jane iredale spends time with beauty bloggers

For more than two decades Jane Iredale, the mineral makeup pioneer and our leading lady, has poured her heart and soul into creating quality products that adhere to the highest standard of integrity.

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Jane has always had a clear vision of the future for the brand, utilising the most current technology available to provide makeup that looks and feels exceptional and gives a full coverage and broad-spectrum sun protection. Further cementing her commitment to quality is the use of pharmaceutical grade and certified organic ingredients, where possible.

We believe this is why the brand has stood the test of time and the very reason we’re celebrating 20 successful years in the professional makeup arena.

Over the past couple of weeks, we have had a blast entertaining some of Australia’s inspiring blogging sensations, with the launch of our latest collection – City Nights and to celebrate our 20 year milestone.

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As a brand, we take pride in educating women on the importance of knowing what is in their makeup and what they are putting on their skin. We shared our expertise during our events in both Sydney and Melbourne, with more than 20 bloggers watching on as our guest makeup artist and jane iredale expert, Julia Kur, demonstrated the versatility of the brand.

Julia has worked with the brand for over 7 years and has just moved to Australia, residing in Melbourne. Her experience with jane iredale is evident in the way she effortlessly applies every product.

jane iredale State Manager, Justine Vittoria, kept our guest engaged as she shared our brand story and the skin care benefits our range offers. All the while Julia Kur brought to life some of this season’s trends through live demonstrations.

Our makeup models were transformed using the new shades from the City Nights collection, first with a soft day look that could be easily worn by a range of women and then a smouldering evening makeup, perfect for the more confident makeup wearers.

We caught up with Julia after wrapping up the events to find out some of her basic rules to live by when it comes to makeup and the reasons why she loves jane iredale products.

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 Q: What are your top tips for achieving flawless makeup?

 1. Healthy skin makes all the difference – be sure to drink lots of water and follow a facial regime that sees you cleansing, toning and moisterising as often as you need. It’s impossible to achieve a beautiful makeup look if your skin doesn’t look healthy.

2. Universal rule – your foundation shouldn’t be visible! Choosing the right colour, applying it in natural light and layering foundation gives you control. Less is more, especially for everyday makeup. When in doubt, choose a foundation colour that’s slightly lighter than your skin, even if you prefer a more tanned complexion, increasing the colour is easy using a bronzer. 

3. When applying your foundation start with the cheek area and go light on the central part of the face, hairline and around the eyebrows, so you can avoid having too much foundation clinging to parts of the face with hair including the upper lip line, brows and hairline.

Q: What is it about jane iredale that you love most?

jane iredale make up is long lasting and virtually waterproof and I can attest to the quality. I love the versatility of the range and the fact that it can be used as an everyday makeup and also for on stage, TV and photo shoots.

It’s easy to create a beautiful looks for evening outings, a perfect wedding makeup, and most importantly, it’s safe enough to use after plastic surgery as a corrective camouflage makeup and is great for most skin conditions.

And what I like about using this range is that you can apply it in layers and have full control of the coverage and finished look. The products are multipurpose and can be used in so many ways because there are no harsh ingredients.

Q: Does the range cater for makeup wearers that love to be on trend?

Yes, absolutely, jane iredale develops two new collections every year and always has the most beautiful colours and products to keep up with the latest looks and trends. Re-creating high fashion looks from the run-way is so easy with this brand. You can mix any product together to create any desired shade.  

Thanks again to everyone that took the time to join us; we can’t wait to do it again. Take a look at some of the moments we captured during our show on our Facebook page.

Get the look: jane iredale launches NEW City Nights Collection

We are so excited to introduce to you jane iredale’s latest and greatest – the City Nights Collection® – just in time for the Spring/Summer party season.

City-Nights-Collection-Blog MODEL

According to Jane, City Nights is “a collection that speaks to the sophisticate in all of us, and is just perfect for a night on the town!”

