Create your own winter wonderland inspired makeup looks with jane iredale.

We live by the makeup rule ‘less is more’, but less makeup doesn’t necessarily mean less impact and we think opting for a natural look can play up your best features!

The change in weather inspired us to take a moment to appreciate the uniqueness that comes with each season. Whether it is bright bold colours for spring, darker tones for winter or a rustic autumn palette, lately, we’ve been loving the natural earthy wintery looks straight off the runway.

We’ve got winter covered, with three simple, easy to replicate makeup looks that add a subtle glam to your everyday look. From a simple ‘barely there’ look, through to a healthy natural glow and a classic flaming lip.

Dare to Bare


Start by applying your shade of GLOW TIME® FULL COVERAGE MINERAL BB CREAM with SPF 25 using your fingertips.

Apply Champage Silk Liquid Eye Shadow Eye Shere to your eyelids using the built in applicator. Using the White Fan Brush apply Gold 24-Karat Gold Dust along your hairline and to the top of your cheekbones.

Finish your look with Buff LIPDRINK® SPF 15 LIP BALM on your lips for a sheer tint of colour and added sun protection. A makeup look that takes less than 3 minutes!

Bronzed beauty, without sun!


To achieve the bronzed, sunkissed look despite the lack of rays, start by applying your shade of AMAZING BASE® LOOSE MINERAL POWDER with SPF 20 using the REFILL-ME™ REFILLABLE LOOSE POWDER BRUSH. Use Citrine MYSTIKOL® as a shadow, liner and highlighter on your eyes.

Apply the deeper shade of SO-BRONZE® along your hairline, below your cheek bones and along your jawline and the shimmery peach shade on the apples of your cheeks and the bridge of your nose, using the White Fan Brush. Finish your look with Iced Mocha PUREGLOSS™ LIP GLOSS.


Fiery Lips


Start by applying your shade of PUREPRESSED® BASE MINERAL FOUNDATION to your face, using the Handi Brush.

Apply Complete IN TOUCH® HIGHLIGHTER to the tops of your cheekbones, above your brows and along the bridge of your nose using your fingertips.

Use the PurePressed Daytime Eye Shadow Kit on your eyes for a pretty nude eye look (tip: you can also use these shades for eye liner by applying with a damp eye liner brush). Finish your look with Passion LIP FIXATION®.

What look will you choose this winter?

Beat the winter blues with a gorgeous new jane iredale beauty look…

They say that change is as good as a holiday and winter is the perfect time to change up your jane iredale makeup routine.

As the days grow cooler and longer, we choose to beat the winter blues by experimenting with a warm new beauty look. There’s no better way to heat up your look than with a bold and fiery red lip. We know that in winter it’s easy to turn to dark and sultry shades, but a bold red lip is one of our favourite makeup looks. It never goes out of style and transcends seasons.

Whilst you can’t go wrong with neutral colours, a perfect red pout helps take your look up a notch, so we’re sharing some simple tips to help you warm up your winter beauty look; for a modern twist, we’re teaming our favourite red lip with a navy eye and flushed cheeks.

Sienna Miller - Red Lips

You can easily achieve this look by following our simple guide below:

About Face.

  1. Start by applying our DREAM TINT® TINTED MOISTURIZER using your fingertips or the Blending Brush. For extra sun protection apply a touch of PUREPRESSED® BASE MINERAL FOUNDATION, which features a broad spectrum SPF 20 to protect skin from harsh UVA/UVB rays, which are still around in winter!
  2. Using your fingertips apply Clarity IN TOUCH® HIGHLIGHTER Cream Blush to the apples of your cheeks.
  3. Next, apply Sunbeam QUAD BRONZER along your hairline, top of your cheekbones, jaw line and bridge of your nose using the White Fan Brush. When applying bronzer always keep in mind where the sun would naturally give you a bronzed look and apply just to those places to get the most natural finish.

All About Accentuating Eyes.

  1. Line your top lash line with Lapis Lazuli MYSTIKOL and wing out slightly. Also line the outer 3/4 of your bottom lash line.
  2. Using the highlighter end of Lapis Lazuli MYSTIKOL, highlight the inner corner of your eye.

