Flushed Cheeks

A healthy flush looks great on every complexion!

Add blush to your makeup ritual for double duty beauty. It’ll bring life to your makeup look and if applied strategically it can slim, lift, sharpen, soften or widen your face shape. If contouring is not your thing, blush should be. And not just any blush, make it jane iredale PurePressed Blush because it’s beautifully formulated with pure minerals and antioxidants, it’s non-comedogenic, which means it’s not going to cause breakouts or congestion and it’s free from chemicals, synthetic dyes and irritating ingredients.

Now, you may ask, what’s the best way to apply it so that it looks natural and soft? It’s as easy as one, two, three!

  1. Choose your shade
  2. Using the White fan brush, pinch the hairs together and swirl across your blush
  3. Apply in upwards strokes along your cheek bone

Voile, a soft wash of blush that blends beautifully and adds youth to your face.


Blush for your face shape – recognise which areas to define and highlight to best suit your face.

Before undertaking these steps, it is important to identify your cheekbones and the apples of your cheeks. To find your apples, smile in the mirror and the fullest part of your cheek is where your apples will be. To find your cheekbones, suck in your cheeks so they become more visible.

Make sure that regardless of where you find your apple or cheekbones, you do not apply your blush too close to your nose. Generally the width of your finger or brush is enough distance.

  • Heart-shaped face: To balance a heart-shaped face, apply the PurePressed Blush just below the apples of your face and blend out towards your hairline.
  • Round face: For a round face, begin applying the PurePressed Blush on the apple of your cheek and blend upwards towards the hairline. This creates a more angular defined face. Make sure that you apply this line a little higher than your would your bronzer, but lower than your highlighter.
  • Long face: When applying blush for a longer face, it is important that you blend horizontally across the apple of your cheek to broaden across your face to create the illusion of a more balanced face.

Blush doesn’t have to be pink and boring, switch to swirls of Tawny to warm up your complexion. We are loving jane iredale PurePressed Blush in Flawless and Copper Wind this season.

Suggested jane iredale tools for blush application: White fan, Dome Brush, Flocked Sponge


What’s your foundation prescription?

Whatever your skin type, jane iredale has the perfect products to suit your complexion, ensuring your skin looks radiant and smooth throughout the day.

Read on to find out which combination suits you.

Problematic Skin

Our Absence Oil Control Primer, and the PurePressed Base Mineral Foundation are the perfect combination to create perfectly smooth skin. The primer smooths uneven texture and eliminates shine, while the foundation conceals redness and uneven skin tones. #problemat

Foundation Prescription Graphic - May 20163Wanting to boost your skin?

The Smooth Affair Facial Primer and Brightener helps your skin feel firmer, more hydrated and disguises fine line and pores. Apply the Glow Time Full Coverage BB Cream with the Blending Brush and finish off with a spritz of POMMISST Hydration Spray, which will leave your skin feeling nourished and protected. #skinboosting

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Eliminate those pores!

Use the Smooth Affair Primer for Oily Skin to refine uneven skin texture, the Advanced Pore Away Technology will visibly help reduce the appearance of pores! Using the Flocked Sponge apply PurePressed Mineral Powder for an even matte finish, and set your base with a spritz or two of the Balance Hydration Spray. #poreeliminator

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Smooth Velvety Skin

The Smooth Affair Primer for Oily Skin creates a smooth even skin tone for the ideal makeup canvas. Apply Glow Time Full Coverage Mineral BB Cream with the Blending Brush to brighten and cover uneven skin. Finish with the D2O Hydration Spray to set minerals for a long lasting smooth finish. #smoothvelvetyskin

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Skin Illuminator

To create a radiant and luminous look, start with the Smooth Affair Facial Primer and Brightener – the antioxidants like Grapefruit Extract promote luminosity! Next apply Glow Time BB Cream with the Blending Brush to achieve an even complexion and a flawless dewy finish. Sweep a light layer of Amazing Base Loose Minerals over the top for extra coverage. D2O Hydration Spray to finish! #skinilluminator

