Bright and brilliant with jane iredale

Our founder, Jane Iredale has carefully designed our product to reflect each season and as we head into summer, we think it’s time to liven up your look with a touch of brilliance, and a vibrant lip!

We know that some of you are probably thinking that a bright lip isn’t for you, but we’re challenging you to think again. With so many different formulas and lip shades to choose from in the jane iredale collection, you’re sure to find a bright colour that suits you, whether it’s a full colour finish, or a sumptuous stain.

A bright lip is a simple way to take your daytime look to the next level, or help you head straight into the evening with confidence, and all jane iredale lip colours come with the added bonus of being highly hydrating, nourishing and soothing. Also, if you’re wearing a bright lip you can keep things natural everywhere else. To learn how to achieve this season’s must-have vibrant pout, read our simple how-to guide below…

First, prepare your pout.
If you want the perfect shade, as well as a long lasting finish, then you’ve got to prepare your pout by caring for your lips first (this applies whether you’re planning to wear makeup or not!).  Enlisting the help of our much loved jane iredale Sugar & Butter Lip Exfoliator and Plumper, you’re lips will be soft and smooth in no time and you’ll have the perfect base to build up your colour. Use the sugar end to exfoliate, and follow with the Lip Plumper end to restore moisture to thirsty lips. Providing hydration and creating a smooth and polished lip, this lip exfoliator and plumper is a wonderful first step to help you achieve the ultimate bright lip.

Sugar&Butter Lip Scrub - 72dpi
Line em’ up!
The best way to create a pronounced lip is to line them, plus this will prevent any lip colour bleeding into the area around your mouth. You can also use a lip liner to completely fill in your lips, which will give you a creamy base to work with, whilst also providing shape and definition. Try our Lip Pencil in a shade close to your chosen bright lipstick.

Lip Pencils - 72dpi

Fill, fill, and… fill.

Once you’ve chosen your preferred bright lip shade, apply a light layer and build to create your desired look. If you’re after a subtle, yet brilliant shade we love our NEW Forever Red Just Kissed® Lip and Cheek Stain or our PlayOn Lip Crayon in Charming, Hot or Saucy, which are perfect summer shades! For those keen on a deeper colour you can’t go past Lip Fixation® or one of our PureMoist® Lipstick shades. 

PlayOn Lip Crayons - 72dpi

Lastly, add a touch of gloss.

A quick swipe of our PureGloss Lip Gloss will not only create a shiny, pretty smile, but will also make your lips look fuller and more plump. Our luscious lip gloss will also soothe, hydrate and protect your pout! 

PureGloss Lip Glosses - 72dpi

To remove colour simply use our Botanical Make Up Remover to revert back to your fresh-faced self, and then try another shade tomorrow.

Calling upon these handy tricks will ensure that your lip look is longwearing, and it will ensure that you maintain the hydration, which is essential when it comes to glowing lips.

New Collection just in time for the festive season!


The wait is over! We are so excited to introduce our beautiful holiday collection for 2015. It includes a gorgeous limited edition eye shadow palette In The Blink Of A Smoky Eye and a striking new shade of Just Kissed Lip & Cheek stain called Forever Red.

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With a little help from the new jane iredale eye palette, you’ll be able to easily create a stunning eye makeup look for any event on your calendar this festive season. Featuring eight versatile and highly pigmented shadows, this new palette is perfect for blending, has been sensitivity tested and the colours are sure to stay put, for a gorgeous, crease-free, long-lasting eye look!

The shades include:

  • Bone – a matte creamy nude.
  • Pure Gold – a shimmery bright gold.
  • Dawn – a shimmery rose gold.
  • Iris – a matte deep green.
  • Double Espresso- a matte dark cool brown.
  • Ebony – a matte black.

Packaged in a gorgeous travel box with a mirror and dual-ended application brush, the limited edition eye shadow kit is the perfect gift for any beauty queen on the go!

