Our environmentally friendly packaging

Jane Iredale’s mission is to provide a mineral makeup range with the utmost integrity and the ability to enhance the lives of women through quality, simplicity and beauty.

Here at jane iredale we understand how important it is to be aware of what goes into the products you use on your face and body, that’s why we have always been passionate about offering women what they need to reveal their own unique beauty and healthy spirit, by using products and packaging that are environmentally responsible.

New Eco Packaging

We are proud to unveil our new and unique environmentally responsible packaging! Made from fully recyclable paper and sourced from a renewable resource, the ink printing on the packaging uses natural tree rosin resin systems and vegetable oil derivatives to reduce volatile organic compounds by over 75%. All jane iredale packaging is also BPA and Phthalate free!

We want you to enjoy the sweet moments in life and feel guilt free when wearing your makeup. All of our products are UV curable, reducing greenhouse gas emissions, CO2 emissions, hazardous air pollutants and reducing overall environmental impact.

Be your natural best with jane ireadale and know you are making a difference with our environmentally responsible packaging.

Give Your Makeup The Royal Treatment

Duke and Duchess of Cambridge 1st wedding anniversary

In celebration of the Queens Birthday long weekend, we’re bringing attention to the gorgeous Kate Middleton and her effortlessly chic makeup style.

We show you how to get the Duchess of Cambridge’s simple but stunning look down pat, with some lovely jane iredale favourites.

Never underestimate your base!

You must build from your base up in order to create that royal glow. Try Glow Time Full Coverage Mineral BB Cream from jane iredale. Not only does it give you that angelic look, but it’s also nourishing and protective with SPF 25.

Avoid tired eyes.

With plenty of jet setting and royal visits around the globe, keeping up appearances isn’t always easy! To ensure you’re always looking well-rested (even after those late nights and early starts) use a concealer under your foundation.

Our Active Light Under-Eye Concealer covers and brightens at the same time, leaving you looking fresh as a daisy. Secret ingredients like cucumber and white tea extract also work to reduce puffiness at the same time!

Define your eyes, subtly.

Kate’s trademark look is the smoky eye, but not the late night disco-dancing style. Channel the Duchess with a softer more subdued version. We recommend the jane iredale Eyeshadow Kit Daytime which includes five subtle colours for gorgeous natural but definitive eyes.

Play down the lips.

To keep your look natural like Kate, don’t overdo it in the lippie department, especially when teamed with that smoky eye. We suggest gloss as the go-to rather than traditional lipstick. jane iredale PureGloss Lip Gloss is the perfect option for a relaxed but luscious pout. Opt for a lighter shade during the day and darken it up for a night time rendezvous.

How To: Wear Dark Lipstick

Dark Lips

At jane iredale, we know perfecting a dark lip can be a tricky one, especially if you are new to the look! The secret is to be bold and brave, don’t be afraid to refresh your look with dark plums and passionate reds that stand out on your face. Wear your strong, statement lip colour with confidence and enjoy the enviable stares your pout can create.

We’ve listed some simple steps below to help you perfect the dark lipstick look.

Keep it simple.

If you are going for a bold lip, keep the rest of your makeup subtle and simple. For a fresh look that really makes your lips pop, pull hair back into an easy ponytail and keep your cheeks and eyes quite bare and minimal, let your makeup revolve around your lips.

Think about your outfit choice as well, making sure it doesn’t clash with your lippie shade. Stick to neutral tones if you want to keep it safe, or go all out and match your outfit or accessories to you lips.

Line those lips.

Before you apply your gorgeous shade of dark lipstick, line your lips with a matching shade of lip liner, drawing around the shape of your lips to give them a natural border. Our jane iredale Lip Definers are soft enough to fill in your lips easily, but durable enough to provide a long-lasting base to the colour you layer over them. The great news is, they are gentle so can also be used on other areas of the face!

Colour match.

