Our commitment to cruelty-free

A question we get asked frequently ‘Are your products cruelty free?’. Read on to learn more about jane iredale’s advocacy for cruelty-free manufacturing.

A commitment to no animal testing has always been at the core of the jane iredale brand.  We do not test our products on animals, use ingredients tested on animals or sell into markets that require animal testing, yes, jane iredale is not sold in China.

We are honored to announce that we have been certified cruelty-free by the Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program, the leading internationally respected animal protection group for cruelty-free certification.  CCIC’s Leaping Bunny Program recognizes and supports companies that are doing their part to help eliminate the cruel and unnecessary use of animals in the testing of cosmetic products and ingredients, and do not allow third-party testing on animals for product registration purposes. This certification can be recognised internationally by The Leaping Bunny Logo which is highly regarded for its integrity and trustworthiness.

The Leaping Bunny Program offers the most up-to-date list of companies that have committed to no new animal testing throughout their manufacturing process, from ingredients to finished products, and do not allow third party testing on animals for product registration or other purposes in countries like China where animal testing is required.  By listing these companies in their Compassionate Shopping Guide and granting these companies the option to use the Leaping Bunny Logo on their products, it aims to promote the sale of animal-friendly products and make shopping for animal-friendly products easier and more trustworthy.

Leaping Bunny_janeiredale_jan2014As you may already know, for the past 14 years our no animal testing commitment has also been recognized by PETA, People for the Ethical Treatment of Animals, the most widely recognized animal welfare organization in the U.S.  In 2005 jane iredale was certified by PETA as “cruelty-free”, and we are licensed to use the PETA Cruelty Free bunny logo.  We have been and will continue to be listed in PETA’s Cruelty-Free Shopping Guide which can be viewed at www.caringconsumer.com, and our longstanding relationship with PETA will not change.

As you can imagine, we are extremely proud of this international certification, and we know that this is something that you truly value, too.

Therapy for your skin

jane iredale Mineral foundations have changed the perception of makeup. They have become an integral part of patient care world-wide because of their benefits to the skin and their ability to conceal almost any distraction. Because our minerals are concentrated pigment, camouflage can be fast and easy, especially when covering any type of redness or erythema.

Skin conditions such as rosacea or acne, or procedures like chemical peels and microdermabrasion often result in red, inflamed skin. A yellow base such as Warm Silk, Amber, Warm Sienna or Golden Glow is the key to covering pronounced redness. You may need additional mineral camouflage using our extensive range of concealers for conditions such as bruising, scarring, hyperpigmentation and vitiligo.
janeiredale_foundationsOur makeup is now part of the solution, not part of the problem.

One of our Australian stockists, tells us how he came to choose jane iredale for his clients: “We made the decision to carry products recommended and trusted by dermatologists. I visited one of Australia’s most renowned dermatologists, Greg Goodman, who is a prescriber of mineral make up and then following further discussions with our clinic dermatologists, I recognized that the one brand that was very popular was jane iredale mineral makeup.

Many patients that come to see dermatologists with their skin conditions cannot tolerate mainstream products. This can be for many reasons. So from a health professional’s point of view, jane iredale was the cosmetic of choice because of its non-comedogenic effects. It’s free from parabens, phenoxyethanol and is low allergenic. In essence, it will not block the pores, and it allows the skin to breathe naturally. In addition to this, there is a low chance of the client having chemical or photo-sensitivities. Furthermore, it has an SPF factor. This is of great benefit, particularly when many clients are using medications that contain Vitamin A derivatives, and can have sensitivities to sunlight.

We provide a complimentary make over for patients that have procedures done at the clinic. I explain to the clients about the outstanding benefits of the jane iredale range of mineral makeup, and then Brittany, our make-up artist, works her magic with foundation matching and added colour. There seems to be a preconception that mineral makeup doesn’t provide enough coverage but once our clients have jane iredale on, they fall in love with it. Brittany has been sharing the benefits of the BB cream, and most of the girls at the clinic now use the BB cream because of its great texture and coverage.

In my experience, patients are often told by skin specialists to avoid makeup. Understandably, most people panic at this stage, as they need coverage.  We recommend jane iredale mineral makeup, especially to these clients, because it doesn’t block the pores or affect their treatment. Bottom line is that the benefits of jane iredale are backed by research and testing. Once you read more about jane iredale products and understand the theory and benefits of using the range, it really is outstanding!
Westside Derm_Andrew_dec2013To celebrate the opening of My Skin retail showroom within the Westside Dermatology Clinic, we are running a two-day promotion this week (6-7 December 2013) which cannot be missed!” says Andrew Tran, Pharmaceutical health Professional.

jane iredale Holiday glamour

A dazzling choice for every makeup lover, this limited edition palette contains thirty colourful shades packaged in an elegant rose gold case with a matching lip brush.