City Nights will have you looking stylish for the warmer evenings and features a range of glam products:



Limited Edition Celebrate PurePressed Eye Shadow Trio (Mist, Toast and Port)
A deep violet Jelly Jar Gel Eyeliner (Purple) and a shimmery olive green Jelly Jar Gel Eyeliner®  (Green). A deep mahogany rose PureMoist Lipstick® shade (Katerina) and a beautiful pink plum shimmer PureGloss Lip Gloss® (Kir Royale)

We share some tips on how you can use the products to create a gorgeous smoldering eye and lip look… perfect for a night on the town!

City-Nights-CYL-BlogFor the face:

Start by evenly applying Smooth Affair Facial Brightener and Primer®, followed by a layer of Liquid Minerals Foundation®. Now you have a fresh and flawless base to achieve the look.

Smoldering eyes:

City Nights - eyesEyes are a key focus and you will need to apply Mist PurePressed Eye Shadow all over the lid and lash line all the way to the brow bone using the Deluxe Shader Brush. Then take the Crease Brush and apply Port PurePressed Eye Shadow from outside corner of the eye up to the crease.

Again, using the Crease Brush, apply Bronze 24-Karat Gold Dust® to the center of the eyelid.

City Nights - eyeliner

Using the Angle Eyeliner Brush, apply Brown Jelly Jar Gel Eyeliner® to top lashes only.

With the Smudge Brush, smudge Port PurePressed Eye Shadow along the bottom lashes.

To complete the dramatic look apply, PureLash Lash Extender & Conditioner® to the upper and lower lashes followed by Black Ice Longest Lash Mascara®

And the cheeks:

Apply some Copperwind PurePressed Blush® to the cheeks with the White Fan Brush for a subtle splash of colour.

To finish, the lips:

City Nights - lips

Line and lightly fill lips with Lip Pencil in Sienna. Finish with an application of PureMoist Lipstick®in Katerina.

We know you are going to fall in love with the beautiful new range of colours in the City Nights Collection; there really is something for everyone.

Make sure you share your #citynights inspired look with us on Instagram @janeiredale_australia.

How To: Transform your makeup look from day to night

We know keeping your makeup looking fresh and appropriate from day to night can be challenging. Luckily, jane iredale has a number of versatile handbag-friendly products that can make the transition from work to dinner and drinks effortless.

Julia Kur Look 1 DAY

Day face

A day look naturally features a glowing skin; you can achieve this by applying Smooth Affair® Facial Primer & Brightener to give your complexion a radiant lift for your day.

Complement this with a gorgeous and even, matte-looking skin. We recommend using a medium coverage foundation such as PurePressed Base Mineral Foundation, applying it with a brush for medium coverage or a flocked sponge for fuller coverage. Finish off your look with glimmering golden eyes by applying a touch of PurePressed Eye Shadow Triple in shade Golden Girl.

Julia Kur Look 2 DINNER

Dinner date

After a full day’s work simply refresh your face with a light dusting of PurePressed Base Mineral Foundation. If you are feeling dry, spritz your skin with one of jane iredale’s Hydration Sprays.

For a more obvious transformation apply jane iredale’s Jelly Jar Gel Eyeliner along your lash line for a sleek and sophisticated look. Finish off with a statement lip colour; try Margi from the PureMoist Lipstick range.

Julia Kur Look 3 DRINKS FB INSTA

Drinks with friends

And now for the final transition from dinner to drinks, here we suggest emphasizing your peepers with a golden smoldering smokey eye look.

Using the darker shade in the Golden Girl Eye Shadow trio, apply all over the lid fading out towards the brow to create a sexy bronze evening eye makeup. Pay attention to the lower lash line and be sure to blend well.

This smoldering look will see you conquer 24 hours of beautiful makeup with only a few makeup essentials – We all love that!

Photography DANIELLE CHAU | Model Kheone, Scene Model Management | Makeup & Hair Julia Kur


Highlighting and contouring are fundamental make up techniques, designed to achieve balance and symmetry.

There are several techniques and products that can be used to highlight and contour the face.


Jacqui Hollins, jane iredale beauty expert says: “highlighting and contouring is all about adding balance and symmetry to the face.

“When done correctly, nothing matches the positive effect it has on the face and the benefit of knowing how to highlight and contour means you transform, enhance and highlight your best features.”