Sometimes it can be hard to find the confidence to try a new colour, so a little friendly advice from an expert might be just what you need. Our jane iredale stockists around Australia offer expert advice and will help you find the perfect shade to suit your skin tone and hair colour.

Our jane iredale PureMoist Lipstick leaves a luxurious feel on your lips that is hydrating and soothing – the perfect addition to brighten any outfit!

Maintenance is key.

Harsh winter winds can damage your lips and leave them feeling irritated and unhealthy. We exfoliate most other parts of our body in order to remove dry and dead skin cells, so why not apply this rule to your lips? Our Sugar&Butter Lip Exfoliator/Plumper is your new bestie for the winter months, restoring moisture to dry, chapped lips for a smooth and nourishing finish.

Twenty Anti-Ageing Tips You Need To Know!


1. Keep dehydration at bay with jane iredale’s POMMISST Hydration Spray. The more hydrated your skin is, the younger it looks!

2. Restore radiance and luminosity to your skin whilst creating the perfect canvas with jane iredale’s Smooth Affair Facial Primer & Brightener.

3. Hide redness and puffiness around your delicate eye area with jane iredale’s Active Light Under Eye Concealer.

4. The quickest non-surgical eyelift: define your brows with jane iredale’s Bitty Brow Kit. Framing your eyes takes years off your face.

5. Neutralise an uneven complexion with one of jane iredale’s colour correcting tinted moisturisers. Dream Tint …our original CC Cream is the quickest way to protect, treat and camouflage your skin daily.

6. Use an anti-ageing liquid foundation with active ingredients to replenish your skin, try Liquid Minerals.

7. Guilt-free sun kissed skin can be achieved with a single application of jane iredale’s streak-free and hydrating self tanning and bronzing lotion, Tantasia.

8. Dull complexion? Add a flush of colour to your cheeks and warm up your complexion. Try jane iredale’s moisture-rich In Touch Cream Blush for instantly rosy cheeks.

9. Freshen up your complexion with jane iredale’s In Touch Highlighter. This product gives your skin a slight sheen that makes you look like you’ve just moisturised your skin.

10. Blush is the ultimate 10 second makeover. Look instantly fresh. For oilier skin type’s that need product staying power, simply apply jane iredale’s PurePressed Blush to the cheeks.

11. Brighten your eyes with a simple eyeshadow trick: apply a PurePressed Eye Shadow to the inner corners of the eye for extra highlight. jane iredale’s mineral eye shadow in Wink, Oyster or Cream will do the trick.

12. Banish dark under eye circles with jane iredale’s Circle\Delete. A conditioning treatment concealer high in vitamins and antioxidants.

13. Stop your lipstick from ‘bleeding’ by applying a jane iredale’s Lip Definer as a base on your lips. Draw around the shape of your lips just inside your natural lip line before applying your favourite lipstick.

14. Give your eyes some definition with the gorgeous jane iredale’s Jelly Jar Gel Eyeliner. Apply a thin line for lash definition or a winged line for a hint of glamour.

15. Red inner rim? Use the jane iredale White Eye Pencil or Highlighter Pencil in white/pink to disguise redness on the lower lash line inner rim it will make you look instantly younger.

16. Lashes lose volume with age. Thicken and strengthen your lashes by applying jane iredale’s PureLash Lash Extender and Conditioner before your mascara.

17. Banish those stubborn dark circles and hyper-pigmentation with jane iredale’s Enlighten Concealer. This handy peach-toned concealer will easily disguise brown spots that are caused by ageing.

18. Crepey eye lids are accentuated with frosted and shimmer eyeshadows; always stick to matte shades. jane iredale has a range of matte PurePressed Eyeshadows that are talc free, highly pigmented andlong wearing.

19. Sun Damage and age spots? For full coverage, try using the jane iredale multi-tasking Glow Time BB Cream foundation as it smooths, brightens and helps to disguise wrinkles while protecting the skin with SPF 25.

20. As we age, our lips become drier. Use jane iredale’s Sugar&Butter Lip Exfoliator/Plumper daily to gently remove dry skin while moisturising your lips with the tinted plumper on the other end.

