Beauty For Every Era

jane iredale celebrates beauty looks from times gone by, with key makeup trends from every era.

20’s – Great Gatsby Glamour

20s Gatsby-1

Bobbed finger waves and powdered faces, the roaring 20’s is a timeless classic, and recreating this striking look is simple.

Face:  choose a translucent mineral based powder to give an all over coverage. Try to keep your base as matte as possible, you want to create a doll-like complexion.

Eyes: cover your lids with a medium to dark eye shadow color such as plum, or taupe, shape your shadow to a rounded doll-like form keeping the look modern, but still hinting towards Gatsby glamour. 

Lips: Choose deeper shades for your lips, such as jane iredale’s ‘Lauren’ copper based PureMoist Lipstick. As for the shape the 20’s were super pointed at the cupids bow, make sure you line your lips before adding lip color to ensure a longer lasting shade.

50’s – Marilyn Monroe 

50s Monroe-1

The 50’s defined doll-faced makeup through icons such as Marilyn Monroe. Comprising of a milky white complexion, cat like eyes and bright red lips.

Face: Pressed powder was the star of the era! Create that smooth and milky complexion with PurePressed Base Mineral Foundation. To ensure your powder holds apply a primer first.

Eyes: Winged eyeliner is an imperative part of the decades look. It is best to work with liquid eyeliner to create a smooth line. Your brows are just as important; use an eyebrow pencil to sharply define and thicken your brow lines.

Lips: Start with a Crimson Lip Definer around the natural shape of your lips, and then fill with a bright red gloss lipstick. Your luscious lips should get heads turning and be the focus point of the look.

70’s – Big, bright, blue eyes 

70's Big, Bright, blue eyes-1

Don’t be hesitant, a royal blue smoky eye is as glamorous now as it was then, just steer clear of pairing it with neon disco pants and you are good to go!

Face: Start by preparing your entire face with primer including your eyelids; primer helps ensure the eye shadow won’t crease. Then add a smooth mineral base, your eyes will be the focal point so leave your foundation as clean as possible.

Eyes: Using an eye shadow brush, apply jane iredale’s Blue Hour PurePressed Eye Shadow over your eyelid from your lash line to your brow bone. Finish by applying a mascara to define the lashes against the bold eye color.

90’s – Grungy Chic 

90's Grungy Chic-1

The 90’s were all about a having a natural base matched with heavy eye and lips – smudgy but sexy!

Face: Keep the look as matte as possible, you want to create the illusion that you are wearing nothing at all, so use a simple jane iredale Full Coverage Mineral BB cream to cover your base.

Eyes: The grunge statement was made with the eyes. Don’t be afraid to be a bit heavy handed here. The idea behind the dark eye was to create the infamous ‘heroin chic’ look. Typical colours used were blacks, browns and yellow to circle the eyes from the inner corner right to the lower brow.

Lips: 90’s lips were perfectly penciled – it was the era of lip definer. Start with a dark plum lip liner, and then the idea is to lightly fill your lips in with a similar shade while keeping the lip line more prominent.


Get The Look: Navy Smokey Eye


Navy Smokey Eye Blog Image

Let’s talk coloured smokey eyes – A look that takes skill and the right tools, a look that we adore at jane iredale. This winter we are loving the beauty and simplicity of a navy smokey eye using our gorgeous PurePressed Mineral Eye Shadows, like Blue Hour and Caribbean; and liners in Midnight Blue and Lapis Lazuli.

The key to this look is to keep your lips natural and subtle to allow your eyes to be the focus. Follow these simple steps to create this fresh winter look.

First, apply eyeliner to accentuate the eye. Apply Midnight Blue Eye Pencil above the upper lash line, drawing the line thicker in the middle of the eye.

Navy Smokey Eye1

The key to a smokey eye is all about blending the colour at the bottom of your eyelids. Start with the Lapis Lazuli Mystikol Powdered Eyeliner and line the bottom of the eyelid, then smudge away – feel free to use a bit of Blue Hour PurePressed Eye Shadow to get the full smudge effect.

The Midnight Blue is the go-to eyeliner for the navy smokey eye effect. The jane iredale Eye Pencils are so soft they won’t pull on your delicate skin and the natural pigments give you a long-lasting colour that stays put, allowing you to look your best all day or night.

