Great Gatsby inspired Makeup Look

Get Smoky with this alluring trendy look! The 1920s was a decade of exciting social changes and profound cultural conflicts. This look represents the way women felt as risk takers with a hint of rebellion thrown in… just for fun!
jane iredale mineral makeup
STEP 1: Prime your skin with a Foundation brush going over eyes and lips. Apply your favourite jane iredale foundation to match your skin tone. Set with a Hydration spray for a long lasting finish.

STEP 2: Darken and extend your eyebrows slightly downwards with an eyebrow pencil or the Bitty Brow Kit.

STEP 3: Start with the lightest shade in PurePressed eye shadow trio Sundown applied with the Chisel Shader all over the lid. Then sweep the darkest colour into the crease and upper and lower lash line . Apply the mid tone colour on the lid and between the eye contour and brow and upper and lower lash line. Follow with Onyx Mystikol smudged along the top and bottom lash line using the Smudge Brush. Use the highlighter side of the Mystikol on the inner corner of the eye next to the nose and just under the arch of the brow. Add 24 Karat Gold Dust in Silver for extra glamour! Finish with Black Ice Longest Lash Mascara.

STEP 4: Add Cheekie PurePressed blush on the apples of the cheeks.

STEP 5: Define the lips with Berry Lip Definer, add Black Cherry PureGloss on top.

Tip: Wet your brush to intensify the eye shadow colours!
This look was created for the Sydney International Spa & Beauty Expo Main Stage Demonstration Sunday 25th August 2013.

5 Fabulous Foundation Brushes

Makeup artists know the right makeup brush makes all the difference to a flawless makeup application. jane iredale has a great range of exclusively designed foundation brushes to suit every foundation in the range.

We explain each brush, down to its bristles! And which density, shape and size works best for each base. Foundations fall into two main categories; wet or dry.  Liquids and creams (wet) are best applied with a synthetic brush as these bristles don’t soak up as much product while powder (dry) foundations are best applied with a natural hair brush as these bristles grab onto the powder and prevent you from depositing too much product onto your skin.  With the correct tool, you’ll have more control, use less product and achieve perfect coverage every time.

The Handi
A flat headed, long bristled powder brush made of soft goat hair, specially designed for our PurePressed Powders.

Chisel Powder Brush
A long, full powder brush with medium density bristles made of soft goat hair. This brush is really versatile, use with our Loose Powders, Blush or Bronzers.

Foundation Brush
Another great multi-purpose brush. This large, flat, soft synthetic hair brush is made of a Taklon nylon and used to evenly distribute Liquid foundation, Glow Time BB cream, Creamy blush, and Primers.

Blending Brush
You’ll fall madly in love with this brush. It’s made from a blend of natural goat hair and Taklon synthetic bristles. This unique combination of bristles makes it ideal for use with both powder and cream based products. We love applying our Primers, Dream Tint… our original CC Cream, Glow Time BB Cream and Liquid Minerals with this baby!

Kabuki Brush
The cutest brush in the range, tightly packed with soft goat hair bristles. A rounded brush that is user friendly and effortless to handle. We love applying Powder foundations, Blushes, Bronzers and cheekbone Shimmer.
foundation brushWith this simply reference guide, choosing the right tool for your foundation is clear-cut. Now with a little practice you’ll be able to master your application technique in no time! So what will it be….tapping, dabbing, stippling, painting or stroking, for you to achieve the most from your jane iredale mineral foundation?
Great coverage and healthy looking skin are only a brush away!

Cover, Nourish and Colour Correct with CC Cream

It’s fine to Prime, now let’s…Colour Correct !

DREAM TINT …our original CC cream is a super-absorbent tinted moisturiser that not only hydrates, but creates a soft-focus effect which minimises the look of large pores and fine lines.

If Dream Tint is your foundation of choice then listen up. jane iredale Dream Tint is being re-launched with a whole new name, CC Cream! Dream Tint will remain the same beautiful quality foundation it’s always been with it’s sheer , lightweight, SPF 15 protection giving the skin a soft focus clean complexion.

Dream-Tint-CC-cream-info-graphic Is your skin feeling dull, sallow and a little dehydrated? We’ll show you how to brighten and enhance your natural beauty with Dream Tint and the Blending Brush.