Glamour Palette“Every woman deserves a little glamour now and then and the holidays are the perfect time to let loose and take a chance with your style and makeup. How about having a Gatsby moment or wearing that red lipstick you bought and haven’t had the nerve to wear?  Our rose gold Glamour Eye & Lip Palette will tempt you to push the envelope and steal the show. Then bask in the feeling of knowing you look amazing and that you’ve earned every glamorous moment.  Happy holidays!”  says Jane.

For a pop of colour and to transform your look from day to night, spoil yourself this Christmas with the jane iredale Glamour Eye & Lip Palette. Effortless to give and a thrill to receive – our Glamour Eye and Lip Palette features fifteen mini PurePressed Eye Shadows, ten mini PureMoist Lipsticks and five mini PureGloss Lip Glosses, with a rose gold Lip Brush for precise application.

Here is a list of all the beautiful colours included in this palette:

PureGloss Lip Gloss, in five shades:
Shimmering: Snow Berry, Beach Plum, Pink Candy
Sheer: Bellini, Crabapple

PureMoist Lipstick, in 10 shades:
Neutrals: Sarah, Abigail, Kaylee
Pinks and Corals: Liz, Lucy, Madison, Rikki
Reds and Mauves: Naomi, Margi, Theresa

PurePressed Eye Shadow, in 15 shades:
Lights: Oyster, Wink, Hush, Rose Gold, Dreamy Pink
Smokey: Platinum, Cappuccino, Supernova, Merlot, Double Espresso
Brights: Magic, Caribbean, Violet Eyes, Blue Hour, Red Carpet

We’ve even created 4 makeup look guides for you to try at home. Simply follow these steps and get your glam on this festive season! There’s no excuses now… Continue reading

Derby Day Makeup Inspiration

Spring racing season is here! Giddy Up!

You’ve brought your outfit and show stopping head piece, now let’s talk makeup! Add a pop of colour to your black and white attire with a bold red lip. You can’t go wrong with a striking Marilyn Monroe inspired look, is the perfect fit for Derby Day… a match made in heaven.

To get this makeup look right, focus on achieving a flawless complexion, beautifully groomed brows and a bright red lip. Miss Universe Australia 2008, Laura Dundovic, looked amazing with a vivid red lip at last years Derby Day.
Derby Day_Laura dundovicWant to know how to get this look? Follow this simple step-by-step makeup guide to achieve this universally flattering makeup look, it’s sassy and sophisticated, and a sure way to turn heads at this years Derby Day.

Prep skin with a spritz of D2O. This model Catherine, has slightly drier skin so a little spritz is the perfect way to add moisture to the skin. Next, apply Dream Tint (Medium) using the foundation brush to prime and protect the skin. Finish with Amazing Base Loose minerals in Warm Sienna, apply in layers. Spritz in between layers to ensure the minerals lock onto the skin. Use the Chisel Powder brush to apply your loose minerals.

To cover redness and conceal the under eye area, use the large shader brush and apply Amazing Base Loose Minerals in Bisque to problem areas (use as a highlighter too). Spritz with D2O.
makeup by julia kurSTEP 3: CONTOUR
To contour the cheekbones, apply PurePressed base in Teakwood below the cheekbones and out towards the temples using the white fan brush.
Continue reading

jane iredale Launches NEW Lipstick Collection

The NEW jane iredale PureMoist Lipsticks have arrived in Australia! We are thrilled to be launching our luscious and creamy new collection of vitamin rich lip colours this month.

We all know that lip colour is the easiest way to instantly add colour and life to the face, so take your pick, we have 24 shades to choose from which means there’s at least one ripe and juicy colour suited to your exact skin tone.

jane iredale lipstickHere’s what Jane says about her new collection of PureMosit LipSticks:
“Of course, we’ve maintained some of your favorites like Rose and Sarah, but there are a lot of new colours that are inspired by the flowers in my garden. And the flavour mimics that burst of freshness you get when you bite into a berry. The finish is creamy and long lasting with enormous amounts of hydration accomplished by moringa oil, orange peel wax, avocado and sunflower seed oils. We don’t use any beeswax or carmine so this formula is vegan and suitable for those who keep Kosher. And if you like to apply your lipstick without a mirror, we’ve made that easier for you too, with a sleek new tube designed for precise application. My favorite new colour that goes with my warm undertones and works with just about everything is Brooke. But you’ll find your ownand we can’t wait to see what that is.”

If you need a little bit of guidance, this season’s hottest lip trends are either bright cherry red which is easily achieved with the colour Margi Lipstick or a naturally nude pout, try Madison, it’s a gorgeous soft nude tone. TIP: dry lips… for soft and sexy lips we recommend exfoliating them with Sugar&Butter before beforehand.

jane iredale lipstick Continue reading

Give the Gift of a Bright Future…

October is Breast Cancer Awareness Month!

Introducing our 2013 Breast Cancer Awareness limited edition product ‘Bright Future‘ …it’s a gorgeous key ring mirrored compact featuring five timeless eye shadow shades from the PurePressed range – Peach Sherbet, Pink Glaze, Red Carpet, Pink Cloud and Dusk; along with a travel-sized eye shadow brush for on-the-go touch-ups.
bright futureFor every Bright Future compact sold, jane iredale Australia will donate $1 to the National Breast Cancer Foundation (of Australia). The support reinforces the brand’s dedication to supporting breast cancer research both here in Australia and in the United States, where the brand is in its sixth year of partnership with Living Beyond Breast Cancer.

