicately perfumed with Organic Rose Essential Oils and includes SPF 15 to keep hands looking and feeling good, whilst protecting them from harsh UV rays. This is the go-to product for Mother’s Day, she’ll keep it close at all times, we guarantee.

Find your closest stockist here http://bit.ly/1qVWfNX)

Happy Mother’s Day from jane iredale xx

How to: jane iredale’s GreatShape Eyebrow Kit Application

We all know great brows are essential to any makeup look, and the ‘wow’ brow trend is definitely here to stay! The purpose of a beautifully groomed brow is to frame your face and complement your bone structure.  Our top tip, follow the natural shape of your brows.

The NEW GreatShape Eyebrow Kit will help you to master the natural brow look in three easy to follow steps, here’s how:

Before you get started, pluck away any strays to neaten up your brow line, just don’t go over board – keep them looking natural!

April_2016

STEP 1:

Comb your brow hair into shape using the mini spoolie end of the brush from the brow kit. Next, apply the nourishing botanical brow wax gently along your eyebrow in strokes to mimic the direction of your brow hair using the slanted mini brush provided in the kit.

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STEP 2:

Wipe your brush clean on a tissue, and then apply the water resistant pigmented powder (depending on your natural colour) to the brows. This will add colour and depth. The powder adheres to the wax creating a beautiful soft finish. First, outline the brows using light brush strokes and continue until the brow is shaped. Next fill the inside of your brow, making it darker with the residue left on the brush.

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STEP 3:

Finish by gently brushing the brows with the mini spoolie brush included in the kit. Voila! The perfect brow!

Last

 

Your brows are now set for the day ahead! 

Check out our Makeup Application video to see this beauty in action! https://www.youtube.com/watch?v=dmdHctQ844o