Next apply a light coloured base like Bone or Allure and then add a light hue of blue PurePressed Eye Shadow like magic over the lids to your brow allowing it to naturally pair with the darker blue you will apply next.

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Our PurePressed Eye Shadows are simple to blend, sensitivity-tested and they stay put for gorgeous, crease-free, long-lasting eye color.

Now it’s time to blend in your darker blue, using an eye shadow brush blend in the colour starting at your lash line, blending upwards. Transform your smokey eye by blending the Blue Hour PurePressed Eye Shadow into the lash line, ensuring the eyeliner disappears.

To complete the look coat your lashes with mascara, starting from the base of your lash line. Our jane iredale Mascaras are natural and nourishing, leaving you looking your best with flirty yet sturdy lashes! We’ve swooned over this look before, Keira Knightley at the Los Angeles premiere of Jack Ryan. So hot!

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Keira Knightley

Makeup for Cool Nights

Step out in full bloom on these cool nights with a clean and natural look that will see the night through, no matter the weather. At jane iredale we understand after five makeup can be tricky to perfect, especially on cooler nights with those harsh winds and fog in the air.

We have set out some simple steps to ensuring your makeup will last through the night and keep you at your natural and beautiful best.


Natural base.

A natural looking base is the key to mastering your makeup look. Add nourishment to dry skin by applying Smooth Affair Facial Primer & Brightener with your fingertips all over the face in the morning to give longer wear on your foundation. Apply your foundation over the top and set with one of our botanical hydration sprays. Come five o’clock, a quick touch-up using your powder foundation and a Flocked Sponge is all you’ll need. Saving you time and product.

Statement eyes.

To ensure your eyes are the focal point of your evening makeup look, define them using PurePressed Eye Shadow. Simply apply a neutral shade of Cappuccino to your lids working your way from the inner corner right to the crease. The Chisel Shader Brush is the prefect blending tool for an even finish. Add a stroke of Black Gel Liner along your lash line to outline the eye. Next, get your lashes looking naturally thicker and longer using Jet Black PureLash Lengthening Mascara, formulated with triple-length cellulose fibres to add length and definition.  And finally, don’t forget your brows! A quick comb through using a PureBrow Brow Gel to tint and define your brows, will draw more attention to you eyes and make them ‘pop’.

Naturally Cheeky.

Bring life to your complexion by highlighting those cheekbones with PurePressed Blush. This lightweight blusher powder is formulated with nourishing antioxidants and minerals leaving you with a subtle, soft-washed look. Apply with the jane iredale Dome Brush, gently blending towards your temples. The best part is that it can also double as an eye shadow – you won’t find any chemical dyes or irritating ingredients in this product. We’ve also worn it as a rosy lip stain; simply apply with a wet brush and voile!

Long lasting lips.

When wearing a bold lip colour on a night out you want it to last, with no faded colour. To ensure the longevity of your product, line your lips with a matching shade of lip liner. Our jane iredale Lip Definers will create a durable long-lasting base to the colour you layer over them. Be daring, choose a darker shade of PureMoist Lipstick to finish your evening look. With 24 versatile colours to choose from, there’s a shade perfect for your completion.


Winter Fashion

20 Steps to Amazing Eyeliner


1. If eyeliner is the only eye product you’re going to wear, start with clean dry

eyelids, devoid of any product or make up remover residue.

2. Oily eyelids can cause your eyeliner to smudge, crease or transfer. To avoid this,

blot the eyelid with a loose or pressed powder to ‘mattify’ the skin.

3. If adding eyeliner to your existing make up, apply over eye shadow and

before mascara.

4. Tools are the trick of the trade; you can’t get a precise application if you’re

working with splayed brushes, your eyeliner will have feathered edges and

looked crooked and uneven.

5. Try these eyeliner brushes by jane iredale: Angle Liner/Brow, Angle Eyeliner, Eye

Liner/Brow, Angle Definer, Smudge & Detail Brushes.




6. If using an eye pencil to line your eyes, make sure your pencil is sharpened; you

won’t achieve a fine and precise line with a blunt pencil.

7. Assess the shape of your eye and determine what will be the most flattering eye

lining technique for you. Consider thickness of the eyeliner as well as placement.

