Get the look: Tully Smyth

Spring racing and the event season is upon us. If you need tips on achieving a flawless complexion using jane iredale, read on. The very talented Australian makeup artist Liv Lundelius created a stunning jane iredale look on Tully Smyth for the MYER Spring Fashion event in Sydney recently. We are loving the fresh skin, bold lip and perfectly groomed brow look.

Tully - makeup

Here are Liv’s steps to recreate this look yourself:

PHASE 1: SKIN… It’s all about that base.

To brighten and even out skin tone, apply the Smooth Affair Facial Primer and Brightener. This will make your Glow Time BB Cream glide on the skin and appear smoother, softer and minimise pores. Next, use your PureMatte Finish Powder along your t-zone to set your makeup. This amazing product is made out of rice powder, which will absorb oil and help eliminate shine.


Killer cheekbones are a beauty-must this season! To accentuate your cheekbones glide the InTouch Highlighter across your cheeks and brow bone and then blend with your fingers to illuminate and contour. Next, brush your So Bronze Bronzing Powder over your cheeks, nose, chin and forehead for the ultimate sun-kissed look.

PHASE 3: LIPS… Pucker up!

To prep lips, apply the Sugar & Butter Lip Exfoliant. The organic brown sugar will gently exfoliate your lips and restore moisture for a smooth and moist finish. Outline your lips with the Crimson Lip Liner and fill in with your PlayOn Lip Crayon in “Naughty”.

PHASE 4: EYES… Last, but certainly not least.

Mix the two gold shades from Golden Girl Triple PurePressed Eye Shadow and apply as a wash over the eyelid using the Crease Brush. Highlight the inner corner of the eye with the same two shades using the Mini Dome Brush.

Starting from the centre of your eye, apply Jelly Jar Gel Eyeliner in Black using the Angle Eyeliner brush along the top lash line, extending the line slightly on the outer corner. Coat the lashes with Black Ice Longest Lash Thickening & Lengthening Mascara to make your eyes pop!


To see more of Liv’s makeup work, follow her Instagram @liv_lundelius



Spring has sprung!

Spring is finally here and at jane iredale we take the warmer weather, sunny days, and the fast-approaching party season as the perfect opportunity to spring clean your makeup routine!

Here are three of our favourite fresh makeup looks to help encourage you to shake things up this season. Using our Dream Tint Tinted Moisturiser, each of these looks will have your skin protected with SPF too!

Via @HarperandHarley














Look 1.

The focus of this fresh look is on the vibrant orange lip with a classic black liquid liner, as seen on the stunning Sara Donaldson from @HarperandHarley. With this look, skin is kept looking gorgeous and natural with cheeks revealing a soft peach flush.

1. For a fresh matte look try Smooth Affair Facial Primer and Brightener for Oily skin. Take a 5 cent piece amount and blend into skin using the Blending Brush, the Titanium Dioxide and Zinc Oxide colour spheres help even skin tone.

2. Apply your shade of Dream Tint to even complexion, buff into skin using the Blending Brush.

3. Mix the brow wax and brow powder from the Bitty Brow Kit together to form a coloured paste, apply to brows using the angled brush to add structure to brow, fill in any gaps and keep hairs in place.

4. Starting from the centre of your eye, apply Jelly Jar Gel Liner in Black using the Angled Liner brush along the top lash line, extending the line slightly on the outer corner.

5. Coat lashes with Pure Lash Lengthening Mascara in Jet Black.

6. Dust Whisper Pure Pressed Blush onto the apples of the cheeks using the Dome Brush.

7. Perfect skin around the edges of the mouth and eliminate any redness with a light dusting of PurePressed or Amazing Base Mineral Powder in your complexion colour. Next outline lips using the Peach Lip Pencil, then fill in the rest of the lip with Saucy PlayOn Lip Crayon.

Pic via

Look 2.

This look is all about radiant sun kissed skin! It incorporates warm peach tones and a hint of gold to highlight eyes and bring out your inner bronzed goddess!

1. Start by prepping skin with Smooth Affair Facial Primer & Brightener, massage into skin using the Blending Brush.

2. Blend Dream Tint Tinted Moisturiser into skin using the Blending Brush to even complexion.

3. Comb Clear PureBrow Brow Gel through brows to groom and hold hairs in place.

4. Using the Chisel Powder Brush apply So Bronze #1 Bronzing Powder to the parts of the face that the sun would naturally kiss the skin.

