Which Foundation is Right for You?

Foundations Blog ImageLet’s talk about foundation. As the name implies, it is the canvas for your makeup. Aside from your moisturiser and/or serum, it is the closest product to your skin. That’s why we have worked diligently to bring you the healthiest mineral formulations we can possibly create to make sure your base is contributing to your skin health, day in and day out.

We always use the purest minerals to ensure they give you a flawless finish when applied. But, we aren’t called “The Skin Care Makeup” for nothing! Our foundations (and all of our products) also include ingredients that work “behind the scenes” to improve the health of your skin. One of our favourite things to hear is, after using our products regularly, our fans have a more radiant skin naturally.

Choosing the Right Mineral Foundation

Out of our five different mineral foundations and over 60 shades, which one is right for you? The short answer is all of them could work for you depending on your look. If you have to choose only one, here are some tips to help you narrow it down.


AmazingBase - Golden Glow - 72dpi

Finish: Dewy
Coverage: Sheer to full
Use it if… You have normal to dry skin and are looking for a loose mineral foundation that gives a sheer to medium coverage. Amazing Base can be applied using a Chisel Powder Brush for sheer to medium coverage or a Flocked Sponge for full coverage.
Pro Tip: Bring this foundation with you when you travel by putting it in the Refill-Me Refillable Loose Powder Brush, a mess-free way to apply loose powder on-the-go.

PUREPRESSED BASE MINERAL FOUNDATION REFILL SPF 15-20Rose Gold Refillable Compact with Refill - 72dpi

Finish: Semi-matte
Coverage: Sheer to full
Use it if… You have normal to oily skin and are looking for a simple, everyday foundation. Our PurePressed Base comes in 24 shades for women of all skin tones, is made from micronised minerals and is free of synthetic chemicals. Need more of a reason to love this powder? It is oil free, weightless and can be used as a foundation, finishing powder and concealer. Apply it with the Handi Brush for sheer to medium coverage or the Flocked Sponge for full coverage.
Pro Tip: PurePressed Base can also be used for highlighting and contouring. Choose colours that are a shade or two darker than your skin tone as a contour powder and a shade or two lighter as a highlighter.


Finish: Velvety
Coverage: Full
Use it if… You have normal to dry skin and are looking for a full coverage foundation to disguise blemishes or dark spots. With Glow Time BB Cream, a little goes a long way. Four small dots of this product will easily cover the entire face and brighten your skin. This nourishing full coverage formula packed with pigment will give your skin a flawless, even finish. Glow Time BB1, BB3, BB5, BB6, BB7 & BB8 offer an SPF 25 while Glow Time BB9, BB11 & BB12 have an SPF rating of 17. The lower rating ensures no ashy finish, which is a common issue when applying SPF on darker skin tones.
Pro Tip: Mix Glow Time BB Cream with a little bit of Smooth Affair Facial Primer & Brightener to help it glide on your skin without diluting the foundation colour.

LIQUID MINERALSLiquid Mineral Foundation - Natural - 72dpi

Finish: Dewy
Coverage: Sheer to medium
Use it if… You want an anti-ageing foundation that doubles as a powerful skin treatment. Ideally suited to mature skins, but anyone with a normal to dry skin searching for a dewy finish should try this formula, it’s like none other. Liquid Minerals is a hydrating treatment serum with pigment that helps to soothe the skin, reduces the appearance of fine lines, wrinkles and pores and evens out skin tone. State-of-the-art technology prevents active ingredients Hyaluronic Acid, Vitamin C and Coenzyme Q10 from degrading, allowing them to time release into the skin. Not only does this foundation look attractive, it does wonders for the health of the skin.
Pro Tip: If you have extra dry skin during winter, add Liquid Minerals to your makeup routine because it contains Hyaluronic Acid, which attracts moisture and holds up 1,000 times its weight in water. This is our only foundation that doesn’t contain a broad spectrum SPF so be sure to dust a little Amazing Base or PurePressed Base on top for SPF protection.


Finish: Light
Coverage: Sheer to medium
Use it if… You want the no-makeup- makeup look that offers lightweight coverage and a smooth finish to the skin. Dream Tint can be applied with your fingers, just like any other moisturiser. While the coverage is sheer, the results are impactful. Dream Tint gives a soft-focus effect that helps minimise the appearance of fine lines and enlarged pores while protecting the skin with SPF 15. Great for teenagers and men that react to normal sunscreen and women searching for an effective, good-for-you tinted moisturiser.
Pro Tip: Dream Tint is oil free, so it is a great base for oily skin. It can be used to extend the wear of our mineral powders when used as a primer.