Will you line the top lid, the bottom lid or both?

8. As a general rule, the thickness and the intensity of the eyeliner should correlate

with the size of your eyelid, the larger the eyelid area, the thicker the line can

afford to be.

9. Consider the texture of the eyeliner. Eyeliner typically comes in a pencil, a liquid

form, a gel base or cream.

10. For a smooth fine line, a gel or cream applied with a brush or liquid liner is best. These

tools allow for precise application and allow you to reach close to the lash line.

11. You can also achieve a liquid liner effect using any colour eye shadow and

angled brush. Add a spritz of D2O Hydration Spray to your brush and create a

liquid liner effect.

12. If you want to achieve a more smoky and diffused look, you can use an eye

shadow, eye pencil or gel liner and smudge with a soft brush before the product

has had time to set. The jane iredale Mini Dome Brush and Chisel Brush help to

achieve this look.



13. When creating the traditional liquid liner look, tilt your head back slightly so you

can see your lid, this will ensure you reach the roots of your lashes.

14. For precise lines, hold your brush or pencil on an angle, this will allow your tool to

hug the skin and glide smoothly without creating bumps. The highest or sharpest

point of the brush will always face the corner of the eye, whether it is the inner or

the outer corner. This allows the brush to hug the natural contour of the eye.

15. Start from the inner corner of your eye and line towards the centre of the lid, then

start again from the outer corner and work inwards, joining in the centre. Be sure

to get as close to the lash line as possible, avoiding any gaps between the liner

and the lash line.

16. To start, keep the line as thin as possible, then build up the thickness if necessary.

The inner corner should be thinner; the thickness can increase towards the outer

corner of the eye.

17. If the outer corners of the eyes slant downwards, simply lift the outer corners in

an upward and outward motion, this will give the eye a more lifted appearance.

18. To create the eyeliner wing or the tail, consider the following to ensure your

eyeliner is symmetrical and is in balance with the eye shape: look at the very outer

corner of the eye and the space where the top and the bottom lashes meet each

other. Draw a line extended slightly out and upwards from that corner, this will be

the guide you will use to create the tail of your eyeliner. Using the very tip of this

tail or flick, bring the eyeliner back in towards the centre of the eyelid. You may

have an empty space, which needs to be filled in with eyeliner, do this, and your

top lash line is complete!

19. Lining the lower lash line can create the illusion of a larger more open eye, or a

wider more elongated eye. Liner on a lower lash line is traditionally softer and

more diffused, as opposed to a definite liquid liner effect.

20. Kohl pencils and eye shadows help create a softer more diffused look as they can

blend easier and don’t ‘set’ as fast as gel and liquid eyeliners.

jane iredale rosie huntington whitely

Create Your Look – Glow Like A Goddess

Here’s how to Glow like a Goddess; apply jane iredale Golden Shimmer Face and Body Lotion to your body. Squeeze an amount the size of a dollar to the palm of your hand and rub your hands together two or three times to distribute the product across your palms. Apply to any exposed skin, one section at a time, until the product is absorbed. Layer for desired coverage and glow. Wash hands, and allow product to dry completely before dressing.










Our environmentally friendly packaging

Jane Iredale’s mission is to provide a mineral makeup range with the utmost integrity and the ability to enhance the lives of women through quality, simplicity and beauty.

Here at jane iredale we understand how important it is to be aware of what goes into the products you use on your face and body, that’s why we have always been passionate about offering women what they need to reveal their own unique beauty and healthy spirit, by using products and packaging that are environmentally responsible.

New Eco Packaging

We are proud to unveil our new and unique environmentally responsible packaging! Made from fully recyclable paper and sourced from a renewable resource, the ink printing on the packaging uses natural tree rosin resin systems and vegetable oil derivatives to reduce volatile organic compounds by over 75%. All jane iredale packaging is also BPA and Phthalate free!

We want you to enjoy the sweet moments in life and feel guilt free when wearing your makeup. All of our products are UV curable, reducing greenhouse gas emissions, CO2 emissions, hazardous air pollutants and reducing overall environmental impact.

Be your natural best with jane ireadale and know you are making a difference with our environmentally responsible packaging.