“We, at Margifox Distributors, are committed to supporting the Australian National Breast Cancer Foundation. This year, I’m delighted our beautiful Bright Future compact is on offer, which has gorgeous colours suitable for any woman,” says Margi Fox, from Margifox Distributors.

Continue reading

‘Beauty through the Decades’ with jane iredale

This year, at the annual Sydney International Spa & Beauty Expo, we had our makeup experts demonstrate the versatility of jane iredale with a makeup workshop titled “Beauty through the Decades’. This is a sequel to the previous posts on this blog… where we explained how to re-create each look with a step-by-step makeup application guide. Here, we show you how each model was transformed.

A 20′s model can easily wear a bold and stylish Gatsby inspired look. This look combined a violet smokey eye and deep berry lip, a look that is very hot right now!jane iredale makeup for 20's Continue reading

Timeless Beauty at 50!

Feel revived and ageless with this timeless look for the experienced face ’cause it’s not about age, it’s about attitude!

mineral makeupSTEP 1: Prime your skin with a Foundation or Blending brush going over eyes and lips. Apply your favourite jane iredale foundation to match your skin tone. Set with a Hydration spray for a long lasting finish.

STEP 2: Apply PureBrow Brow Gel in your desired colour to hold and tint the brow.

STEP 3: Apply Connection In Touch Cream Blush to the apples of your cheeks with a foundation brush.

STEP 4: Sweep PurePressed Eye Shadow in Champagne across lids as a base colour with Deluxe Shader, add Allure to the lid for highlight with a Smudge and blend Cappuccino across the contour with a Crease Brush. Use Brown Silk Eye Gloss as a liner with your Angle brush which won’t budge. Blend Cappuccino as a soft shadow liner under the lower lashes with a Small Fluff brush.

STEP 5: Add Lash Conditioner, Longest Lash Black Ice, Pure Lash Lengthening Navy on the lower lashes to brighten the eyes.

STEP 6: Add PureMoist Lipstick in Margi (expected to launch October 2013).
This look was created for the Sydney International Spa & Beauty Expo Main Stage Demonstration Sunday 25th August 2013.

Devine Eyes at 40!

Women in their 40’s have never looked so good or so youthful… Capture the spirit of colour with this playful look!

mineral makeup

STEP 1: Prime your skin with a Foundation or Blending brush going over eyes and lips. Apply your favourite jane iredale foundation to match your skin tone. Set with a Hydration spray for a long lasting finish.

SYEP 2: Prime the lids with Petal Lid Primer with a Deluxe Shader brush. Apply the shades in the Go Cool palette to bring these beautiful violet tones into the look. Sweep Ice over the Petal Primer across the entire lid with the Eye Shader brush. Blend Zhivago and Mulled Wine into the eye contour and outer 1/3 of the lid with the Crease brush. Then sweep Mittens across the lid and blend and above the contour. Apply Cold Snap along bottom lash line. Smudge Smokey Quartz Mystikol along the upper lash line and lower outer corners with the Mini Dome or Smudge brush.

STEP 3: Add Pure lash lengthening in Brown Black.

STEP 4: For lips try our PurePressed Eye Shadows as Lip Colours. Hush eye shadow mixed with Abigail, Madison or Lucy Lipstick (new collection expected to launch October 2013) for a complimentary look!


1960′s Makeup Inspiration

The 1960’s Makeup Revival, follow in the footsteps of Audrey Hepburn… celebrating the Swinging Sixties! Be the shining star you are and sparkle with this look!

mineral makeup

STEP 1: Begin by priming your skin with a Foundation or Blending brush going over eyes and lips. Apply your favourite jane iredale foundation to match your skin tone. Set with a Hydration spray for a long lasting finish.

STEP 2: Darken and extend your eyebrows slightly with the Bitty Brow Kit. Hold the brows with PureBrow Brow Fix and Mascara

STEP 3: Applying a sheer wash to your eyelids with Champagne Silk Eye Gloss with the Deluxe Shader brush. Blend quickly feathering the edges. Use Onyx Mystikol with an Angle brush to apply the black hard line in the eye contour so it can be seen when the eyes are open. Use the same Mystikol to apply upper and lower liner to the lash lines with a ‘cat eye’ flick on the upper lid. Gently smudge the lower lash line with a Smudge brush. Using your Small Fluff brush gently press on 24Karat in gold around the black liner all over the lids.

STEP 4: Add lots of Lash Conditioner, Pure Lash mascara in Black Onyx and Professional Faux lashes.

STEP 5: Use a Blending brush with Devotion Lip Fixation on the cheeks and Peach Lip Liner and Liz PureMoist Lipstick on the lips (expected to launch October 2013).
This look was created for the Sydney International Spa & Beauty Expo Main Stage Demonstration Sunday 25th August 2013.