We’ve all heard that most women are wearing the wrong foundation shade, but that doesn’t have to be true for you. When testing foundation shades on yourself, follow these three steps:

  1. Apply a stripe of foundation on your jawline (we usually do this with two or three shades for comparison).
  2. Spray it with one of our Hydration Sprays to set the minerals.
  3. If it looks like it’s disappeared on your skin, that’s your shade.

If you want a personalised foundation prescription now, take our Shade Finder Quiz to see which of our mineral foundations is right for you and which shades best match your skin tone.

NEW Pure and Simple Makeup Kit

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Our philosophy on makeup is that it should be used to enhance your natural beauty, rather than as a mask to hide behind. Makeup should be fun, something to lift your confidence, never something to agonise over. An everyday makeup routine should be easy – pure and simple.

Enter our Pure & Simple Makeup Kit. Each kit covers all bases (pardon the pun) and is ideal for everyone – from the woman who has only recently acquainted herself with makeup and wants to build up her kit with the essentials, to the beauty lover who needs products that do their job (and do it well) to streamline her everyday makeup routine.

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Each kit includes two shades of PurePressed Base Mineral Foundation, a PurePressed Blush, two PurePressed Eye Shadows and a Just Kissed Lip and Cheek Stain, meaning you can quite literally apply a complete face of makeup using just the one beauty-bag sized kit.

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You’d be forgiven for assuming a kit so simple could only create one look, but these carefully curated collections have been designed with versatility at the forefront of the mind. For a truly effortless, natural look, apply the mineral foundation that best matches your skin tone; dust the blush over the apples of your cheeks (can’t find them? Grin at yourself in the mirror – the apples are the fleshiest parts of your cheeks), add a wash of the lighter eyeshadow from your duo over your lids, and then apply the lip stain using your finger to add a muted flush to your pout. To dial it up for the evening, use the slightly darker foundation in your kit to add definition to the hollows of your cheeks, work the darker eyeshadow through the crease of your eyelid for a simple smoky eye, use your finger to apply the lip and cheek stain over your powder blush to add more warmth to your complexion, then finish by applying the stain directly to your lips from the bullet for a more concentrated lip colour.

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Each kit also contains a powder brush and dual-ended eye shadow applicator, meaning you don’t have to haul around a brush roll with your new streamlined beauty routine. Unfold the powder brush to create a fan shape for easy foundation application, then fold it back up and create a denser brush to apply your blush with more precision.

Being able to create a complete look using one kit is ideal for travel, but we get even more use out of it for touch-ups during the day. Our tip? Keep our PurePressed Base Mineral Foundation on hand to top up your SPF. Not only is it packed with active skin care benefits, it’s been recommended by the Skin Cancer Foundation as an effective broad spectrum sunscreen which means you can dust it lightly over your makeup before heading out into the sun (we make sure we do this before we head out to lunch) for additional sun protection without having to wipe off the rest of our face!

Our Pure & Simple Makeup Kit is available in four universal shades to suit every complexion, featuring different foundation blush hues to suit fair to deep skin tones.

Find your Pure & Simple Makeup Kit shade here.

Words and images by Gemma Watts @gemkwatts

jane iredale how-to: Non-touring!

Introducing the latest beauty trend of 2016… Non-touring.

In 2015 Kimmy K showed us how to accentuate our features with contouring – the face sculpting phenomenon. Next we saw strobing, used to help radiate and enhance your facial features with highlighters and concealers.

Keeping your look radiant and fresh, non-touring is about makeup that looks like your real skin, not heavily sculptured with obvious frost, think fresh, natural and dewy, with just the right amount of highlight to subtly define your features. Similar to the no-makeup-makeup look, non-touring makes you feel and look like you are wearing nothing at all – perfect for day to night! This is wearable and undetectable so your skin looks great in person and will look just as good in selfies.

There are three effortless steps in achieving this daytime friendly look.

Step 1:

Begin by priming skin to create a smooth even base, your primer should suit your skin type, normal to dry skin types will love Smooth Affair Facial Primer and Brightener as it restores moisture and radiance to skin. We recommend Smooth Affair Primer for Oily Skin for oilier skin types; this primer visibly reduces shine and the appearance of pores creating the ideal makeup canvas.

Step 2:

This look calls for lightweight coverage, so try our Dream Tint Tinted Moisturiser to even skin tone and give your complexion a dewy soft focus effect, as well SPF 15 protection. Our Glow Time Full Coverage Mineral BB Cream will cover blemishes and deliver a velvety smooth finish to skin, so it’s a great option for those needing a little extra coverage.