5. Take Copper Wind PurePressed Blush and dust onto the apples of the cheeks to create a soft peach flush.

6. Mix the two gold shades from Golden Girl Triple Eye Shadow and apply as a wash over the eye lid using the Crease Brush. Highlight the inner corner of the eye with the same two shades using the Mini Dome Brush.

7. Coat top and bottom lashes with Pure lash Lengthening Mascara in Jet Black.

8. Complete the look with LipDrink Lip Balm in Buff.

9. Finish with 3-4 pumps of POMMISST Hydration Spray for an antioxidant boost.

Cara Delavigne via

Pic via

Look 3.

You can achieve Cara Delavigne’s sexy, sultry look in no time. It’s perfect for the upcoming party season!

1. This look calls for perfectly matte skin, so start the process with New Smooth Affair for Oily skin, incorporating Pore AwayTM technology, this fast absorbing formula creates a smooth matte finish.

2. Blend Dream Tint Tinted Moisturiser into skin using the Blending Brush to even complexion.

3. Dust a light layer of PurePressed Powder Minerals over the entire face using the Handi Brush.

4. Groom Brows with PureBrow Gel in your appropriate colour.

5. Draw a line of Dark Topaz Mystikol Eyeliner along the top lash line and then smoke it out using the Chisel Shader Brush. Next line the inside of the eye and just under the lower lashes using the same colour. Smudge the Mystikol under the lower lashes and blend using the Mini Dome Brush.

7. Sweep a soft wash of Supernova PurePressed Eyeshadow over the top of the Mystikol all the way around the eye using the Crease Brush to create a soft diffused smokiness.

8. Apply two coats of Black Ice Longest Lash Mascara to top and bottom lashes for full thick lashes.

9. Add a soft wash of pink to the cheeks with Awake PurePressed Blush using the Dome Brush.

10. Finish by giving lips a soft pink stain with Milan Just Kissed Lip Plumper. Dab onto lips then blend with fingers so there are no hard edges.

11. Finish skin with a refreshing spritz of Balance Hydration spray!


Introducing our NEW PurePressed Eye Shadow shades!

Want to know how to wear our new eye shadow shades?  We’re sharing three easy to recreate jane iredale makeup looks for you to try at home. Whether you’re heading out for a night on the town, going to an important meeting or just out enjoying the beautiful spring weather, you can pick and choose! All three looks can be ramped up or toned down to suit day or evening.

Metallic Khaki Eye


This look is a colourful twist to the bronzed smoky eye and can be mastered in less than five minutes to freshen up your evening look this season.

  1. Start by applying Smooth Affair primer to your skin. Next give your skin a dewy finish with Liquid Minerals in your shade using the Foundation Brush.
  2. Apply So-Bronze 1 along your hair line, slightly onto your cheek bones and along your jaw line.
  3. Apply Whisper PurePressed Blush to your cheeks using the White Fan Brush.
  4. Line your top and bottom lash line, the inner corner of your eye and bottom water line using the Malachite Mystikol.
  5. Highlight your brow bone using the highlighter end of the Mystikol.
  6. Using an eyeshadow brush, gently pat Forest Eye Shadow onto your entire lid, into your crease and along the outer 3/4 of your bottom lash line.
  7. Apply 2 coats of PureLash Extender & Conditioner followed by 2 coats of Jet Black PureLash Lengthening Mascara
  8. Finish your look with Blissful PlayOn Lip Crayon.

Flushed Cheeks


This soft makeup look balances pretty and bold to take you from weekday to weekend.

  1. Start by applying your shade of PurePressed Base using a brush, then spritz with your favourite Hydration Spray.
  2. Using the Dome Brush apply a generous amount of Barely Rose PurePressed Blush to the apples of your cheeks and along your cheekbones.
  3. Shape and fill in your brows using the Bitty Brow Kit in your shade.
  4. Using the Deluxe Shader Brush, gently pat Iris Eye Shadow on your eyelid starting on the inner corner and working up into your crease and along your lid.
  5. Apply PureLash Extender and Conditioner and a coat using each side of the bristles from Jet Black PureLash Lengthening Mascara to your top lashes.
  6. Finish your look with a light application of Charming PlayOn LipCrayon.

Bronze Eyes


Glam it up with this modern twist on a classic makeup look – peach smoky eyes with a vibrant pout! We love this look, think wedding party, spring racing, cocktail party or ball.