Our much loved Just Kissed Lip & Cheek Stain collection welcomes a new addition this holiday season with the launch of our latest stain, the vibrant Forever Red. This non-drying, long-lasting stain uses all natural ingredients and adjusts to your skin tone, creating a unique shade for you. It is a multi-purpose balm featuring key ingredients like Olive Butter, Avocado Butter and Wild Rose Wax, which soothes and softens the lips, while the Rose Flower and Beeswax nourish, protect and moisturise!

Stunning jane iredale looks for all of your Spring soirees

You’ve RSVP’d yes to the event, have booked your blow wave and have your outfit picked. All that’s left to decide on is which makeup look is going to pull your style together. As the party season swings into gear, we’ve put together three of our favourite special occasion looks to help you get ready for any celebration… we know you’ll want to try them all!

Cocktail party

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‘In order to be irreplaceable, one must always be different.’ – Coco Chanel.

For formal occasions, nothing speaks of timeless glamour more than a black liquid liner and a red lip. This classic look is our jane iredale modern take on old Hollywood glamour.

  1. After finishing your foundation application and base, start by applying the Jelly Jar Gel Eyeliner in ‘black’ using the Angle Eyeliner Brush. Hold the brush at the inside of your eye and lengthen along the top of the lash line, extending the line on the outer corner of the eye to create a sexy winged look. For full volume lashes (is there anything more gorgeous?!), apply Longest Lash Thickening and Lengthening Mascara in ‘Black Ice’ on your top and bottom lashes.
  2. Now to finish with an iconic red lip! The key to nailing this standout feature is to prep the lips prior to application. Start by exfoliating your lips with our Sugar&Butter Lip Exfoliator/Plumper, the organic brown sugar and shea butter will gently remove any surface dryness for a smooth application of colour.
  3. You’ll then need to make sure that the skin around the mouth is free from any redness, as a red lipstick can exaggerate other redness and make the lips look messy! Lightly dust your mineral powder or foundation around the edges of the mouth and then apply PlayOn Lip Crayon in ‘Hot’. This long wearing, hot red shade will be sure to stay put all night long! 

Garden get-together

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For a casual celebration your makeup should look natural and fresh! We’re embracing the latest “Strobing” trend to perfect the look of luminous, dewy skin and to give your makeup an incandescent glow.

  1. Start by applying your Smooth Affair Facial Primer and Brightener, this will prep your skin and promote radiance and luminosity underneath your foundation. With your fingertips, apply Liquid Minerals liberally to even out your skin tone and give your skin a dewy finish.
  2. Apply Eye Shere Liquid Eye Shadow in ‘Champagne’: highlight the inner corners of your eyelids. This will add a soft wash of colour to your eyes.
  3. Finish by using the In Touch Cream Blush in ‘Complete’ to highlight the high planes of the face. 

Christmas party ready

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Shake up your makeup look for your colleagues who see you every day in your same old, same old. To heat things up, we’re loving pink and coral lips with soft eye and cheek shades. Let your lips lead the way!

  1. After applying your base, lightly dust Whisper PurePressed Blush over your cheekbones.
  2. Using your Mini Dome Brush, highlight your eyelids with a soft coloured eye shadow, like Rose Gold, Dreamy Pink, Supernova, Dawn or Crushed Ice PurePressed Eye Shadow. Apply the colour over the eyelid and blend through the crease.
  3. Coat your top and bottom lashes using the Longest Lash Thickening and Lengthening Mascara in ‘Black Ice’ to define, separate and lengthen lashes.
  4. Now the lips. If you are a pink lip gal, try ‘Charming’ PlayOn Lip Crayon or ‘Craze’ Lip Fixation. If you are loving the coral craze, go for ‘Saucy’ PlayOn Lip Crayon, ‘Liz’ PureMoist Lipstick or ‘Tangerine’ PureGloss Lip Gloss with a ‘Peach’ Lip Pencil.

Spring makeup looks are all about a pop of fun colour, fresh looking skin, bright eyes and glossy lips. Be bold and try something new this season! We dare you!