Step 3:

The last step in creating this non-makeup look is to allow skin to capture the light. Apply a blend of the two palest shades from jane iredale’s Moonglow Quad Bronzer, using the White Fan Brush, and gently sweep onto the high planes of the face where the light naturally bounces off the skin – on the tops of the cheekbones and the brow bone, along the bridge of the nose and on the cupids bow (upper lip).

Non-touring is the makeup trend that’s here to stay! Tag us in your non-touring looks on Instagram @janeiredale_australia

Nourish with jane iredale – 8 key products!

In winter, it’s easy to let our regular skincare routine fall by the wayside, as we rug up in layer upon layer and spend more time indoors (Netflix anyone?).

If you do decide to venture outdoors, harsh winds and extreme temperatures can cause damage to the protective layers of your skin, as can huddling by the heater. In winter, we tend to move from one extreme to the other, hot to cold, and this can dry skin out, making it feel dehydrated, dry and even flaky! At jane iredale, we’re dedicated to helping you reveal your most radiant skin (and helping you keep it that way), so we’ve put together a list of our favourite double duty products for winter!

Keep your skin hydrated this winter with these 8 double-duty jane iredale products!


Our Smooth Affair Facial Primer & Brightener is the perfect skin-quenching primer that prepares the skin so makeup goes on easier and lasts longer. It also helps maintain the skin’s youthful elasticity and minimise pores and fine lines while bringing out your natural radiance.

Smooth Affair - New packaging - 72dpi


The jane iredale Hydration Sprays come in three unique formulas; Balance, D2O and POMMISST. Each spray helps hydrate and plump the skin leaving you with a refreshed, dewy look. The facial spritz also assures your makeup lasts throughout the day, whilst helping to conceal pores and fine lines. Your skin will be left feeling protected and smooth after using this product!

Hydration Sprays - 72dpi


The Glow Time Full Coverage Mineral BB Cream helps cover blemishes, minimises pores, disguises wrinkles and smooths and brightens the skin. The key ingredients include Apple Extract, which is a skin-smoothing antioxidant that exfoliates, refines and rejuvenates the skin keeping your skin feeling hydrated and also looking flawless throughout winter.

GlowTime BB Cream - 72dpi copy


This light reflecting, mineral foundation provides a sheer to medium coverage, whilst also plumping and hydrating the skin. The special liquid formulation helps soothe the skin, diminishes the appearance of fine lines and wrinkles, minimises pores, and evens out skin tones. The Vitamin C helps reverse UV damage and protects your skin.

Liquid Mineral Foundation - Light Beige - 72dpi


The cream to powder blush can we applied over or under minerals for a natural or more dramatic look. The blush is hydrating and easy to glide on to create a radiant flush that’s soft and dewy. It can also be used on the eyes and lip.

In Touch Cream Blush - Clarity - 72dpi


Winter weather is renowned for drying out your lips and jane iredale’s LipDrink Lip Balm can help quench your lips, whilst also providing hydrating protection. With the combination of waxes and oils, your lips will stay moisturised and also be provided with a protective shield from the cold. Flirt is the newest shade to join the LipDrink Lip Balm family, offering peachy-pink protection.

LipDrink Lip Balm Buff - 72dpi


Condition and extend your lashes with a single coat of this conditioner, before applying mascara. Doing this will help strengthen, lengthen and thicken your lashes, making the mascara twice as effective and also allowing you to use less mascara. It can also be used on eyebrows or worn alone at night time as a lash treatmen

PureLash Extender & Conditioner - 72dpi


This ultra-hydrating, never greasy hand cream is a must-have this winter! It is infused with active ingredients and antioxidants such as Green Tea and Blackberry Extracts that protect, moisturise and replenish your skin. Our skin is our largest organ, so it’s important that we look after it!

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Face-off: exploring the jane iredale foundation range.

ji  foundationsMost women stick to one brand and shade for years, without altering their foundations to suit seasonal changes that affect the colour of our skin and condition. Switching up foundations can be overwhelming – not everyone is a budding makeup artist and that’s okay!

We want foundation buying to be an effortless process, something that you are in complete control of and that is why we are taking the time to explore this topic and give you our professional guidance so that you become the expert.

At jane iredale we only use the highest quality ingredients in our products, in particular our foundations, to ensure exceptional performance, coverage and application across our formulas so you can stay looking polished and pretty all day long, and well into the night! Essentially you could wear any of our foundations and be thrilled with the way they look and feel on your skin. But with a little extra insight, there is the perfect formula and finish for your exact skin type, colour and condition.

We offer a range of coverage options from sheer to full that will help you achieve a flawless finish, every time. We love the way our minerals interact with light to create a soft-focus effect and leave your skin looking luminous and feeling silky smooth. We also believe that your foundation should not be causing you any harm, so we’ve eliminated common cosmetic nasties like talc and that is why our foundations provide exceptional coverage, requiring minimal touch-ups and are long lasting, not powdery.

