How to select the perfect red lipstick for your complexion

Marilyn Monroe, the poster child for the classic red lip. It’s bold, glamorous and a little bit sexy. Just like her. Synonymous with femineity this iconic beauty staple is always in style and can transform any look – it just takes some confidence.
RedLipShadesOne way to garner up the courage to wear a red lip is knowledge. Knowledge is power and the more you understand about the shades you’re buying and how to apply the product the more comfortable you’ll be.

When faced with 20 different shades of red lipstick it can be really overwhelming, especially if you’re just getting started. A lot of people say “I can’t wear a red lipstick” however it’s not as intimidating as it may seem, it’s usually just because people haven’t found a colour or texture that’s right for them.

Let’s start with finding the right shade for your complexion. First, you need to understand the difference between your skins surface tone and undertone. Your skins surface tone is the colour you’d describe yourself as (light, medium, dark) and your skins undertone is the colour under the surface (cool or warm).

Cool Complexions

RedLipColours-Complexions3 For those with a cooler complexion (pink, red or bluish undertones) it’s best to look for classic blue based reds. Try jane iredale’s Hot PlayOn Lip Crayon or Passion Lip Fixation for a long lasting matte finish.

Warm Complexions

RedLipColours-Complexions2 For women with a warm complexion (olive, peachy and golden undertones) should try to source reds that are infused with orange hues, think deep oranges and bright corals. We love jane iredale’s Peach Lip Pencil applied all over the lips for a matte finish or Saucy PlayOn Lip Crayon for a vibrant orange red.

Porcelain Complexions

RedLipColours-Complexions A milky porcelain complexion and dark hair lends itself well to deeper shades of wine and berry reds. Try jane iredale’s PlayOn Lip Crayons in Naughty and Luscious, or Berry Lip Pencil with Annette PureMoist Lipstick.

Medium to Dark Complexions

RedLipColours-Complexions4 A medium to dark complexion looks stunning when combined with a deeper classic red such as Cindy PureMoist Lipstick and Crimson Lip Pencil, pair this with a black winged liner and you’ll have the ultimate red carpet look.

How to Create the Perfect Red Lip in 5 Simple Steps:

  1. First remove any surface dryness, try Sugar and Butter Lip Scrub for a smooth and polished finish.
  2. Ensure the skin tone around your mouth is even and free from any redness, use foundation or concealer and take right up to the lip line, dust a very light layer of translucent powder over the edges of the lip, this will create a matte barrier to help prevent your lip colour from bleeding.
  3. Once you have applied your lipstick, go back and clean up the edges of the mouth using your foundation, concealer or complexion powder, by using a brush such as the Angle Liner Brush to apply, this will help keep your outline precise. If you’re using a pencil to outline your lips, take a clean firm brush such as the Detail Brush to blend away any obvious hard edges, then follow with your lip colour. For the precise application of red lipstick without outlining your lips first, try applying your lipstick with the Bent Liner Brush, it’s pointed tip gives you the precision of a lip pencil so your outline will be spot on every time.
  4. If you’re concerned that your red shade will be too bold, why not try wearing the same shade as more of a stain? You can try dabbing a little on the lips so the coverage is more transparent. Try using jane iredale Forever Red Just Kissed Lip and Cheek Stain for a sheer and long lasting colour.
  5. Also to avoid getting red lipstick on your teeth, pop a tissue around your index finger and slip between your lips to remove any excess.

Check out the full range of jane iredale products to complete your look.

5 simple ways to clean out your makeup bag

Clean out your makeup bag  - Jan 2017

Out with the old, in with the new. New year, new beginnings. A fresh start. We’ve heard them all before. As cliché as they may sound, a lot of us have a penchant for organising and decluttering our lives, homes, desks and wardrobes. However, the one item that often gets forgotten is our makeup collection.

Unlike our clothes, shoes and paperwork, cosmetics can cause health issues if not reviewed on a quarterly basis. Mascara can clump, foundation can spoil and lipsticks can crack. Here are our tips on keeping your makeup bag in top condition.

Replace mascara and liquid and gel liners every 6 to 12 weeks

I bet we all wish that first swipe of a new mascara that leaves lashes feeling full, rich and moist could last forever. Unfortunately, we live in the real world and mascaras, along with liquid and gel liners are one of the first products to deteriorate. Why you ask? It’s simple really, these products are continually exposed to air therefore the moisture content depletes making formulas dry and clumpy. Not only does it make it difficult to apply but bacteria can build up which can cause skin irritation and infection.