Rosie Byrne Red Lips

Loving Standout Lips.

  1. Line and fill in your lips with the Crimson LIP PENCIL.
  2. Apply the stain end of Passion LIP FIXATION®, let dry for 30-40 seconds then apply the gloss end.

Finally, to maintain that summer glow all the way through winter try applying our TANTASIA® SELF TANNER & BRONZER and GOLDEN SHIMMER FACE AND BODY LOTION.

red lips face chart

jane iredale’s new LipDrink shades


Did you know that your lip balm might actually be doing you more harm than good? If you’re after soothing, nourishing lip care, then look no further…

jane iredale LipDrink SPF 15 Lip Balm contains no petroleum-derived products (the nasty’s that have been known to dry out lips). If you are a regular user of petroleum-based lip balms you are on a continual drying cycle – the more often you use it, the drier your lips become.

That’s why we recommend a product like LipDrink that isn’t laced with petroleum, mineral oil, phenol, synthetic fragrances, D&C dyes or other harmful chemicals. But rather opt for a formula that is hydrating, soothing, lightweight, and has been a favourite amongst jane iredale fans for years, including their male partners, AKA LipDrink Lip Balm SFP15.


For all our LipDrink devotees this is exciting news, who doesn’t love a new shade in their favourite cosmetic… you can now add a subtle tinted shade to your lip care regime as we welcome two members to our LipDrink family. Crush – a sheer berry and Buff – a sheer nude. These colours join our original LipDrink shade now labeled Sheer – a translucent colour that is unisex and ideal for those natural beauties not wanting to add colour to their pout.

Now in three colour options, these moisturizing lip balms quench lips with long-lasting hydration thanks to the range of natural ingredients; carrot seed oil to smooth, soften and soothe; avocado oil to moisturise; coffee seed, blackberry and green tea leaf extracts for antioxidant benefits, a powerful blend of antioxidants, vitamin E & C and lemon peel oil for a delicious fresh taste.


Each LipDrink combines a variety of waxes and oils to provide a protective shield – especially important in winter when lips are exposed to dry air, cold winds and extreme temperatures.

Once you’ve treated your lips to LipDrink you will notice the difference in the way your lips look, feel and smell! Healthy looking lips can be yours to keep. Help protect your pout against future damage and make sure your partners invest in one too, or yours is sure to go missing.

To find your nearest stockist visit:


Winter is Coming… Winter skin care tips from jane iredale

At jane iredale we understand that winter is the season that keeps us in our cosy beds each morning, under layers of warm clothes each day, and of course, glued to the heater at all times!

Winter Skin Model

We know that as the cooler weather creeps in and we rug up, leaving less of our skin exposed, it’s easy to forget our usual skin care regime. However, with our skin enduring the extremities of cold temperatures, high winds, and the contrasting dry air from heaters, it’s so important that we master our winter skin care early and get into a moisture-balancing routine before the worst is upon us!

During winter, our skin can become dull and dry, so to help keep you on the path of well-hydrated skin, we’re sharing some of our favourite winter skin care tips and listing the jane iredale products to help you perfect them.

Winter makeup tips - header

Our first tip: Just because it’s cold doesn’t mean that you don’t need to stay hydrated.

We’re all pretty good when it comes to moisturising during summer (we usually have a glowing tan as an incentive), and staying hydrated is easy as the warm weather makes us thirsty, but what about hydration in winter? With less skin on show, many of us tend to forget about nourishing our skin in winter and our water consumption can also start to diminish. It’s so important to nourish your skin from the inside and out, and keeping up our water intake is an essential step in achieving a glowing, hydrated complexion. For an easy boost of moisture throughout the day, make sure you keep one of our hydration sprays handy. Our D2O HYDRATION SPRAY is the perfect multi-purpose spray, which can be used on its own throughout the day or before makeup to deliver immediate moisture. It can also be used after applying makeup to set minerals for a long-lasting, flawless finish.

