How-to get long-lasting eye makeup

Face primer is a base for your makeup that makes it go on smoother. You’ve been using it for years, but did you know you should probably use an eye primer too? Keep reading to get the scoop on our favourite new primer, from who should be using it to how to apply it.

Eye Primer Facts

What is eye primer?

Like a primer for your face, a primer for your eyes improves your skin’s texture, helping eye makeup go on smoother and last longer. Additionally, eye primer keeps your eye shadow in place and prevents it from creasing. The 6 shades of jane iredale Smooth Affair for Eyes are a versatile cream-to-powder formula that can be used solo as an eye shadow or as a primer for other eye shadows.

Who can use eye primer?

Everyone can and should use eye primer! They work for all skin types, tones and textures. They are a non-negotiable for crêpe-y eyelids, oily eyelids and those wanting to see the true pigment of the eye shadow shades they are wearing.

How do I apply primer on my eyes?

You can apply our Smooth Affair for Eyes eye shadow primer in two ways, with a camouflage brush or with your fingers! Watch this quick how-to for application tips and tricks. (insert video)

Smooth Affair for Eyes

When should I use Smooth Affair for Eyes primer?

  • If you want to wear eye shadow apply it as a base.
  • If you don’t want to wear eye shadow, but want to have long-lasting colour on your eyelids, apply it solo.
  • If you have deep set eyes, more oily skin or skin that perspires a lot.
  • When you need your eye shadow to stay in place all day and night. Primer gives you that extra staying power to help your eye shadow last.
  • When your eye shadow doesn’t appear as vibrant as it looks in the pot or compact, try an eye primer to help it come out true to colour on your eyelid.

Create a powerful look that’s smudge-proof, crease-proof and lasts as long as you do! Our lid primers have been reformulated to include coco glycerides and mineral powders so that they are even more matte and hydrating, less creasing and highly pigmented.

The NEW Smooth Affair for Eyes collection is available in six versatile, buttery-smooth shades:

Smooth Affair Eyes Swatches

 

Try Iced Brown for a quick smoky eye, or Lemon for evening out redness or texture. We love Gold for highlighting on cheeks and it goes so well with Golden Girl Triple Eye Shadow.