Check expiration dates

Just like food, makeup has an expiry date and even though some of us like to push our luck with these (“it’s just a guide” – sound familiar?) it’s best to take these deadlines more seriously. An expiry date is there for a reason, to keep formulas and active ingredients fresh. It’s recommended that you check all expiration dates and throw away anything that has expired. Sometimes your nose will tell you that a product is ready for the bin.

Invest in quality products

When it comes to powder based products such as powder foundations, bronzers, blushes and eye shadows it’s best to invest in high quality products that last longer in your makeup bag. All jane iredale powder based products are inert, which means they cannot support or harbour bacteria, so they can remain in your makeup bag for up to two years once opened.

Keep your brushes and tools clean

Would Picasso have ever used dirty brushes? We’d assume not! Keeping your makeup brushes clean is essential so that your jane iredale makeup remains pure and your skin healthy. Any oil or dirt that is left on your brushes will transfer onto powders leaving a hard shiny film that prevents product from being picked up and applying evenly onto your skin. We recommend shampooing your brushes once a week minimum, using Truly Pure Shampoo and Conditioner to dissolve any build-up of makeup, oil or dirt, its safe enough to be used on all jane iredale brushes.

Edit your colour palette

Revisit your colour palette to ensure your makeup still matches your complexion; chances are your skin may be looking a little more bronzed or your hair may have lightened a shade or two over Summer. Just like your wardrobe changes for Summer, so should your makeup.

Phew! We made it to the end of our makeup overhaul. Now that the hard part is over it’s time for the fun part. Shopping! It’s the perfect time to invest in some new fresh shades that will not only enhance your features but match your skin tone for the new season ahead.

Check out our new range of colour palettes here.

How to get the perfect Summer party makeup look

The perfect summer party makeup look consists of five key elements: a mattifying primer, foundation with SPF protection, long-lasting eye colour, shimmery bronze cheeks and a soft, supple pout. By adding these things into your summer makeup look, you’ll be selfie-ready, whether attending your neighbourhood BBQ or celebrating Aussie Day with family and friends.

Here are our two summer party makeup looks to try…

Fresh faced & looking natural

  1. Summer-Party-Look---Jan-2017_03Start by applying Smooth Affair for Oily Skin Facial Primer for an all-day matte finish.
  2. Apply Dream Tint Tinted Moisturizer with your fingers or a Flocked Sponge for a soft focus finish with broad spectrum SPF 15 sun protection.
  3. Swirl the White Fan Brush in either Copper Wind PurePressed Blush or Moonglow Bronzer and apply to the apples of your cheeks.
  4. Using the Eye Shader Brush apply the Cream shade from the Perfectly Nude Eye Shadow Kit on your eye lid, brow bone and inner corner of your eye.
  5. Using the Chisel Shader Brush, blend the Antique Gold shade from the kit onto your lid, as well.
  6. With the Crease Brush, apply the Copper shade from the kit to your crease and outer corner of your eye.
  7. Apply Basic Brown Eye Pencil to your top lash line and Taupe Eye Pencil to your bottom lash line.
  8. Apply PureLash Extender and Conditioner to your lashes.
  9. Apply Brown Black PureLash Lengthening Mascara to your top lashes only.
  10. Add a subtle stain with Devotion Lip Fixation.
  11. Finish by layering the gloss end of the Lip Fixation on top of the stain.

 Australia Day inspired Makeup Look
Summer-Party-Look---Jan-2017_04

  1. Apply Smooth Affair for Oily Skin Facial Primer and Dream Tint Tinted Moisturizer in your shade to your entire face.
  2. Swirl the White Fan Brush in either Mystique PurePressed Blush or Sunbeam Bronzer and apply to the apples of your cheeks.
  3. Dab a small amount of Champagne Silk Eye Shere Liquid Eye Shadow on your hand and apply it to your eye lid using the Sculpting Brush. This will give your eye shadow a long-lasting base.
  4. Using the Eye Shader Brush, apply White PurePressed Eye Shadow to the inner corner of your eye.
  5. With the same brush pat Blue Hour PurePressed Eye Shadow into your crease and outer corner of your eye lid.
  6. Line your top lash line with Black/Grey Eye Pencil, starting at the inner corner and extending outward in a wing.
  7. Apply PureLash Extender and Conditioner to your lashes.
  8. Apply Black Ice Longest Lash Mascara to your top lashes only.
  9. Line and fill in your lips with Terra Cotta Lip Pencil.
  10. Lightly apply Sharon PureMoist Lipstick on top of the lip pencil.
  11. Finish with Red Currant PureGloss Lip Gloss.