Photo credit: Jason Wu spring/summer 2013, Chanel backstage, Cara Delevigne

Look beautiful and bronzed with jane iredale

Liv LundeliusIf you are keen for Summer but your skin has not yet warmed up, try these beautifully bronzed makeup tips from the incredibly talented MUA, Liv Lundelius.


After exfoliating your skin, apply a small amount of jane iredale Tantasia Self Tanner and Bronzer all over your face. Don’t forget to wash your hands. This product gives an instant tint, but also a gradual self tan. Besides that, it’s very hydrating and helps the skin develop an even tan by stimulating the melanin synthesis.

Use a hint of Dream Tint Tinted Moisturiser to even out the skin and create an invisible, super lightweight finish. Blend a hint of In Touch Highlighter Cream Blush on your cheek, for radiance and a sheer glow. Use Beyond Matte HD Matifying Powder in Dark to contour the cheek bones softly. Make sure to blend well!


Keep them simple and sultry. I like the Mystikol Powdered Eyeliner/Highlighter in Dark Topaz, as it is easy to use. Simply blend the dark shade straight from the applicator, around the lash line, on top and bottom of your eyes, and blend with a small eye shadow brush.

Use the highlighter side on the inner corner of your eyes around the teardrop, to open the eyes. Frame the eyes by curling your eyelashes and coating them with Longest Lash Mascara in Black Ice.


Use the PlayOn Lip Crayon in Blissful all over the lip, for a subtle natural sheen. You don’t want the look to be overdone, but rather look as if you came straight from the beach.

Photo credit: Liv Lundelius, Simon Everiss photography.

Fresh faced for the weekend with jane iredale

liv lundelius sydney makeup artist campaign editorial makeup celebrity ecomakeupartist natalija the label

Talented makeup artist, Liv Lundelius shares with us her top tricks to create a natural and stunning look that is perfect for all of your weekend activities.

If you haven’t noticed lately, 90% of current high fashion editorials and campaigns showcase the ‘no-makeup-makeup look’, and it’s here to stay. It’s all about fresh skin, well groomed, full brows and a youthful glow.


If you are already blessed with great skin, dab on a little Dream Tint Tinted Moisturiser to give your skin a smooth finish. If you need more coverage use concealer and set with PurePressed Base Powder. Be selective and only apply coverage where you really need to (blemish, pigmentation, redness etc.) The more translucent the skin, the better!

You can brighten the eye area with Active Light Under-eye Concealer. You can also dab on a hint down the bridge of your nose and on top of the cupids bow to create a natural looking highlight. Use In Touch Highlighter on your cheeks. Set your makeup with Organic POMMISST Hydration Spray for a hydrated, natural look and long lasting finish.


Brows are important for all makeup looks but even more so when it comes to this very minimal look. To create luscious full brows and keep them in place use the Bitty Brow Kit. Apply Lid Primer to your upper lid, to even out the skin tone and create a subtle highlight. Using an eyeliner brush, run the smallest amount of Jelly Jar Gel Eyeliner in Espresso, onto the roots of your lashes for a subtle definition. Apply a little black or brown mascara and brush the lashes through for a very natural finish. I like to dab a little clear gloss or a light shimmer eye shadow in the inner corners of the eye to finish. 


A tinted balm is all you need to keep your lips looking fresh and hydrated. Try jane iredale LipDrink SPF 15 Lip Balm in Buff, Crush or Sheer.

Photo credit: Liv Lundelius

Compact glamour with jane iredale’s handbag essentials

As the temperature rises, the party season starts to warm up too and as your social calendar starts to fill we understand that there’s barely a spare moment to rest, let alone spend hours in the mirror perfecting your makeup between events!