  1. Start by applying Smooth Affair for Oily Skin to your entire face (for dry or normal skin use the original Smooth Affair Facial Primer and Brightener).
  2. Apply a pea sized amount of Glow Time BB Cream in your shade to your entire face, blending onto your neck.
  3. Apply Sheer Honey PurePressed Blush to your cheeks using the White Fan Brush.
  4. Using the Eye Shader Brush, gently pat Steamy Eye Shadow on your entire eyelid and into your crease. Wipe the brush with a tissue.
  5. Using the same brush, apply Shady Lady Eye Shadow to the outer corner of your eye and slightly into your crease, creating a backward “c”.
  6. Line your top lash line and outer 3/4 of your bottom lash line with Citrine Mystikol.
  7. Apply a coat of PureLash Extender and Conditioner to your top and bottom lash line, followed by 2 coats of Jet Black PureLash Lengthening Mascara
  8. Finish your look with Naughty PlayOn Lip Crayon.

Refresh your makeup bag with these hot new shades. It’s time to get inspired because you did not wake up today to be mediocre!




Tint Today. Tan TomorrowTM

Tantasia reduced

As the saying goes, ‘if you can’t tone it, tan it,’ and at jane iredale we love the way we feel when we have bronzed skin; you look and feel healthier. Thanks to our incredible Tantasia Self Tanner and Bronzer, tanning is no longer exclusive to Summer.With the beauty industry becoming increasingly saturated with numerous fake tan products, Tantasia is a faux tan that is better than the rest. Tantasia features a buildable, moisturising formula that suits all skin types. Unlike other tan products, which take a ‘one colour suits all’ approach, Tantasia’s ingredients work with the skin’s own melanin to produce a tan suited specifically for you! Our unique formula has been sensitivity tested for face and body, and will leave skin silky, smooth and bronzed.

Now it’s time to get down to the business of bronzing. Here are our top tips to help you build a gradual, flawless, natural looking tan.

Application for body

  1. For a flawless tan, make sure that all hair removal is done at least 24 hours before applying Tantasia. Exfoliation should also be done before application. This will reduce your skin’s sensitivity, get rid of any excess dryness and allow your pores to tighten before your transformation into a bronzed goddess!
  2. Moisturise, moisturise, moisturise – the days leading up to your self-tanner application, nourish your skin with body oils and rich and creamy lotions. This will enhance your tanner and give you a beautifully smooth application.
  3. Shower and dry off. Next squeeze a small amount (about the size of a 10 cent coin) of Tantasia into the palm of your hand. Rub your hands together two or three times to distribute the bronzer across both palms.
  4. Smooth over the area you wish to tan, until product is absorbed using long, back and forth strokes. This product feels like a lotion and can look orangey-bronze at first, but as you work it into the skin, it leaves a beautiful soft tan finish.
  5. Repeat the steps above until the desired coverage has been reached. Remember that the Bronzer will provide an instant, healthy looking colour and that the tan itself will develop over the course of the day!
  6. Wash your hands with hand soap after application, you’ll be amazed at how easy it is to wash off your hands – your secret is safe, you won’t be left with a trace of self tanner on your palms. Remember this product has a bronzer, so the transfer that you may see on your clothes won’t stain, it washes away, but be cautious of wearing white straight after your application.

What we love most about Tantasia is that it’s a gradual tan, so you can use it frequently to maintain your colour! We recommend apply it all over: legs, arms, chest, tummy and back or just legs for three consecutive nights or mornings in a row – Tuesday, Wednesday & Thursday for a beautifully tanned skin that you’ll be confident to flaunt all weekend.

Application for face

  1. Squeeze a small amount of Tantasia onto your finger and touch the forehead, nose, cheeks and chin to distribute the product.
  2. Using sweeping moitions, start at the center of the face and blend outwards until you’re pleased with the coverage.
  3. Voila! You’re golden and gorgeous. Apply daily until your perfect shade has been achieved!

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For more information, head to

Photo credit &



Strobing: The latest makeup trend that everyone is talking about!

You’ve heard people talking about it, undoubtedly read about it and now want to try it for yourself, but what exactly is “Strobing”?

Cara Delevinge_ @vogueaustralias

Cara Delevinge looking gorgeous. Photo credit: @vogueaustralia


The incredible @gigihadid. Photo credit: @voguemagazine

Strobing is a makeup technique that will help you to achieve a fresh healthy glow to your complexion.