For an understated yet gorgeous look that’ll last you well into the night, choose soft neutral shades that enhance your natural beauty and keep your face looking fresh. It’s summer and long-lasting melt-proof makeup is where it’s at!

Everyday beauty: the top 6 makeup essentials

If you’re anything like us, you would need rolling luggage to carry all of your makeup with you on-the-go. Instead of playing the constant traveller, try paring your makeup bag down to these six essential items:

Everyday Beauty - Jan 2017

Powder Foundation + Travel Brush: Powder foundation (like PurePressed Base or Amazing Base) is extremely versatile and can be used as a foundation, concealer or finishing powder. Ours even contain SPF to protect you from the sun. Keep the inside of your bag clean by bringing a travel foundation brush that’s either retractable or can be filled with the loose powder.

Cream Blush: A cream blush stick makes application easy. You can apply it with your finger, so there’s no need for a blush brush! You can use it as a lip product and a subtle eye shadow – versatility at its best.

One or Two Lip Products: We know how easy it is to carry a collection of lip products for every occasion, but that can weigh down your bag. Lighten the load by only bringing the lipstick or lip gloss used in your makeup look that day, and swap out the products each day or so.

Liquid Eye Shadow: If you usually touch up your eye shadow midday, toss a creamy, liquid eye shadow in your bag. Use the built-in brush for easy application and to cut down on the number of brushes you have to carry. We are loving the Eye Shere Liquid Eye Shadows this season for their staying power and beautiful sheen.

Brown Eyeliner: A brown eye pencil can be used in a number of different ways. Apply it over your current eyeliner (black or brown) to touch up your look after a long day at work or use it as a brunette eyebrow pencil to define your brows before you go out.

Want to know what Jane’s go-to summer products are?

Whether you are a natural no-makeup girl or a confidently bold makeup wearer, we all need to overhaul our daily routine at some stage, get rid of the excess and lighten the load for a fresh start to the New Year! Don’t you agree?

#makeupmusthaves #newyear #pairitback #thenomakeupmakeuplook #freshfaced

5 Makeup Trends you need to try

We believe every woman should embrace her personal, natural beauty to show off what makes each one of us so uniquely special. We also believe makeup should be used to enhance the things that make you feel confident and elegant. Makeup is an expression; it can freshen up your look instantly. Here are the top five makeup trends women are loving at the moment, and the products they’re using to achieve them.

JI Fall Model

Trend: Doll Lashes

Everyone loves the look and feel of long, full lashes because it gives the appearance of being bright-eyed and refreshed. Try our PureLash Lengthening Mascara. The formula includes a proprietary blend of Seaweed Lipids and Wheat Protein that thickens, curls and strengthen lashes, so they are always long, full and healthy.

Trend: Defined Eyes

Your eyes are the windows to your soul, so show them off. Whether creating a cat-eye, a full on wing, or a smudged line for a smoky eye, eyeliner is the go-to product. We have a variety of different eyeliners, but our hero still seems to be the trusty Eye Pencil — it’s vegan, wheat-free, long-lasting and comes in (x) shades. Complete with our Retractable Brow Pencil to define and fill your brows and really frame your face!

Trend: Bold Lips

For an instant pick-me-up, nothing beats a bold lip. Some call it a power lip, because adding lipstick can make any woman feel more confident and sexy— who doesn’t want that? With 26 beautiful shades, including our bold, new red, Cindy, you know that PureMoist Lipstick is perfect for a little confidence boost and a pair of super soft lips.

5 trends - products
Trend: Healthy, Glowing Skin

What’s better than a healthy glow? Healthy skin! Whether you prefer Bronzer or PurePressed Blush, a wash of colour on your cheeks brings instant radiance to the face.

Trend: Naturally Me, but Better!

Who’s loves rocking a natural look? All you need is a great foundation and you’re ready to take on the world. Which mineral foundation are you obsessed with? Our go to foundation is PurePressed Base Powder. It’s barely there feel, buildable coverage and a full spectrum of shades allow you to get the natural look you want without being a makeup pro.

Which trend gets your stamp of approval?