We know that time isn’t always on your side, so if a product can help you save time, it’s a must-have! jane iredale Amazing Base, PurePressed Base, Glow Time and Dream Tint, are multitasking marvels and serve four different purposes in one, providing a foundation, concealer and sunscreen, plus active skin care benefits. By opting for a foundation that does more than just cover, you can ditch those bulky cosmetic cases and say hello to a quick and simple makeup routine.

All of our products are non-comedogenic, which means they won’t clog pores – we’ve all heard the myth that makeup causes breakouts, but our non-comedogenic formulas work to create a protective barrier on your skin, while still allowing it to breathe and function naturally. Of course, we can’t promise that your makeup will stop blemishes altogether, but we can reassure you that your blemish’s won’t be caused by your makeup.

group-2-w-CC-Sticker-transHere are the fast facts about our foundations:

PUREPRESSED® BASE MINERAL FOUNDATION: A semi-matte pressed mineral foundation that is slightly sheerer than the loose powders. PurePressed is made from micronized minerals, free of synthetic chemicals, oil free and weightless. It’s also water resistant for up to 40 minutes and contains a broad-spectrum sunscreen with SPF 20 UVB/UVA. Choose your coverage, either apply using The Handi Brush for a natural look that camouflages redness or apply with a dry Flocked Sponge for full coverage. Recommended for all skin types, especially problematic, oily and large pores. Dry skin types, read on.

AMAZING BASE® LOOSE MINERAL POWDER: A luminescent loose mineral foundation that gives a sheer to medium coverage. Made from micronized minerals, free of synthetic chemicals, oil free and weightless, Amazing Base is also water resistant for up to 40 minutes. Apply using the Chisel Powder Brush for sheer coverage or Flocked Sponge for full coverage. This mineral powder offers a physical sunscreen SPF 2o, meaning it instantly protects.

LIQUID MINERALS™ A FOUNDATION: A skin treatment serum with pigment that provides sheer to medium coverage. Liquid Minerals plumps and hydrates and helps to calm inflammation. Think anti-ageing foundation, designed to diminish the appearance of fine lines and wrinkles, minimises pores and even out skin tone. A beautiful cocktail of ingredients that are time released into the skin. The little liposome beads work with your body temperature and they break down to feed your skin throughout the day. Active ingredients like hyaluronic acid, vitamin c, coenzyme Q10 and white tea extract keep your skin looking radiant. Note: This foundation does not contain SPF. Use a moisturiser with SPF or dust your skin with one of our powder foundations.

DREAM TINT® TINTED MOISTURIZER: This dream-cream is oil-free and formulated with lightweight minerals. It’s also a tinted moisturiser that not only hydrates and provides sheer to medium coverage, but helps prevent trans-epidermal water loss. Water resistant for up to 40 minutes, you can sweat without it running. It’ll calm and smooth the surface of your skin while protecting with a broad spectrum SPF 15. Use as a sunscreen, primer or moisturiser. Great for normal to oily skin types.

GLOW TIME® FULL COVERAGE MINERAL BB CREAM: This velvety cream works to smooth and brighten skin, with a full coverage finish. This formulation is rich, moisturising and conditioning so best suited for normal to dry skin. It is water resistant and longwearing. It’s so quick to apply, you only need the smallest amount; it blends beautifully into your skin like velvet and a tube will give you over five months of use. If you want to give your skin a boost this season, this product gives an instant radiant glow the minute you put it on.

Our quick reference guide:foundation chart







jane iredale presents top skin care tips for summer

With hot summer days and nights right around the corner we caught up with jane iredale expert Martina Williams to discuss some of the main things to consider when enjoying the summer sun.

There is no question that summer ignites feelings of excitement with beachside holidays, lavish vacations and a golden glow we have been longing for all winter. We just need to remember that whilst it’s great to enjoy the glorious sunshine it’s also important to factor in the vulnerability of our skin.

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Increased sun exposure can cause fair-skinned faces to freckle and leave darker complexions open to permanent skin cell damage. Here we share Martina’s top tips to help protect your natural glowing skin this summer.


During summer our bodies lose more moisture than usual through increased heat, causing dry and dehydrated skin. To help replenish your skin to its optimal soft and hydrated state you must increase the amount of water you drink. Water is a direct source of hydration and be sure to pay special attention to the products you choose to use.