Beat the uneven skin tone that comes with colder weather…

The cold weather and winds in the cooler months can actually result in blotchy skin, which is usually a result of dryness or irritation. To help treat the problem and even out your skin tone at the same time, try using one of our foundations, GLOW TIME® FULL COVERAGE MINERAL BB CREAM or our DREAM TINT® TINTED MOISTURISER both work to help calm and soothe irritated skin and provide coverage to help camouflage any imperfections. For an extra boost, apply Smooth Affair Facial Primer and Brightener, a skin-quenching primer that helps to prevent moisture loss and promotes luminosity and skin radiance.

Protect your skin against UV rays… Yes, even in Winter!

It’s easy to forget about them, but they’re always there! We’re talking about harmful UV rays, and it’s important that you protect your skin against them – even in Winter! Start your beauty regime with our GLOW TIME® FULL COVERAGE MINERAL BB CREAM. This beauty balm will not only protect your skin with its SPF properties, it’s also water resistant for up to 40 minutes, making it particularly handy when the rain pours down!

Healthy-looking hands…

There’s nothing quite like the feeling of luxurious moisturiser hitting dry hands. Trapped under gloves, or hard at work, our hands are often the part of our bodies we forget to care for, but with HANDDRINK™ our stunning hand cream you can certainly change that. The non-greasy formula has active ingredients and organic rose essential oils to instantly revive and pamper your hands, providing a much-needed boost of moisture throughout winter and beyond!

Protect your pout…

Dry hands can feel like brittle paper, but there is one thing worse… chapped lips! Windy, winter days can leave lips feeling dry and sore, and our tendency to drink less water is also a contributing factor when it comes to dry lips. To keep your lips feeling soft and supple this winter try a nourishing lip balm like jane iredale’s LIPDRINK® SPF 15 LIP BALM. This luscious, petroleum-free lip balm is an all-in-one moisturiser that works to protect, soften and soothe chapped lips.
Winter skin products

So just remember, staying hydrated is a key component of achieving glowing, gorgeous skin. It’s so important to remember this at all times, regardless of the season! You can beat the winter blues by following these simple tips and filling your makeup bag with nourishing jane iredale products that will keep your skin looking and feeling healthy.


How-to: Get Anna Heinrich’s radiant look with jane iredale…

Anna Heinrich_IMAGE

We love Anna Heinrich – this stunning blonde’s beauty looks are always on point and we can’t get enough of that gorgeous smile!

When it comes to makeup, Anna is always glowing, and she’s not afraid to step out with a bold lip! This versatile look works on most people so our resident makeup expert, Martina Williams, has put together this simple guide to help you recreate this glowing look yourself.

Step 1.  Apply a small pea sized amount of SMOOTH AFFAIR® FACIAL PRIMER & BRIGHTENER onto your forehead, nose, cheeks and chin and gently massage into skin using the Blending Brush.

Step 2. Even skin complexion using GLOW TIME® FULL COVERAGE MINERAL BB CREAM. Apply a pea-sized amount of BB Cream onto forehead, nose, chin and cheeks, and then blend evenly in circular motions using the Blending Brush.

Step 3. Apply a light dusting of AMAZING BASE® LOOSE MINERAL POWDER in your complexion colour to set foundation and give skin a luminous glow.

Step 4. Using Dreamy Pink PUREPRESSED® EYE SHADOW and the Deluxe Shader Brush, apply a sheer wash over the entire eye lid taking colour up to the crease, then using a clean Crease Brush, blend through the contour of the eye so colour graduates.

Step 5. Use the Crease Brush to apply a soft wash of Oyster PurePressed Eye Shadow to highlight the brow bone.

Step 6. Take Midnight Blue Eye Definer pencil and starting in the outer corner, draw a line along the top lash line about half way across the eye, use the Mini Dome Brush and blend the line to create a soft blurred effect. Draw a line starting from the outer corner underneath the lower lashes and bring inwards, blend line using the Mini Dome Brush. The end result should be a soft diffused smoky edge.

Step 7. Curl lashes and apply two coats of Navy PureLash Lengthening Mascara to top and bottom lashes.

Step 8. Apply the clear wax from the Bitty Brow Kit to keep brows neatly in place, then define and fill in any gaps using the brow powder and the angled brush.

Step 9. Mix all four shades from Sunbeam QUAD BRONZER and dust onto the apples of the cheeks using the Chisel Powder Brush.