Whether you’re popping from desk to dinner, or the dance floor, time to touch up can sometimes be limited. So, to help you maintain a flawless face whatever the occasion, we’ve put together our top time saving products to keep in your handbag for touch-ups on the go.

jane iredale Smell the Roses Hydration Spray

This spray will fit perfectly into your clutch bag and is the perfect quick fix pick-me-up. Smell The Roses will also help to set your mineral makeup while the rose fragrance is refreshing and uplifting. This little beauty will de-stress and provide an overall feeling of well-being, plus it will give your skin a quick burst of added hydration and vitality.

jane iredale Just Kissed Lip and Cheek Stain

Give the summer apricot lip look a try with this multitasking Forever Peach Lip and Cheek stain. It’ll leave your lips looking beautifully flushed and with a natural peachy tone. This slim-line lip stain works with your skin’s own chemistry to create a colour that’s unique to you, and suits your complexion. TIP: the more you apply, the darker the colour will develop. To add a light tint to your cheeks, simply draw a crisscross shape on your cheek and blend with a brush or sponge, or your fingertips. How fun is that!

jane iredale Longest Lash Thickening and Lengthening Mascara

A swipe of mascara can transform your look from drab to fab in one swift wave of the wand. This mascara comes in a squeezable tube (so that you can get every last bit out!) and is designed to make lashes look thicker and longer, naturally. It’s water resistant and packed full of natural ingredients that will keep your lashes in tip top shape.

PurePressed Base Mineral Foundation with SPF 20

This sleek mineral powder compact is a magic multi-purpose powder! It is a four-in-one foundation, powder, concealer and broad spectrum SPF20 sunscreen. Its ingredients include pine bark extract, vitamin E and algae extract, which hydrate the skin and combat free radicals, while titanium dioxide and zinc oxide will work to protect your skin from the sun – what more could a girl on the go want? Touch up using a brush or a sponge for a flawless look throughout the day.

These makeup essentials will help you touch up and maintain your look all day and into the night while you are busy living your life (and looking polished every second of the day). Plus, keeping these products on hand has the added benefit of helping you keep skin hydrated and protected from harsh UV rays, whilst adding a hint of colour to cheeks and lips. And that’s why you love jane iredale!

Blog Image - Bag Essentials 2015

Optical Illusions

Screen Shot 2015-09-30 at 11.31.59 amThey say that the eyes are the windows to the soul, and can indicate our mood and intentions. There’s no denying that, and this is why we love playing up this powerful feature with a little bit of makeup. Eye makeup is a fundamental beauty step and a simple coat of jet black mascara can bring your eyes to life, while a beautifully blended smokey eye can add a sultry sexy effect to your peepers!

Often when we are tired, our eyes are the first to give it away; they can sometimes appear puffy, small or red and this can leave us feeling a little less glamourous than usual. To help avoid this and accentuate your finest features of course, we’ve put together three simple steps to help you to achieve big, bright and beautiful peepers. Plus, it can all be done in the blink of an eye!

Define those eyes 

For a stunning eye enhancing look, begin by applying some depth to your eye crease and lower lash line. We find that a warm bronze shade usually works perfectly and our favourite for the spring season is the PurePressed Eye Shadow Single in Rose Gold.

Using the Eye Shader Brush, work from the inside of the crease of your eye lid, over the rest of the lid to apply a wash of colour over the skin. Using the Chisel Shader Brush lightly apply the same amount to the lower lash line. Don’t be too heavy handed with this though, we want to avoid panda eyes!

Be an Eyeliner pro

Creating the illusion that your eyes are larger than they appear can be easily achieved with the right highlighting eyeliner. Applying the dual-ended Highlighter Pencil onto the waterline and corners of your eyes will instantly wake up tired eyes and appear to give them a lift.

The magic of Mascara

We love mascara, but beware that you can have too much of a good thing. Nothing is worse than clumpy lashes, so to achieve a flawless finish, start by priming them. A single swipe of the PureLash Lash Extender and Conditioner will add thickness and length to your lashes, while also conditioning and protecting the hairs.

Complete the look with a coat of jane iredale PureLash Lengthening Mascara, directing the lashes towards your nose as you apply, as this will make them fan outwards and pull them straight!

Photo credit: Liv Lundelius 

Stop and Smell The Roses with jane iredale’s latest hydration spray

“Everyone needs to smell the roses more often, to get off the treadmill, take a deep breath and appreciate life. That’s why Smell The Roses was born. I wanted to give every woman a simple way to have that little break in their day when they could feel refreshed and alive.” – Jane Iredale

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Goodbye Winter and helloooo lovely Spring! 