Invest in a good moisturiser, your skin will love you for it. The key is to look for a mosituriser with active ingredients and vitamins that will improve your skin’s moisture, appearance and health. For your face, try one of jane iredale’s three hydration sprays, each is rich in antioxidants to help protect skin from the environment’s harsh elements, as well as hydrating and plumping skin cells. The POMMISST Hydration Spray with the added benefit of pomegranate extract is a powerful antioxidant and UV protector, which helps to condition, hydrate and protect the skin. D2O Hydration Spray based on ylang ylang; helps to calm and protect while boosting the skins hydration. Balance Hydration Spray has been formulated to help balance the pH of oily skin with the added benefit of algae extract; orange essential oil and grapefruit peel extract. The added bonus is green tea extract, which is highly recommended for acne-prone skin types.  All of the jane iredale Hydration sprays are certified by Ecocert Greenlife, because we are committed to making products that are clean, natural and environmentally friendly.

One other jane iredale hero product that needs to be mentioned is Smooth Affair Facial Primer & Brightener, a skin quenching primer that prepares the skin so makeup goes on effortlessly and lasts longer. This product helps to prevent moisture loss while it nourishes the surface of the skin. If dry, dehydrated skin is your concern, Smooth Affair can make such a huge difference to the final look of your foundation. If you haven’t tried it, treat yourself. Oh and did we mention, Jane often uses it as her moisturiser, it’s that delicious. It’s also won the Allure (USA) Magazine ‘Best Natural Wonder’ Award for 2014, the Academy Awards of the makeup world. We don’t think you’ll use another primer after you use this product. It’s that good!

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Supple, smooth and radiant skin starts with thorough cleansing and exfoliation. The exfoliation process refines the skin surface by removing dead skin cells, resulting in a smooth more polished looking skin. Exfoliating will improve hydration levels by allowing your moisturisers to penetrate the skin more effectively; makeup will glide on easily, look even and last longer. Try jane iredale’s Magic Mitt, a knitted micro-fiber cleansing cloth that gently exfoliates the surface of the skin, buffing away any dry, flaky skin cells while quickly and completely removing makeup using only water. Pack a mitt when you travel to save space and cleansing time.


We’ve all heard it a million times, but never the less, it needs to be said, avoid sun exposure between the hours of 11am to 3pm when the sun’s UV rays are at their strongest and most damaging. Applying sunscreen before exposing your face and body to the sun is a crucial step in preventative skin care. It is important to note that most chemical sunscreens take around 30 minutes to activate, however it only takes a few minutes for your skin to burn. Gardening, swimming and outdoor activities should be avoided during these hours or at the very least, stay in the shade as much as possible, wear a hat, re-apply your sunscreen and wear light-weight cotton clothing to keep cool while protecting your skin. Too much sun exposure puts you at risk of premature aging, sun-spots, dry skin and nasty skin cancers.

To ensure you are leaving the house protected and for automatic sun protection we recommend the jane iredale Purepressed Base Mineral Foundation which gives instant chemical free broad spectrum sun protection and has a high water resistant rating. Because the powders are the top layer, their protection can be reapplied at the flick of a brush. If you prefer a liquid base, try Glow Time Full Coverage Mineral BB Cream a creamy formula that helps to nourish and protect your skin from UV and free radical damage with a broad spectrum sunscreen – SPF 25. If you are after a sheer coverage mineral foundation, Dream Tint Tinted Moisturiser is the perfect option with a broad spectrum SFP 15.

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Always been a sun worshipper? Think again! There is nothing healthy about a real suntan. Enjoy being a glowing goddess safely with Tantasia Self Tanner and Bronzer; a light, streak-free formula that works instantly as a bronzer and develops as a gradual tan. Get a natural looking tanned complexion without the harsh UV and burnt damaged skin. No nasty chemicals or after smell. Use it on the face or body, suitable for even the most sensitive of skins.

If you are going to bronze up your body, whether it’s a spray tan, suntan or fake tan, remember to add some extra warmth to your face. Try jane iredale So-Bronzer’s in 3 beautiful shades – So-Bronze 1 suits light to medium complexions; So-Bronze 2 is slightly darker with the addition of a quarter moon of pressed gold powder (use it as an eye shadow – divine!) and So-Bronze 3 for the sun goddesses out there, think olive/dark tanned skin tones. Best of all, these bronzers can be used all year round, in summer to add a natural sun-kissed glow over your foundation and during the cooler months, to add definition to the face – AKA Contouring. We all need an oh-so gorgeous bronzer in our makeup kit.