A very important part of this advanced makeup technique is to ensure that products are well blended so that there are no lines and is close to the natural skin tone, thus creating a subtle and natural finish.

We’ve pulled together a list of some of our main tips to consider when attempting to highlight and contour:

1. Highlighting is used to emphasise and bring areas forward; products should be 2-3 shades lighter than your skin tone.

2. Areas of the face that can be highlighted include: Centre of the forehead, bridge of the nose, inner corner of the eyes, brow bone, top of your cheekbone, upper apple of the cheek, centre of the cupids Bow, centre of the bottom lip and centre of the upper lip.

3. Stock up on these jane iredale products for flawless highlighting:

4. Contouring shades mimic shadows and create depth with shades 3-4 times darker than your natural skin tone. Always ensure product is well blended to avoid any lines. We prefer products that have a slightly more matte finish too.

5. Areas of the face to contour are: Around the hairline, socket of the eye, under the cheekbones, sides of the nose; bottom of the nose, jawline and under the chin

Lastly, Jacqui advises: “to keep contouring to a minimum, use a combination of two foundation shades only a shade or so difference and apply the darker shade on the outer edges of the face and concentrate the lighter colour on the inside focusing on the aesthetic triangle. Using emollient or dewy textures will give the face a fresh, dewy and more youthful appearance.”

To learn more about contouring and highlighting we suggest following some of our favourite beauty bloggers including Chloe Morello, Ruby Golani and Lauren Curtis.

jane iredale Presents this Season’s Makeup Must-haves

Spring has finally sprung and to celebrate the arrival of this wonderful season we have compiled some of the hottest trends to get you ready to rock the warmer months.

With the warmer weather and increased social activities, Spring is the perfect time to celebrate your fun side, with bold shades, defined liner and brighter skin. Here we have some makeup looks to share to ensure you’re living in full bloom this Spring…

Cate Blanchett SPRING

A copper smoky eye is definitely on-trend; this is easy to achieve with jane iredale’s ‘Golden Girl’ PurePressed® Eye Shadow Trio, which includes three shimmery golden tones in a light, medium and dark shade.

For a dramatic eye, begin with the darkest colour; apply it in a sideways V using our Eye Contour Brush. Next, highlight above the Iris with the medium shade. Finish by highlighting the brow bone with the lightest shade. Now blend well with a clean brush.

Cara Delevingne BRONZE EYE

Whether you like your lines smudgy or clean, beautifully defined eyes are hot this season. Our inky Jelly Jar Gel Eyeliners are super soft and creamy, packed with rich colour and they glide on beautifully for long lasting wear. They come in either a black or a shimmery brown and soon a few more fun shades. To take your golden smoky eye to new heights, trace very close to the upper lash line using the Angle Liner/Brow Brush and Black Jelly Jar Gel Eyeliner.

Work from the outer corner, about 3/4 of the way in. Get it right into the lash line. Then reverse direction and thicken the line, winging it as you go out. How you do it is entirely up to you: you can keep it fairly thin, or cover most of the lid if you like. You can flick your cat eye way up for that classic ‘Mad Men’ look, or simply angle it pretty much straight out to the side, just a little bit past your outer corner for a more subtle look.

For the lips, apparently orange is not only the new black, but also the new red. Bright orange lips are everywhere! Our PureMoist® Lipsticks include nourishing natural oils to make your pout look and feel incredible, think delicious lip treatment. First, line your lips with the jane iredale Peach Lip Definer and then generously apply Liz PureMoist Lipstick on top. For something a little exotic, try our vibrant coral Lip Fixation shade Craze.

Joanna Hough ORANGE lips

A flawless, glowing skin has its place no matter what time of year. We recommend our Smooth Affair Facial Primer & Brightener to increase luminosity and a light layer of Glow Time® Full Coverage Mineral BB Cream, which covers blemishes, minimises pores, disguises wrinkles, whilst smoothing out and protecting your skin with an SFP 25.

We hope you enjoy re-creating these looks. Remember to tag us on instagram #janeiredale or @janeiredale_australia and show off!