Foundation Prescription Graphic - May 20167


The Smooth Affair Facial Primer and Brightener uses antioxidants such as Apple Extract to help firm and maintain your skin’s youthful elasticity. After applying the primer, use our Liquid Minerals Foundation, which will provide sheer to medium coverage and diminishes the appearance of fine lines and wrinkles. Add a light dusting of Amazing Base Loose Minerals to provide extra coverage, and set with POMMISST Hydration Spray as Pomegranate has powerful antioxidant protections and aids in minimising UV damage. #antiaging

Foundation Prescription Graphic - May 20168

Normal to Oily Skin

The Smooth Affair Primer for Oily Skin helps smooth and hydrate, whilst helping to keep oily areas shine free all day. Next apply Dream Tint Tinted Moisturiser, which has an oil free formula that controls shine and helps to prevent trans-epidermal water loss. Dust PureMatte translucent powder over areas that are prone to oiliness, this absorbs excess oil without adding extra coverage. Finish with a spray of Balance Hydration Spray to help balance the skin’s oil production. #normaltooily

Foundation Prescription Graphic - May 20162

Normal to Dry Skin

Begin with the Smooth Affair Facial Primer and Brightener to hydrate your skin before applying Liquid Minerals treatment foundation. Finish with a light layer of Amazing Base Loose Mineral Powder for extra coverage, and a spritz of D2O Hydration Spray to hydrate and plump the skin cells. The Chamomile flower extract is a key ingredient in the D2O, which helps to calm and soothe the skin. #normaltodry

Foundation Prescription Graphic - May 2016

What #prescription are you?


Spoil mum with jane iredale!

It’s Mother’s Day this weekend – Spoil her with a gift that she’ll adore.

Here is our top jane iredale picks for you, that we know Mum will love. We’ve got you and mum covered!

Hydration Spray – POMMISST

A refreshing facial mist that is eco certified and suited to all skin types. POMMISST Hydration Spray is beautifully hydrating with the added benefit of Pomegranate Extract, which is a powerful antioxidant and UV protector.

It’ll protect and condition the skin, its easy to use, simply spritz before makeup for added moisture or after applying makeup to set the minerals. Mum can keep this multi-tasking spritz in her handbag to ensure her skin is feeling refreshed throughout the day and while she travels. A fruity and refreshing scent to add zest to her day.

Purepressed® Blush

Make her blush with a beautiful neutral shade of PurePressed Blush. She can use this mineral blush on her cheeks, eyes and lips to create a naturally flushed look, whatever the occasion. Our PurePressed blush shades will have your mum’s skin glowing and are formulated with minerals and antioxidants to soothe and nourish her skin (you might even want to keep it for yourself!).

We love the new versatile Flawless PurePressed Blush to help mum create a perfectly on trend nude makeup look. Let her define and highlight her cheekbones – it’s a perfect essential for radiant looking skin.

Lip Fixation®

Brighten up her makeup look with a hint of colour for her lips. This double-beauty duty jane iredale Lip Fixation will give mum a saturated stain with a choice of high shine if she adds the sheer gloss. With ten colour combinations to choose from, you will be able to pick one to perfectly suit mums favourite lippie shade. Your mum will have beautifully coloured lips that will last her all day!


We are yet to find a mum that doesn’t love this hand cream. It’s ultra-hydrating, fast absorbing and infused with active ingredients and antioxidants that will protect, moisturise, replenish and treat Mum’s hard working hands. Plus, it’s delicately perfumed with Organic Rose Essential Oils and includes SPF 15 to keep hands looking and feeling good, whilst protecting them from harsh UV rays. This is the go-to product for Mother’s Day, she’ll keep it close at all times, we guarantee.

Find your closest stockist here http://bit.ly/1qVWfNX)

Happy Mother’s Day from jane iredale xx

How to: jane iredale’s GreatShape Eyebrow Kit Application

We all know great brows are essential to any makeup look, and the ‘wow’ brow trend is definitely here to stay! The purpose of a beautifully groomed brow is to frame your face and complement your bone structure.  Our top tip, follow the natural shape of your brows.