Why you need to become a sunscreen fanatic… this information usually surprises people. SPF ratings are complicated to understand but here is a quick insight into better understanding what factor is a better choice. There isn’t a great deal of extra protection between an SFP 15 and an SPF 50. For example, SPF 20 only gives 2.5% more protection than an SFP 15. SPF 30 only gives 1.5% more than an SPF 20.  There’s an extra 7% protection from a SPF 15 to an SPF 50.  Now it’s your choice whether you want those high SPFs with the increase in active chemicals or whether you’ll settle for a lower dose with fewer chemicals. We include titanium dioxide and zinc oxide as our active ingredients. They are classified as ‘physical’ actives and rest on top of the skin (We don’t use nano which can penetrate).  ‘Chemical’ actives are absorbed into the skin before they become an effective sunscreen, but once they have absorbed their dose of UV radiation, these formulas turn into free radicals and become ineffective, hence why you need to reapply ‘chemical’ sunscreen every two hours.

We don’t want to spoil your summer fun, but now you know that there’s no reason why you can’t enjoy the sunshine safely. Don’t be tempted to lie in the sun! Keep yourself protected from harmful UV-rays, stay hydrated and invest in good quality, healthy skin care and makeup that nurtures your skin! There’s no excuse this year for keeping the sun off your skin. Use protection, everyday, without fail, jane iredale beauties and have a happy summer!

What’s so special about the jane iredale range of foundation?

Need a reason to try jane iredale’s healthy, multi-tasking foundations? We’ve got a few things for you to consider.

Power of 3 Loose Powders

We all know women are great at multi-tasking and there’s no reason your makeup shouldn’t be the same. jane iredale has a range of multifaceted products including Amazing Base Loose Mineral Powder, PurePressed Base Mineral Foundation, Glow Time Full Coverage Mineral BB Cream and Dream Tint CC Cream. Each of these foundations are unique because they feature four important functions in one: foundation, concealer, sunscreen and skin care benefits.

Power-of-3-v5Below are just some of the reasons why you should switch to jane iredale if you aren’t already a loyal wearer.  Make jane iredale a part of your daily makeup routine, your skin will love you for it.

1. The products are safety tested, allergy tested, clinically tested and dermatologically tested to ensure nasty ingredients are avoided, in an effort to best to accommodate a wide variety of skin concerns.

2. Amazing Base Loose Mineral Powder, PurePressed Base Mineral Foundation, Glow Time Full Coverage Mineral BB Cream and Dream Tint Tinted Moisturiser  have earned the Skin Cancer Foundation’s Seal of Recommendation (USA). To be awarded this seal, scientific proof that products sufficiently and safely aid in the prevention of sun-induced damage to the skin, must be provided.

3. With skin health a paramount consideration, you can rest assured a conscious effort has been made to include anti-irritant ingredients in every single jane iredale product.

4. Where preservatives are needed, jane iredale uses a combination of natural preservatives, always excluding parabens and phenoxyethanol.

5. All minerals are tested under laboratory conditions and results show that there are no nano-size minerals in any of the products.

6. A commitment to no animal testing has always been at the core of the jane iredale brand. Each product is not tested on animals, does not use ingredients tested on animals or sell into markets that require animal testing.

7. The minerals are gentle enough to be applied immediately after a microdermabrasion or a light peel (provided the skin has not been broken). It will not only cover the redness, but the titanium dioxide and zinc oxide are known anti-inflammatories that will help to soothe skin after these cosmetic treatments.

8. The minerals are easily removed with a cleanser or the jane iredale Magic Mitt, using water only. This cleansing cloth made from knitted micro-fibers, quickly and completely removes makeup and mascara while gently exfoliating the surface of the skin.

9. jane iredale products use only pure mineral pigment with no fillers such as talc. The foundations and concealers give exceptional coverage that requires minimal touch-ups throughout the day.

10. The foundations form a protective barrier on the skin that allows it to breathe and function normally. Laboratory tests confirm that all of the products are non-comedogenic and do not block pores.

11. jane iredale has eliminated the top three sensitisers from its makeup; synthetic fragrance, FD&C dyes and synthetic preservatives. Each product has been tested for sensitivity on a 50-person test panel in a laboratory. Findings showed that even individuals with extreme chemical sensitivities can confidently wear jane iredale makeup.

12. jane iredale mineral makeup is water resistant for up to 40 minutes, increasing the longevity of your makeup, along with your confidence.

13. jane iredale minerals can be used harmoniously with your favourite moisturiser. Just wait for it to be absorbed so that you have a smooth canvas on which to work. If you don’t wait, the powders may grab unevenly.

So there you have it, a few things to consider when deciding which makeup to use on your skin. To find out which jane iredale foundation is best for you take our ‘Find Your Foundation’ quiz here.