How to: Get The Perfect Brows

jane iredale brows Olivia palermo

At jane iredale we love strong, well groomed eyebrows.  The perfect brow should frame your face and become the windows to your eyes!

Sound hard to achieve? It’s really not, with some simple steps and the best jane iredale products to match, you will have impeccable brows in no time.


You’ve got to start somewhere, so keep your brows fabulous with regular grooming appointments. Waxing and threading are great ways to pick up stray hairs and ensure a great shape for your brows, keeping the rest of the day-to-day work to a minimum.

Brush, trim and pluck. Often.

To keep your brows nice and neat in between those beauty appointments, brush upwards and trim any long hairs using the bone of your top-brow as a guide.

Be sure to pluck any stray hairs as they pop through, but don’t go overboard.

Even them out.

Pick up light and fine hairs using a natural brow tint.  Fill in your brows (ever so slightly) using a brow kit or gel, evening out gaps and helping to create a smooth shape. Our jane iredale Bitty Brow Kit includes three brushes, brow wax and pigmented brow powder.  It’s a great take-anywhere kit and it even fits perfectly into your handbag!

Need a quick fix? The Purebrow Brow Gel tints and sets your brows. They hide greys too!

Encourage them to stay fabulous, all day.

You’ve got your brows in tip-top shape, but want to make sure they stay that way? Lock hairs in place with a clear brow gel to set, hold and define so they look spectacular all day. Our jane iredale Purebrow Brow Fix & Mascara clear gel lets you comb and set your brows in seconds. Viola!

Now you’re ready to put your best brows forward!

Brows - products

Mother’s Day Gift Ideas

Mother’s Day is just around the corner. A truly significant day, set aside to ensure that all our fabulous Mum’s are honoured, loved and recognised for the important role they play in our lives.

We love celebrating Mums! Whether it’s breakfast in bed, flowers, lunch at her favourite restaurant or a family get together, Mums around the world, without a doubt, adore the attention they get on this occasion.

Top a memorable day with a little something special from jane iredale…..

We’ve made it easy to spoil Mum with makeup, here are our top 3 gifts to treat Mum this year…

jane iredale organic hydration spray

Organic Hydration Spray

jane iredale’s organic hydration spray will help to hydrate and condition her skin with a luxurious range of organic ingredients including ylang ylang and chamomile. Bliss! Mum will love the way her skin is left looking and feeling clean, refreshed and glowing. She can pop this into her handbag and keep herself invigorated throughout the day with one quick spritz.

jane iredale puremoist lipstick

Puremoist Lipstick

You know she’ll love a new lippie. Choose from one of our 24 shades and brighten her day with a splash of colour. This is no ordinary lipstick; it’s a lip treatment with pure pigment. Packed full of moisturizing oils, fruit pigments and a combination of luxurious vitamins and antioxidants to nourish and soften her lips. Our range of lippies are vegan and they taste sensational too! Luscious flavours of pomegranate and blackberry fruit extracts will stimulate her senses – Heaven!

jane iredale starter kit

jane iredale Starter Kit

You are a loyal user of jane iredale and you want to get Mum using it now too… We have the perfect little starter kit to get her onto the ‘good stuff’.  This starter kit includes a travel size Smooth Affair Facial Primer & Brightener, Purepressed Base Mineral Foundation, Amazing Base Loose Mineral Powder, Mini Powder brush and Hydration Spray bundled in a chic makeup case with a mirror. Healthy, radiant skin is easier than she thinks.

This year, encourage Mum to embrace her natural beauty with makeup that is actually good for the skin. You’ll change her life and bring her essential beauty to light.

We hope you all share a delightful day celebrating your Mum this Sunday. Happy Mother’s Day!

With love from jane iredale.


Our commitment to cruelty-free

A question we get asked frequently ‘Are your products cruelty free?’. Read on to learn more about jane iredale’s advocacy for cruelty-free manufacturing.