Put simply, Strobing focuses on defining facial features using light. A simpler alternative to its complicated and advanced makeup cousin, ‘Highlighting & Contouring’, strobing is an uncomplicated technique that will sculpt and add youthfulness to your face.

While Contouring is all about shadowing specific areas of the face, Strobing concentrates on highlighting the areas that already catch light. Think emphasized cheekbones, gorgeous, glowing temples and radiant looking skin!

To help you perfect Strobing at home, we’ve put together three easy steps to ensure that you master this trend:

  1. It’s all about that base. Using your fingertips, apply the jane iredale SMOOTH AFFAIR facial primer and brightener to your skin. When Strobing, it’s best to avoid mattifying products. We want to recreate that glowing, dewy, ‘just walked out of a facial’, look.
  2. Next step is coverage. We love to use our DREAM TINT Tinted Moisturiser when highlighting. It’s oil free and formulated with lightweight minerals. Finish with a light dusting of Amazing Base Loose Mineral Powder to add extra luminosity to the skin.
  3. Now onto the star of the show… Grab your jane iredale IN TOUCH HIGHLIGHTER and get started! Apply liberally to the tops of cheekbones, brow bones and the bridge of your nose. To prevent looking oily, avoid using the highlighter on your forehead. You can also use any product that adds sheen like Golden Shimmer Body Lotion, Allure or Oyster PurePressed Eyeshadow or 24k-Karat Gold Dust Shimmer Powder in Silver or Gold.


Prime Time…

If you wear foundation, you should be using a primer – end of story! If you haven’t been using a makeup primer, we can help you get on track. By simply incorporating a primer into your regime, you might just find the solution to your beauty woes. If you struggle with any of these makeup issues i.e. Makeup not lasting all day, oily skin changing the colour of your foundation, dry skin looking worse with foundation, patchy uneven complexion, cakey looking foundation and the list goes on; primer can be the perfect solution. Let’s take a look at the benefits of primer and formulations to suited different skin types.

We want to ensure that next time you run into your beautiful-self, mid-day in the bathroom or change room, it’s a delightful experience rather than one of shock and horror, so we’re exploring the amazing benefits of prepping your skin properly every day for long-lasting wear and even looking skin.

The first step to creating a fresh face and at the risk of sounding clichéd it really is ‘all about that base’! When applying primer, before your foundation, you are essentially prepping and smoothing out the surface of your skin, which ensures that everything applied to your face will blend with ease, stay-put and therefore help you achieve a perfect finish every time.

We all want to hide pesky fine lines, wrinkles and pores and luckily, primer will visibly reduce shine and minimise the appearance of any perceived imperfections.

When you spend time perfecting your makeup, you definitely want to ensure that it goes the distance and primer is the key to long-lasting makeup. It not only acts as a grip for everything that follows it also create a barrier between oils and your makeup to help ensure that you feel confident all day, everyday.

The benefits of a primer are endless and we can’t stress this enough. jane iredale offers different formulas to ensure you are using the best possible primer for your skin type.

If your skin need a boost of hydration we recommend our original SMOOTH AFFAIR® FACIAL PRIMER & BRIGHTENER. This primer is packed with the added benefit of anti-ageing properties that nourish your skin, while evening out skin tone, minimise the appearance of pores and increase luminosity. Using our Smooth Affair prior to applying your mineral foundation will ensure a flawless, long wearing finish.  This primer can be mixed with any of our liquid foundations to make application even quicker.

Ji Smoth Affair

For those of you that are prone to oily skin, our original Smooth Affair can seem a little too hydrating, so that is where our NEW Smooth Affair Oily Skin primer comes in. Offering the same skin-perfecting properties as our original Smooth Affair, this new formula is designed specifically to help with oil control and will work to visibly reduce the appearance of pores and diminish shine to create a photo finish matte look with the revolutionary PoreAway™ technology. Smooth Affair for Oily Skin also fights blemishes and can be used as a mattifying gel over your foundation, for easy touch-ups, should you require them.

We have always had an amazing oily skin primer, Absence Oil Control primer, in our range, and it is here to stay. It works a little differently to the Smooth Affair for Oily Skin Primer, by reducing sebaceous hypersecretion with an effective ingredient called Hydrated Silica. It also helps to regulate the pH balance of the skin; however, it does not affect the skin’s moisture, only the oil. The interaction of oil and makeup is one of the principal causes of colour change. This primer smoothes the skin, calms and protects with the addition of Green Tea Leaf extract and helps provide bacterial protection. You do need to apply this primer paste with a brush for best application.