The NEW GreatShape Eyebrow Kit will help you to master the natural brow look in three easy to follow steps, here’s how:

Before you get started, pluck away any strays to neaten up your brow line, just don’t go over board – keep them looking natural!



Comb your brow hair into shape using the mini spoolie end of the brush from the brow kit. Next, apply the nourishing botanical brow wax gently along your eyebrow in strokes to mimic the direction of your brow hair using the slanted mini brush provided in the kit.

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Wipe your brush clean on a tissue, and then apply the water resistant pigmented powder (depending on your natural colour) to the brows. This will add colour and depth. The powder adheres to the wax creating a beautiful soft finish. First, outline the brows using light brush strokes and continue until the brow is shaped. Next fill the inside of your brow, making it darker with the residue left on the brush.

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Finish by gently brushing the brows with the mini spoolie brush included in the kit. Voila! The perfect brow!



Your brows are now set for the day ahead! 

Check out our Makeup Application video to see this beauty in action! https://www.youtube.com/watch?v=dmdHctQ844o

New product teaser…


“See for yourself just how naturally beautiful your skin can be. Go ahead and show yourself – you’re a natural!” – Jane Iredale.

We love the natural looking makeup online and in every glossy magazine we pick up. We hope it’s here to stay! After all jane iredale fits this trend like a glove. We have always been about flawless and healthy looking skin. Bringing out your best features and enhancing your natural beauty has been our goal since the beginning.

This ‘no makeup makeup look’ is extremely versatile, it is designed to highlight your own uniqueness which is why we’re so excited about our latest collection launch – Skin Is In!

Treat yourself to a beautiful, radiant matte look with a neutral swirl of Flawless PurePressed Blush, a sheer sweep of lusciously creamy White Tea PureGloss Lip Gloss, it looks like honey; and play with endless combinations of five milky-soft, earthy shades from the Limited edition Naturally Matte Eye Shadow Kit. And to finish, create soft but perfect brows with our new GreatShape Eyebrow Kit.

This collection gives you the ultimate wearable look that is beautifully nude, but not naked.

Why you’ll love: The GreatShape EyeBrow Kit

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  • Available in Blonde or Brunette
  • Travel-size rose gold slim mirrored compact
  • Shapes brows with a rich wax formula
  • Defines brows with natural-looking, water-resistant pigment brow powder
  • Dual-ended applicator

Why you’ll love: The LIMITED EDITION Naturally Matte Eye Shadow Kit

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  • Soft matte shades suit every complexion
  • Shadows blend easily and are long lasting
  • Highly pigmented

5 gorgeous shades:

-       Buttercream – matte creamy neutral

-       Hush – sheer shimmer pink

-       Slate Brown – matte grey brown

-       Eggplant – matte rose brown

-       Fudge – matte deep chocolate.


Why you’ll love: The White Tea PureGloss Lip Gloss

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  • A creamy golden caramel shade
  • Nourishes and protects the lips
  • Irresistibly sheer and shiny
  • New ergonomic applicator wand
  • Flavoured with Blackberry and Pomegranate extracts

 Why you’ll love: The new Flawless PurePressed Blush

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  • Soft wash of peachy pink brown
  • Adds subtle glow
  • Non-comodegenic
  • Multi-purpose – use it on your lips and eyes
  • Beautiful new packaging with a built in mirror.


How to wear it: Pantone Colour of the Year.

For the first time, the 2016 Pantone Colour of the year is a gorgeous blend of two colours; Rose Quartz and Serenity.

“Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace” – Leatrice Eiseman, Executive Director Pantone Colour Institute.

The two stunning shades work well for most skin tones, used individually or combined, and to celebrate we’re sharing our top picks to make the Pantone look effortlessly wearable!

Rose Quartz picks we love, for a warm and embracing rose tone.