After a long, cool winter, our skin is crying out for some quick hydration. Dry, dehydrated skin doesn’t stand a chance against the latest jane iredale, Smell The Roses Hydration Spray.

We are excited to announce the new, limited edition hydrating spritz, which works to nourish, cleanse, detoxify and de-stress skin, while also acting as a finishing spray that will set jane iredale’s range of mineral foundations and powders.

In one quick spray, Smell The Roses will soothe your skin and help to reduce the appearance of redness, while the Rose Damascena Flower Oil and extracts help to tighten, cleanse, detoxify, smooth, calm and support the skin’s functions.

Whether you’re racing into a meeting or rushing around ticking off errands from your to-do list, Smell The Roses is a handy tool that can be used as an afternoon pick me up to keep your makeup looking fresh and gorgeous. It will also help to conceal pores and fine lines, while adding an extra, simple boost of moisture to your skin. The rose fragrance is refreshing, uplifting and provides an overall feeling of well being.
Features and benefits:

  • As jane iredale mineral makeup is buildable and perfect for layering, we recommend using the hydration spray in between makeup stages, as this will set your makeup and make your skin glow!
  • We also love using the spray to help remove makeup smudges (ugh, panda eyes!) and to wet our makeup brushes to create precise lines!
  • Rose Damascena Flower Oil and Extract is an excellent skin tonic, which helps to soothe the skin.
  • You can also use your Smell The Roses Hydration Spray as a moisturiser!
  • Smell The Roses is recommended for any skin type, especially dry and sensitive skin.

Get the look: Tully Smyth

Spring racing and the event season is upon us. If you need tips on achieving a flawless complexion using jane iredale, read on. The very talented Australian makeup artist Liv Lundelius created a stunning jane iredale look on Tully Smyth for the MYER Spring Fashion event in Sydney recently. We are loving the fresh skin, bold lip and perfectly groomed brow look.

Tully - makeup

Here are Liv’s steps to recreate this look yourself:

PHASE 1: SKIN… It’s all about that base.

To brighten and even out skin tone, apply the Smooth Affair Facial Primer and Brightener. This will make your Glow Time BB Cream glide on the skin and appear smoother, softer and minimise pores. Next, use your PureMatte Finish Powder along your t-zone to set your makeup. This amazing product is made out of rice powder, which will absorb oil and help eliminate shine.


Killer cheekbones are a beauty-must this season! To accentuate your cheekbones glide the InTouch Highlighter across your cheeks and brow bone and then blend with your fingers to illuminate and contour. Next, brush your So Bronze Bronzing Powder over your cheeks, nose, chin and forehead for the ultimate sun-kissed look.

PHASE 3: LIPS… Pucker up!

To prep lips, apply the Sugar & Butter Lip Exfoliant. The organic brown sugar will gently exfoliate your lips and restore moisture for a smooth and moist finish. Outline your lips with the Crimson Lip Liner and fill in with your PlayOn Lip Crayon in “Naughty”.

PHASE 4: EYES… Last, but certainly not least.

Mix the two gold shades from Golden Girl Triple PurePressed Eye Shadow and apply as a wash over the eyelid using the Crease Brush. Highlight the inner corner of the eye with the same two shades using the Mini Dome Brush.

Starting from the centre of your eye, apply Jelly Jar Gel Eyeliner in Black using the Angle Eyeliner brush along the top lash line, extending the line slightly on the outer corner. Coat the lashes with Black Ice Longest Lash Thickening & Lengthening Mascara to make your eyes pop!


To see more of Liv’s makeup work, follow her Instagram @liv_lundelius



Spring has sprung!

Spring is finally here and at jane iredale we take the warmer weather, sunny days, and the fast-approaching party season as the perfect opportunity to spring clean your makeup routine!

Here are three of our favourite fresh makeup looks to help encourage you to shake things up this season. Using our Dream Tint Tinted Moisturiser, each of these looks will have your skin protected with SPF too!