We understand that an additional step to your morning routine might seem daunting, but when it comes to jane iredale primer, the results will be well worth the extra 10 seconds!

Check out our video application tutorials for NEW Smooth Affair Oily Skin and Absence Oil Control primer here:

Play On with the jane iredale’s new Lip Crayons!

We love playing with lip colours, trying out new bold lip shades and livening up our makeup routine in an instant. It’s the easiest way to brighten up your face, pull a look together and enhance any mood. Who doesn’t love a new lip product to lust over? So let’s talk lips…

PlayOn Lip Crayons - Blog Image3

When it comes to creating the perfect pout, we have all been told to apply a pencil to outline the lip and then add a lipstick or stain over the top to get your desired look. But what if you could combine the precision of a lip liner, with the depth of colour offered by a lipstick? We know what our answer would be – yes please! – Which is why we’re thrilled to announce the latest addition to our range, the NEW jane iredale PlayOn® Lip Crayons.

Available in a gorgeous range of nourishing lip shades, PlayOn Lip Crayons come in an easy-to-apply pencil design, making achieving luscious lips child’s play, for makeup experts to novices alike!

Brimming with moisturising oils, PlayOn® will leave your lips feeling soft and conditioned, while the highly pigmented colour is made to last.

Designed to take the guesswork out of perfectly kissable lips, this sleek crayon is comfortable to hold and has a smaller tip to help even the least experienced among us achieve precise application. The new lip crayons are simple to use, fun to wear and will give your lips a creamy colour finish every time.

With seven luxurious and wonderfully wearable shades to choose from, you’re sure to fall instantly in love with our range of NEW jumbo lip crayons, we have nudes, reds, pinks and corals to suit everyone’s favourite lip colour.

Naughty – Creamy brick red, think maroon red

Hot – Creamy pink red, think Margi PureMoist Lipstick

Blissful – Shimmering sheer nude, a great shade to add sheen to any lip colour

Charming – Creamy bubblegum pink, a truly fun pink that is similar to PINK lip pencil

Yummy – Creamy yet sheer peach, if you are after a soft pink nude, this is it!

Luscious – Creamy rose brown, think Raspberry Lipgloss

Saucy – Creamy hot coral for those that love Devotion Lip Fixation

PlayOn Lip Crayons - Blog Image2

You can opt to apply the crayons lightly for a tint of colour, or layer to achieve a deeper, more vibrant shade. For added shine apply a layer of Snowberry Lipgloss on top of your favourite shade to really make your lips stand out!

For the best result and to ensure you don’t damage or crack your PlayOn® crayon, sharpen with our jumbo pencil sharpener, it has a high quality blade that’s made in Germany.

Be bold and bring your lips to life with jane iredale’s NEW PlayOn® Lip Crayon RRP $35 each.

 PlayOn Lip Crayons - Blog Image




Clean up with jane iredale…


Do you dread taking your makeup off some nights… especially after a long day (or night out!)?  Sometimes removing your makeup is the last thing you want to do, but it’s so important to clean dirt, sweat and pollution off your skin and replenish your moisture levels before you hit the sack. The key to a healthy complexion is going to bed with a clean one!

We’ve got some tips to help you remove your makeup in a flash and without much effort at all. The best part about our steps is that you only need these three things… Our BOTANICAL MAKEUP REMOVER, MAGIC MITT™and Hydration Spray.

Our makeup remover is both moisturising and soothing and it contains no drying ingredients. All traces of makeup are easily removed by simply wetting a cotton ball or swab and wiping over your eye makeup and lips.

Then simply wet the Magic Mitt and completely remove your makeup using only water. This method of cleaning is so good for your skin as it does not strip your acid mantle. When this beneficial barrier remains intact, it aids the skin in protecting itself from harmful and invasive bacteria.

Our Magic Mitts are made from a new generation of specially knitted micro-fibres (thinner than a human hair), which enables the mitt to penetrate oil films. This process breaks the surface tension of the oils that bond makeup to the skin while the fibres gently exfoliate the skin.

The combination of warm water and our magic micro-fibres turn the makeup into an emulsion that is easily swept away by the mitt. It will even remove mascara!

