How to apply eyeshadow
Posted by Angelica Chayes on Tue, Jul 07, 2009 @ 12:59 PM
When we talk about how to apply eye makeup, we usually mean which colors to use and where to apply them on the eye. But how we apply our eye makeup can take you from struggling with your makeup to creating artful and beautiful eyes. Here are a couple of tips from some of our artists and consultants that have really helped me:
When applying eye shadow to the lid, don't swish. Pat or press the color on with a flat brush like our Deluxe Shader Brush. The color sticks better and stays where you want it, rather than all over your face.
Apply darker eyeshadow in circular motions so that the color blends more easily and you don't have any lines or harsh areas. Try this when you are applying that darker shade in the outer corner or crease. This works beautifully with soft and natural eye makeup looks, and also with dramatic looks, vivid shades, and smokey eyes. By blending as you apply, you don't have that hard edge that is so difficult to blend away.
For in-depth tips on applying contour shadow, see our earlier blog post on that subject. I also love this video using our Daytime Eyeshadow Kit.