1. Apply Dream Tint in the appropriate shade (see colour swatch below) and blend with the Blending Brush.

2 Apply a dot of Lilac Brightener to the center of the forehead, to the apples of the cheeks and to the center of the chin. Blend with the Blending Brush.
a. TIP You can mix a dot of Lilac Brightener with your shade of Dream Tint and apply it to the entire face. Just remember, you only need a pea sized amount of Lilac Brightener.
b. TIP Use Peach Brightener to conceal hyper-pigmentation or freckles (though please don’t hide your freckles!). Apply a dot of Peach Brightener where you want to even out the skin tone and blend with the Blending Brush.

3 Apply a mineral powder of your choice to finish the look.

dream-tint-swatchTIP:  Can be used solely as a primer under our mineral foundation powders.

Makeup Forever with Smooth Affair

To Prime is Divine!
Beating those upcoming winter blues is easy with jane iredale SMOOTH AFFAIR Facial Primer & Brightener! I’m not sure I can even list all of the wonderful things about this product… it’s like a cool drink for your skin. Think skincare and makeup primer all-in-one.
Smooth Affair has a lightweight fluid texture that makes your skin feel silky soft, leaving it looking healthy and hydrated.  It’s serum like formula slips into your skin while creating a super fine surface barrier for your foundation to lock onto.

smother affair primerSmooth Affair is very different to most silicone based primers on the market as it is packed full of ingredients that provide remarkable benefits to your skin, including an array of fruit and herbal extracts, that really do work! This remarkable product is the key to long-lasting foundation and has been formulated to even out skin tone, promote hydration, & smooth Continue reading

Open your eyes with our healthy Mascara

See an amazing difference with our naturally nourishing mascaras.

Did you know that jane iredale offer a beautiful range of unique mascara formulas that pamper your lashes and bring distinctly beautiful results. Natural ingredients such as sea minerals encourage your lashes to grow to their full potential, while sweet almond oil softens and moisturises. Let’s take a tour of the jane iredale mascara range, to see which is best suited to your lashes.
jane iredale mascaras
First up, the latest development in our mascara portfolio is the re-launch of Longest Lash Thickening & Lengthening Mascara, featuring a NEW plush wand that expertly separates and defines to build the most luscious lashes. This Mascara offers dramatic volume for your lashes, naturally. If you want it all: well-defined, longer-looking lashes and buildable volume, this is the mascara for you! It contains 50% more product than most mascaras and is formulated with a blend of seaweed lipids to condition, moisturise and protect lashes and reduce splitting and breaking. The triple-length cellulose fibers add extra length and thickness to your lashes and don’t forget, the NEW wand, it features a long stem, ultra-full head and carefully separated bristles to deliver dramatic, buildable volume without clumping or smudging.
Available in Black Ice, Espresso and Slate Grey.

Iflengthening is all you require, try our PureLash™ Lengthening Mascara. This formula offers irresistibly flirty lashes, specifically designed for those seeking longer, lush-looking lashes. The triple-length cellulose fibers lengthen each lash for a flirty, wide-eyed appearance. It contains Dex-Panthenol in liposome form to condition lashes while seaweed lipids and wheat proteins add extra nourishment and curl to your lashes.
The wand is a soft hollow fiber brush that provides even application and separation of lashes.
Available in Brown Black, Jet Black and Navy.
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Smoke and Mirrors Makeup Look

A subtle smoky eye is both sexy and timeless, and Australian Actress Teresa Palmer wears it so well. This look can be created with any shade from classic charcoal to soft browns, and even vibrant shades like plum or teal. The smoky eye is not a color, it’s a technique; or rather many techniques. It looks fierce and only takes about five minutes.

teresa palmer smokey eyeHave faith. It may look like a hot mess when you are halfway through, but it comes together magically in the end. Blending is the key!

Makeup Artists agree that creating contrast is a great way to add drama to the face. This can mean warm eyes and cool lips or dark eyes and light lips. Don’t be afraid to step into the world of colour and take your look to a new a height this winter!

We show you how to re-create Teresa Palmer‘s perfect evening eye makeup look.

STEP 1: Wine Silk Eye Gloss
Start with Wine Silk Eye Gloss applied with the Camouflage Brush as an eye primer all over the eye from the lashes to the brows. Blend the Eye Gloss until it’s completely dry before applying shadows over the top.

STEP 2: Double Espresso PurePressed shadow
Next apply Double Espresso PurePressed Eye Shadow to the crease using the Crease Brush and blend well.

STEP 3: Onyx Mystikol
Follow with Onyx Mystikol smudged along the top and bottom lash line using the Smudge Brush. Use the highlighter side of the Mystikol on the inner corner of the eye next to the nose and just under the arch of the brow. Finish with Black Ice Longest Lash Mascara.