Step 1. Remove heavy eye makeup and lipstick using a splash of our Botanical Makeup Remover on a cotton pad or cotton ball.

Step 2. Now that all the heavy make-up is removed you can wet your Magic Mitt and gently clean your face using circular motions.

Step 3. Once you are happy that all your makeup is removed, use a clean towel and pat your face dry.

Step 4. Lastly, finish with a spritz of Hydration Spray and you’re ready for your downtime. If you want to give your lashes a little TLC, coat them with Purelash Conditioner & Extender, it’s like a facial for your lashes.

There you have it! In less than two minutes, these four simple steps will leave you fresh faced and radiant!


21 years on and still going strong…

For more than 20 years, mineral makeup pioneer, Jane Iredale, has been creating quality products of the highest standard for her much-loved mineral makeup range, jane iredale. We thought, we’d take some time to reflect on the journey and pay homage to the wonderful highs for the brand to date.

Jane miraculously reinvented the professional makeup industry by asking herself one simple question – what can I do to make my life more useful? – She was motivated and committed, and worked tirelessly to create her own cosmetics that were good for the skin.

Celebrating its 21st birthday this year, jane iredale has long been providing makeup that both looks and feels exceptional. Launching in 1994 with Amazing Base mineral foundation, jane iredale is still going strong and has forever changed the landscape of the professional makeup industry!

The evolution of jane iredale – 21 years in brief….

JI Product Timeline

1994: AMAZING BASE® LOOSE MINERAL POWDER. Jane Iredale launches her range with the first loose mineral powder, providing weightless, broad spectrum SPF 20 and skin care benefits.

1995: Colour is added to the collection with the introduction of blush and lipstick.

1997: New technology allows Jane to press the loose mineral foundations without the use of fillers, allowing her to introduce PUREPRESSED® BASE MINERAL FOUNDATION into the range, providing weightless coverage in the convenience of a compact!

2001: jane iredale goes international with new distributors established in Taiwan and Canada.

2003: Jane introduces new LIQUID MINERALS a liquid mineral foundation that combines anti-aging benefits with the soft-focus effects of minerals.

2004: DISAPPEAR CONCEALER is added to the range. This creamy concealer is packed with pigment; it covers tattoos, scars, veins and acne breakouts while providing antioxidant benefits to the skin.

2005: jane iredale introduces a QUAD BRONZER in Moonglow – a stunning quad of golden-based shades that can be used on cheeks, eyes, lips and all over as a bronzer.

2007: SUGAR&BUTTER LIP EXFOLIATOR/PLUMPER is added to the range. As delicious as it is effective, this dual-ended lip exfoliator and plumper conditions and revitalizes lips, leaving them smooth and oh-so-kissable!

2008: Jane introduces a dual-purpose mascara – LONGEST LASH THICKENING & LENGTHENING MASCARA – with a new formula, which uses sea minerals to condition lashes to grow to their fullest potential, and cellulose fibers to coat individual lashes, making them appear richer and fuller.

2010: the much-loved LIP FIXATION®launches with a longwearing customisable colour containing moisturising ingredients that prevent drying and flaking commonly associated with lip stains. A complementary gloss finishes the look.

2012: Jane develops and introduces two new multitasking products that nourish skin and give it a lit-from-within glow! GLOW TIME® FULL COVERAGE MINERAL BB CREAM provides unsurpassed coverage, while SMOOTH AFFAIR® FACIAL PRIMER & BRIGHTENER improves the application and wear of all mineral foundations, to help achieve a flawless finish.

2013: Jane Iredale’s mum, Tess, turns 100! Tess assembles our MAGIC MITT by hand.

2014: jane iredale celebrates 20 years of enhancing the lives of women!

2015: This year we’ve already seen some exciting product launches, including new LIPDRINK® SPF 15 LIP BALM shades and the reinvigoration of an old favourite with the new EYE SHERE LIQUID EYE SHADOW. Stay tuned for more exciting product launches that will be coming soon! Mid August, to be exact.

Although the range has evolved, the key principles remain the same and you can rest assured that when you use jane iredale products you will continue to use the best in skin care makeup.


Face-off: exploring the jane iredale foundation range.

ji  foundationsMost women stick to one brand and shade for years, without altering their foundations to suit seasonal changes that affect the colour of our skin and condition. Switching up foundations can be overwhelming – not everyone is a budding makeup artist and that’s okay!