Give Your Makeup The Royal Treatment

Duke and Duchess of Cambridge 1st wedding anniversary

In celebration of the Queens Birthday long weekend, we’re bringing attention to the gorgeous Kate Middleton and her effortlessly chic makeup style.

We show you how to get the Duchess of Cambridge’s simple but stunning look down pat, with some lovely jane iredale favourites.

Never underestimate your base!

You must build from your base up in order to create that royal glow. Try Glow Time Full Coverage Mineral BB Cream from jane iredale. Not only does it give you that angelic look, but it’s also nourishing and protective with SPF 25.

Avoid tired eyes.

With plenty of jet setting and royal visits around the globe, keeping up appearances isn’t always easy! To ensure you’re always looking well-rested (even after those late nights and early starts) use a concealer under your foundation.

Our Active Light Under-Eye Concealer covers and brightens at the same time, leaving you looking fresh as a daisy. Secret ingredients like cucumber and white tea extract also work to reduce puffiness at the same time!

Define your eyes, subtly.

Kate’s trademark look is the smoky eye, but not the late night disco-dancing style. Channel the Duchess with a softer more subdued version. We recommend the jane iredale Eyeshadow Kit Daytime which includes five subtle colours for gorgeous natural but definitive eyes.

Play down the lips.

To keep your look natural like Kate, don’t overdo it in the lippie department, especially when teamed with that smoky eye. We suggest gloss as the go-to rather than traditional lipstick. jane iredale PureGloss Lip Gloss is the perfect option for a relaxed but luscious pout. Opt for a lighter shade during the day and darken it up for a night time rendezvous.

How To: Wear Dark Lipstick

Dark Lips

At jane iredale, we know perfecting a dark lip can be a tricky one, especially if you are new to the look! The secret is to be bold and brave, don’t be afraid to refresh your look with dark plums and passionate reds that stand out on your face. Wear your strong, statement lip colour with confidence and enjoy the enviable stares your pout can create.

We’ve listed some simple steps below to help you perfect the dark lipstick look.

Keep it simple.

If you are going for a bold lip, keep the rest of your makeup subtle and simple. For a fresh look that really makes your lips pop, pull hair back into an easy ponytail and keep your cheeks and eyes quite bare and minimal, let your makeup revolve around your lips.

Think about your outfit choice as well, making sure it doesn’t clash with your lippie shade. Stick to neutral tones if you want to keep it safe, or go all out and match your outfit or accessories to you lips.

Line those lips.

Before you apply your gorgeous shade of dark lipstick, line your lips with a matching shade of lip liner, drawing around the shape of your lips to give them a natural border. Our jane iredale Lip Definers are soft enough to fill in your lips easily, but durable enough to provide a long-lasting base to the colour you layer over them. The great news is, they are gentle so can also be used on other areas of the face!

Colour match.

Sometimes it can be hard to find the confidence to try a new colour, so a little friendly advice from an expert might be just what you need. Our jane iredale stockists around Australia offer expert advice and will help you find the perfect shade to suit your skin tone and hair colour.

Our jane iredale PureMoist Lipstick leaves a luxurious feel on your lips that is hydrating and soothing – the perfect addition to brighten any outfit!

Maintenance is key.

Harsh winter winds can damage your lips and leave them feeling irritated and unhealthy. We exfoliate most other parts of our body in order to remove dry and dead skin cells, so why not apply this rule to your lips? Our Sugar&Butter Lip Exfoliator/Plumper is your new bestie for the winter months, restoring moisture to dry, chapped lips for a smooth and nourishing finish.

Twenty Anti-Ageing Tips You Need To Know!


1. Keep dehydration at bay with jane iredale’s POMMISST Hydration Spray. The more hydrated your skin is, the younger it looks!

2. Restore radiance and luminosity to your skin whilst creating the perfect canvas with jane iredale’s Smooth Affair Facial Primer & Brightener.

3. Hide redness and puffiness around your delicate eye area with jane iredale’s Active Light Under Eye Concealer.

4. The quickest non-surgical eyelift: define your brows with jane iredale’s Bitty Brow Kit. Framing your eyes takes years off your face.

5. Neutralise an uneven complexion with one of jane iredale’s colour correcting tinted moisturisers. Dream Tint …our original CC Cream is the quickest way to protect, treat and camouflage your skin daily.