For more information visit our website here or get in touch with us via Facebook.


jane iredale top tips: Gorgeous, on-trend races makeup

Spring racing fever is in the air! We are taking some makeup inspiration from the gorgeous Miranda Kerr. Perfectly polished and always looking a million bucks. Our number one tip when putting together any race day look is to stay radiant and elegant from the first sound of the hooves, to champagne hour after sunset, in true Miranda style.

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For a photo-finish face the normal rules apply, first comes a beautiful base…

Start by applying an even layer of Smooth Affair Facial Primer & Brightener to enhance the performance of your makeup – ideal to keep your makeup looking fresh, prevent your skin from turning shiny and keeping your foundation in place.

To complete your base, apply PurePressed Base Mineral Foundation directly on top of the primer, giving your face a semi-matte finish.

A golden glow is an absolute must for spring racing, which also marks the start of the warmer weather. Achieve this by applying PurePressed Blush in Copper Wind along the cheekbone with a wide fan brush. To add some subtle sparkle to your look, lightly dust the illuminating 24-Karat Gold Dust in Bronze over your cheeks.

Blog - Spring Racing Miranda KerrSeal the deal with one of our Hydration Sprays, which have been reformulated and awarded ECOCERT’s natural and organic certification! These hydrating mists are prefect for your handbag and help refresh and brighten your skin throughout the day, and they smell divine!

A look transcending seasons is the sublte smokey eye. To achieve this look, highlight the brow bone, using the highlighter end of a Mystikol eyeliner or the dual Highlighter Pencil in pink/white. Line the upper lash line with an eye pencil or Mystikol. Blend this in well with a Smudge Brush.

For the lids and lower lash line we recommend using the Daytime Eye Shadow Kit. First, using the lightest shade, Oyster, apply to the entire eye lid using the Deluxe Shader Brush. Use the slightly darker neutral shade, Almond and blend into the lid and crease line using the Crease Brush. This brush is the go-to tool for blending, amazing! Gradually getting darker, use Dark Suede eye shadow on the outer half of the lid using a clean brush. Then blend well using the Crease brush.

Next, use one of the Jelly Jar Gel Liners to create a defined cat liner across the upper lashes and lightly drag along the lower lashes using the Angle Liner/Brow Brush. If you are wearing olive or purple, try our new shade Jelly Jar Gel Eyeliners to bring out the colours in your dress/millinery.

Complete your beautiful smokey eye with a coat of Longest Lash Thickening and Lengthening Mascara in Black Ice.

For longlasting, lucky lips use a moisturising balm to provide longevity and consistency of your lip colour. Our LipDrink SPF 15 Lip Balm offers the perfect level of moisture and sun protection.

Blog - Spring RacingFor a full and rich lip colour use one of our PureMoist Lipsticks in a shade that suits your outfit. For a coral shade, try Liz; if you are after a beautiful bright pink, try Renee. If red is your pick, try Margi and if you are after a nude looking lip finish, we recommend Sharon. To maintain both depth and dimension with your lip colour, don’t be afraid to layer.

Apply a light coat of PureGloss Lip Gloss in your favourite shade for a soothing, hydrating and nourishing all day shine that will only compliment your lipstick shade and make your lips look oh so kissable!

Have you seen the handy little product mini’s in the new Starter Kit? Perfect to slip into your clutch for touch-ups throughout the day. Add your lippie, blotting papers and a little fragrance, now you can enjoy the day with a gorgeous look that will see you through from the start to the finish line!

How to: Pack Makeup Essentials

At jane iredale we understand that traveling light isn’t always easy, whether you’re jet setting across the globe or just enjoying a weekend away. We have made packing a little less complicated and compiled a list of must-have makeup essentials to stow when you are on the go.




Why squeeze four products into your makeup bag when jane iredale offer some amazing multi-tasking foundations that do the trick in one easy step. Introducing your new travel buddy, Glow Time Full Coverage Mineral BB Cream – this all-in-one primer, moisturiser, sunscreen and foundation, will keep your complexion looking healthy, totally covered, protected and hydrated with almost no effort at all. Don’t go anywhere without it!


Mascara is the staple in every woman’s makeup regime. The quickest way to freshen up tired eyes, enhance your eye colour and lengthen your lashes; is to simply add mascara.

When traveling, it’s important to prepare for the unexpected, after all you never know where your next adventure may lead you. We recommend jane iredale’s Longest Lash Thickening and Lengthening Mascara… its resistance to smearing and flaking means that if you’re climbing The Great Wall of China or lounging by the hotel pool, your lashes will be luscious, long and oh so glam all day long!