How-to get long-lasting eye makeup

Face primer is a base for your makeup that makes it go on smoother. You’ve been using it for years, but did you know you should probably use an eye primer too? Keep reading to get the scoop on our favourite new primer, from who should be using it to how to apply it.

Eye Primer Facts

What is eye primer?

Like a primer for your face, a primer for your eyes improves your skin’s texture, helping eye makeup go on smoother and last longer. Additionally, eye primer keeps your eye shadow in place and prevents it from creasing. The 6 shades of jane iredale Smooth Affair for Eyes are a versatile cream-to-powder formula that can be used solo as an eye shadow or as a primer for other eye shadows.

Who can use eye primer?

Everyone can and should use eye primer! They work for all skin types, tones and textures. They are a non-negotiable for crêpe-y eyelids, oily eyelids and those wanting to see the true pigment of the eye shadow shades they are wearing.

How do I apply primer on my eyes?

You can apply our Smooth Affair for Eyes eye shadow primer in two ways, with a camouflage brush or with your fingers! Watch this quick how-to for application tips and tricks. (insert video)

Smooth Affair for Eyes

When should I use Smooth Affair for Eyes primer?

  • If you want to wear eye shadow apply it as a base.
  • If you don’t want to wear eye shadow, but want to have long-lasting colour on your eyelids, apply it solo.
  • If you have deep set eyes, more oily skin or skin that perspires a lot.
  • When you need your eye shadow to stay in place all day and night. Primer gives you that extra staying power to help your eye shadow last.
  • When your eye shadow doesn’t appear as vibrant as it looks in the pot or compact, try an eye primer to help it come out true to colour on your eyelid.

Create a powerful look that’s smudge-proof, crease-proof and lasts as long as you do! Our lid primers have been reformulated to include coco glycerides and mineral powders so that they are even more matte and hydrating, less creasing and highly pigmented.

The NEW Smooth Affair for Eyes collection is available in six versatile, buttery-smooth shades:

Smooth Affair Eyes Swatches

 

Try Iced Brown for a quick smoky eye, or Lemon for evening out redness or texture. We love Gold for highlighting on cheeks and it goes so well with Golden Girl Triple Eye Shadow.

 

3 Easy Steps to Beautiful Brows

Full, perfectly arched eyebrows are always in style, but sometimes it may feel like they are impossible to achieve. That’s why we went straight to the pros – our Global Makeup Educators – to get tips on how to pull-off a smokin’ hot brow.

Shape & Define your eyebrows like a pro

Brow shape is unique to everyone’s face. Eyebrows are not a one size fits all situation; what looks stunning on your best friend or favourite celebrity, may not be the best shape for you. Here are three steps to help you find the most perfect brow shape for your face:

1. To find out where your brow should begin (point A), align the flat edge of a straight Brow shapingmakeup brush to the outside of your nose/inner corner of your eye.

2. Your true arch (point B) is found by taking your brush and laying it diagonally from your nostril to the outside edge of your iris.

3. Determine where your brow should end (point C) by using your brush to create a line from the outside corner of your nose diagonally to the outside corner of your eye.

The Perfect Brow for your Face Shape

  • For a Round Face: To minimise the curve of a round face, direct the outer third of your brow towards the top of the ear.
  • For a Square Face: If the face is square, direct the outer third of your brow toward the middle of the ear. This helps balance the face.
  • For a Long Face: If the face is long, keep the brow more straight across, directing the outer third above the ear.
  • For an Oval Face: An oval face already looks balanced, but to enhance this harmony, you can direct the outer third towards the ear lobe.

The Perfect Brow for your Eye Shape

  • For Wide Set Eyes: Make sure the inner corner of your brows are closer together. First, mark where your brow should begin by using the Eye Pencil in Taupe to make a small line towards the center of your nostril. Then, use all your other angles to determine where the brow should arch and end.
  • For Close Set Eyes: Try not to make the mistake of over tweezing the area between your eyes; this will throw off the symmetry of your face. All you need to do is extend the true arch point out further, to give the eyes more of a wide set appearance.
  • For Hooded Eye Lids: Your ideal brow is thinner. This will open up the eye area and make it appear larger and wider. Try to avoid a large, heavy brow because it will create the illusion that the eye is being pulled down further.
  • For Deep Set Eyes: Your goal is to offset any of the shadows seen around the whole eye area. Too dark eyebrows will make your eyes appear deeper set than they really are. So, try working with a lighter brow shade, and keep your brow shape more angular. If the brows are too round in shape, they can actually accentuate dark circles.
  • For More Mature Eyes: The trick is to not drag the end tail of your eyebrow down; no need to assist gravity. First, find your true arch. Then, slightly lift the tail of the eyebrow as you create the end point. This will create an illusion of a more youthful eye.