Step 10. Add a subtle highlight to the face using the lightest shade of Sunbeam QUAD BRONZER and blend in round circular motions, apply to the bridge of the nose, the tops of the cheek bones, the chin and cupids bow.

Step 11. Dust the complexion shade of AMAZING BASE® LOOSE MINERAL POWDER lightly over lips and around edges of the mouth to eliminate any redness and create a matte base, this is a great way for lipstick and lip liner to stay put.

Step 12. Take Crimson Lip Definer and outline the natural lip line and lightly fill in a quarter of the lip. Take a clean Detail Brush to blend the lip liner and smudge colour in the center of the lip

Step 13. Take Margi PUREMOIST® LIPSTICK and fill in your lips using the Detail Brush, this firm small brush allows you to prefect the outline. Stand back and assess your lips, clean up any feathered edges with a clean Angled Liner/Brow Brush and your Amazing Base complexion shade.

With the weather cooling down, it’s fun to brighten up your look with a bold lip and we think Anna does it perfectly! You could also opt for a darker shade of our PUREMOIST® LIPSTICK for a sultrier look, or go for a lighter shade if you’re not quite ready for a vivid red! Either way, we’re sure this look will make you shine from the inside out. Check out Anna’s instagram @AnnaHeinrich1 to see more of her gorgeous makeup looks and don’t forget to share your pics with us and tag @janeiredale_australia!

Anna Heinrich - May 2015-2

How-to: Achieve breath-taking autumn beauty looks with jane iredale

The change in season is the perfect opportunity to mix up your beauty regime and as the weather cools down, we think it’s the perfect time to turn up the heat with sultry autumn makeup looks using jane iredale products!

Our resident makeup expert, Martina Williams has put together two gorgeous looks to help you add a hint of autumn to your day or night makeup look!


Step 1. Begin by applying a soft wash of Peach Silk EYE GLOSS to the eyelid, take colour up to the crease, and then blend contour of eye using a clean Crease Brush.

Step 2. Sweep Silence shadow from the GETAWAY EYE SHADOW KIT over the top the Peach Silk Eye Gloss, allow colour to blend softly upwards and fade out over the socket bone.

Step 3. Use the Chisel Shader Brush to apply Footprints eye shadow (from the GETAWAY EYE SHADOW KIT) to the eyelid on the outer corner, and then sweep Footprints through the contour of the eye using the Crease Brush.

Step 4. Use Footprints eye shadow to create a diffused eyeliner effect along the lower lash line. Reach up under the lower lashes and blend colour along the lash line using the Mini Dome Brush.

Step 5. Apply White Definer Pencil to the inside of the eye along the water line; this gives eyes a fresh wide eyed look.

Step 6. Prime top and bottom lashes with PURELASH® LASH EXTENDER & CONDITIONER.

Step 7. Add two coats of Black Onyx PURELASH MASCARA to top and bottom lashes.

Step 8. Sweep Awake PUREPRESSED® BLUSH onto the apples of the cheeks using the Dome Brush to create a soft pink flush.

Step 9. Lightly dab and blend foundation, or dust a sheer wash of loose or pressed minerals over the top of lips to softly mute the natural lip colour.

Step 10. Outline lips using Spice LIP DEFINER then blend line using a clean lip brush.

Step 11. Press Forever Peach JUST KISSED® LIP AND CHEEK STAIN onto lips and blend with a lip brush to create a pale pastel peach lip.

Autumn Night Look - May 2015


Step. 1. Apply Brown Silk EYE GLOSS to the eyelid using the Camouflage Brush, then sweep colour through the eye contour using a clean Crease Brush

Step 2. Press Tea On The Porch eye shadow (from the GETAWAY EYE SHADOW KIT) over the lid using the Chisel Shader Brush and then blend crease using the crease brush.

Step 3. Take Starry Night eye shadow (from the GETAWAY EYE SHADOW KIT) and apply as an eyeliner on the lower lash line using the Mini Dome Brush, the line should appear diffused.

Step 4. Line the inside of the eye using the Black from Onyx Mystikol Powdered Eyeliner/Highighter, run colour along the water line.