In Touch Highlighter in Complete: This creamy lightweight highlighter will add a soft glow to any look. Illuminate your skin with a highlighter that creates a natural-looking radiance, with the added bonus of light-diffusing, soft focus properties. For the best effect, glide across the top of your cheekbones, brow bones and the bridge of your nose.

PureMoist Lipstick in Chloe: Is there anything more feminine than a pink lip? We don’t think so! This Lipstick will dress your lips in long lasting colour and the combination of orange peel wax, avocado and sunflower seed oils will work to moisturise and soothe your lips.

Quad Bronzer in Rose Dawn: This bronzer is a multi-purpose, brilliant addition to any makeup bag. Use it on your cheeks, eyes and lips, or as an all-over bronzer and highlighter. Mix and match the cool pink and bronze shades for a desirable all over radiance!

Eye Shere Liquid Eye Shadow in Pink Silk: This glamourous Eye Shere Liquid Eye Shadow has exceptional staying power, is quick drying and water resistant. Add to the inner corner of your eyes as a highlighter to make your eyes pop with pretty pink! Eye Sheres can be used alone as a liquid eye shadow or it can be worn underneath your powder eye shadow. It will act as a primer prolonging the wear of your eye shadow.

Serenity, for a hint of cool and tranquil blue.

Silver Lining PurePressed Eyeshadow Trio: Embrace your inner ice-queen and make sure that all eyes are on you with our Silver Lining PurePressed Eyeshadow Trio! Our PurePressed Eyeshadows are highly pigmented and long lasting. They can be used wet or dry; we love to apply using the Angled Liner Brush for a Pantone inspired liquid liner.

Violet Eyes and Platinum PurePressed Eyeshadows: These mineral-based PurePressed Eyeshadows are designed to enhance the colour and shape of the eye. They can be used wet or dry and are gentle and safe for sensitive eyes. A dusting of these highly pigmented eye shadows will create a long-lasting finish, without creasing.

*Background Image from Beauty Heaven.

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The ‘no-makeup, makeup’ trend for 2016

If you’ve flicked through any new magazines, you would have noticed that the nude makeup look is absolutely everywhere at the moment, and it’s a look that we know is here to stay, just like the ‘active wear’ fashion trend!

Extremely versatile, the minimalist makeup trend highlights your personal features in a flattering barely there-look, which is why we’re so excited about our soon to be launched Autumn Collection. Perfect for everyday wear or team it with a bold red lip for a night out… this back to basics makeup trend will inspire you to bring your best features forward and radiate your own natural beauty.

Paying attention to beautiful looking skin, great brows, honey toned lips, flushed cheeks and matte but not flat eyeshadows, our new collection is going to be a favourite amongst every age and every skin type.

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Launching in March 2016, this fabulous collection will compliment your skin’s natural colouring and give you the ultimate wearable look that is naturally, beautifully nude, but not naked.

Stay tuned for makeup tutorials using the new Skin Is In! Collection.

Why every woman needs a pot of shimmer dust.

Shake up your makeup and shine in 2016! Take your look from naturally nude to pro artistry with a little shimmer that enhances your features. Perfect for a relaxed day look, or as an intense night out showstopper. We share 20 of our favourite ways to get the most out of one pot of shimmer dust.

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1. Pat your favourite shade into the middle of the eyelid using your fingertip to create a subtle but radiant eye. All our shimmer dust shades will work.

2. For a metallic effect, spritz your brush with your favourite Hydration Spray, then press into your pot and apply to the eyelid. High intensity shine!

3. For a smooth smoky effect, apply the Black Jelly Jar Gel Eyeliner then use a dampened Smudge Brush to overlay the 24-Karat Shimmer Dust in Gold or Silver.

4. To create a vintage look, apply Champagne Silk or Brown Silk Eye Shere on the eyelid and layer Bronze 24-Karat Gold Dust on top. Using the Black Jelly Jar Gel Eyeliner draw a winged line along the upper lash line and apply Longest Lash Mascara.