6. Use an anti-ageing liquid foundation with active ingredients to replenish your skin, try Liquid Minerals.

7. Guilt-free sun kissed skin can be achieved with a single application of jane iredale’s streak-free and hydrating self tanning and bronzing lotion, Tantasia.

8. Dull complexion? Add a flush of colour to your cheeks and warm up your complexion. Try jane iredale’s moisture-rich In Touch Cream Blush for instantly rosy cheeks.

9. Freshen up your complexion with jane iredale’s In Touch Highlighter. This product gives your skin a slight sheen that makes you look like you’ve just moisturised your skin.

10. Blush is the ultimate 10 second makeover. Look instantly fresh. For oilier skin type’s that need product staying power, simply apply jane iredale’s PurePressed Blush to the cheeks.

11. Brighten your eyes with a simple eyeshadow trick: apply a PurePressed Eye Shadow to the inner corners of the eye for extra highlight. jane iredale’s mineral eye shadow in Wink, Oyster or Cream will do the trick.

12. Banish dark under eye circles with jane iredale’s Circle\Delete. A conditioning treatment concealer high in vitamins and antioxidants.

13. Stop your lipstick from ‘bleeding’ by applying a jane iredale’s Lip Definer as a base on your lips. Draw around the shape of your lips just inside your natural lip line before applying your favourite lipstick.

14. Give your eyes some definition with the gorgeous jane iredale’s Jelly Jar Gel Eyeliner. Apply a thin line for lash definition or a winged line for a hint of glamour.

15. Red inner rim? Use the jane iredale White Eye Pencil or Highlighter Pencil in white/pink to disguise redness on the lower lash line inner rim it will make you look instantly younger.

16. Lashes lose volume with age. Thicken and strengthen your lashes by applying jane iredale’s PureLash Lash Extender and Conditioner before your mascara.

17. Banish those stubborn dark circles and hyper-pigmentation with jane iredale’s Enlighten Concealer. This handy peach-toned concealer will easily disguise brown spots that are caused by ageing.

18. Crepey eye lids are accentuated with frosted and shimmer eyeshadows; always stick to matte shades. jane iredale has a range of matte PurePressed Eyeshadows that are talc free, highly pigmented andlong wearing.

19. Sun Damage and age spots? For full coverage, try using the jane iredale multi-tasking Glow Time BB Cream foundation as it smooths, brightens and helps to disguise wrinkles while protecting the skin with SPF 25.

20. As we age, our lips become drier. Use jane iredale’s Sugar&Butter Lip Exfoliator/Plumper daily to gently remove dry skin while moisturising your lips with the tinted plumper on the other end.

How to: Get The Perfect Brows

jane iredale brows Olivia palermo

At jane iredale we love strong, well groomed eyebrows.  The perfect brow should frame your face and become the windows to your eyes!

Sound hard to achieve? It’s really not, with some simple steps and the best jane iredale products to match, you will have impeccable brows in no time.


You’ve got to start somewhere, so keep your brows fabulous with regular grooming appointments. Waxing and threading are great ways to pick up stray hairs and ensure a great shape for your brows, keeping the rest of the day-to-day work to a minimum.

Brush, trim and pluck. Often.

To keep your brows nice and neat in between those beauty appointments, brush upwards and trim any long hairs using the bone of your top-brow as a guide.

Be sure to pluck any stray hairs as they pop through, but don’t go overboard.

Even them out.

Pick up light and fine hairs using a natural brow tint.  Fill in your brows (ever so slightly) using a brow kit or gel, evening out gaps and helping to create a smooth shape. Our jane iredale Bitty Brow Kit includes three brushes, brow wax and pigmented brow powder.  It’s a great take-anywhere kit and it even fits perfectly into your handbag!

Need a quick fix? The Purebrow Brow Gel tints and sets your brows. They hide greys too!

Encourage them to stay fabulous, all day.

You’ve got your brows in tip-top shape, but want to make sure they stay that way? Lock hairs in place with a clear brow gel to set, hold and define so they look spectacular all day. Our jane iredale Purebrow Brow Fix & Mascara clear gel lets you comb and set your brows in seconds. Viola!

Now you’re ready to put your best brows forward!

Brows - products