Step 5. Apply Starry Night eye shadow (from the GETAWAY EYE SHADOW KIT) to the lid on the outer corner of the eye close to the lash line, then sweep colour through the crease of the eye.

Step 6. Curl lashes with a lash curler then coat top and bottom lashes with two coats of Black Ice Longest Lash Mascara.

Step 7. Use SO-BRONZE® Bronzing Powder to warm complexion and lightly contour.

Step 8. Apply Copperwind PUREPRESSED® BLUSH to the apples of the cheeks

Step 9. Dust complexion shade of your mineral powder to mute natural lip colour and mattify skin, this will prepare lips perfectly for the pale nude lip colour.

Step 10. Outline lips using Spice LIP DEFINER and lightly fill in lips with the pencil. Next blend lip liner using a clean lip brush.

Step 11. Press Forever Peach JUST KISSED® LIP AND CHEEK STAIN onto lips using fingertips.

Step 12. Apply a coat of Bellini PUREGLOSS™ LIP GLOSS over the top to create a creamy nude lip.

We love the fact that we can be more creative and dramatic with our makeup in Autumn and the looks we create are inspired by the wonderful natural colours of the season. To perfect these stunning autumn looks at home, all it takes is a little confidence and a few key products, like our Getaway Eye Shadow kit.

jane iredale offers gorgeous gifts for Mum…

Mother's Day Blog ImageWith Mother’s Day just around the corner it’s time to start thinking about the perfect way to pamper mum, and we think there’s no better way to do so than with stunning beauty or skincare gifts from jane iredale!

The gift that keeps on giving, a gorgeous makeup or skincare product can help transform mum’s makeup bag – and who doesn’t love to be spoilt with a brand new shade of lippy or a luxurious and nourishing moisturiser?

Sometimes choosing the perfect Mother’s Day gift can be tricky, and we know you’ll want to get it right, so we’ve put together our top products to help you treat mum on her special day!


The luxurious formula of our new HandDrink Hand Cream is perfect for mums who love to care for their skin. This gorgeous product protects hands from the damaging effects of UV rays while brightening and hydrating the skin. The formula contains botanical extracts, SPF15 and rose oil to nourish skin and replenish moisture, reviving tired hands. HandDrink is also perfect for mums who love their manicures as it protects hands against the UV light used to set a gel polish!


This neat little kit contains five gorgeous PurePressed Eye Shadow shades, inspired by tranquil country landscapes. This kit is designed to help you (and mum), create a relaxed beauty look, which is perfect from weekday through to weekend. With highly pigmented shadows that blend easily, the Getaway Eye Shadow Kit is the perfect way to take the guesswork out of perfecting your eye makeup!

Mother's Day Blog Image-Spoil


If you’re not sure what colours will suit mum best, why not opt for one of our Colour Sample Kits? A jane iredale Colour Sample Kit is the perfect way to introduce mum to a range of jane iredale products so she can experience the jane iredale difference. Each kit includes PurePressed Base, Circle\Delete Concealer, PurePressed Blush, three PurePressed Eye Shadows, PureMoist Lipstick, PureGloss Lip Gloss, and two custom designed brushes to apply them with!

The beauty of the Colour Sample Kit is the convenience of having everything you need in one easy to carry kit. Perfect for busy mums!


For mums who love their makeup, our Smooth Affair Primer is a makeup bag must-have! This silky primer prepares the skin so makeup glides on easily and lasts longer. It also works to even skin tone, has anti-ageing properties and conditions the skin to prevent moisture loss and make mum’s skin glow!


Not just for summer, our hydration sprays are an ideal way to deliver a boost of antioxidants to your mums skin, anywhere, anytime. These handy spritzes hydrate, condition and protect the skin. For mums who love a fresh and fruity scent opt for POMMISST™; the D2O™ Hydration Spray helps to hydrate and plump skin cells whilst the Balance Spray will help balance skin’s oil production and pH. This is also a great gift for mothers who love to travel as it can be carried onboard and applied throughout the flight to refresh and hydrate.