5. For a striking gold eye, start with Lemon Lid Primer, and then press Gold 24-Karat on top. Finish with Black Onyx PureLash Mascara on top and bottom lashes.

6. For a super model golden brow, apply PureBrow Brow Gel to the brows. While wet, apply Gold 24-Karat Gold Dust using the Detail Brush.


7. To create a luminous highlight, dust the Gold or Silver shimmer powder onto the top of the cheekbone with the White Fan Brush.

8. With the shade of your choice mix a small amount of 24-Karat Gold Dust with Smooth Affair Facial Primer & Brightener or Smooth Affair for Oily Skin and apply with the Blending Brush to give an all over glow.

9. For a warm, radiant look mix your favourite shade of 24-Karat Gold Dust with any shade of In Touch® Cream Blush on the back of your hand, using the Foundation Brush, apply to cheeks. We love the champagne shade for rosy looking cheeks!


10. Apply all over your body a mixture of Bronze 24-Karat Gold Dust and Tantasia for a vibrant, glittering bronze.

11. Mix the shimmer dust with your favourite body oil to add a beautiful sheen to your skin.

12. Use the Silver or Gold shades on your collar bones to emphasise and define for a sexy candlelit glow.

13. To spice it up on a night out apply the 24-Karat Gold Dust with your favourite powder brush over your shoulders and décolleté for that sought-after sensual feel and look.

14. Apply to earlobes for an unexpected dazzle that complements your favourite braid, pony or up-do.


15. With your favourite lip gloss applied, press your 24-Karat Gold Dust into it. This will add dimension and develop a shimmery look.

16. Tap Gold or Silver into the centre of the lower lip with your fingertip, and then apply your go-to lip gloss to make the lip appear fuller and shinier.

17. Apply a small amount of Forever Pink, Forever Peach or Forever Red Just Kissed Lip and Cheek Stain to the lips and cheeks then blend in a small amount of Gold or Silver 24-Karat Gold Dust for a bright and hydrated look.

 Hair and nails:

18. To liven up your highlights, mix a shade of 24-Karat Gold Dust into your favourite hair product.

19. Paint nails with your favourite colour. While the polish is still wet, sprinkle a small amount on the half moon area of your nail. Shake your hand once in a downward motion to spread down the nail, creating an ombré effect. Finish with a topcoat.

20. Rub 24-Karat Gold Dust into your natural nail bed and apply a clear nail polish to seal.


The jane iredale beauty essentials for the office

The summer break has been and gone, and after a well-deserved break, it’s time to head back to the office. Harsh air conditioning, stressful deadlines and rushing around are the realities of the 9-5 world, which can be exhausting on your skin and complexion.

We’re listing the top four jane iredale products that will help maintain your holiday glow and that will fit perfectly in your desk drawer. An impromptu meeting, or after work drinks needn’t be a worry, your skin will look radiant with these products on hand!

jane iredale POMMMIST Hydration Spray

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Along with an afternoon coffee, our hydration sprays are the perfect, afternoon pick-me-up. Not only does the POMMMIST Hydration Spray have a lovely, refreshing scent, it will also set your minerals and hydrate, condition and protect your skin. It also boosts SPF performance, which is ideal if you’re popping out of the office for a lunch meeting.



Quad Bronzer

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This multi-tasking beauty is the perfect work companion. A light dusting over the cheeks, eyes and lips will leave you with an all over sun-kissed radiance, meaning that it will help to show off that gorgeous glow that you’ve got from the beach over your holiday break!




Just Kissed Lip and Cheek Stain in Forever Red

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A summer favourite, this non-drying, long-lasting stain uses all natural ingredients and adjusts to your skin tone, creating a unique shade just for you! We love to use it on our cheeks, as a simple blush. A pop of colour on your cheeks will help bring your complexion from drab to fab after sitting at a desk all day! It includes key ingredients like Olive Butter, Avocado Butter and Wild Rose Wax, which help to soothe and soften lips and Rose Flower and Beeswax to nourish, protect and moisturise!