A commitment to no animal testing has always been at the core of the jane iredale brand.  We do not test our products on animals, use ingredients tested on animals or sell into markets that require animal testing, yes, jane iredale is not sold in China.

We are honored to announce that we have been certified cruelty-free by the Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program, the leading internationally respected animal protection group for cruelty-free certification.  CCIC’s Leaping Bunny Program recognizes and supports companies that are doing their part to help eliminate the cruel and unnecessary use of animals in the testing of cosmetic products and ingredients, and do not allow third-party testing on animals for product registration purposes. This certification can be recognised internationally by The Leaping Bunny Logo which is highly regarded for its integrity and trustworthiness.

The Leaping Bunny Program offers the most up-to-date list of companies that have committed to no new animal testing throughout their manufacturing process, from ingredients to finished products, and do not allow third party testing on animals for product registration or other purposes in countries like China where animal testing is required.  By listing these companies in their Compassionate Shopping Guide and granting these companies the option to use the Leaping Bunny Logo on their products, it aims to promote the sale of animal-friendly products and make shopping for animal-friendly products easier and more trustworthy.

Leaping Bunny_janeiredale_jan2014As you may already know, for the past 14 years our no animal testing commitment has also been recognized by PETA, People for the Ethical Treatment of Animals, the most widely recognized animal welfare organization in the U.S.  In 2005 jane iredale was certified by PETA as “cruelty-free”, and we are licensed to use the PETA Cruelty Free bunny logo.  We have been and will continue to be listed in PETA’s Cruelty-Free Shopping Guide which can be viewed at www.caringconsumer.com, and our longstanding relationship with PETA will not change.

As you can imagine, we are extremely proud of this international certification, and we know that this is something that you truly value, too.

Therapy for your skin

jane iredale Mineral foundations have changed the perception of makeup. They have become an integral part of patient care world-wide because of their benefits to the skin and their ability to conceal almost any distraction. Because our minerals are concentrated pigment, camouflage can be fast and easy, especially when covering any type of redness or erythema.

Skin conditions such as rosacea or acne, or procedures like chemical peels and microdermabrasion often result in red, inflamed skin. A yellow base such as Warm Silk, Amber, Warm Sienna or Golden Glow is the key to covering pronounced redness. You may need additional mineral camouflage using our extensive range of concealers for conditions such as bruising, scarring, hyperpigmentation and vitiligo.
janeiredale_foundationsOur makeup is now part of the solution, not part of the problem.

One of our Australian stockists, tells us how he came to choose jane iredale for his clients: “We made the decision to carry products recommended and trusted by dermatologists. I visited one of Australia’s most renowned dermatologists, Greg Goodman, who is a prescriber of mineral make up and then following further discussions with our clinic dermatologists, I recognized that the one brand that was very popular was jane iredale mineral makeup.

Many patients that come to see dermatologists with their skin conditions cannot tolerate mainstream products. This can be for many reasons. So from a health professional’s point of view, jane iredale was the cosmetic of choice because of its non-comedogenic effects. It’s free from parabens, phenoxyethanol and is low allergenic. In essence, it will not block the pores, and it allows the skin to breathe naturally. In addition to this, there is a low chance of the client having chemical or photo-sensitivities. Furthermore, it has an SPF factor. This is of great benefit, particularly when many clients are using medications that contain Vitamin A derivatives, and can have sensitivities to sunlight.

We provide a complimentary make over for patients that have procedures done at the clinic. I explain to the clients about the outstanding benefits of the jane iredale range of mineral makeup, and then Brittany, our make-up artist, works her magic with foundation matching and added colour. There seems to be a preconception that mineral makeup doesn’t provide enough coverage but once our clients have jane iredale on, they fall in love with it. Brittany has been sharing the benefits of the BB cream, and most of the girls at the clinic now use the BB cream because of its great texture and coverage.