Q&A with jane iredale stockist The Facial Rejuvenation Clinic

We caught up with Ann-Marie Nolan, Clinician and Makeup Artist at The Facial Rejuvenation Clinic – the largest cosmetic clinic in the southern hemisphere and jane iredale stockist.

Ann-Marie with a client

Can you tell us about the clinic and the types of services offered…

The Facial Rejuvenation Clinic has been offering the latest, most effective and trusted, non-surgical treatments in cosmetic face and body appearance medicine for more than 14 years. We offer more than 400 facial and body treatments and we’re proud to be one of the country’s leading providers of Thermage, wrinkle injections, dermal fillers, laser medicine and advanced skin care technology.

What is it about jane iredale mineral makeup that your clients love most?

We’ve had the range in the clinic for more than a decade and our clientele love that it’s simple and easy to use. The beautiful mineral ingredients means that not only does the makeup offer coverage, but it’s also good for your skin. Another feature our clients love is the high sun protection which is certainly a must-have in the harsh Australian sun.

jane iredale products

What is the most popular jane iredale product?

Our star jane iredale product is the PurePressed Base Mineral Foundation. With 24 shades to choose from, it allows every client to have their Mineral Foundation matched perfectly to their skin tone.

What is the one must-have jane iredale product you recommend to all your clients post treatment?

As part of the service here, we provide clients with a complimentary ‘Makeup Cover Up’ after their treatments. The products that we use for cover-up’s, but also recommended to our clients to use post treatment would be the Purepressed Base Mineral Foundation or the Glowtime BB Cream. Both have medium to full coverage with mineral ingredients that help minimise inflammation, irritation and allow the skin to breathe.

What is your personal favourite jane iredale product and why?

My jane iredale go-to product would have to be Dream Tint Tinted Moisturiser. The Dream Tint is also classified as a CC Cream which creates an even-skin tone appearance without the need to wear a heavy, full coverage foundation. It also contains key ingredients that minimise pores, amazing antioxidants and it smells divine!

What’s your Medical Makeup camouflage rule to live by?

Always refer to your colour wheel and basic colour theory when camouflaging.

If you are camouflaging bruising or dark circles, which has a blue undertone; the opposite colour to blue on the colour wheel is orange – the jane iredale Enlighten Concealer is great for this!

How important is it for women to wear a foundation that contains a broad spectrum sunscreen?

It’s vital to be using sunscreen on a daily basis and not just when you’re in direct sunlight. Using foundation that contains Broad Spectrum Sunscreen helps protect skin from UVA and UVB sun exposure.

Broad Spectrum Sunscreen is especially important pre and post laser treatments, as you need to ensure that you’re not sun exposed throughout the time of your treatment or as recommended. 

The Facial Rejuvenation ClinicThe Facial Rejuvenation Clinic has four clinics in New South Wales located in Sydney’s CBD, Bondi Junction, Chatswood and Parramatta.

For more information visit the website www.facialrejuvenation.com.au.


How To: Create the everyday smokey eye

A well-executed smokey eye is the perfect way to make a statement without trying too hard… jane iredale shows you how to create an earthy, monochromatic makeup look in a few easy steps.

Everyday smokey eye

Everyday smokey eye

Step one: Start by cleansing and refreshing the skin with a spritz of jane iredale’s Balance Hydration Spray.

Step two: Apply a light layer of tinted moisturiser, try our Dream Tint in the colour that suits your complexion, this product works to even and prime your skin. To create a velvety matte finish on your base, lightly dust PurePressed Base Mineral Foundation all over for additional coverage.

Step three: Contour and illuminate your cheeks, nose, forehead and chin. Be sure to use a darker pressed powder to help define these areas. To further highlight and correct pigment use a neutral PurePressed Powder, such as Warm Silk or a shade suitable for your skin tone.

Step four: Draw attention to the eyes by applying PurePressed Eye Shadow in Taupe all over the lid fading out towards the brow. Using the same shade, add a soft wash under the eyes to create diffused smokiness.

Step five: Wash PurePressed Base in Maple through the crease for added intensity, and Warm Silk PurePressed Base to highlight softly under the brow.