How to Fill in Your Eyebrows

  1. Line. Using an eyebrow pencil with a fine tip (try our Retractable Brow Pencil) to line the top of your eyebrow. First, locate the starting point of your eyebrow. To do so hold the pencil vertical to the bridge of your nose, right next to your nostril; mark that spot with the pencil. Then, mark the ending point by pivoting the pencil so it aligns with the outer corner of our eye. Connect the two dots with one light, even line.
  2. Fill. Start at the tail of your eyebrow, and use short, feathery strokes to fill in your eyebrow. Be sure your strokes begin at the underside of your eyebrow and move outward toward your temple for the most natural look.
  3. Blend. Use a spoolie brush at a 45-degree angle to blend your pencil strokes into your natural hair.

NEW Organic Hydration Facial Mist

LIMITED EDITION Lemongrass Love by jane iredale
Lemongrass image 1

 

Show your support for women and their loved ones touched by breast cancer with a spritz of Lemongrass Love Hydration Spray from jane iredale. Refreshing and hydrating, it conditions and protects all skin types while minimizing pores and keeping oiliness at bay. Uplifting lemongrass brings energy and vitality to the skin and the spirit with every spray. De-stress, decompress, and delight every day. And know that 100% of the profits of Lemongrass Love are donated to Living Beyond Breast Cancer (lbbc.org)
Image 2

Why we know you will love this hydrating facial mist:
• It hydrates, conditions and protects all skin types leaving skin looking refreshed and smooth.
• Minimizes the appearance of pores and keeps oiliness in check.
• A boost of hydration that reenergizes and awakens the senses.
• An instant pick-me-up that relieves symptoms of jetlag and stress.
•Created without the use of parabens, sulfates and phthalates.
• Certified ECOCERT Natural & Organic.

Like all jane iredale Hydrations Sprays, Lemongrass Love earned ECOCERT’s Natural and Organic Cosmetics certification, which promotes the use of ingredients derived from renewable resources and organic farming in addition to using production and manufacturing processes that are environmentally sound and safe for human health. To earn certification, products must be comprised of a minimum of 95 percent ingredients of natural origin, and a minimum of 5-10 percent ingredients from organic farming. jane iredale Hydration Sprays exceed these standards, as they are 100 percent natural and 30 percent organic.

Available from 1 September 2016 until stocks last.
Find a stockist: click here

Brow Makeup Tutorial

Brow model image 2Make a statement with strong, natural looking brows that stay exactly where you want them.

Introducing the new brow pencil by jane iredale that expertly fills and defines brows with an ultra-fine 1.7 mm retractable precision tip. This pencil comes with a built-in shaping spoolie on the opposite end for blending and grooming; it’s everything you’ve ever wanted in a brow pencil. The waterproof formula is long wearing and stays put without smudging, no more bare brows or touch-ups required through out the day.
Simply choose a colour that is closest to your natural hair colour, and away you go.
• Blonde  – Golden brown
• Brunette  – Reddish brown
• Dark Brunette – Rich chocolate brown

Brow Image 1

 

Now for the ultimate brow enhancement using all of jane iredale’s amazing brow makeup products:

STEP 1 – Retractable Brow Pencil
• Using the spoolie brush, comb brows into place by combing hair up and across.
• Next outline the underside of the brow then outline the top; lightly fill in any gaps with short feathery strokes.
• Using a clean spoolie brush, soften and blend the brow pencil by combing through the brows.
STEP 2 – GreatShape™ Eyebrow Kit
• Using the mini brow brush, apply the clear wax to define the outline of the brow, apply wax in small strokes to sparse areas, this will mimic hair texture.
• Wipe brush with a tissue and apply the brow powder again outlining the brow and filling in any gaps.
• Comb brows using the mini spoolie brush.
STEP 3 – PureBrow® Brow Gel
• Finish and hold brows in place with the clear brow gel.
• Remember to wipe brush in between dips so that the brow gel remains clear.
Brow image 4

IMAGE 4TIP: The brow should begin at the edge of the nose (A line). The arch should be just above the outer edge of the iris (B line). The brow should taper off from the edge of the nose and eye (C line) and not go lower than the inner portion of the brow (D line).

Are your brows ready for the weekend?