A good quality brush is another travel companion every woman needs in her makeup bag. Cue, jane iredale’s new Refill-Me Refillable Loose Powder Brush. This fancy piece of makeup equipment provides a mess-free and easy way to apply your loose powder while giving you exceptional coverage. It’s easy, just scoop your favourite loose powder shade into the self-contained dispenser and away you go. It’s even got a locking mechanism that prevents spilling making it a perfect tool to have in your hand bag.


You’ll want your lips to be in tip-top shape while you travel. We all agree that dry, cracked lips look ghastly. For a quick and easy lip treatment, be sure to pack the dual-ended Sugar&Butter Lip Exfoliator/Plumper. Keep it close; you can’t over use this handy lippie. One side exfoliates with brown sugar, a quick lick and you are ready to switch to the other side to smother your lips in a hydrating plumper with a hint of colour. Soft lips are yours for the taking.


‘Dot the i’ Makeup Remover Swabs are a lifesaver, particularly after a long day exploring! They’re individually wrapped and are so easy to use. Smudged eyeliner can be cleaned up easily with one of these high-tech buds. The makeup remover is stored in the stem, a simple crack at one end will release the remover straight through to the other end, saturating the cotton tip. Genius. Packaged in pouches of 18, these nifty little guys save you space in your makeup bag, that’s for sure. Who needs a bottle of makeup remover when you can throw in a pack of jane iredale Dot the i Makeup Swabs.

Video - Makeup Application: Dot the i

Now that you have rid your makeup bag of any unnecessary items, you will have room for that extra pair of heels you were contemplating leaving behind!

Happy trails!

How To: Create The Perfect Canvas

At jane iredale we know that to achieve healthy, radiant and flawless looking skin it all begins with the first step; following an effective skincare routine. Makeup will only look its best if skin is prepared properly.

Summer Foundation 1

Start by thoroughly cleansing the skin and remove any makeup, oil, dirt or other residue.  Makeup won’t adhere to product build-up on the surface of the skin and uncleansed skin can make your foundation appear patchy and uneven. We recommend using jane iredale’s Botanical Makeup Remover, it’s moisturising and soothing and contains no drying ingredients; the sea minerals, soothes, nourishes and aids in hydration. Next follow with jane iredale’s Magic Mitt, the specially knitted microfibers completely remove all traces of makeup using warm water only, it also gently exfoliates skin. This cleansing process is simple, effective and gentle even on the most sensitive of skins.

For makeup to apply as evenly as possible, skin needs to be smooth, so the next step is to exfoliate. Regular exfoliation is a must; removing surface dryness will improve your skin’s texture allowing your moisturiser to absorb into the skin more effectively making the application of makeup effortless. Skin is now refined, polished and smooth.

Hydrate and plump skin cells with a spritz of one of jane iredale’s Hydration Sprays. Packed with vitamins and antioxidants to calm and protect, skin is conditioned and ready for makeup application.

Summer Foundation 2

Next moisturise skin with a good quality moisturiser and allow time for moisturiser to absorb into the skin before applying foundation.  For normal to dry skin, use Smooth Affair Facial Primer & Brightener as a moisturiser. It’s amazing!

If you plan to wear concealer around the eye area, an eye cream is a must before applying makeup too, so hydrate the delicate eye area with a good quality eye cream.

Add extra luminosity and radiance to the skin with jane iredale’s Smooth Affair Facial Primer & Brightener, if you haven’t already used it as a moisturiser. This skin quenching primer minimises pores, disguises fine lines and wrinkles as well as smoothes, hydrates and nourishes skin, allowing makeup to glide on effortlessly and last all day.

Products Foundations

Now that skin is at optimum condition, the need for excess amounts of foundation isn’t necessary, the goal now is to even out the complexion with a light application of foundation. jane iredale caters for all skin types, coverages and finishes. Dream Tint AKA CC Cream (Colour Correcting) is a lightweight mousse-like formula and offers a sheer to medium coverage with a semi-matte finish. This tinted moisturiser can be layered to build more coverage.  For really easy coverage and a beautiful finish try one of our loose or pressed mineral powders, multi tasking at its best and an instant chemical free broad spectrum sun protection. For a velvety finish and full coverage which is also buildable, try Glow Time Full Coverage BB Cream, AKA Beauty Balm, this foundation retexturises skin and evens out complexion, skin is perfected, looks polished and flawless with one layer. Liquid Minerals offers medium coverage and a luxurious blend of skincare ingredients. This clever formulation will treat all your anti ageing concerns with its state of the art liposome technology. Packed with active ingredients which are slowly time released into the skin, skin is transformed, the result = hydrated, plump, even skin that feels weightless and looks flawless.

jane iredale makes it possible for you to maintain your skin’s natural radiance using appropriate products each step of the way to give you the look and feel of a healthy complexion.

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