Step six: Apply jane iredale’s white Eye Pencil to the waterline to create a fresh, wide-eyed look. Finish with two coats of PureLash Lengthening Mascara in Jet Black, which adds length and fullness whilst also separating the lashes.

Step seven: Finally, to pull this look together, add a high-shine, nude lip. Start by applying PurePressed Powder in Warm Silk over the lips to mute any natural colour. Sweep an even coat of PureGloss Lip Gloss in Soft Peach to add a subtle pink sheen to your pout.

End result, a subtle smokey eye that will awaken your look but not overpower it… Perfect for everyday.

Photography Finlay McKenzie | Model Julia Boganova | Make-up & Hair Julia Kur

How To: Work Coral Lips

jane iredale presents one of this season’s trends; vibrant coral tinted lips to refresh your look for the warmer months ahead. A vivacious, coral lip stain is a makeup look that transcends seamlessly from day to night.


Below we’ve broken down how to perfect both the everyday look and night time glam style. Try out our tips with jane iredale’s new ‘Craze’ Lip Fixation shade, which boasts a gorgeous vibrant golden coral hue.


Keep the eyes subtle

A fresh look requires simple and elegant makeup, so you can make your lips the showstopper. Ditching the jet-black mascara and eyeliner will immediately freshen your daytime look. Instead, curl your lashes with a lash curler and apply brown mascara like Longest Lash Thickening and Lengthening Mascara in Espresso. Finish off by grooming your brows to perfection with PureBrow Brow Gel to suit your hair colour.

Sunkissed cheeks

Add a subtle golden tone to your complexion using So-Bronze Bronzing Powder as an all-over bronzer and blush. Remember to dust it down your neck so that your face and décolletage are well blended.

Vibrant Lips

Using the Lip Fixation stain, cover your entire lip paying careful attention to the outline. You can line your lips at the same time if you apply the stain carefully. Allow the stain to dry completely and then apply the gloss to create a gorgeous sheen to the lips. Fuller, bolder effect. jane iredale’s Lip Fixation, offers the perfect moisture and colour combination. Application and reapplication is effortless.


Clean and Concise Eyes

Enhance your day makeup by using eyeliner. For an after five look that makes an impression, we suggest a winged eyeliner. This is an easy and sophisticated way to take your look from day to night and can be achieved with the NEW Jelly Jar Gel Eyeliner and the right tool.

Once complete, apply mascara. We suggest using Purelash® Lash Extender & Conditioner before applying your mascara. A single coat of this conditioner before mascara application will help strengthen, lengthen and thicken your lashes, making the mascara twice as effective.

Keep it in the family

Keep your blush and eye makeup in the same colour family, otherwise your whole beauty look could clash. If you’re after something different, golden or copper eye shadows, like Dreamy Pink, RoseGold or Supernova PurePressed Eyeshadows will complement coral lips. With your blush, opt for peachy or pale pink tones like Whisper or Copper Wind PurePressed Blush, and always remember to work with what suits your colouring.

Lush Lips

Come night time, your lips should still be a key feature. To keep your pout eye-catching, simply layer the ‘Craze’ lip stain to build the intensity. To create the perfect outline, try using a lip brush. jane iredale’s Retractable Lip Brush with defined point, makes application on-the-go easy and precise.


jane iredale Makeup Workshop with Liv Lundelius

Blog Society and Eat Read Love recently teamed up with leading makeup artist, Liv Lundelius, to run an intimate makeup workshop using jane iredale products. The event catered to all makeup lovers from beginners to experienced makeup enthusiasts.

The casual, hands-on workshop was held on the afternoon of Saturday 9 August and saw bloggers and people with a keen passion for makeup come together to learn about the ins and outs of makeup application.

Liv Lundelius 1

jane iredale was thrilled to be involved as a sponsor supporting the event by providing makeup sets for the budding makeup artists to use while practicing the new artistry techniques they picked up from Liv.

LIV event 6

Event attendee, Brooke Jackson, said “It was a fantastic opportunity and meeting makeup artist Liv was a great experience.”