We want foundation buying to be an effortless process, something that you are in complete control of and that is why we are taking the time to explore this topic and give you our professional guidance so that you become the expert.

At jane iredale we only use the highest quality ingredients in our products, in particular our foundations, to ensure exceptional performance, coverage and application across our formulas so you can stay looking polished and pretty all day long, and well into the night! Essentially you could wear any of our foundations and be thrilled with the way they look and feel on your skin. But with a little extra insight, there is the perfect formula and finish for your exact skin type, colour and condition.

We offer a range of coverage options from sheer to full that will help you achieve a flawless finish, every time. We love the way our minerals interact with light to create a soft-focus effect and leave your skin looking luminous and feeling silky smooth. We also believe that your foundation should not be causing you any harm, so we’ve eliminated common cosmetic nasties like talc and that is why our foundations provide exceptional coverage, requiring minimal touch-ups and are long lasting, not powdery.

We know that time isn’t always on your side, so if a product can help you save time, it’s a must-have! jane iredale Amazing Base, PurePressed Base, Glow Time and Dream Tint, are multitasking marvels and serve four different purposes in one, providing a foundation, concealer and sunscreen, plus active skin care benefits. By opting for a foundation that does more than just cover, you can ditch those bulky cosmetic cases and say hello to a quick and simple makeup routine.

All of our products are non-comedogenic, which means they won’t clog pores – we’ve all heard the myth that makeup causes breakouts, but our non-comedogenic formulas work to create a protective barrier on your skin, while still allowing it to breathe and function naturally. Of course, we can’t promise that your makeup will stop blemishes altogether, but we can reassure you that your blemish’s won’t be caused by your makeup.

group-2-w-CC-Sticker-transHere are the fast facts about our foundations:

PUREPRESSED® BASE MINERAL FOUNDATION: A semi-matte pressed mineral foundation that is slightly sheerer than the loose powders. PurePressed is made from micronized minerals, free of synthetic chemicals, oil free and weightless. It’s also water resistant for up to 40 minutes and contains a broad-spectrum sunscreen with SPF 20 UVB/UVA. Choose your coverage, either apply using The Handi Brush for a natural look that camouflages redness or apply with a dry Flocked Sponge for full coverage. Recommended for all skin types, especially problematic, oily and large pores. Dry skin types, read on.

AMAZING BASE® LOOSE MINERAL POWDER: A luminescent loose mineral foundation that gives a sheer to medium coverage. Made from micronized minerals, free of synthetic chemicals, oil free and weightless, Amazing Base is also water resistant for up to 40 minutes. Apply using the Chisel Powder Brush for sheer coverage or Flocked Sponge for full coverage. This mineral powder offers a physical sunscreen SPF 2o, meaning it instantly protects.

LIQUID MINERALS™ A FOUNDATION: A skin treatment serum with pigment that provides sheer to medium coverage. Liquid Minerals plumps and hydrates and helps to calm inflammation. Think anti-ageing foundation, designed to diminish the appearance of fine lines and wrinkles, minimises pores and even out skin tone. A beautiful cocktail of ingredients that are time released into the skin. The little liposome beads work with your body temperature and they break down to feed your skin throughout the day. Active ingredients like hyaluronic acid, vitamin c, coenzyme Q10 and white tea extract keep your skin looking radiant. Note: This foundation does not contain SPF. Use a moisturiser with SPF or dust your skin with one of our powder foundations.

DREAM TINT® TINTED MOISTURIZER: This dream-cream is oil-free and formulated with lightweight minerals. It’s also a tinted moisturiser that not only hydrates and provides sheer to medium coverage, but helps prevent trans-epidermal water loss. Water resistant for up to 40 minutes, you can sweat without it running. It’ll calm and smooth the surface of your skin while protecting with a broad spectrum SPF 15. Use as a sunscreen, primer or moisturiser. Great for normal to oily skin types.

GLOW TIME® FULL COVERAGE MINERAL BB CREAM: This velvety cream works to smooth and brighten skin, with a full coverage finish. This formulation is rich, moisturising and conditioning so best suited for normal to dry skin. It is water resistant and longwearing. It’s so quick to apply, you only need the smallest amount; it blends beautifully into your skin like velvet and a tube will give you over five months of use. If you want to give your skin a boost this season, this product gives an instant radiant glow the minute you put it on.

Our quick reference guide:foundation chart