With 25 shades to choose from, there’s a PureMoist lipstick to suit every mums’ pout! These nourishing lipsticks offer a vivid pop of colour and deliver a powerful boost of natural oils and fruit extracts, such as moringa oil, which is proven to sooth and moisturise. Mum is sure to adore the creamy, rich and smooth formula of PureMoist lipsticks!

Mother's Day Blog Image-Celebrate

Whether you’re helping mum update her beauty regime, or introducing her to our products for the first time, there’s something in the jane iredale range for everyone – let us help you spoil mum this Mother’s Day!

Unlocking the Mist-ery of jane iredale hydration sprays…

Facial mists are increasingly becoming a travel and makeup bag essential, as they should be – they’re the perfect refresher post gym or during a long flight! We take out the guesswork and explain what makes jane iredale’s range of facial mists special and how to use them correctly.

We often get asked about how our products suit different skin types, so we’re sharing a quick lesson in hydration sprays and debunking the myth that these refreshing beauties are only for summer!

Who can use a Hydration Spray?

As the name suggests, hydration sprays are fantastic for hydrating the skin, which makes them perfect for those with dry or sensitive skin. However, they are suitable for all skin types and with so many different applications there’s a spray to suit all skin needs. If you have dry skin, you can try applying a quick spritz of our hydrating sprays on top of your moisturiser for an extra boost. Keep one in your handbag and apply during the day to deliver a boost of key ingredients and essential oils anywhere, anytime. You can also use our sprays to set minerals and freshen up your makeup throughout the day.

jane iredale has a range of hydration sprays to suit all skin types and we explain how to choose the right one for your skin…

POMMISST - Blog Image - April 2015

Our POMMISST Hydration Spray is a facial spritz with the added benefit of pomegranate extract, which is a powerful antioxidant and UV protector that calms, soothes and aids in hydration – not to mention it also smells divine! Apply a spritz or two of POMMISST to set your mineral base. POMMISST hydrates, conditions and protects all skin types.

Key ingredients include:

▪   Pomegranate Extract.

▪   White Tea Leaf Extract.

▪   Rosemary Leaf Extract.

D2O - Blog Image - April 2015

jane iredale D2O Hydration Spray is a facial mist that helps to hydrate and plump the skin cells. It has antiseptic properties, provides hydration, and also works to calm and soothe the delicate skin of your face. The key ingredients in D2O help to protect your skin and this spritz is great for normal to dry skin types.

Key ingredients include:

▪   Ylang Ylang Flower Extract and Essential Oil.

▪   Chamomile Flower Extract.

Balance - Blog Image - April 2015

Balance Hydration Spray is formulated specifically to help balance the skin’s pH and oil production. It incorporates key ingredients like orange essential oil, orange peel extract, grapefruit peel extract, and algae extract, which works to calm and nourish the skin. Balance is perfect for those with normal to oily skin types.

Key ingredients in Balance include:

▪   Orange Essential Oil and Orange Peel Extract.

▪   Grapefruit Peel Extract.

▪   Green Tea Leaf Extract.

How to use Hydration Sprays:

  • Lightly mist your face from about an arm’s length away.
  • Use to set minerals and help to conceal pores and fine lines.
  • Use to moisturise oily skin; for dehydrated skin, use after moisturiser and after makeup.
  • Spritz the face whenever the skin feels dry or when exposed to drying atmosphere, such as when flying.
  • Spritz your Hydration Spray throughout the day as a pick-me-up and to keep your makeup looking fresh.

If you’re feeling creative you could also try these unconventional uses!

  • Use Hydration Spray to remove makeup – this is a handy way to remove pesky fallout from eye shadow or any smudges that may pop up.
  • Spritz in the air to keep things smelling fresh, without any nasty chemicals.
  • Mist in your hair to control static.
  • Refrigerate your Hydration Spray in the summer for a hydrating and cooling experience!
  • Spray on makeup brushes to intensify eye shadows and use them as eyeliners.

jane iredale’s top makeup tips for glasses wearing glamours

Glasses have fast become a must-have accessory – gone are the days of geeky stereotypes – but for many of us, wearing glasses extends far beyond our desire to make a fashion statement and is an essential part of our daily life!