LIV event 1a

Brooke also had a chat with Liv to find out why she was inspired to run the workshop.

“There’s not many ways people can learn about makeup, unless you go to a counter at a department store, even then it tends to be quite sales-driven, and you don’t get much of a independent, professional opinion.

“I often have women coming to me with makeup questions, looking for advice and guidance, which is why I decided I wanted to be involved with an event that offers this sort of advice to women, in an environment that’s friendly, accessible and genuine.”

Liv went on to explain why jane iredale was selected as a key makeup partner.

“When using makeup daily it’s really important to consider what your applying to your skin. jane iredale is a high-end product that combines quality makeup with amazing skincare benefits, and it features stunning packaging.

“The jane iredale brand is versatile and is effective for professional and every day use. There are not many brands that are suitable to be used on the skin day in day out, but jane iredale is one of them.”

LIV event 2

When asked what Liv’s go-to jane iredale product is she couldn’t name just one, citing Jelly Jar Gel Eyeliner, POMMIST Hydration Spray and Longest Lash Mascara as her top picks.

The feedback received was fantastic and we can’t wait to do it again! Watch this gorgeous video for a bigger sneak peak of the event.

LIV event 5 LIV event 3

Documentary images by JK Blackwell, a portrait photographer specialising in pets and their people © JK Blackwell / www.twoguineapigs.com.au

How to: Pack Makeup Essentials

At jane iredale we understand that traveling light isn’t always easy, whether you’re jet setting across the globe or just enjoying a weekend away. We have made packing a little less complicated and compiled a list of must-have makeup essentials to stow when you are on the go.




Why squeeze four products into your makeup bag when jane iredale offer some amazing multi-tasking foundations that do the trick in one easy step. Introducing your new travel buddy, Glow Time Full Coverage Mineral BB Cream – this all-in-one primer, moisturiser, sunscreen and foundation, will keep your complexion looking healthy, totally covered, protected and hydrated with almost no effort at all. Don’t go anywhere without it!


Mascara is the staple in every woman’s makeup regime. The quickest way to freshen up tired eyes, enhance your eye colour and lengthen your lashes; is to simply add mascara.

When traveling, it’s important to prepare for the unexpected, after all you never know where your next adventure may lead you. We recommend jane iredale’s Longest Lash Thickening and Lengthening Mascara… its resistance to smearing and flaking means that if you’re climbing The Great Wall of China or lounging by the hotel pool, your lashes will be luscious, long and oh so glam all day long!


A good quality brush is another travel companion every woman needs in her makeup bag. Cue, jane iredale’s new Refill-Me Refillable Loose Powder Brush. This fancy piece of makeup equipment provides a mess-free and easy way to apply your loose powder while giving you exceptional coverage. It’s easy, just scoop your favourite loose powder shade into the self-contained dispenser and away you go. It’s even got a locking mechanism that prevents spilling making it a perfect tool to have in your hand bag.


You’ll want your lips to be in tip-top shape while you travel. We all agree that dry, cracked lips look ghastly. For a quick and easy lip treatment, be sure to pack the dual-ended Sugar&Butter Lip Exfoliator/Plumper. Keep it close; you can’t over use this handy lippie. One side exfoliates with brown sugar, a quick lick and you are ready to switch to the other side to smother your lips in a hydrating plumper with a hint of colour. Soft lips are yours for the taking.


‘Dot the i’ Makeup Remover Swabs are a lifesaver, particularly after a long day exploring! They’re individually wrapped and are so easy to use. Smudged eyeliner can be cleaned up easily with one of these high-tech buds. The makeup remover is stored in the stem, a simple crack at one end will release the remover straight through to the other end, saturating the cotton tip. Genius. Packaged in pouches of 18, these nifty little guys save you space in your makeup bag, that’s for sure. Who needs a bottle of makeup remover when you can throw in a pack of jane iredale Dot the i Makeup Swabs.

Video - Makeup Application: Dot the i

Now that you have rid your makeup bag of any unnecessary items, you will have room for that extra pair of heels you were contemplating leaving behind!

Happy trails!