Facial Blotting Papers

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An afternoon shine is not unusual after a day at your desk and we have the perfect solution to fight shine. Enclosed in a sleek, gold compact, our Facial Blotting Papers are all natural, gentle on your skin and will rid your complexion of oil. You can use them as much as you need throughout the day to ensure that you’re looking your best at all times!

8 New Years Resolutions For Your Beauty Routine

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The start of a new year… there’s no better time to finesse your list of resolutions for the year ahead. Many of our resolutions focus on health and wellbeing – eating healthier, exercising more or kicking a bad habit – but this year we challenge you to include your beauty regime into your goal setting so that you glow all year round.

In the spirit of the New Year, we’ve curated our favourite beauty hacks and skin pick-me-ups that need to be on your new year’s resolution list, to keep your complexion on the right track. Keeping things simple so that you’ll actually stick to your intentions…


We know you’ve heard it before but as we age, our skin ages with us and takes more and more time to renew itself, cell turn over slows down every single year. Exfoliating daily is one of the simplest ways to jumpstart the renewal process of skin cells to keep your skin looking plump and feeling refreshed. Start using your Magic Mitt every day. You’ll be amazed at how smooth your skin will feel within a month of everyday use. Even your lips can use a little exfoliation, so get scrubbing with our Sugar & Butter Lip Exfoliator/Plumper for a perfectly smooth and nourished pout with a delicious organic sugar taste – yum!

Replenish & Hydrate

Give back to your skin and replenish often with a facial spritz: our range of organic hydration sprays will help you achieve plump, soft skin that will see you looking fresh-faced and radiant well into the New Year. When it’s hot and humid, we can feel the need to skip our mosituriser in the morning, not wanting to add shine and oiliness to the surface of the skin. Well now you don’t have to miss out on a hydration boost, rather spritz and keep your skin comfortable and protected. It’s that easy.

Be Sun Smart

It’s so important to remember that the sun’s UV rays can cause damage at any time of the year – not just in summer. We understand that adding another step to your makeup routine, such as applying sunscreen, isn’t for everyone, which is why we have a range of mineral foundations and bases that also provide broad spectrum SPF protection;  try our semi-matte PurePressed® Base Mineral Foundation, our oil-free and SFP 15 Dream Tint® Tinted Moisturizer, or our full coverage SFP 25 Glow Time® Full Coverage Mineral BB Cream, our SPF 20 Amazing Base® Loose Mineral Powder, and don’t forget to protect your pout with LipDrink SPF 15 Lip Balm, it comes in three shades. The most important goal you can set for your skin this year is – SPF daily! Do not go a day without SPF, it’s a skin saver.

Clean Your Makeup Brushes

Proper brush care is essential to keeping your skin pure and healthy! Dissolving the build up of grime, excess makeup and your skins natural oils will ensure that you reduce the chance of transferring any bacteria or dirt from your brushes to your skin. Make the effort to clean your brushes every month using a gentle shampoo and conditioner.

Get Your Beauty Sleep

The silly season can take it’s toll on your sleeping pattern and being overtired will not only impact your mental alertness, but can also impact your appearance on the outside (did someone say dull complexion and dark under eye circles?). Take time out in the new year and get some well deserved shut-eye, which you’ve no doubt seriously earned in 2015! If you’re still struggling with those pesky dark circles, try our Enlighten Concealer with its peach undertones that works wonders on dark circles and pigmentation marks. Or try Active Light Under Eye Concealer; with ingredients like cucumber, white tea extract and buckwheat wax, this miracle worker will calm tired eyes and help to reduce puffiness. The added benefit of avocado and sunflower oil gently nourishes the delicate eye area!

Stick To It

As they say “it won’t happen overnight, but it will happen!” Waiting for a new skin treatment to show results can be a test of patience, but sticking to your new year’s beauty regime is the best thing you can do for your skin in 2016. Do something today that your future self will thank you for.

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