Glasses image 1

Wearing glasses can dramatically change your appearance, and with so many shapes, colours and styles available we invest a lot of time in selecting the pair that suits our personal style, and of course our face, but what do we do about our makeup?

For those who are new to wearing glasses, you may find that your usual tricks may not be working as they used to – adjusting your makeup routine to suit your specs can be daunting for newbies and regulars alike so we’ve put together five simple tips to ensure that you’re able to accentuate your eyes and shine from behind those frames!

Glasses - ji products

1. Lighten up

Glasses can unfortunately cast a shadow underneath the eyes, especially those styles that have a thicker frame. To avoid eyes looking dark through your lenses, keep your favourite concealer handy and dab on when you feel that your eyes could use a freshen up. Our ACTIVE LIGHT® UNDER-EYE CONCEALER is perfect for this! With an easy brush designed to fit into the recesses around the eyes and nose, ACTIVE LIGHT® helps disguise those dark areas under the eyes. This miracle concealer also doubles as a face highlighter and is perfect for when you’re on-the-go, making it your new BFF.

2. Focus on lashes

Glasses lenses tend to accentuate what lies behind them and the simplest way to highlight those peepers is by applying mascara. Curling lashes first can help make eyes appear more open, and is also a handy hint for those with long, straight lashes to stop them from hitting the glass. When it comes to glasses and your lashes, length isn’t always best; to avoid your lashes hitting the inside of your lenses opt for mascara that adds colour only, not length. Our PURELASH® MASCARA, comes in Black Onyx and Agate Brown, and is formulated to condition your lashes with a blend of seaweed lipids. This mascara is resistant to smearing and flaking and is the perfect choice for sensitive eyes.

For extra volume we recommend a coat of our PURELASH® LASH EXTENDER & CONDITIONER under your mascara and again before bed to help treat and strengthen your lashes naturally.

3. Stay neutral.

If you wear bold frames, you’ll want to avoid clashing your eye shadow with your glasses, especially if you choose to wear a bold or brightly coloured pair. To be safe, wear neutral and natural shades on your eyelids as these lighter colours have the added benefit of making your eyes appear lighter. Try our PUREPRESSED® EYE SHADOWS in dreamy pink or supernova.

If you must go bold, try accentuating your eyes with dramatic eyeliner instead! Our soft and creamy JELLY JAR™ GEL EYELINER can help you achieve a precise line or smudgy look, and will help define your eyes behind your lenses. We love the new Espresso shade as it adds dimension without being as heavy as a traditional black liner. Think grey brown and perfectly suited for blondes. Read more about perfecting your eyeliner on one of earlier blog posts, jane iredale eyeliner tutorial.

4. Define your brows.

Just as your glasses frame your eyes, your eyebrows are a frame for your glasses and defining them can help to draw attention to your eyes, especially for those who wear glasses with smaller frames. Use our BITTY BROW KIT® to perfect your brows, anywhere, anytime – perfect if you’re one of those people who puts on their glasses half way through the day. This compact brow kit includes a water resistant brow wax and brow powder to help keep eyebrow hairs in place and perfectly shaded.

5. When in doubt, perfect on your pout.

A bold lip is a simple way to add glamour to any look (glasses or no glasses), and is an ideal way to draw attention away from your spectacles if you’re self conscious or just want to mix up the focal point of your face. If you love a gloss, our PUREGLOSS™ LIP GLOSS will soothe and hydrate lips, whilst adding a pretty pop of colour. To add dimension, try filling in lips with one of our liners and follow with a gloss. If lipstick is more for you, our PUREMOIST® LIPSTICK is vibrant and nourishing and will take you from day to night in a flash – we’re loving a bold red, Margi or Anette for Autumn.

Remember that the general rule still applies here – play up eyes or lips, not both!





jane iredale eyeliner tutorial

Whether you’re an eyeliner rookie or a winged-tip-wearing-goddess, we all know that a simple liner can dress up your eyes in the most flattering way, if done right.

ji eyeliners

Considering we spend so much time ensuring our clothing and hair style suits our body shape and face, it’s surprising how many women don’t realise that eyeliner placement can make all the difference to your eye shape and over all makeup look.