Via @HarperandHarley














Look 1.

The focus of this fresh look is on the vibrant orange lip with a classic black liquid liner, as seen on the stunning Sara Donaldson from @HarperandHarley. With this look, skin is kept looking gorgeous and natural with cheeks revealing a soft peach flush.

1. For a fresh matte look try Smooth Affair Facial Primer and Brightener for Oily skin. Take a 5 cent piece amount and blend into skin using the Blending Brush, the Titanium Dioxide and Zinc Oxide colour spheres help even skin tone.

2. Apply your shade of Dream Tint to even complexion, buff into skin using the Blending Brush.

3. Mix the brow wax and brow powder from the Bitty Brow Kit together to form a coloured paste, apply to brows using the angled brush to add structure to brow, fill in any gaps and keep hairs in place.

4. Starting from the centre of your eye, apply Jelly Jar Gel Liner in Black using the Angled Liner brush along the top lash line, extending the line slightly on the outer corner.

5. Coat lashes with Pure Lash Lengthening Mascara in Jet Black.

6. Dust Whisper Pure Pressed Blush onto the apples of the cheeks using the Dome Brush.

7. Perfect skin around the edges of the mouth and eliminate any redness with a light dusting of PurePressed or Amazing Base Mineral Powder in your complexion colour. Next outline lips using the Peach Lip Pencil, then fill in the rest of the lip with Saucy PlayOn Lip Crayon.

Pic via

Look 2.

This look is all about radiant sun kissed skin! It incorporates warm peach tones and a hint of gold to highlight eyes and bring out your inner bronzed goddess!

1. Start by prepping skin with Smooth Affair Facial Primer & Brightener, massage into skin using the Blending Brush.

2. Blend Dream Tint Tinted Moisturiser into skin using the Blending Brush to even complexion.

3. Comb Clear PureBrow Brow Gel through brows to groom and hold hairs in place.

4. Using the Chisel Powder Brush apply So Bronze #1 Bronzing Powder to the parts of the face that the sun would naturally kiss the skin.

5. Take Copper Wind PurePressed Blush and dust onto the apples of the cheeks to create a soft peach flush.

6. Mix the two gold shades from Golden Girl Triple Eye Shadow and apply as a wash over the eye lid using the Crease Brush. Highlight the inner corner of the eye with the same two shades using the Mini Dome Brush.

7. Coat top and bottom lashes with Pure lash Lengthening Mascara in Jet Black.

8. Complete the look with LipDrink Lip Balm in Buff.

9. Finish with 3-4 pumps of POMMISST Hydration Spray for an antioxidant boost.

Cara Delavigne via

Pic via

Look 3.

You can achieve Cara Delavigne’s sexy, sultry look in no time. It’s perfect for the upcoming party season!

1. This look calls for perfectly matte skin, so start the process with New Smooth Affair for Oily skin, incorporating Pore AwayTM technology, this fast absorbing formula creates a smooth matte finish.

2. Blend Dream Tint Tinted Moisturiser into skin using the Blending Brush to even complexion.

3. Dust a light layer of PurePressed Powder Minerals over the entire face using the Handi Brush.

4. Groom Brows with PureBrow Gel in your appropriate colour.

5. Draw a line of Dark Topaz Mystikol Eyeliner along the top lash line and then smoke it out using the Chisel Shader Brush. Next line the inside of the eye and just under the lower lashes using the same colour. Smudge the Mystikol under the lower lashes and blend using the Mini Dome Brush.

7. Sweep a soft wash of Supernova PurePressed Eyeshadow over the top of the Mystikol all the way around the eye using the Crease Brush to create a soft diffused smokiness.

8. Apply two coats of Black Ice Longest Lash Mascara to top and bottom lashes for full thick lashes.

9. Add a soft wash of pink to the cheeks with Awake PurePressed Blush using the Dome Brush.

10. Finish by giving lips a soft pink stain with Milan Just Kissed Lip Plumper. Dab onto lips then blend with fingers so there are no hard edges.

11. Finish skin with a refreshing spritz of Balance Hydration spray!