I have been totally inspired by playing with items in the new Silver Lining collection, and have recently discovered a few great tips that really add sparkle to the eyes.
Trick #1 Metallic Liquid Eye Liner: This is my absolute favorite, and it can be used with even the softest daytime makeup. I picked this up during a video shoot with two of our beloved National Makeup Artists/Educators. Add a thin line of metallic Liquid Eye Liner close to the upper lash line once regular eye makeup is done (Shawn). Let the brush do the job: just lay it along the lash line (Kevin). It really works, even in the passenger seat of a moving car! You don’t have to have such a steady hand because the shimmery, metallic quality of the liner is so forgiving. Silver looks lovely with cool eye shadow colors like grey and purple; while Gold is gorgeous with warm, rich shades such as brown, bronze and taupe. It adds this incredible, subtle flash of light, and the eyes magically twinkle with each blink or turn of the head.
Trick #2 Midnight Blue and White Pencil: Here at jane iredale, we have been waiting not-so-patiently for the Midnight Blue Pencil (thank you Jane!). Lining the water line/inner rim is an old trick that really makes the eyes look awake and adds beautiful intensity. But for a soft, subtle look, try lining just under the lower lash line with the White Pencil, blending well so it is unnoticeable. It simply makes the eyes bright.
Trick #3 Shadow Placement: Traditionally we are taught to put the medium shade of eye shadow on the lid, the dark shade in the crease and the lightest shade on the brow bone. This looks great, but here’s another technique that really makes the eyes shine. Use the Deluxe Shader Brush to press the lightest shade, preferably with a bit of shimmer, onto the eye lid. Use the Crease Brush to apply the medium shade in the crease. Finally, accent just the outer corner of the lid with the darkest shade. Try applying it with the Eye Shader Brush in a small circular motion for control and nice blending in this tiny area. Blend everything with a clean Crease Brush. As a final touch, swipe the edge of the Flocked Sponge from the outer corner of the eye to the outer corner of the brow to be sure everything is neat and lifted.
Try any one of these techniques or all three at once. They are beautiful, delicate and subtle; or dramatic, vampy and intense, depending on how you apply.