After all, eyes are the windows to the soul and should always look beautifully presented. Read on for tips and techniques for lining your eyes to suit your eye shape.

Before we get started, let’s recap on eye care. The skin around our eyes is incredibly soft and delicate, and therefore vulnerable to lines and ageing from the elements, stress and the harsh application of make up. We have some tips to help you make your eyes appear naturally radiant without much effort…

Get enough sleep!

We are told time and time again that sleep is the secret to weight loss, to increased energy levels and to help combat bad moods. So it’s no surprise that sleep is also the answer to bright eyes! A good nights rest will make sure you don’t wake up looking drawn out or have pink puffy eyes in the morning. If you aren’t getting enough sleep and spending way too much time behind a computer or phone screen, invest in some healthy eye drops to nourish those eye balls and make them sparkle.

Drink, drink and drink some more…water that is!

Rather than go by the traditional eight cups a day, make sure you always drink a glass first thing in the morning, and add a dash of lemon too.  Have a drink bottle with you throughout the day so that you can guzzle down easily. A few litres a day will keep you alert and ensure that your eyes don’t droop from tiredness or dry out.

Treat your eyes like tissue paper

Eye makeup can be tough to remove but scrubbing the skin around your eyes will only tear and stretch the delicate fibres of your skin which will accelerate the ageing of your eye area. Not all Make-up removers are made equal, cheaper brands can often contain ingredients that dry out the skin and cause more damage than good. If you haven’t already heard how fabulous our makeup remover is, let me introduce you, the jane iredale BOTANICAL MAKEUP REMOVER is free from chemicals and is ultra hydrating, effective on the toughest makeup (think jane iredale Jelly Jar Gel Eyeliner – boy is it long-wearing), it’s vegan and gluten free! Yes every girl should own a bottle of this!

So, how do you determine your eye shape and the right eyeliner for you? Let’s start our eye shape & liner lesson ladies…

Round Eyes

Round eyes are, well round ;-) large and wide with white visible above or below the iris. They may seem unbalanced because eyelids appear much larger than the brow bone area. They can also be referred to as ‘prominent eyes’.

TIP: To elongate round eyes to a more oval shape, line all the way around the eye, including the inner corner. The line should be thickest at the outside corner and slightly lifted.

Deep-Set Eyes

Deep-set eyes sit deep into the eye socket and create a prominent brow line.

TIP: Apply eyeliner to the outer 1/3 of the upper lid, winging the line at the outer corner and lifting towards the brow. Next, line the outer 2/3 of the lower lid, leaving the line thicker at the outside edge. Blend. In some cases, it can be best to leave the eyeliner off altogether.

Close-Set Eyes

If the area between the eyes and the bridge of the nose is narrow, then you have close-set eyes.

TIP: Line the outer 1/3 of the upper and lower lid with complementing eyeliner and place highlighter between the brows and blend.

Wide-Set Eyes

The complete opposite of close-set eyes, if the area between the eyes and the bridge of the nose appears visually far apart, you have wide-set eyes.

TIP: Use eyeliner around the entire eye. Lining both upper and lower lids.

Hooded Eyes

Hooded eyes have a small fold of skin that droops over the crease line making the eyelid appear smaller. This usually appears when we age but you can also be born with hooded eyes. The good news is that the smoky eye suits you best. When applying eyeliner, lift the liner upwards at the outer corner and keep the lower lash line almost bare. A taupe or neutral dry eyeshadow using a small Detail Brush is best for this area. Creates a shadow and softly frames the lash line.

If you aren’t very confident applying eyeliner, especially to the top lash line, try drawing small dots along the length of your lash line and connecting them to achieve a professional look, easy to do with our Liquid Liner. And remember your eyes are delicate and cannot be replaced! Take a closer look at the products you are using and opt for hypoallergenic, clinically tested and stay clear of synthetic preservatives and other nasties. The jane iredale range of liners won’t disappoint with real staying power and designed for even the most sensitive eyes. Buttery soft eye pencils, sensitivity-tested liquid liners, soft smoky mystikol liners and water-resistant gel liners; you’ll find your perfect eyeliner in our gorgeous range!

celebrity eye shadpes

What’s your go-to jane iredale eyeliner?