STEP 4: Finishing Touches
Now with eyes this intense, keep the cheeks and lips soft and neutral.
Apply Daisy, Ashley, or Lilly PureMoist Lip Colour using the Retractable Lip Brush and finish with Snow Berry PureGloss. Pull this look together by highlighting the cheekbone with the Quad Bronzer in Rose Dawn.

Smoke-and-mirrors_janeiredale_image1This step-by-step guide was created by Makeup Artist Leslie Graham on Model Dani Schuller using Makeup by jane iredale

Beautiful Skin this Winter with jane iredale

We couldn’t help but be inspired by Jennifer Hawkins’ glowing complexion this winter.

jennifer hawkinsTake charge with a fresh approach to combating dry winter skin. Typically your skin becomes dryer during winter months so a few precautionary measures are all you need to change the look and feel of your skin during this season.

5 steps to relieve dry winter skin with jane iredale Mineral Makeup

  • SKIN PREPARATION We’re not sure we can even list all of the wonderful things about this product. But if our skin could talk it would say, “Thank You Jane!” Smooth Affair Facial Primer not only evens out skin tone, it promotes hydration, moisturizes, conditions, soothes and aids in the longevity of your foundation. It can even be used as your daily moisturizer! It’s nearly impossible to overuse this product because a pea-sized amount is all you need for the entire face. It leaves a desirable dewy glow on women who suffer from uncomfortably dry skin duringwinter. Continue reading

Get Gatsby Inspired

Have you ever wanted to step back in time?
Well, this 1920’s Great Gatsby inspired look is sure to please!  The roaring 1920’s marked the era of the redefined modern women, movie stars, jazz, the Flapper and Art Deco. Champagne flowed and women adorned rounded, thin, extended brows. Blush was a “rosy rouge” and lips were shaped like ‘Cupid’s bow ‘ in deep red and plum.

The 1920s was the decade in which fashion entered the modern era. It was the decade in which women abandoned restricting fashions of the past for more comfortable clothes such as skirts and trousers.

Here’s how to Get the Katy Perry Gatsby inspired Makeup Look …
Katy Perry does gatsby 1920 look

  • EYE LINER :: Follow with Onyx Mystikol smudged along the top and bottom lash line using the Smudge Brush. Use the highlighter side of the Mystikol on the inner corner of the eye next to the nose and just under the arch of the brow.

jane iredale makeup products

NOTE: This look can be adapted with PurePressed eyeshadow trio ‘Silver Lining’ or ‘Sundown’ or the PurePressed eyeshadow in Merlot.

Tip: Try jane iredale’s Professional Faux Lashes for extra flare….

Jessica Alba’s Autumn Lip Inspiration

Pass the Berries Please….

Autumn is the perfect time of year to re-focus on colour, and our new PureGloss collection is a great way to add a little fun and excitement to your makeup bag.
There’s no sugary sweetness here so wear it alone or on top of your favourite shade of lip definer for a wonderful pop, to give you that “just kiss me already” attention.

Another way to play with our pure pigments is to start by applying LipDrink to gently hydrate the lips and prime them. We can’t say it enough, priming really works!

Next, use your Small Fluff Brush or Eye Shader Brush to ‘tap’ our PurePressed eyeshadow pigment all over the lips.Use a deep burgundy like jane iredale PurePressed eyeshadow in ‘Merlot’ for a rich red Autumn lip or our PurePressed eyeshadow in ‘Red Carpet’ for a brighter orange. {Tip: You can even mix two colours to create the perfect shade.}

Now pull out your favourite jane iredale PureGloss colour and bring your lips to life!
Best part of all….PureGloss contains pure pigment, pure mineral healthy ingredients to protect and nurture your lips. Packed with Pomegranate, Blackberry, Sunflower seed oil, Orange peel wax, Lotus flower and Vitamin E – a lip treatment and colour in one product.

We are proud to say that our PureGloss is not full of nasty chemicals; no alcohol, no plasticizers such as polybutene, no synthetics, no petroleum or perfumes.

Re-create Jessica Alba’s evening Burgandy lip or her fresh tangerine lip colour with these jane iredale products: jane iredale lipgloss

jane iredale makeup HOW-TO

We’d like to send a big ‘Thank You’ to Professional Beauty Magazine for helping us celebrate our new collection, ‘Awaken your Beauty’ with this gorgeous 5 page spread! Take a look at the final article published in the Mar/Apr 2013 edition of Professional Beauty Magazine. We are thrilled with the results!!

Photography: Brandee Meier

Photography: Brandee Meier

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