In my experience, patients are often told by skin specialists to avoid makeup. Understandably, most people panic at this stage, as they need coverage.  We recommend jane iredale mineral makeup, especially to these clients, because it doesn’t block the pores or affect their treatment. Bottom line is that the benefits of jane iredale are backed by research and testing. Once you read more about jane iredale products and understand the theory and benefits of using the range, it really is outstanding!
Westside Derm_Andrew_dec2013To celebrate the opening of My Skin retail showroom within the Westside Dermatology Clinic, we are running a two-day promotion this week (6-7 December 2013) which cannot be missed!” says Andrew Tran, Pharmaceutical health Professional.

jane iredale Holiday glamour

A dazzling choice for every makeup lover, this limited edition palette contains thirty colourful shades packaged in an elegant rose gold case with a matching lip brush.

Glamour Palette“Every woman deserves a little glamour now and then and the holidays are the perfect time to let loose and take a chance with your style and makeup. How about having a Gatsby moment or wearing that red lipstick you bought and haven’t had the nerve to wear?  Our rose gold Glamour Eye & Lip Palette will tempt you to push the envelope and steal the show. Then bask in the feeling of knowing you look amazing and that you’ve earned every glamorous moment.  Happy holidays!”  says Jane.

For a pop of colour and to transform your look from day to night, spoil yourself this Christmas with the jane iredale Glamour Eye & Lip Palette. Effortless to give and a thrill to receive – our Glamour Eye and Lip Palette features fifteen mini PurePressed Eye Shadows, ten mini PureMoist Lipsticks and five mini PureGloss Lip Glosses, with a rose gold Lip Brush for precise application.

Here is a list of all the beautiful colours included in this palette:

PureGloss Lip Gloss, in five shades:
Shimmering: Snow Berry, Beach Plum, Pink Candy
Sheer: Bellini, Crabapple

PureMoist Lipstick, in 10 shades:
Neutrals: Sarah, Abigail, Kaylee
Pinks and Corals: Liz, Lucy, Madison, Rikki
Reds and Mauves: Naomi, Margi, Theresa

PurePressed Eye Shadow, in 15 shades:
Lights: Oyster, Wink, Hush, Rose Gold, Dreamy Pink
Smokey: Platinum, Cappuccino, Supernova, Merlot, Double Espresso
Brights: Magic, Caribbean, Violet Eyes, Blue Hour, Red Carpet

We’ve even created 4 makeup look guides for you to try at home. Simply follow these steps and get your glam on this festive season! There’s no excuses now… Continue reading

Derby Day Makeup Inspiration

Spring racing season is here! Giddy Up!

You’ve brought your outfit and show stopping head piece, now let’s talk makeup! Add a pop of colour to your black and white attire with a bold red lip. You can’t go wrong with a striking Marilyn Monroe inspired look, is the perfect fit for Derby Day… a match made in heaven.

To get this makeup look right, focus on achieving a flawless complexion, beautifully groomed brows and a bright red lip. Miss Universe Australia 2008, Laura Dundovic, looked amazing with a vivid red lip at last years Derby Day.
Derby Day_Laura dundovicWant to know how to get this look? Follow this simple step-by-step makeup guide to achieve this universally flattering makeup look, it’s sassy and sophisticated, and a sure way to turn heads at this years Derby Day.

Prep skin with a spritz of D2O. This model Catherine, has slightly drier skin so a little spritz is the perfect way to add moisture to the skin. Next, apply Dream Tint (Medium) using the foundation brush to prime and protect the skin. Finish with Amazing Base Loose minerals in Warm Sienna, apply in layers. Spritz in between layers to ensure the minerals lock onto the skin. Use the Chisel Powder brush to apply your loose minerals.

To cover redness and conceal the under eye area, use the large shader brush and apply Amazing Base Loose Minerals in Bisque to problem areas (use as a highlighter too). Spritz with D2O.
makeup by julia kurSTEP 3: CONTOUR
To contour the cheekbones, apply PurePressed base in Teakwood below the cheekbones and out towards the temples using the white fan brush.
Continue reading